Nadya

What Nadya does

Nadya is a privately held, founder-operated fashion label founded in 2002 by designer Nadya. The company designs and produces a small collection of handmade apparel — primarily reversible jackets ($250-$350) and pants, skirts, and shirts ($125-$225) — using traditional Balinese techniques including batik (wax-resist dyeing), ikat (handweaving), hand-painting, beading, and hand-carved mother-of-pearl and onyx buttons. All garments are produced at Puri Naga Studios in Bali by an artisan workforce that has grown from 5 to 45 on-site craftspeople plus 35 off-site home workers, organized as a tight-knit community rather than a conventional manufacturing operation. The value proposition rests on one-of-a-kind, easy-fit (drawstring/elastic) pieces that allow buyers to build a mix-and-match wardrobe, with no traditional sizing and reversible construction providing two-for-one wear.

The business runs on an event-driven direct-to-consumer model: the designer travels twice a year from Bali to the United States to host salon-style showings in hotel suites in Chicago (Hilton), New York (Beacon), and Los Angeles (Hilton Santa Monica), with additional periodic shows in Aspen, Miami, Santa Fe, and Washington D.C., and an established show in London for European clientele. There is no e-commerce channel, no retail store network, and no third-party distribution; marketing is driven by an opt-in mailing list, postcards sent from Bali, earned media coverage (Chicago Woman Today, Flair Magazine, Chicago Sun-Times, Los Angeles Times), and customer referrals. The buyer base consists of approximately 14,000 loyal individual customers — primarily fashion enthusiasts aged 13-75 plus entertainment-industry professionals — whose purchases have appeared on television shows including 'Babes,' 'Family Ties,' and 'General Hospital.'

Commercially, Nadya is a single-line, single-designer lifestyle brand with no external institutional investment, no funding rounds, no partnerships, no patents, and no disclosed revenue. The previous wholesale relationship with Bergdorf Goodman has been discontinued in favor of the DTC salon model, and the operation runs lean with approximately 10 listed core staff supported by the Bali artisan ecosystem. Unit economics are anchored on $125-$350 per-garment pricing with twice-annual sell-through events, and the company's growth levers are additional show cities, deeper wardrobe penetration among existing buyers, and broader international reach.

Name

Nadya

Legal name

Nadya

Website

https://nadya.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Nadya is a Bali-based, founder-operated fashion label founded in 2002 that designs and sells handmade, one-of-a-kind batik and ikat apparel through twice-annual hotel-suite salon shows in major US cities and London, serving roughly 14,000 loyal individual customers.

Ownership category

akta.pro rank

Product category

Artisan Apparel

NAICS

Apparel Manufacturing (315)

SIC

Women's, Misses', And Juniors Outerwear (2330)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

Keywords

• Handmade clothing
• Batik textiles
• Reversible garments
• Artisan apparel
• Direct-to-consumer fashion

Headquarters

HQ city

Bali

HQ country

Indonesia

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Direct-to-Consumer Fashion Sales: One-time purchase of unique, handmade clothing items sold directly to customers at hotel showings in major US cities. No sizes - items use drawstrings, ties, or elastic for easy fitting. Reversible garments provide additional value.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Nadya designs, produces, and sells a collection of handmade, one-of-a-kind clothing items — primarily reversible jackets ($250–$350) and pants, skirts, and shirts ($125–$225) — manufactured at Puri Naga Studios in Bali by approximately 80 artisans using traditional techniques including batik, ikat weaving, hand painting, beading, and hand-carved mother-of-pearl and onyx buttons. Products are sold exclusively through twice-annual direct-to-consumer hotel suite showings in Chicago, New York, Los Angeles, and select secondary US markets, plus London, with no e-commerce or third-party retail.

Product overview

Nadya is a fashion designer offering a collection of unique, handmade clothing created in Bali by Balinese artisans. The product portfolio centers on the Nadya Collection, which includes jackets ($250-$350), pants, skirts, and shirts ($125-$225). All items are handmade using traditional Balinese techniques including batik and ikat weaving at the Puri Naga Studios. Many garments are reversible (two-for-one), and pieces feature hand-carved buttons with mother-of-pearl and onyx. Nadya sells directly to customers through twice-yearly hotel room shows in Chicago, Los Angeles, and New York.

Differentiator

Problem solved

Functional benefit

Products and services

• Nadya Collection Jackets Handmade reversible jackets crafted in Bali by artisans at Puri Naga Studios using traditional batik and ikat techniques, featuring hand-carved mother-of-pearl and onyx buttons. Prices range from $250 to $350 depending on fabrics and treatments; no traditional sizing — designs use drawstrings, ties, or elastic.
• Nadya Collection Pants, Skirts, and Shirts Handmade reversible clothing items including pants, skirts, and shirts, with many pieces designed to reverse for two outfits in one. Most styles are easy-fitting with drawstrings, ties, or elastic. Prices range from $125 to $225 depending on fabrics and treatments.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Eileen Fisher: Eileen Fisher produces minimalist, sustainable women's apparel with an emphasis on timeless design and craftsmanship. Like Nadya, the brand sells to women seeking distinctive, long-lasting pieces and serves a similar artisanal-leaning customer base.
• Johnny Was: Johnny Was is a bohemian-inspired women's clothing brand featuring handcrafted prints, embroidery, and artisanal detailing. The aesthetic and target customer (artistic, expressive women) align closely with Nadya's.
• Ace & Jig: Ace & Jig specializes in women's clothing made from handwoven custom textiles, directly paralleling Nadya's use of hand-weaving (ikat) and small-batch artisanal production.
• Calypso St. Barth: Calypso St. Barth sells bohemian-luxe resort wear with artisanal, globally-inspired prints and embellishments. The brand's vibe, customer demographic, and craft-forward approach overlap with Nadya's.
• Ulla Johnson: Ulla Johnson produces artisanal womenswear with handcrafted embellishments, embroidery, and globally-sourced artisan techniques. The brand's emphasis on craft and its premium positioning mirror Nadya's value proposition.
• Mara Hoffman: Mara Hoffman is known for artistic, globally-inspired women's apparel with strong craftsmanship and bold prints. The brand's resort and ready-to-wear collections overlap with Nadya's wearable-art positioning.

Broad incumbents

• Anthropologie: Anthropologie is a large specialty retailer that curates bohemian, artisan-inspired women's apparel, accessories, and home goods. It overlaps with Nadya's aesthetic and customer but at significantly larger scale and broader assortment.
• Free People: Free People is a broad women's lifestyle brand offering bohemian and artisan-inspired apparel. The brand targets a similar expressive, artistic customer demographic but operates at mass-scale versus Nadya's small-batch model.

Others

• Novica: Novica is an online marketplace for handcrafted artisan goods including apparel. While it sells Balinese and other handmade fashion, its marketplace model contrasts with Nadya's direct-to-consumer salon approach, making it a thematic rather than direct competitor.

Emerging players

• Christy Dawn: Christy Dawn is a smaller-scale sustainable women's apparel brand emphasizing limited-run, ethically-made dresses with natural fabrics. Comparable as a small-batch craft brand with a similar DTC mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nadya

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nadya