Ewelme

What Ewelme does

Ewelme (operating under the trading name The Shepherd's Hut) is a single-location traditional village pub and restaurant on the High Street in Ewelme, Oxfordshire (OX10 6HQ), United Kingdom. It is operated by Gary Flux as part of The Fluxy Pub Group, a small multi-pub ownership vehicle. The venue serves local villagers and visitors to the Ewelme area, with a customer mix spanning families, couples, and groups of friends seeking a traditional British pub dining experience. Opening hours run Monday-Sunday 12pm-11pm, with food service split into weekday lunch and dinner windows and an extended Sunday lunch service (12-4pm).

The core offering centres on a main menu of pub classics (pies, burgers, fish and chips, steaks, risottos), a Sunday lunch menu featuring Herefordshire Sirloin of Beef, loin of pork, and lamb roasts, and a small bar snacks menu ("JP's Bar"). Three themed event products drive incremental yield: Bottomless Sharing Roasts at £55 per guest on Sundays, Bottomless Brunch at £39.50-£45 per person, and Steak Night Thursday at £65 for two including a bottle of house wine. Pricing is uniform pay-as-you-go with VAT included and no service charge, with group discounts available for parties over 10.

The business model is direct-to-consumer and entirely dine-in: customers visit the physical premises either as walk-ins or via telephone reservation. There is no delivery, no app, no online ordering platform, and no loyalty programme. Marketing is limited to organic Facebook presence, an email newsletter shared across The Fluxy Pub Group's portfolio, and earned TripAdvisor reviews. The site is registered for VAT (number 224666405) and is privately held with no disclosed investors, funding events, or corporate parent beyond The Fluxy Pub Group.

Name

Ewelme

Legal name

The Shepherd's Hut

Website

https://shepherdshutewelme.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ewelme operates The Shepherd's Hut, a single-location traditional village pub and restaurant in Ewelme, Oxfordshire. Part of The Fluxy Pub Group run by Gary Flux, it serves local villagers and visitors with pub classics, Sunday roasts, bottomless brunch, and themed dining events via dine-in service.

Ownership category

akta.pro rank

Product category

Village Pub and Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

Keywords

• Traditional pub dining
• Sunday roast lunches
• British pub food
• Village restaurant
• Bottomless brunch dining

Headquarters

HQ city

Ewelme

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food and Beverage Sales: Revenue generated from serving food and drinks to dine-in customers. Food service operates during specific hours (lunch and dinner service), with a focus on traditional pub fare including Sunday roasts, bar meals, and special events like steak nights and bottomless brunch.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Shepherd's Hut is a traditional village pub and restaurant in Ewelme, Oxfordshire, operated by Gary Flux under The Fluxy Pub Group. It serves a main menu of pub classics (pies, burgers, fish and chips, steaks), a dedicated Sunday lunch menu featuring traditional Herefordshire sirloin of beef roasts, and themed special-event experiences including Bottomless Sharing Roasts (£55/guest), Bottomless Brunch (£39.50-£45/person), and Steak Night Thursday (£65 for two). The business also operates JP's Bar offering jacket potatoes and bar snacks.

Product overview

The Shepherd's Hut is a traditional village pub and restaurant operated by Gary Flux as part of The Fluxy Pub Group. The business offers a main menu of pub classics (pies, burgers, steaks, fish and chips), a Sunday lunch service featuring traditional roasts, and special dining experiences including Bottomless Sharing Roasts (£55 per guest), Bottomless Brunch (£39.50-£45 per person), and Steak Night Thursday (£65 for two). The venue is located on High Street in Ewelme, Oxfordshire.

Differentiator

Problem solved

Functional benefit

Products and services

• The Shepherd's Hut Pub & Restaurant The Shepherd's Hut is a traditional village pub and restaurant located on High Street in Ewelme, Oxfordshire (OX10 6HQ), offering a welcoming local dining experience with a roaring fire, extensive wine and beer selection, and a varied food menu. Operating hours are Monday-Sunday 12pm-11pm with food service Monday-Saturday 12-2:45pm and 6-9pm, and Sundays 12-4pm. Open to walk-in customers and accepting telephone reservations at 01491 836 636.
• Main Menu (Pub Classics) Standard pub fare including starters (£6-£13), main courses (£16.90-£26) such as pies, bangers and mash, pork belly, steaks, fish and chips, burgers, and risotto. Served Monday-Saturday 12-2:45pm and 6-9pm. Aimed at walk-in diners seeking traditional British pub meals.
• Sunday Lunch Menu (Traditional Roasts) Traditional British Sunday lunch featuring Roast Herefordshire Sirloin of Beef, loin of pork, and lamb with all the trimmings, priced at £20 per person with duo (£24) and trio (£26) upgrade options. Served 12-4pm Sundays only.
• Bottomless Sharing Roasts Sunday lunch sharing concept featuring roast sirloin of beef, loin of pork with crackling, or organic roast chicken with homemade stuffing and all trimmings (honey glazed carrots & parsnips, goose fat roasties, seasonal greens, homemade Yorkshire puds, cheesy leeks), dessert of the day, plus bottomless house Prosecco, wine, beer or soft drinks for 1.5 hours. £55 per guest, with a discounted £50 per person for tables over 10. Minimum 2 persons per table, pre-orders only. Vegetarian options available.
• Bottomless Brunch Tapas-style sharing dishes with unlimited servings plus bottomless Prosecco and house drinks during a 90-minute slot. £39.50 per person (£45 on Sundays). Available 12pm-3pm Sunday to Friday or anytime Saturday.
• Steak Night Thursday Thursday steak supper offering a choice between fillet or rump steak with all the trimmings and a bottle of house wine for £65 for two. Available on Thursdays.
• Lunch Menu (Sandwiches and Light Bites) Sandwiches and light bites including steak sandwich, bacon and brie, fishfinger sandwiches, and children's options. Served Monday-Saturday 12-2:45pm.
• JP's Bar (Bar Snacks) Bar snacks featuring British and local jacket potatoes with various toppings including cheese, beans, bacon, Thai veg curry, and chilli. Available at the bar throughout opening hours.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Fluxy Pub GroupcoreOthersThe Shepherd's Hut is operated by Gary Flux under The Fluxy Pub Group. This is the parent company that owns and operates multiple pubs. The group collects email subscriptions for marketing purposes and coordinates special offers across all their establishments.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Greene King: Major UK pub retailer and brewer operating thousands of managed and tenanted pubs across the country. Comparable end-market (UK pub dining) but vastly larger scale and broader portfolio than this single site.
• Marston's: National UK pub operator running thousands of food-led community pubs across England and Wales. Comparable end-customer and trading model but at vastly larger scale and with broader geographic reach.
• Mitchells & Butlers: One of the largest UK pub and restaurant operators, running brands across the country. Comparable end-market (UK food-and-drink-led pub trade) but at vastly greater scale, brand portfolio breadth, and geographic reach.
• Fuller's: Long-established London and South East England pub and hotel operator with traditional food-led pubs. Comparable as a UK traditional pub brand, though operating at significantly larger scale than a single village site.
• JD Wetherspoon: Largest UK pub operator with national footprint of food-and-drink-led pubs. Comparable as a competing pub format but at vastly greater scale and broader market positioning than Shepherd's Hut's single village site.
• Young & Co.'s Brewery: Historic London and Home Counties pub operator with food-led pubs in similar geographies to Oxfordshire. Comparable as a traditional UK pub operator, though at materially larger scale and geographic concentration.

Direct peers

• Heartstone Inns: Small UK group operating food-led village and country pubs in the Midlands and Home Counties. Comparable on site profile, traditional pub positioning, and emphasis on quality Sunday roasts and pub classics.
• Peach Pubs: Independent UK operator of high-quality country pubs and inns with a similar positioning around food-led casual dining in village settings. Closely comparable on format, target customer, and trading model to The Shepherd's Hut.
• The Hand and Flowers: Marlow-based Michelin-starred UK pub restaurant combining traditional pub atmosphere with high-end food. Comparable as a destination pub restaurant trading on food reputation in a similar English village/town setting.
• Upham Inns: Hampshire-based independent pub group operating traditional village pubs with strong food offer. Directly comparable on operating model, customer segment, and emphasis on characterful historic pub settings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/theshepherdshutewelme
• LinkedInlinkedin.com/company/ewelme

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ewelme