Dura-club

What Dura-club does

Dura-Club is a Quebec-based, non-profit agricultural advisory organization founded in 1993 and headquartered in Bedford, with members and field operations spanning the Montérégie and Estrie regions. It delivers agronomic and agro-environmental advisory services directly to 300+ agricultural producer-members organized into five sector practices: Grandes Cultures (field crops including corn, soy, wheat, forage), Maraîcher et petits fruits (vegetables and small fruits), Pomme (apple orchards), Vigne (viticulture), and Biodiversité. Its service catalogue includes regulatory compliance planning (PAEF — Plan Agroenvironnemental de Fertilisation), organic-transition support, geomatic and precision-agriculture services (yield mapping, variable-rate application, drone-based crop monitoring), agricultural-machinery calibration, soil-health diagnostics and conservation, integrated pest management (GIEC), irrigation planning, and laboratory analyses (soil, water, organic fertilizer, foliar, petiole). The organization operates through direct in-person field advisory delivered by a team of roughly 15+ specialized agronomists and technologists, supplemented by RAP phytosanitary-warning participation, sector-specific website content, a monthly Écho-Nouvelles email newsletter, seasonal field days, and cohort-based learning programs (e.g., strip-till, herbicide resistance) that are open to non-members.

Dura-Club's business model is membership-fee-based, structured as a recurring subscription from agricultural producers, augmented by project and grant funding from institutional partners such as MAPAQ (Quebec Ministry of Agriculture), Agriculture and Agri-Food Canada (AAC), PRISME, Fondation de la Faune du Québec, and Québec-Oiseaux. Revenue mechanics therefore combine annual member dues with episodic program-based funding from government and nonprofit partners, with no explicit pricing published. Its go-to-market is community-led: member acquisition and retention are driven by agronomist relationships, field demonstrations, seasonal events, and cohorts that often anchor producer loyalty across multi-year engagements.

The organization is governed by a Board of Directors composed predominantly of active regional farmers, with Nicholas Brien as directeur général and Jonathan Rainville as président. It is legally structured as an organisme à but non lucratif under Quebec jurisdiction, with no parent company, no external investors, and no disclosed M&A activity; its competitive position rests on multi-decade institutional relationships with Quebec agricultural producers and embedded participation in provincial research and phytosanitary networks (RAP, auChamp.ca co-development, AAC SCAN project).

Name

Dura-club

Legal name

Dura-Club

Website

https://duraclub.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Dura-Club is a Quebec non-profit agricultural advisory organization founded in 1993, serving 300+ producer-members across Montérégie and Estrie with sector-specific agronomic, regulatory (PAEF), biodiversity, and precision-agriculture advisory delivered by specialized in-house agronomists.

Ownership category

akta.pro rank

Product category

Agricultural Advisory Services

NAICS

Support Activities for Crop Production (11511)

SIC

Agricultural Services (700), Services-Membership Organizations (8600)

akta.pro primary industry

Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL)

akta.pro secondary industry

Plant Tissue, Soil & Water Sampling Coordination (Agronomy-Focused) (AFACABAH)

Keywords

• Agricultural advisory services
• Crop management consulting
• Soil health diagnostics
• Integrated pest management
• Precision agriculture services

Headquarters

HQ city

Bedford

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Membership fees: Dura-Club is a non-profit organization (organisme à but non lucratif) that generates revenue through membership fees from agricultural producers. Members receive agronomist advisory services, technical support, and access to field demonstrations and educational activities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Dura-Club is a Quebec non-profit agricultural advisory organization that delivers on-farm agronomist services to 300+ farming members across the Montérégie and Estrie regions. Its core offering spans five production sectors (vegetables/small fruits, biodiversity, large field crops, apples, and grapes) and includes regulatory planning (PAEF), organic transition support, precision agriculture, geomatic mapping, machinery calibration, soil health diagnostics, integrated pest management, irrigation planning, and laboratory analyses. Services are delivered by a team of agronomists and technologists through farm visits, field days, cohort programs, and the Écho-Nouvelles newsletter.

Product overview

Dura-Club is a non-profit agricultural consultancy organization founded in 1993 that supports farming enterprises in Quebec's Montérégie and Estrie regions through integrated agronomic, environmental, and technical advisory services. The organization operates a platform of specialized services organized by sector (vegetables/small fruits, biodiversity, large crops, apples, and grapes/vines) and offers core service modules including regulatory services (PAEF), organic agriculture transition support, geomatic and precision agriculture services, agricultural machinery calibration, soil health diagnostics, integrated pest management, crop irrigation optimization, and laboratory analysis services. Members (300+) receive personalized agronomic advice, field scouting, and technical support across multiple agricultural sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• PAEF (Plan Agroenvironnemental de Fertilisation) Agricultural environmental fertilization planning service that helps farmers comply with regulatory requirements, including phosphorus balance assessments and October letters. Targeted at Quebec agricultural producers subject to agro-environmental regulations.
• Organic Agriculture Services Transition support services for farmers moving toward organic certification, including record-keeping assistance and technical itinerary development for organic farming practices. Targeted at producers adopting or maintaining organic production.
• Geomatic Services Farm mapping services including field mapping, field pile planning, project localization, spreading maps, and precision agriculture using yield maps and georeferenced analyses. Targeted at producers adopting precision agriculture workflows.
• Agricultural Machinery Calibration Calibration services for sprayers, seeders, fertilizer spreaders, cultivators, and other agricultural machinery to ensure optimal performance. Targeted at producers seeking input application precision.
• Soil Health and Conservation Soil health diagnostics with action plans, implementation of green fertilizers and cover crops in rotations, soil analysis interpretation, organic fertilizer sampling (manure, slurry, compost), and crop fertilization management. Targeted at producers focused on soil stewardship and fertility planning.
• Integrated Pest Management (GIEC) Crop pest diagnostics, scouting for insects, weeds, and diseases, implementation of crop protection strategies, and personal protective equipment diagnostics. Targeted at producers seeking reduced-pesticide, integrated pest management approaches.
• Precision Agriculture Digital and precision agriculture services including yield maps, georeferenced analyses, variable rate application of inputs (lime, fertilizers), and drone use for crop monitoring. Targeted at producers investing in data-driven farm management.
• Crop Irrigation

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered major, core and minor.

• PRISMEmajorStrategic or Co-development Partner · 25 February 2026Joint organizer of the Journée bandes fleuries agricoles (Agricultural Flower Strip Day) in collaboration with PRISME, MAPAQ, and Agriculture Canada (AAC).
• MAPAQ (Ministère de l'Agriculture, des Pêcheries et de l'Alimentation du Québec)majorStrategic or Co-development Partner · 25 February 2026Government ministry co-organizing the agricultural flower strip day event with Dura-Club.
• Agriculture and Agri-Food Canada (AAC)majorStrategic or Co-development Partner · 25 February 2026Federal government department co-organizing the agricultural flower strip day event and hosting the event at their Saint-Hyacinthe research centre.
• auChamp.cacoreTechnology or IntegrationDura-Club participates in the development of auChamp.ca, a communication platform connecting winegrowers with advisors. The platform facilitates information exchange and advisory support for viticulture operations.
• Réseau d'Avertissement Phytosanitaire (RAP) VignecoreStrategic or Co-development PartnerParticipation in the provincial phytosanitary warning network for grapes, contributing to pest monitoring and farmer alerts.
• Agriculture CanadamajorStrategic or Co-development PartnerCollaboration on the SCAN nitrogen management project and diagnostic laboratory visits for herbicide resistance testing.
• Fondation de la Faune du QuébecminorStrategic or Co-development PartnerCollaboration on wildlife valorization projects in agricultural environments.
• Québec-OiseauxminorStrategic or Co-development PartnerSupporting farmer survey on hay mowing techniques to develop wildlife-friendly measures.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Logiag: Quebec-based agricultural-environmental consulting firm offering PAEF plans, soil sampling, and agro-environmental advisory services to Quebec producers — directly comparable to Dura-Club's core regulatory compliance and agronomy offering.
• Synagri: Quebec agricultural advisory and input services cooperative providing agronomic consulting, soil analysis, and crop production support to Quebec producers, overlapping directly with Dura-Club's crop advisory portfolio.
• Lactanet: Canadian non-profit dairy advisory organization providing producer subscriptions, technical advisory, herd management services, and laboratory analysis — analogous non-profit, subscription-based advisory model serving Quebec and Canadian producers.

Broad incumbents

• Centre de référence en agriculture et agroalimentaire du Québec (CRAAQ): Quebec non-profit that consolidates agricultural knowledge, training, and reference content for producers and advisors — offers overlapping agronomic resources and continuing education that complement Dura-Club's member services.
• Réseau Agri-conseils: The umbrella organization that networks Quebec agronomy advisory clubs (clubs-conseils), including funding and coordination of MAPAQ-supported agri-advisory services — provides the structural context in which Dura-Club operates.
• Institut de recherche et de développement en agroenvironnement (IRDA): Quebec government-affiliated research institute producing agro-environmental research and knowledge transfer to producers — comparable in its agro-environmental advisory mandate and overlap with Dura-Club's PAEF, soil health, and biodiversity services.

Regional players

• Centre d'expertise en production de pommes (CECPA): Quebec apple production expertise center providing R&D, technical advisory, and orchard trials — directly comparable to Dura-Club's apple (Pomme) sector advisory and R&D trial offerings.

Others

• AgriCarrières: Quebec non-profit promoting agricultural workforce development and training for the agricultural sector — adjacent to Dura-Club's agronomist training and continuing education engagement with Quebec producers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dura-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles29 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dura-club