DBU Fyn

What DBU Fyn does

DBU Fyn is one of six regional football unions (lokalunioner) operating under the Danish Football Association (DBU, Dansk Boldspil-Union), serving as the governing body for amateur and grassroots football on the island of Funen. The organization administers tournaments, referee assignments, and club development services for approximately 145 member football clubs representing more than 30,000 registered players (30,611 in 2025). As a non-profit membership-based interest organization, it operates from its headquarters at Stadionvej 50 in Odense V with 11 employees, and is controlled by DBU rather than independently owned. Player concentration shows boys/men at ~25,000 and girls/women at ~6,000, with 6% of all Funen residents playing organized football and 26.9% of boys aged 0-18 participating.

The organization's core offerings center on an integrated digital ecosystem — the IT Klubpakken — comprising KlubOffice (a club management system for member administration, automatic fee collection, finances, and player registrations), Klub-CMS (a website builder auto-populated from KlubOffice data including fixtures, results, and contacts), and KampKlar (a training and match scheduler integrated with DBU's match calendar). Beyond the technology stack, DBU Fyn delivers structured coaching education programs spanning beginner courses (Bold & Bevægelse for children aged 3-5, Fodboldens byggeklodser for youth coaches) through UEFA-licensed certifications (C1, C2, C3, B1, B2, A, PRO, Elite Youth A), referee training pathways, and tournament administration including the national Skolepokalen school cup.

Revenue is generated primarily through recurring membership fees from 145 member clubs and course/education fees from coaching and referee training programs (UEFA A priced at kr. 80,000 per participant, UEFA PRO at kr. 115,000, UEFA B1 at kr. 15,800). Commercial sponsorship supplements this, including a multi-year Netto (Salling Group) head partnership for Skolepokalen from 2026-2029 and a Louis Nielsen sponsorship supporting referee development. The go-to-market is community-led with no direct sales motion — acquisition occurs through Klubrådgiverne (club advisors), volunteer committees (Seniorudvalg, Børneudvalg), and grassroots engagement rather than paid advertising or outbound sales.

Name

DBU Fyn

Legal name

DBU Fyn

Website

https://dbufyn.dk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

DBU Fyn is a regional non-profit football union under the Danish Football Association, administering grassroots football for approximately 145 member clubs and 30,000+ players on the island of Funen through club management software, coaching education, and tournament organization.

Ownership category

akta.pro rank

Product category

Grassroots Football Administration

NAICS

Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

Keywords

• Grassroots football administration
• Coach education programs
• Club management software
• Referee training services
• Football tournament organization

Headquarters

HQ city

Odense V

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Member club fees: DBU Fyn operates as an interest organization funded through membership fees from approximately 145 football clubs on Funen, with member clubs paying fees to DBU Fyn for tournament administration, education services, and club development support.
2. Course and education fees: Revenue generated from coaching education courses (UEFA licenses, DBU Træner courses), referee training courses, and IT club package training delivered to member clubs. Pricing varies by course type and format (open vs. club course).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

DBU Fyn is a regional football union under Dansk Boldspil-Union (DBU) that administers amateur and grassroots football on the island of Funen in Denmark. It delivers an integrated digital club management suite (IT Klubpakken comprising KlubOffice, Klub-CMS, and KampKlar), a tiered coach education pathway from Bold & Bev\u00e6gelse for ages 3-5 through UEFA-licensed certifications, referee training, and tournament/event organization for approximately 145 member clubs and 30,000+ registered players.

Product overview

DBU Fyn operates as a football union under the Danish Football Association (DBU), serving as an interest organization for amateur football clubs in the Funen region with approximately 145 member clubs and over 30,000 members. The organization offers a unified product and service portfolio centered on football club support, education, and tournament administration. The core offerings include the IT Klubpakken suite (KlubOffice, Klub-CMS, and KampKlar) for club management and operations; comprehensive coach education programs (DBU Træneruddannelser) spanning from entry-level Bold & Bevægelse and Fodboldens byggeklodser courses through UEFA-licensed certifications (C, B, A, and Pro levels); referee education programs; and tournament organization including the Skolepokalen school cup. The products function as an integrated ecosystem where IT systems support club administration while education programs develop coaches and referees, all tied together through tournament and event offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• IT Klubpakken (IT Club Package) Comprehensive suite of DBU IT systems for football clubs, bundling KlubOffice (club administration), Klub-CMS (website platform), and KampKlar (match/training management) to help member clubs run daily operations including member administration, finances, websites, and coordination of matches and training.
• KlubOffice Club management system for member administration, team management, finances, automatic fee collection, player registrations, and match scheduling; part of the IT Klubpakken suite used by DBU Fyn member clubs.
• Klub-CMS Website platform for football clubs that automatically pulls data from KlubOffice including matches, standings, results, and contact information, allowing clubs to maintain a public website with minimal manual updates.
• KampKlar Training and match management tool for coaches and teams to administer games, training sessions, social activities, and transportation coordination; integrated with DBU's match calendar and player lists.
• DBU Tr\u00e6neruddannelser (Coach Education) Comprehensive coach education programs spanning from beginner courses (Bold & Bev\u00e6gelse, Fodboldens byggeklodser) to UEFA-licensed coaching certifications at C, B, A, and Pro levels, delivered through DBU's national course system and locally on Funen.
• Bold & Bev\u00e6gelse (Ball & Movement) Football introduction program for children aged 3-5 (U4-U6) and their parents, featuring themed training activities across ten universes (farm, safari, jungle, pirates, cowboys/indians, space travel, construction site, under the sea, north/south pole, and beach) designed to attract young children and their families into member clubs.
• Fodboldens byggeklodser (Football's Building Blocks) Entry-level coach education program targeting youth coaches (13-17 years) and coaches for U6-U8 age groups, providing practical tools and methods for conducting age-appropriate training sessions.
• Dommeruddannelse (Referee Education) Structured referee training programs from basic courses (Dommergrundkursus) through elite-level education, including linesman qualifications and talent development pathways for amateur referees at all levels on Funen.
• Skolepokalen (School Cup) National school football tournament established in 1961, now with educational modules in cooperation with Netto as head partner from 2026-2029; integrates sport, learning, and wellbeing for school children with modules on communication, creative processes, and volunteering.

Quantifiable outcome

• 30,611 football players in 2025 across 139+ clubs
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Netto (Salling Group)coreGTM or Marketing Partner · 1 March 2026Netto, part of Salling Group, became the new head partner for Skolepokalen (School Cup) from 2026-2029. The partnership focuses on integrating sport, learning, and wellbeing, with three new educational modules for middle school students (udskolingselever) covering wellbeing and communication, creative processes, music and journalism, and volunteering/coaching. Netto has approximately 600 stores across Denmark.
• Louis NielsenminorGTM or Marketing PartnerLouis Nielsen is an official sponsor for DBU's referees at all levels. The partnership supports Danish football referees through sponsorship and visibility.
• Divisionsklubber (Professional Clubs)minorStrategic or Co-development PartnerProfessional football clubs provide stadium facilities for free for DBU's regional referee gatherings. Clubs including JYSK Park (Silkeborg), Aalborg Portland Park, Blue Water Arena (Esbjerg), Parken (Copenhagen), Brøndby Stadion, Nature Energy Park (Odense), and MCH Arena (Herning) participated.
• Svendborg Kommune (Svendborg Municipality)minorStrategic or Co-development PartnerSvendborg Municipality has a welfare alliance with DBU Fyn, including a girls'/women's network that contributes to targeted focus on attracting more girls and women to local clubs. Fortuna Svendborg serves as a key Get Movin' club driving growth.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• DIF (Danmarks Idrætsforbund): National umbrella federation for Danish sport. Allocates public funding and policy that affects DBU Fyn's clubs; structurally comparable as a governing body above DBU in the Danish sports stack.
• DGI: Denmark's second major national sports body (alongside DIF), covering gymnastics, handball, and other amateur sports with regional associations. Competes with DBU/DBU Fyn for youth participation and volunteers.
• DBU Bredde: DBU's national amateur football division that sits above the regional unions. Operates the same course and referee framework that DBU Fyn executes locally, and is the parent-side counterpart for club services across Denmark.

Direct peers

• DBU Jylland: One of DBU's six regional football unions, covering Jutland. Operates the same KlubOffice suite and DBU coaching/referee education pipeline for its member clubs, making it the closest direct peer to DBU Fyn.
• DBU København: DBU's regional union for the Copenhagen area. Provides the same club advisory, course programs, and tournament administration services to its member clubs that DBU Fyn does for Funen.
• DBU Bornholm: Regional union for Bornholm under DBU. Same governance role and product portfolio (KlubOffice, courses, refereeing) as DBU Fyn but on a much smaller island geography.
• DBU Sjælland: One of DBU's six regional football unions, covering Zealand. Delivers the same membership-based club administration, coaching education, and tournament governance model on the Sjælland geography.
• DBU Lolland-Falster: One of DBU's smaller regional unions serving Lolland-Falster. Comparable mandate (regional governance of amateur football) and product mix, though smaller in scale than DBU Fyn.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCj7pvEFajDrrMYSOkxtTSUA
• Facebookfacebook.com/fynskfodbold
• Instagraminstagram.com/dbufyn
• LinkedInlinkedin.com/company/dbu-fyn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DBU Fyn