LE ROSEAU

What LE ROSEAU does

Le Roseau Rackets & Health Club is a premium private sports club founded in 2000 by Tarek Francis and Eric Flament, operating two sites in Uccle, Brussels-Capital Region, Belgium. The main 4-hectare site at Rue du Roseau 60 houses 10 clay tennis courts (1 lit, 4 under winter bubble), a clubhouse with the gastronomic restaurant Les Terrasses du Roseau (200m² panoramic terrace), and Fit & Well facilities including the LEGIŌ fitness studio, LaCabane.Yoga chalet, Koti Finnish sauna, physiotherapy cabinet, and Promenade Santé. The Le Dieweg Performance Center, located ~1 km away, adds 2 permanently covered courts, 3 RedPlus outdoor courts (95% clay-court feel, lit), a fitness room, and a paramedical cabinet, and serves as a dedicated corporate events and youth-academy hub.

The core product is tennis — 15 clay courts in summer and 9 in winter — supplemented by a multi-racket portfolio (pickleball, Pop Tennis, cardio tennis, VR tennis, street racket, ping pong) and a comprehensive fitness, wellness, and dining offering. The Smash Academy, an AFT 14/15-labeled tennis school for ages 3.5–24, runs a 31-week teaching cycle across five progressive levels and complements 18-discipline vacation camps, competition training camps with video analysis, and 14 birthday-party formulas. Proprietary and integrated digital infrastructure includes the iclub.be booking platform, a dedicated iOS/Android mobile app, a Typeform-based 2-minute onboarding flow, a MailerLite email/CRM stack, the Anybuddy non-member rental channel, and a text-based AI conversational assistant built by Brussels-based CozyGrowth Studio.

Revenue is generated through a diversified mix: age-tiered annual membership subscriptions (€120–€455), multi-year winter fixed-hour slot contracts (€479–€879/season), usage-based court rentals (€15–€35/hour for members and non-members), Smash Academy school fees and camps, independently-priced fitness/wellness services (personal training, yoga, Pilates, Shiatsu, sauna), restaurant F&B and private dining, and corporate team-building and 5 strategic training programs. The club serves 1,100+ members drawn from Brussels, Walloon Brabant, Flemish Brabant, and Wallonia, with ~50 employees across operations.

Name

LE ROSEAU

Legal name

Le Roseau Rackets & Health Club

Website

https://leroseau.be

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Le Roseau is a premium private tennis and health club in Uccle, Belgium, operating 15 clay courts across two sites. Founded in 2000, it serves 1,100+ members with an AFT 14/15-labeled tennis academy, multi-racket sports, fitness/wellness, dining, and corporate services.

Ownership category

akta.pro rank

Product category

Premium Tennis & Multi-Sport Club

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

akta.pro secondary industry

Tennis & Racquet Sports Facilities (MPAKAEAE)

Keywords

• Tennis club services
• Sports club membership
• Racket sports facilities
• Fitness wellness programs
• Youth tennis academy

Headquarters

HQ city

Uccle

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Club Membership Subscriptions: Annual and seasonal membership fees covering access to all club facilities (tennis courts, fitness, wellness, dining). Membership tiers are priced by age category (adult full, adult under 30, student, child) and role (primary adult, spouse/conjoint).
2. Court Reservations & Rental: Hourly court rentals for members (fixed slots in winter season) and non-members (Anybuddy platform, €35/hour). RedPlus outdoor courts at Le Dieweg available at reduced hourly rates.
3. Fitness & Wellness Services: Personal training (individual and shared), small group fitness classes, yoga and Pilates sessions, Shiatsu massage therapy, physiotherapy cabinet, and Koti Sauna bookings — offered via independent instructors within the club's Fit & Well spaces.
4. Youth Tennis Academy & Camps (Smash Academy): Year-round tennis school for ages 3.5–24 (31-week cycle) with per-hour pricing; vacation camps across 18 disciplines for ages 3.5–17; competition training camps with video analysis and mental preparation; birthday party packages (14 formulas starting at €325).
5. Restaurant — Les Terrasses du Roseau: On-site gastronomic restaurant with panoramic terrace (200m²) serving French and Belgian cuisine made in-house. Open daily for breakfast, lunch, and dinner. Private dining room for receptions and corporate events.
6. Corporate Events & Team Buildings: Team building programs, strategic training workshops, private meetings and seminars, corporate well-being programs, and business lunches/dinners at Les Terrasses du Roseau. Le Dieweg hosts 10 corporate activity programs with 18 premium sports infrastructures.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Le Roseau is a premium Rackets & Health Club operating 15 clay tennis courts (plus 3 RedPlus outdoor and 2 covered courts at its Le Dieweg performance center) on a 4-hectare nature site in Uccle, Belgium. Membership-based access to tennis, multi-racket sports (pickleball, Pop Tennis, cardio tennis, VR Tennis, street racket), fitness (LEGIŌ Studio), wellness (yoga, Pilates, Shiatsu, physiotherapy, Finnish sauna), youth tennis school (Smash Academy, AFT 14/15), on-site dining (Les Terrasses du Roseau) and corporate hospitality. Sells annual/seasonal memberships, court rentals, training programs, camps, birthday parties and corporate events. Sub-brands: Smash Academy, LEGIŌ, LaCabane.Yoga, Koti Sauna, Les Terrasses du Roseau, Le Dieweg.

Product overview

Le Roseau is a premium Rackets & Health Club operating as a multi-service sports and wellness platform centered around tennis. The core offering includes 15 clay tennis courts at the main site plus the Le Dieweg Performance Center (2 additional sites). The portfolio comprises: tennis facilities and Smash Academy (AFT-certified tennis school for 3.5-24 years), multi-racket sports (Pickleball, Pop Tennis, Cardio Tennis, VR Tennis, Street Racket), fitness and wellness (LEGIŌ Studio Fitness, LaCabane.Yoga, Shiatsu, Pilates, K Fit, Physiotherapy), outdoor recreation (Koti Sauna, 4-hectare Promenade Santé), dining (Les Terrasses du Roseau restaurant), youth programs (Stages Vacances, Stages Compétition, birthday parties), and corporate services (team buildings, strategic trainings). The ecosystem integrates third-party platforms for marketing (MailerLite), AI support (CozyGrowth Studio), and booking (Anybuddy).

Differentiator

Problem solved

Functional benefit

Brands

• Smash Academy: High-performance tennis training center labeled 14/15 by AFT (Association Francophone de Tennis), offering programs for children and adults from 3.5 to 24 years old.
• LEGIŌ Studio Fitness
• Koti Sauna
• Les Terrasses du Roseau
• Le Dieweg
• LaCabane.Yoga

Products and services

• Tennis Facilities (15 clay courts) Premium clay tennis courts available to members year-round: 15 courts in summer (April–September) and 9 courts in winter (4 under bubble), plus 2 permanently covered courts and 3 RedPlus floodlit courts at Le Dieweg. Includes hourly rentals, fixed winter season slots and flying-hour sessions.
• Smash Academy Tennis School (École de Tennis) AFT-labelled (14/15) tennis school for ages 3.5 to 24, covering baby tennis, kids tennis, competition tennis and adult programs. Highest AFT label score among 350+ francophone Belgian clubs. Includes a 31-week annual cycle of group lessons with certified coaches.
• LEGIŌ Studio Fitness Fitness studio offering Personal Training (individual or shared) and Small Group Training including Cardio Boxing, Burn (Force & Endurance), Build (Force & Toning), and Mobility & Stretching sessions.
• LaCabane.Yoga (Chalet Bien-être) Wellness chalet offering yoga classes (Vinyasa, Hatha, Flexibility, Yogilate, Pop Yoga), Pilates, and shiatsu massage in a wooden chalet nestled in the forest.
• Koti Sauna Mobile Finnish sauna heated by wood fire, located in the forest at Le Roseau. Open every Thursday 6pm–9pm by reservation, and available for privatisation for birthdays, team buildings and events.
• Les Terrasses du Roseau Restaurant On-site gastronomic restaurant serving homemade French and Belgian cuisine. Features a 200m² panoramic terrace overlooking the tennis courts, a private dining room for receptions and corporate events, and free parking.
• Le Dieweg Performance Center Second sports site located 1 km from the main club, featuring 2 permanently covered courts, 3 RedPlus floodlit outdoor courts (95% clay-court feel), an equipped fitness room, a paramedical cabinet, and is home to the Smash Academy sports school and corporate team building programs.
• Pickleball First affiliated pickleball club in Wallonia-Brussels. Combines elements of tennis, badminton and ping-pong with composite paddles (~200–300g), a plastic perforated ball, badminton-sized court (13.40×6.10m) and 86cm net.
• Pop Tennis Hybrid sport between tennis and padel (without glass walls) featuring a smaller court (12, 15 or 18m), a slower ball (red, orange or green) and a composite racket without strings. Demonstrated at the Australian Open 2025.
• Cardio Tennis Fitness-focused tennis session set to music, adapted for all levels to combine tennis with a calorie-burning workout.
• VR Tennis Virtual reality tennis experience combining sport and immersive technology for an entirely novel training and entertainment offering.
• Street Racket Street racket sport playable anywhere without a net, encouraging team cohesion and rapid decision-making.
• Shiatsu Massage Therapy Shiatsu massage enriched with ampuku, craniosacral and osteothai techniques, led by Alex Laue, available on Fridays. Improves circulation, aids muscle recovery, reduces tension, helps prevent injuries and manages stress.
• Cabinet Kiné (Physiotherapy) Physiotherapy cabinet offering general, sports and post-operative rehabilitation, manual lymphatic drainage, cupping therapy and massage services.
• Stages Vacances (Holiday Camps) Vacation camps for ages 3.5–17 offering 18 disciplines including tennis, multisports, circus, hockey, dance, climbing, judo, football, padel and more. Operated during Belgian, French and European school holidays (5 weeks at Easter, 9 weeks in summer).
• Stages Compétition (Competition Camps) Competition-focused one-week camps with video analysis, physical warm-up, mental preparation, match cards and 2 tournament categories per week. Operated by La Réserve du Roseau asbl.
• Fêtes d'Anniversaires (Birthday Parties) Birthday party packages for children ages 4–15 with 14 different formulas (Olympiads, treasure hunts, World Cup, dance parties). Includes snack, cake, drinks, decorations and qualified animators; starts at €325.
• Corporate Team Buildings (Le Dieweg) Team building activities at Le Dieweg with 10 programs including Street Racket, Pickleball, Magic Soccer, Tennis Remixed and Team Olympics, leveraging 18 premium sports infrastructures on a 3-hectare site.
• 5 Formations Stratégiques (Corporate Strategic Training) Corporate training programs combining sports mindset with coaching expertise: Leadership Mindset (ikigaï), Sales, Project, Quality, Digital, and custom themes.
• IZITEN (Re)Start to Play (Adult Beginner/Intermediate Tennis) Structured 4-session adult beginner and intermediate tennis program (1h30 per session, including 1 animation run by the club), with a satisfaction guarantee — (re)discover the pleasure of tennis.
• La Promenade Santé 4-hectare green space at the gates of the Kinsendael Nature Reserve for forest walks, petanque and relaxation in an exceptional natural setting.
• Le Roseau Club Memberships Annual and seasonal club memberships providing access to tennis courts, fitness, wellness, dining and club events. Priced by age category (adult full, adult under 30, student, child) and role (primary adult, spouse/conjoint), with separate summer and winter season pricing.

Quantifiable outcome

• 31 weeks of certified tennis instruction per year across 5 progressive levels (Je découvre → J'excelle)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature6 records

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Basic-Fit: Largest low-cost fitness chain in Europe, headquartered in the Netherlands with deep Belgian penetration. Comparable as a Belgian fitness operator, but competes on price rather than premium service breadth — relevant mainly as a price-floor incumbent shaping market expectations.
• David Lloyd Leisure: Pan-European premium health, racquet, and fitness club chain offering tennis, swimming, fitness, and family amenities. Comparable as a multi-site premium club operator with strong tennis heritage, but operating at a much larger scale across multiple countries with broader target market.
• Holmes Place: Premium European health club and spa brand with clubs across several European countries. Comparable in offering premium wellness, fitness, and club-style amenities to an affluent urban membership, though with less emphasis on tennis-specific infrastructure.

Direct peers

• Top Form Belgium: Belgian premium fitness and wellness club chain operating multiple sites in Brussels and Wallonia. Comparable as a Belgian premium club offering fitness, wellness, and group classes to an urban professional member base, though without Le Roseau's tennis-anchored model.
• Sportcity Belgium: Belgian multi-site fitness and wellness club operator serving urban and suburban markets. Comparable in serving Belgian consumers with mid-to-premium fitness and wellness services, though positioned below Le Roseau's price point and without a strong tennis/squash-anchored offering.
• Royal Léopold Club: Historic premium sports club in Brussels offering tennis, padel, fitness, and squash with a strong national reputation. Directly comparable as a Belgian capital-city multi-sport private club competing for the same high-end member and corporate segment.
• Royal Tennis Club de Bruxelles (Lombard): Long-established Brussels tennis club focused on competitive tennis with federation affiliation and club championships. Comparable as a premium Brussels-area tennis club competing for serious tennis players, though with less emphasis on wellness/fitness cross-amenities.

Emerging players

• The Padellers: European padel club chain expanding across Belgium, France, and other European markets. Comparable as a racquet-sports club operator competing for Belgian urban members and corporate event budgets, though limited to padel without the broader wellness/fitness offerings Le Roseau provides.
• Padel Park Belgium: Belgian emerging padel club operator opening dedicated padel courts in Brussels and surrounding areas. Comparable as an emerging racquet-sports operator capturing the same Brussels-area demand, but focused exclusively on padel rather than the multi-format tennis-and-wellness model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/le-roseau

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LE ROSEAU