DBU Jylland

What DBU Jylland does

DBU Jylland (founded 1895 as Jydsk Boldspil-Union, rebranded 2011) is the largest of six regional football unions operating under the Danish Football Association (DBU), serving as the sanctioned administrative body for grassroots football across Jutland, Denmark. The non-profit organization provides tournament organization, referee assignment, coach and referee education, club development advisory services, and disciplinary governance for 818 affiliated member clubs comprising approximately 185,391 registered players, 1,800 active referees, and 30,000 volunteer club leaders. Annual match volume exceeds 170,000 fixtures across four regional offices located in Aalborg, Holstebro, Tilst (headquarters), and Vejen.

The organization's core product surface is the IT Klubpakken (IT Club Package), a suite of interconnected digital tools comprising KlubOffice (club administration and member management), KlubWeb (club website platform), the Fodbold app mobile application (player/coach/parent-facing team information), and KampKlar (match preparation tool). Supporting infrastructure includes the DBUnet information portal and Klubservice guidance platform, plus a referee hotline (Dommervagten) and regional referee appointee network. The technology stack is delivered through DBU's centralized klubservice.dbu.dk platform rather than independently developed systems.

DBU Jylland operates a community-led, membership-based revenue model funded by recurring club membership fees, transaction-based tournament and competition fees across its four regions, professional-services revenue from approximately 150 annual UEFA C coach courses and referee education programs, and subscription-based annual IT license fees from member clubs. The organization is governed by a board of representatives elected from member clubs, with Ole Ladefoged as chairman (since January 2026) and Morten Randløv as managing director (since February 2023). Municipal welfare partnerships represent an additional non-football revenue and impact layer, exemplified by the renewed five-year alliance with Kolding Kommune announced January 2026.

Name

DBU Jylland

Legal name

DBU Jylland

Website

https://dbujylland.dk

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

101–250 employees

Short description

DBU Jylland is the largest of Denmark's six regional football unions under the DBU, providing tournament organization, referee assignment, coach and referee education, club development, and digital administration tools to 818 member clubs and approximately 185,000 grassroots football players across Jutland.

Ownership category

akta.pro rank

Product category

Regional Football Association Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

Keywords

• Football association services
• Club administration software
• Referee training programs
• Coach education courses
• Tournament organization services

Headquarters

HQ city

Tilst

HQ country

Denmark

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membership and club fees: DBU Jylland operates as a non-profit organization funded primarily through membership fees from affiliated football clubs. Clubs pay annual fees based on their size and participation in tournaments.
2. Tournament and competition fees: Revenue generated from club participation fees in various tournaments, leagues, and championships organized by DBU Jylland across its four regions.
3. Education and course fees: Revenue from coach education courses (UEFA C-trænerkurser), referee training, and other professional development programs offered to club members.
4. IT license fees: Annual IT license fees collected from member clubs to fund development and improvement of digital tools supporting grassroots football operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

DBU Jylland is a regional football association serving as the governing body for grassroots football across Jutland, Denmark. It organizes and administers tournaments, leagues, and championships for 818 member clubs representing approximately 185,000 players. The association delivers coach and referee education programs, referee assignment services, club development support through advisory visits, and an integrated suite of digital tools (KlubOffice, Fodbold appen, KampKlar, KlubWeb) for club administration and match operations.

Product overview

DBU Jylland operates as a comprehensive football organization with a digital ecosystem centered on its IT Klubpakken (IT Club Package), a suite of interconnected digital tools including the Fodbold app (mobile team management), KampKlar (team preparation), KlubWeb (website), and KlubOffice (club administration). These core products are complemented by supporting services such as the DBUnet portal, Klubservice guidance platform, and various newsletters (KlubInfo, Bane 71, Fodboldens IT Nyt). Beyond digital tools, DBU Jylland offers educational programs for coaches and referees, manages tournament systems, provides a referee hotline service, and supports club operations across 818 member clubs with approximately 184,000 players.

Differentiator

Problem solved

Functional benefit

Products and services

• IT Klubpakken (IT Club Package) Integrated digital tools and systems supporting football clubs with daily operations including club administration, member registration, match preparation, and web presence, funded through annual IT license fees from member clubs.
• Fodbold appen (Football App) Mobile application for players, coaches, and parents providing match information, results, team tools, and news.
• KampKlar Team management tool that helps coaches prepare for matches and strengthen their teams with match-related functionality.
• KlubWeb Website platform that helps clubs build and maintain their web presence as part of the KlubCMS system.
• KlubOffice Club management system providing administrative functionality for football clubs including member registration, team management, and reporting.
• Dommervagten (Referee Hotline) Telephone hotline service (8939 9970) for referee-related inquiries, cancellations, and emergency match support across Jutland.
• Træneruddannelser (Coach Education) Coach education programs offering training at all levels, including UEFA C1, DBU Træner, and Bold & Bevægelse courses, with approximately 150 courses held annually training 2,000+ coaches.
• Dommeruddannelser (Referee Education) Referee training and education programs offering courses with 15 hours of training plus 500 DKK compensation, supporting approximately 1,800 active referees.
• Turneringssystem (Tournament System) Comprehensive tournament management service covering DBU Jylland tournaments, rules and regulations, fair play initiatives, club licensing, and standings/results across 170,000+ annual matches.
• Dommerpåsættere (Referee Appointers) Network of regional referee appointers responsible for assigning referees to football matches across the four regions of Jutland.
• DBUnet Information and resource portal providing access to football-related information and services.
• Klubservice (Club Service) Guidance and service portal offering IT tools guide and support for club administrators and leaders.

Quantifiable outcome

• 185,391 active players organized through 818 clubs
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Kolding KommuneminorStrategic or Co-development Partner · 1 January 2026Kolding Municipality, DBU, and DBU Jylland have entered a new five-year welfare alliance building on successful collaboration initiated in 2019. The partnership focuses on health promotion, community development, and integration through football.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• DBU Sjælland: Regional football union for Zealand, Denmark. Direct sibling union under DBU with identical mandate: organizing grassroots football tournaments, member club services, coach education, referee services, and digital club tools across its geographic region.
• DBU København: Regional football union for Copenhagen, Denmark. Sibling union offering identical services—tournaments, coach education, referee training, and digital club tools—to member clubs in the Copenhagen metropolitan area.
• DBU Bornholm: Regional football union for Bornholm, Denmark. Smallest of the six DBU regional unions but operationally comparable in service scope, including tournaments, club development, and digital tools for grassroots football clubs.
• DBU Fyn: Regional football union for Funen, Denmark. Sibling organization providing comparable grassroots football administration, tournament organization, and IT club package services to member clubs in its territory.
• DBU Lolland-Falster: Regional football union for Lolland-Falster, Denmark. Sibling regional union with the same member-club service model, tournament administration, and IT Klubpakken offering as DBU Jylland, though smaller in scale.

Broad incumbents

• The Football Association (FA): English Football Association. National governing body with extensive grassroots football programs, digital tools for member clubs, coach education, and referee development—operates at much larger national scale than DBU Jylland.
• Svenska Fotbollförbundet (SvFF): Swedish Football Association. National governing body with comparable grassroots football mandate including regional district administration, tournament organization, coach education, and digital club services—operates at national scale versus DBU Jylland's regional scope.
• Norges Fotballforbund (NFF): Norwegian Football Federation. National football governing body providing comparable grassroots football services including regional club administration, referee training, coach licensing, and member club digital tools across Norway's regional football districts.
• Deutscher Fußball-Bund (DFB): German Football Association. National governing body with comparable grassroots football administration including regional member associations, digital club platforms, referee training, and coach licensing programs.

Others

• DIF (Danish Olympic Committee): Danish sports umbrella organization where DBU Jylland's former chairman served on the board. Indirect peer as the national sports federation coordination body, though not directly comparable in football-specific operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC33VbfDKpYEmZCQnRY23Zcg
• Facebookfacebook.com/jyskfodbold
• LinkedInlinkedin.com/company/dbu-jylland

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DBU Jylland