Stjarnan
UMF Stjarnan is a member-owned, multi-sport community club in Garðabær, Iceland, operating football, basketball, handball, gymnastics, swimming, weightlifting, and running programs serving approximately 2,200+ youth athletes and competing in Iceland's top-tier Besta deildin football division.
- Company typePrivate
- Founded-
- HeadquartersGarðabær, Iceland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Stjarnan does
UMF Stjarnan (Ungmennafélagið Stjarnan) is a member-owned, multi-sport community club headquartered in Garðabær, Iceland, operating departments across football, basketball, handball, gymnastics, swimming, weightlifting, and general sports (running and fitness). The club serves a primarily youth and adolescent demographic, with approximately 1,000 participants in football grades 2-8, ~650 in basketball from preschool through senior age groups, 420+ in handball, and ~140 in apparatus gymnastics. Competitive senior football teams participate in Iceland's top-tier Besta deildin for both men and women, and the club has secured multiple 2026 Bikarmeistarar titles across gymnastics and basketball divisions.
The club operates on a multi-revenue-stream model combining recurring training fees (per Voronn/Sumaronn terms, ranging from ~58,690 ISK to ~151,782 ISK depending on sport and grade), annual memberships (5,000 ISK), football season passes (25,000 ISK), Puma merchandise through TeamSport.is and Hverslun.is, and venue rentals of Stjornusalur (150 sqm) and Dullubar (100 sqm) for private events. Its digital infrastructure includes third-party registration platforms (Abler and Sportabler), season pass sales via Stubbur.is, and a centralized media platform (Stjarnan TV) launched in 2026 covering matches, training, and athlete profiles across all departments. Facility assets include Samsungvellir (football — two full-size and three half-size artificial turf pitches), Ásgarður (multi-sport), Miðgarður (sports hall), and the recently renovated Hekluhöllin (handball arena).
The go-to-market approach is community-led and event-driven, anchored by supporter groups (12. maðurinn, Stjornukonur), youth development pipelines, and annual events such as the TM-Mot tournament (3,000-4,000 youth participants), Stjornuhlaup running event, and supporter evenings. The club is privately governed by a board elected at the annual general meeting, with no external investment, private equity, or parent company ownership identified.
Stjarnan firmographics
Firmographics- Name
- Stjarnan
- Legal name
- Ungmennafélagið Stjarnan
- Website
- https://stjarnan.is
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UMF Stjarnan is a member-owned, multi-sport community club in Garðabær, Iceland, operating football, basketball, handball, gymnastics, swimming, weightlifting, and running programs serving approximately 2,200+ youth athletes and competing in Iceland's top-tier Besta deildin football division.
- Ownership category
- akta.pro rank
Stjarnan industry classification
Industry- Product category
- Multi-Sport Community Club
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Team Sports Matches (Club & National) (MPAGAMAB)
- akta.pro secondary industry
- Athletics Events, Game Operations & Ticketing (EDALAIAK)
Keywords
Where Stjarnan is headquartered
LocationHeadquarters
- HQ city
- Garðabær
- HQ country
- Iceland
- HQ region
- Europe
Offices5 records
Markets served
Stjarnan business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Membership Fees: Annual membership fees of 5,000 ISK for Stjornufelog (club members) who do not pay training fees. Provides voting rights at annual meetings.
- Training Fees: Sport-specific training fees charged per season/term (Voronn, Sumaronn) across all sports departments. Fees vary by sport and age group.
- Merchandise Sales: Online store (vefverslun) selling Puma merchandise and gymnastics equipment through TeamSport.is and Hverslun.is partnerships.
- Season Passes: Annual passes for football matches at Samsungvellir (Besta deildin) priced at 25,000 ISK. Includes access to all home games for men's and women's teams. Member cards available for youth athletes.
- Facility Rentals: Rental of Stjornusalur (150 sqm) and Dullubar (100 sqm) event spaces. Leasing for private events including weddings, confirmations, birthdays with catering options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Club Membership |
| Subscription | Annual | Season Pass - Football |
| Unit Pricing | Multi-year contract | Football Training - 3rd Flokkur |
| Unit Pricing | Multi-year contract | Football Training - 6th Flokkur KVK |
| Unit Pricing | Multi-year contract | Swimming Training - B Group |
| Unit Pricing | Multi-year contract | Swimming Training - C Group |
| Unit Pricing | Multi-year contract | Swimming Training - D1 Group |
| Unit Pricing | Multi-year contract | Handball Training - 3rd Flokkur KK |
| Unit Pricing | Multi-year contract | Basketball Training - 11.FL.KK |
| Subscription | Annual | 12th Man Supporter Club |
| Subscription | Annual | Running Group Annual Fee |
| One time/ perpetual license | Pay-as-you-go | Event Space Rental - Day Events |
| One time/ perpetual license | Pay-as-you-go | Event Space Rental - Evening Events |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Stjarnan product offering
Product offeringCore offering
UMF Stjarnan operates a multi-sport community club in Garðabær, Iceland, providing organized participation, training, and competitive programs in football, basketball, handball, gymnastics, swimming, weightlifting, and running. The organization also runs the Stjarnan TV media platform, sells branded merchandise, offers season passes and event tickets, and rents its club venues for training and events.
Product overview
UMF Stjarnan is a multi-sport community club based in Gardabaer, Iceland, operating multiple distinct sports departments. The club's offering consists of sports programs across football/soccer, handball, basketball, gymnastics, swimming, and weightlifting, supported by a centralized media platform (Stjarnan TV), venue rental services (Stjornusalur and Dullubar), and membership/supporter programs (Stjornufjor, Annual Pass). The sports programs range from youth developmental leagues through competitive senior teams in Iceland's premier divisions. The club has approximately 1,000 football participants, 650 basketball participants, 420+ handball participants, and programs in other sports, making it one of the largest sports clubs in Iceland.
Differentiator
Problem solved
Functional benefit
Brands
- Stjarnan TV: Club TV channel covering interviews, match coverage, training insights, and athlete profiles across all departments.
- Stjörnukonur
- 12. maðurinn
Products and services
- Football program
Companies that use Stjarnan
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles1 record
Stjarnan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Stjarnan partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- 1000fetcoreTravel partner organizing training trips for the women's first team, including the Tenerife training camp March 5-12 with 22 players and 7 staff members. Long-standing partnership supporting elite team preparation.
- Icelandic Street FoodminorProvides catering (meat soup) for supporter events including supufundur meetings.
- ÖlgerðinminorAlcohol supplier for events held in Stjornusalur and Dullubar venues.
- StubburcoreSeason pass sales platform for football matches at Samsungvellir. Manages payment installments for season passes.
- PUMAcoreEquipment and apparel supplier through TeamSport.is. Provides competition kits and merchandise for all sports departments.
- Hverslun.isminorOnline merchandise store for gymnastics equipment and apparel.
- VerdensholdetminorWorld-renowned performance/dance team invited for exhibition in collaboration with UMFÍ and Stjarnan gymnastics department. March 13 at Ásgarður.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Stjarnan competitors and assessment
Company assessmentDirect peers
- Íþróttabandalag Akraness (ÍA): Multi-sport club from Akranes with teams in Icelandic top football divisions and a long-standing community-based membership model. Comparable single-town multi-sport club structure, though serving a different catchment.
- Knattspyrnufélag Reykjavíkur (KR): One of Iceland's oldest and largest multi-sport clubs, operating football, basketball, handball, and other sports with both men's and women's teams in top Icelandic divisions. Closest comparable in terms of multi-sport breadth and Besta deildin participation.
- Breiðablik: Kópavogur-based multi-sport club competing in Besta deildin football with strong women's team performance and broad youth development across football, basketball, and other sports. Direct competitor in the greater capital-area talent and member market.
- Fimleikafélag Hafnarfjarðar (FH): Multi-sport community club based in neighboring Hafnarfjörður that, like Stjarnan, fields football teams in Besta deildin and operates youth development programs across multiple sports. Direct competitor for players, sponsors, and members in the greater capital-area catchment.
- Knattspyrnufélagið Valur: Major Reykjavík-based multi-sport club with football teams in Besta deildin and competitive basketball, handball, and gymnastics departments. Comparable in multi-sport community-club structure and competitive footprint to Stjarnan.
- Fjölnir: Multi-sport club in the greater capital area (with operations in nearby Grafarholt and Garðabær-adjacent locations) operating football, basketball, and other sports. Direct geographic and structural competitor for youth athletes in the same catchment.
- Ungmennafélagið Fram: Reykjavík-based multi-sport club operating football, handball, and other sports with a traditional Ungmennafélag governance structure similar to Stjarnan. Closely comparable in membership-based community-club model.
Regional players
- Knattspyrnufélagið Víkingur: Reykjavík-based sports club with football teams in Icelandic top divisions. Comparable competitive footprint to Stjarnan's football operations, though operates with a different multi-sport mix.
- Þróttur Reykjavík: Reykjavík-based multi-sport club with football, basketball, and other sports departments. Comparable in multi-sport community structure though rooted in a different neighborhood and catchment.
- Knattspyrnufélagið Akureyri (KA): Multi-sport club based in Akureyri operating football teams in Icelandic top divisions and broad youth programs. Comparable multi-sport community model but operates in a different geographic region (northern Iceland).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Stjarnan social profiles
Digital presenceStjarnan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stjarnan leadership team
Management profileNumber of profiles
Stjarnan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stjarnan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stjarnan
What does Stjarnan do?
UMF Stjarnan operates a multi-sport community club in Garðabær, Iceland, providing organized participation, training, and competitive programs in football, basketball, handball, gymnastics, swimming, weightlifting, and running. The organization also runs the Stjarnan TV media platform, sells branded merchandise, offers season passes and event tickets, and rents its club venues for training and events.
Is Stjarnan a public or private company?
Stjarnan is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Stjarnan founded?
Stjarnan was founded in -1. It employs 11 to 50 people.
Where is Stjarnan based?
Stjarnan is headquartered in Garðabær, Iceland, in the Europe region.
How does Stjarnan make money?
Five revenue lines are on record. Membership Fees are the primary driver. The others are training Fees, merchandise Sales, season Passes and facility Rentals.
Who are Stjarnan's main competitors?
Direct peers on record are Íþróttabandalag Akraness (ÍA), Knattspyrnufélag Reykjavíkur (KR), Breiðablik, Fimleikafélag Hafnarfjarðar (FH), Knattspyrnufélagið Valur, Fjölnir and Ungmennafélagið Fram. Regional players are Knattspyrnufélagið Víkingur, Þróttur Reykjavík and Knattspyrnufélagið Akureyri (KA).
Does Stjarnan have an API?
No public API is recorded for Stjarnan.
What industry is Stjarnan in?
Stjarnan's product category is Multi-Sport Community Club. Its primary akta.pro industry code is MPAGAMAB, Team Sports Matches (Club & National), with a secondary code of EDALAIAK, Athletics Events, Game Operations & Ticketing. Its NAICS code is 713940 and its SIC code is 7997.