Erina Fair
Erina Fair is the largest shopping centre on the NSW Central Coast, operating since 1987 with over 300 specialty stores, major anchors (Myer, Kmart, Big W, Woolworths, Coles, Aldi), entertainment (Hoyts, Erina Ice Arena, Timezone), and 4,500+ car bays, serving Central Coast families and general consumers.
- Company typePrivate
- Founded1987
- HeadquartersErina, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Erina Fair does
Erina Fair is the largest shopping centre on the NSW Central Coast of Australia, operated continuously since 1987 as a regional retail destination owned and managed by Fawkner Property. The single-site centre on Terrigal Drive, Erina comprises over 300 specialty stores alongside major anchors Myer, Kmart, Big W, Best & Less, Woolworths, Coles, and Aldi, supported by more than 4,500 car bays and proximity to the F3 freeway. Its entertainment precinct, branded The Hive, integrates an 8-screen Hoyts Cinema, Erina Ice Arena (home to the Central Coast Rhinos ice hockey team), the recently opened Timezone arcade, restaurants, and four playgrounds, positioning the centre as a one-stop shopping, dining, and family entertainment destination for the Central Coast catchment.
The centre monetises primarily through recurring retail tenant rentals on long-term specialty leases, supplemented by short-term pop-up leasing in high-traffic areas, transaction-fee gift card commissions (Erina Fair Gift Cards, loadable from $5–$500 online or $5–$1,000 in-centre with 3-year validity, processed via waivpay), and ancillary services including Tesla Destination EV charging, mobility equipment hire, free Wi-Fi, and a Changing Places accessibility facility. Customer segments are broad and horizontal — general consumers, families with children, and community members — with marketing executed through Facebook, Instagram, email newsletter, content/editorial, seasonal events, and promotional offers.
Strategic positioning emphasises community integration and sustainability: the Community Connect program has directed over $2 million in community site value to hundreds of not-for-profit organisations, while the Simply Cups partnership has diverted over 1.5 million coffee cups from landfill as of October 2025 alongside 18,000 kilolitres of annual water savings from a new water management system and 25 million litres saved via air-cooled wok replacement. 2025 tenant activity includes new openings for Zeus Street Greek, R.M.Williams, Natural Foot Podiatry, Timezone, Cruiseabout, and Yo-Chi Frozen Yogurt, indicating active curation of the tenant mix toward premium and experience-led brands.
Erina Fair firmographics
Firmographics- Name
- Erina Fair
- Legal name
- Erina Fair Shopping Centre
- Website
- https://erinafair.com.au
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Erina Fair is the largest shopping centre on the NSW Central Coast, operating since 1987 with over 300 specialty stores, major anchors (Myer, Kmart, Big W, Woolworths, Coles, Aldi), entertainment (Hoyts, Erina Ice Arena, Timezone), and 4,500+ car bays, serving Central Coast families and general consumers.
- Ownership category
- akta.pro rank
Erina Fair industry classification
Industry- Product category
- Shopping Centre / Retail Property
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Regional Department Store–Anchored Multi-Category Retail (Store-in-Store) (CRAGAFAH)
- akta.pro secondary industry
- Neighborhood Essentials & Fill-in Shopping Discount Stores (CRAEAJAH)
Keywords
Where Erina Fair is headquartered
LocationHeadquarters
- HQ city
- Erina
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Erina Fair business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Retail Tenant Rentals: Erina Fair generates revenue by leasing retail space to over 300 specialty stores and major anchors including Myer, Kmart, Big W, Woolworths, Coles, and Aldi.
- Gift Card Commissions: The centre sells Erina Fair Gift Cards which are redeemable at all stores accepting EFTPOS. Gift cards can be loaded with $5-$500 online or $5-$1,000 in centre, valid for 3 years.
- Pop-up Retail Leasing: Short-term leasing of prime pop-up retail sites in high-traffic areas near major tenants and centre entrances for brands looking to trial products with quick turnaround.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Erina Fair Gift Cards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Erina Fair product offering
Product offeringCore offering
Erina Fair is the largest shopping centre on the NSW Central Coast, operating as a unified physical retail destination since 1987. The centre leases space to over 300 specialty stores and major anchors including Myer, Kmart, Big W, Woolworths, Coles, and Aldi, and provides entertainment facilities (Hoyts Cinema, Erina Ice Arena, Timezone), dining, gift cards, EV charging, mobility equipment hire, community programs, and sustainability initiatives such as the Simply Cups coffee cup recycling program.
Product overview
Erina Fair is a single unified shopping centre (a physical retail complex) on the NSW Central Coast, not a software platform. The centre operates as a unified retail destination offering major department stores (Myer, Kmart, Big W, Best & Less), supermarkets (Woolworths, Coles, Aldi), and over 300 specialty stores. Entertainment is provided through The Hive precinct featuring Hoyts Cinema (8 screens), Erina Ice Arena (home to Central Coast Rhinos), Timezone arcade, and dining options. Additional services include mobility equipment hire, Changing Places accessibility facility, complimentary Wi-Fi, EV charging stations, and gift cards. The centre also operates community programs through Community Connect and sustainability initiatives including the Simply Cups coffee cup recycling program.
Differentiator
Problem solved
Functional benefit
Products and services
- Erina Fair Shopping Centre
- Erina Fair Gift Cards
Quantifiable outcome
- Over 4,500 car bays providing convenient parking
- +3 more outcomes
Companies that use Erina Fair
Customer profileSegments3 records
Ideal customer profiles4 records
Erina Fair technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Erina Fair partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Fawkner PropertycoreFawkner Property is the owner and manager of Erina Fair. They are committed to delivering a sustainable future for all stakeholders and implement the centre's sustainability initiatives including water management and waste reduction programs.
- Simply CupsminorSimply Cups is Australia's first coffee cup recycling program. Erina Fair has partnered with Simply Cups to introduce five dedicated Coffee Cup Recycling Bins throughout the centre. Since April 2017, Simply Cups has diverted over 13.9 million cups from landfill nationally.
- Simply CupsminorErina Fair's partnership with Simply Cups has resulted in over 1.5 million coffee cups being diverted from landfill as of October 2025, demonstrating strong community participation in the sustainability initiative.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Erina Fair competitors and assessment
Company assessmentBroad incumbents
- QIC (Queensland Investment Corporation): Institutional owner-operator of major Australian shopping centres including Indooroopilly and Robina Town Centre; comparable in the institutional landlord / specialty leasing model applied to Erina Fair.
- Scentre Group (Westfield): Owner-operator of the Westfield brand and Australia's largest listed shopping-centre REIT; directly comparable in business model (retail tenancy rentals, specialty leasing) with a far broader portfolio.
- Stockland: Diversified Australian property group with a substantial retail centre portfolio; comparable in operating model and tenant mix, though broader across residential and logistics.
- Chadstone Shopping Centre: Australia's largest shopping centre (owned by Vicinity Centres and Colonial First State); comparable as a flagship regional super-regional mall with a major department store anchor (Myer) and entertainment precinct.
- Vicinity Centres: ASX-listed owner of a portfolio of Australian regional and sub-regional shopping centres, including Chadstone; highly comparable in revenue model (tenant rentals, pop-ups, specialty mix) to Erina Fair.
- Lendlease: Diversified international real-estate group with Australian retail centre exposure (e.g., Lakeside Joondalup) and broader property funds management; comparable operating model with wider mandate.
Direct peers
- Macquarie Centre: Major sub-regional shopping centre in northern Sydney operated by Quest Apartment Hotels/CBRE-managed ownership; comparable in scale and tenant mix to Erina Fair and a destination for Central Coast shoppers willing to travel.
- Westfield Tuggerah: Operated by Scentre Group, Westfield Tuggerah is the principal competing enclosed shopping centre on the NSW Central Coast, serving the same trade-area customers and overlapping tenant mix.
Regional players
- Westpoint Shopping Centre Blacktown: Major sub-regional shopping centre in Western Sydney with a comparable mix of discount anchors, supermarkets, and entertainment; relevant regional-mall comparison for the Erina Fair catchment profile.
- Fountain Gate: Large regional shopping centre in Melbourne's south-east owned by MLC/National Storage; comparable as a major enclosed regional mall with supermarkets, discount anchors and entertainment offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Erina Fair social profiles
Digital presenceErina Fair financial estimates
Financial estimateRevenue estimate
Valuation estimate
Erina Fair leadership team
Management profileNumber of profiles
Erina Fair funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Erina Fair M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Erina Fair
What does Erina Fair do?
Erina Fair is the largest shopping centre on the NSW Central Coast, operating as a unified physical retail destination since 1987. The centre leases space to over 300 specialty stores and major anchors including Myer, Kmart, Big W, Woolworths, Coles, and Aldi, and provides entertainment facilities (Hoyts Cinema, Erina Ice Arena, Timezone), dining, gift cards, EV charging, mobility equipment hire, community programs, and sustainability initiatives such as the Simply Cups coffee cup recycling program.
Is Erina Fair a public or private company?
Erina Fair is a private company. It is classified as corporate owned and is currently operating.
When was Erina Fair founded?
Erina Fair was founded in 1987. It employs 1 to 10 people.
Where is Erina Fair based?
Erina Fair is headquartered in Erina, Australia, in the Oceania region.
How does Erina Fair make money?
Three revenue lines are on record. Retail Tenant Rentals are the primary driver. The others are gift Card Commissions and pop-up Retail Leasing.
Who are Erina Fair's main competitors?
Broad incumbents on record are QIC (Queensland Investment Corporation), Scentre Group (Westfield), Stockland, Chadstone Shopping Centre, Vicinity Centres and Lendlease. Direct peers are Macquarie Centre and Westfield Tuggerah. Regional players are Westpoint Shopping Centre Blacktown and Fountain Gate.
Does Erina Fair have an API?
No public API is recorded for Erina Fair.
What industry is Erina Fair in?
Erina Fair's product category is Shopping Centre / Retail Property. Its primary akta.pro industry code is CRAGAFAH, Regional Department Store–Anchored Multi-Category Retail (Store-in-Store), with a secondary code of CRAEAJAH, Neighborhood Essentials & Fill-in Shopping Discount Stores. Its NAICS code is 7131 and its SIC code is 5940.