Forsan Groceria
Forsan Groceria is a Saudi Arabian premium meat and gourmet grocery retailer founded in 1979, operating five retail branches across Riyadh and Al-Khobar. It serves individual consumers, B2B food businesses, and event caterers through physical stores, third-party delivery apps, and its own catering service.
- Company typePrivate
- Founded1979
- HeadquartersRiyadh, Saudi Arabia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Forsan Groceria does
Forsan Groceria is a Saudi Arabian specialty food retailer founded in 1979, operating under the heritage brand identity 'The Meat Kings'. The company sells premium meats (beef, chicken, lamb), gourmet groceries, and luxury baked goods through five physical retail branches — four in Riyadh (Sulimaniyah, Al Falah, Al Mohammadiyyah, Al Manar) and one in Al-Khobar in the Eastern Province. The product portfolio exceeds 50 SKUs produced in the company's own factories, providing internal supply control. The company is privately held and appears to be family-owned, with no disclosed institutional investors or funding rounds.
The business operates four interlocking revenue streams: (1) direct-to-consumer retail through physical stores; (2) B2B food services supplying restaurants, coffee shops, food trucks, and BBQ establishments; (3) catering services for BBQ events booked via phone and website forms; and (4) marketplace-based delivery through five third-party platforms (HungerStation, Jahez, The Chefz, ToYou, Mrsool). Pricing is not publicly disclosed and is handled via phone, WhatsApp, or in-app quoting. GTM is primarily organic social (TikTok, Snapchat, Facebook, Twitter, YouTube with Chef Doha cooking content) plus SEO via the company website.
The underlying technology stack is minimal: a Wix-hosted website for product information and catering booking, WhatsApp for B2B contact, and standard third-party delivery app integrations. No proprietary technology, AI/ML capabilities, or first-party data assets are disclosed. The company's strategic posture centers on leveraging its 40+ year brand heritage and multi-channel Saudi retail footprint to capture premium-meat demand across household, event, and wholesale customer segments.
Forsan Groceria firmographics
Firmographics- Name
- Forsan Groceria
- Legal name
- Forsan Groceria
- Website
- https://forsangroceria.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Forsan Groceria is a Saudi Arabian premium meat and gourmet grocery retailer founded in 1979, operating five retail branches across Riyadh and Al-Khobar. It serves individual consumers, B2B food businesses, and event caterers through physical stores, third-party delivery apps, and its own catering service.
- Ownership category
- akta.pro rank
Forsan Groceria industry classification
Industry- Product category
- Specialty Food Retail
- NAICS
- Meat Retailers (44524), Other Specialty Food Retailers (44529), Animal (except Poultry) Slaughtering (311611)
- SIC
- Sausages & Other Prepared Meat Products (2013), Meat Packing Plants (2011)
- akta.pro primary industry
- Butcher Shops & Meat Markets (CRAHAHAB)
Keywords
Where Forsan Groceria is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices5 records
Markets served
Forsan Groceria business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Retail Grocery Sales: Sale of premium meats, gourmet groceries, and luxury baked goods through physical retail stores. Over 50 products available from their factories.
- Catering Services: Catering services for BBQ gatherings and events, booked through phone and online forms. Customers can book by calling 055 464 116 and providing event details including date, city, and number of guests.
- Delivery Platform Sales: Products sold through third-party delivery apps including HungerStation, Jahez, The Chefz, ToYou, and Mrsool.
- Food Services B2B: Wholesale supply of food products to restaurants, coffee shops, food trucks, and other food businesses. Provides full range of quality food products in consistent, reliable, and accessible manner.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Forsan Groceria product offering
Product offeringCore offering
Forsan Groceria manufactures and sells premium meat products (beef, chicken, lamb, specialty cuts), gourmet groceries, and luxury baked goods through five physical retail branches in Riyadh and Al-Khobar, complemented by BBQ event catering and a B2B Food Services division supplying restaurants and food businesses. The company operates its own production facilities producing over 50 products under its heritage brand "The Meat Kings" since 1979.
Product overview
Forsan Groceria is a Saudi Arabian grocery and specialty food retailer, founded in 1979, operating as a single unified brand with multiple service offerings. The company is structured around its core meat products business ('The Meat Kings') supplemented by gourmet groceries, premium baked goods, and specialty food items. The product portfolio includes over 50 products from their own factories. The company serves both individual retail customers and business customers (restaurants, food trucks, coffee shops, catering services) through integrated retail, food service supply, catering, and delivery services. Delivery is facilitated through third-party delivery apps including HungerStation, Jahez, The Chefz, ToYou, and Mrsool.
Differentiator
Problem solved
Functional benefit
Brands
- The Meat Kings: Tagline and brand identity used since 1979, indicating the company's specialization in premium meat products.
Products and services
- Premium Meat Products Premium quality meat products including beef, chicken, lamb, and specialty cuts, sold under the heritage 'The Meat Kings' brand established in 1979. Targeted at individual consumers purchasing through physical retail stores.
- Gourmet Groceries Selective range of gourmet groceries including premium consumer goods and luxury baked goods curated to meet high quality standards, complementing the core meat offering.
- Online Meat Delivery Online ordering and doorstep delivery service for premium meats, enabling customers to receive Forsan Groceria meat products without visiting a physical store.
- Catering Services Catering services for BBQ gatherings with family and friends, offering complete barbecue setups and food preparation. Bookings accepted via phone (055 464 116) and the website form, with customers providing event date, city, and number of guests.
- Food Services / B2B Food Supply B2B division supplying restaurants, coffee shops, food trucks, BBQ establishments, and other food businesses in Saudi Arabia with a full range of quality meat, groceries, and specialty food products. Engagement via dedicated WhatsApp (+966 549132222).
- BBQ Supplies Premium BBQ supplies including steaks, poultry, gourmet groceries, fresh vegetables, and premium dairy products packaged for complete BBQ feasts.
- Delivery Service Doorstep delivery of Forsan Groceria products facilitated through five third-party delivery applications: HungerStation, Jahez, The Chefz, ToYou, and Mrsool.
Companies that use Forsan Groceria
Customer profileSegments3 records
Ideal customer profiles3 records
Forsan Groceria technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Forsan Groceria partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- HungerStationminorThird-party food delivery platform through which Forsan Groceria offers its meat products and groceries for delivery to customers in Riyadh.
- JahezminorThird-party food delivery platform through which Forsan Groceria offers its meat products and groceries for delivery to customers.
- The ChefzminorThird-party food delivery platform through which Forsan Groceria offers its meat products and groceries for delivery.
- ToYouminorThird-party delivery platform through which Forsan Groceria offers its products for delivery to customers.
- MrsoolminorThird-party delivery platform through which Forsan Groceria offers its products for delivery to customers.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Forsan Groceria competitors and assessment
Company assessmentDirect peers
- Tanmiah Food Company: Saudi-listed poultry and processed-meat company supplying retail and food-service channels across the Kingdom. Comparable as a Saudi meat-protein producer with B2B supply operations, though larger scale and poultry-focused.
- Halwani Brothers: Saudi food manufacturer specializing in processed meats, frozen foods, and value-added meat products. Comparable as a Saudi meat-product manufacturer with retail and B2B distribution, though more industrialized.
- Almunajem Foods: Saudi-based meat and food importer, processor, and distributor serving retail and foodservice customers nationwide. Direct competitor in the Saudi meat distribution and supply segment, with overlapping B2B customer base.
Broad incumbents
- Carrefour Saudi Arabia (Majid Al Futtaim): Operates hypermarkets across Saudi Arabia with prominent meat and gourmet sections. Competes for premium household grocery spend and increasingly for B2B food-service supply contracts.
- Lulu Hypermarket Saudi Arabia: Expanding hypermarket chain in Saudi with strong fresh meat, gourmet, and international grocery offerings. Competes for the same aspirational Saudi consumer seeking premium meat and specialty items.
- Panda Retail (Hyper Panda): Largest Saudi supermarket chain operated by Savola Group, offering fresh meat counters, groceries, and bakery across the Kingdom. Competes with Forsan Groceria in Riyadh for premium grocery and household meat purchases, with significantly broader scale.
- Othaim Markets: Major Saudi supermarket chain with extensive fresh meat, grocery, and bakery departments. Competes in the same Riyadh and Eastern Province geographies, particularly in the family-shopper premium grocery segment.
- Almarai Company: Largest vertically integrated dairy and food company in the world, headquartered in Saudi Arabia with extensive retail distribution. Competes in premium grocery categories and represents the scale benchmark for Saudi food retail ambition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Forsan Groceria social profiles
Digital presenceForsan Groceria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Forsan Groceria leadership team
Management profileNumber of profiles
Forsan Groceria funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Forsan Groceria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Forsan Groceria
What does Forsan Groceria do?
Forsan Groceria manufactures and sells premium meat products (beef, chicken, lamb, specialty cuts), gourmet groceries, and luxury baked goods through five physical retail branches in Riyadh and Al-Khobar, complemented by BBQ event catering and a B2B Food Services division supplying restaurants and food businesses. The company operates its own production facilities producing over 50 products under its heritage brand "The Meat Kings" since 1979.
Is Forsan Groceria a public or private company?
Forsan Groceria is a private company. It is classified as family owned and is currently operating.
When was Forsan Groceria founded?
Forsan Groceria was founded in 1979. It employs 1 to 10 people.
Where is Forsan Groceria based?
Forsan Groceria is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does Forsan Groceria make money?
Four revenue lines are on record. Retail Grocery Sales are the primary driver. The others are catering Services, delivery Platform Sales and food Services B2B.
Who are Forsan Groceria's main competitors?
Direct peers on record are Tanmiah Food Company, Halwani Brothers and Almunajem Foods. Broad incumbents are Carrefour Saudi Arabia (Majid Al Futtaim), Lulu Hypermarket Saudi Arabia, Panda Retail (Hyper Panda), Othaim Markets and Almarai Company.
Does Forsan Groceria have an API?
No public API is recorded for Forsan Groceria.
What industry is Forsan Groceria in?
Forsan Groceria's product category is Specialty Food Retail. Its primary akta.pro industry code is CRAHAHAB, Butcher Shops & Meat Markets. Its NAICS code is 44524 and its SIC code is 2013.