PowerUp Energy Technologies

What PowerUp Energy Technologies does

PowerUp Energy Technologies (legal entity: PowerUp Fuel Cells OÜ) is a hydrogen fuel cell generator manufacturer headquartered in Tallinn, Estonia, with a US presence in Berkeley, California, where it was originally founded in 2016. The company designs, develops, and manufactures portable and stationary PEM (Proton Exchange Membrane) fuel cell generators across a product line ranging from 400W to megawatt-scale containerized systems: the UP400, UP1K, and UP3K portable units; the trailer-friendly UPMobile at 10kW; the rack-mountable UPSystem; and the containerized UPSystem MAX. The core technology converts hydrogen into electricity with zero carbon emissions, producing only water vapor and heat, and operates at noise levels as low as 45 dB on the smaller units. Two granted patents — a modular plug-and-play architecture and a Smart Electronic Block that turns each generator into a node of a micro-smart-grid when combined with batteries, solar, or wind — are the primary differentiators from conventional diesel gensets.

The company serves multiple verticals with a clear dual-use positioning: defense and security (operationally validated through deployments in Ukraine, including frontline drone teams), telecommunications (pilots with Tele2 Estonia and Telia Estonia for cell-tower backup power), and stated use cases in construction, healthcare, rescue, and space. PowerUp operates a hybrid go-to-market combining direct enterprise sales with an actively built network of channel partners — Vogt-CTE GmbH in the DACH region, four Nordic distributors (Farco AS, Industrikomponenter AB, M.Sjöberg AB, YTM-Industrial Oy), and Greener InfoTech Systems in Scandinavia — supported by European and North American service hubs established with Series A capital. Revenue is generated through hardware sales of generators and accessories, plus installation and technical services, sold direct via the company website and through distributors, with quote-based pricing, 50% advance payment on order, and multi-year contracts.

In November 2025 the company closed a €10 million Series A led by Mercaton and ScaleWolf with participation from Estonia's SmartCap Green Fund, earmarked for production scaling, R&D on higher-density models, and international expansion. The founder and CEO is Ivar Kruusenberg, who has led the company since 2016, and the CTO is Yozo Okuyama. The company is ISO 9001 certified, holds its two key patents, and maintains an active public profile through industry events, content marketing, and social channels.

Name

PowerUp Energy Technologies

Legal name

PowerUp Fuel Cells OÜ

Website

https://powerup-tech.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

PowerUp Energy Technologies manufactures portable and stationary hydrogen fuel cell generators from 400W to megawatt-scale using PEM technology, serving defense, telecom, construction, healthcare, and rescue customers across Europe and North America.

Ownership category

akta.pro rank

Product category

Hydrogen Fuel Cell Generators

NAICS

Turbine and Turbine Generator Set Units Manufacturing (333611), Electric Power Generation (22111), Other Electric Power Generation (221118)

SIC

Motors & Generators (3621), Engines & Turbines (3510), Cogeneration Services & Small Power Producers (4991)

akta.pro primary industry

Fuel Cell Distributed Generation (Hydrogen/Natural Gas SOFC/PEM) (EUACALAK)

akta.pro secondary industries

Power & Energy Systems for Telecom Sites (Generators, Batteries, Fuel) (HDAIAKAG), Hydrogen Energy Storage & Power-to-X Equipment (electrolyzers, storage, fuel cell systems) (IMAGAHAM), Temporary Power, Mobile Generation & Microgrid Support (EUAEAIAI)

Keywords

• Hydrogen fuel cells
• Fuel cell generators
• Clean energy solutions
• Backup power systems
• Portable power generation

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hydrogen Fuel Cell Generators: Sale of hydrogen fuel cell generator products including UP400 (400W), UP1K (1kW), UP3K (3kW), UPMobile (10kW), UPSystem (rack solutions), and UPSystem MAX (container solutions). Products sold directly and through distribution partners.
2. Generator Accessories: Sale of accessories and customizable options for generators. The company offers customization of generators and accessories based on buyer specifications.
3. Installation and Technical Services: Installation services offered when applicable, along with technical support and service through PowerUP or licensed partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

PowerUp Energy Technologies develops and manufactures hydrogen fuel cell-based electric generators using Proton Exchange Membrane (PEM) technology. The product line includes portable generators (UP400 400W, UP1K 1kW, UP3K 3kW), mobile trailer-mounted units (UPMobile 10kW), rack-based stationary systems (UPSystem), and containerized megawatt-scale solutions (UPSystem MAX). Generators produce zero carbon emissions, operate at near-silent 45 dB levels, and feature modular plug-and-play designs that integrate with batteries, solar panels, or wind turbines to form micro-smart-grids.

Product overview

PowerUp Energy Technologies is a hydrogen fuel cell generator manufacturer offering a comprehensive portfolio of portable and stationary power solutions. The UP series (UP400, UP1K, UP3K) provides scalable portable options ranging from 400W to 3kW for diverse applications including off-grid homes, marine vessels, construction sites, and critical infrastructure. The UPSystem and UPSystem MAX offer scalable rack-mountable and containerized stationary solutions for larger power requirements, while UPMobile provides a 10kW trailer-mounted option for mobile deployment. The product ecosystem is designed for modularity, allowing users to create micro-smart-grids by combining generators with batteries, solar panels, or wind turbines. The company targets defense, construction, telecommunications, healthcare, rescue, and space industries with dual-use (military and commercial) hydrogen fuel cell technology.

Differentiator

Problem solved

Functional benefit

Products and services

• UP400 400 W portable hydrogen fuel cell generator offering plug-and-play power for laptops, smartphones, radios, lights, GPS, and other devices. Modular design allows creation of micro-smart-grids when combined with batteries, solar panels, or wind turbines.
• UP1K 1 kW portable hydrogen fuel cell generator designed for backup power at 5G telecommunication towers, disaster relief operations, and marine applications. Smart compact design enables micro-smart-grid creation when combined with batteries, solar panels, or wind turbines.
• UP3K 3 kW portable hydrogen fuel cell generator serving as main or backup power source. Compact portable design suitable for construction sites, boats, and off-grid houses. Features the smart electronic block enabling transformation into a smart grid system.
• UPMobile 10 kW trailer-friendly mobile hydrogen fuel cell solution. Portable power system designed for easy transport and deployment at temporary or remote sites requiring higher power output.
• UPSystem 19-inch rack solutions for stationary power generation. Scalable rack-based hydrogen fuel cell system designed for fixed installations requiring reliable backup or continuous power.
• UPSystem MAX All-in-one container solution for large-scale hydrogen fuel cell power generation. Scalable containerized system designed for permanent installations or extended-duration remote deployments requiring megawatt-scale power.

Quantifiable outcome

• UP400 and UP1K models operate at 45 dB noise level
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eight partnerships are on record, tiered major and core.

• Greener InfoTech SystemsmajorChannel Partner/ Reseller/ Distributor · 24 March 2026Strategic expansion partner in Scandinavia announced March 2026, contributing to PowerUP's strategic growth in the Scandinavian market.
• Vogt-CTE GmbHcoreChannel Partner/ Reseller/ Distributor · 22 May 2025Strategic partnership for distribution of the entire PowerUP product portfolio in the DACH region (Germany, Austria, Switzerland), serving the security and rescue sector throughout Europe. Vogt-CTE is a specialized rescue technology distributor supplying resellers and specialist dealers. They provide comprehensive advice, training, and technical support to ensure seamless integration and optimal performance.
• Farco AScoreChannel Partner/ Reseller/ Distributor · 24 April 2025Nordic distributor partnership for Norway. Farco AS is a respected supplier of high-quality industrial components and technical solutions serving key sectors like manufacturing, energy, and construction, with focus on reliability and innovation.
• Industrikomponenter ABcoreChannel Partner/ Reseller/ Distributor · 24 April 2025Nordic distributor partnership for Sweden. Specializing in industrial components and system solutions for automation, manufacturing, and engineering, offering decades of expertise in delivering cutting-edge products to optimize production processes.
• Ingenjörsfirman M.Sjöberg ABcoreChannel Partner/ Reseller/ Distributor · 24 April 2025Nordic distributor partnership for Sweden. Well-established importer and distributor of high-quality automotive electronic products tailored for Nordic climate, serving major manufacturers and aftermarket retailers across Sweden from its Solna base. History dating back to 1953.
• YTM-Industrial OycoreChannel Partner/ Reseller/ Distributor · 24 April 2025Nordic distributor partnership for Finland. Leading Finnish provider of advanced industrial equipment, components, and maintenance solutions. Member of Hydrogen cluster Finland, known for technical expertise and high-quality service across manufacturing, energy, and marine sectors.
• Tele2 EstoniacoreStrategic or Co-development Partner · 4 October 2023Partnership to launch innovative and environmentally friendly energy solutions for Tele2's cell towers. The hydrogen fuel cell generator solution serves as an alternative power source during electricity supply disruptions. Initial test at Kostivere cell tower featuring two 1kW hydrogen generators and a 50-liter hydrogen cylinder, proving viability of the eco-friendly alternative.
• Telia EstoniacoreStrategic or Co-development Partner · 16 June 2022Pilot partnership to test hydrogen generators as replacement for industry-standard diesel generators for backup redundancy power. First test at Raudalu cell tower with two 1kW generators providing backup power during grid outages. Telia aims to become first Estonian telecom to use green energy for cell tower backup power.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/powerup_tech
• YouTubeyoutube.com/channel/UClu3y2y1HWL3UXKSog6IdeQ/featured
• Facebookfacebook.com/powerupenergytechnologies
• LinkedInlinkedin.com/company/powerup-energy-technologies
• Instagraminstagram.com/powerupenergytech

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PowerUp Energy Technologies