Woof Pet Services

What Woof Pet Services does

WOOF Pet Services is a Dubai-based pet care operator founded in 2009 that delivers dog daycare, boarding, grooming, and training to UAE pet owners. The company runs a 50,000 sq ft flagship campus in Al Quoz, supplemented by Petzania-branded sites at DIP 2 and Business Bay and a Yalla Grooming mobile grooming service that extends coverage to Sharjah. The group also includes a Yoppy sub-brand, indicating a deliberate multi-brand strategy across service formats and price points. WOOF has been in continuous operation for 16 years, making it one of the longer-tenured branded pet care operators in the UAE.

The business monetises on a unit-economics basis: daycare starts at AED 81.5 per day, overnight boarding at AED 115.5 per night, with multi-day daycare packages and a combined Board & Train program that pairs overnight stays with structured training. Customer relationships are consumer-direct B2C, with no disclosed enterprise or institutional clients; revenue is built from many small, recurring household transactions rather than a few large contracts. Distribution is omnichannel for the category — physical facilities plus mobile grooming — giving the group multiple demand capture points within the UAE.

There are no disclosed funding rounds, no revenue figures, and reported headcount of 6, which likely understates total operational staff given the physical footprint. No AI, automation platform, or proprietary technology stack is mentioned in available material. The group's strategic posture in recent years has been gradual format and geography expansion (mobile, packages, sub-brands, additional Petzania sites) rather than aggressive scaling or external capital raises.

Name

Woof Pet Services

Legal name

Woof Pet Services

Website

https://woofdubai.ae

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Dubai-based pet care operator offering dog daycare, boarding, grooming, and training through the WOOF, Petzania, Yalla Grooming, and Yoppy brands across Dubai and Sharjah since 2009.

Ownership category

akta.pro rank

Product category

Pet Care Services

NAICS

Pet Care (except Veterinary) Services (81291)

akta.pro primary industry

Pet Services (Grooming, Training, Daycare) (CRALAIAJ)

akta.pro secondary industry

Mobile Dog Grooming (HSANABAC)

Keywords

• Dog daycare services
• Pet boarding services
• Pet grooming services
• Dog training programs
• Mobile pet grooming

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Daycare Services: Daily dog daycare services with supervised play in indoor and outdoor spaces. Revenue generated per day or through multi-day packages.
2. Boarding Services: Overnight dog boarding with comfortable stays in private spaces. Personalized care plans for each dog including diet, play preferences, and special needs.
3. Grooming Services: Professional grooming for dogs and cats including in-shop and mobile grooming services. Offered through sister brand Yalla Grooming.
4. Pet Training: Training services including Stay and Train, Daycare and Train, and At Home Training programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Woof Pet Services operates physical pet care facilities in Dubai offering supervised dog daycare, overnight boarding, professional grooming, and positive-reinforcement training services. The flagship WOOF brand runs a 50,000 sq ft indoor and outdoor dog campus in Al Quoz, supplemented by sister-brand Petzania locations in DIP 2 and Business Bay, plus Yalla Grooming for mobile at-home grooming across Dubai and Sharjah.

Product overview

Woof Pet Services operates a portfolio of pet care brands offering daycare, boarding, grooming, and training services across Dubai and Sharjah. The main WOOF brand runs a 50,000 sq ft Al Quoz facility offering daycare, boarding, grooming, pet training, and retail. Sister brand Petzania provides additional daycare, boarding, and grooming at DIP 2 and Business Bay locations, while Yalla Grooming offers mobile grooming services. The company also provides flexible pricing packages including multi-day daycare bundles and board-and-train programs.

Differentiator

Problem solved

Functional benefit

Brands

• Petzania: Sister brand offering daycare, boarding, pet training and grooming services at DIP 2 and Business Bay locations.
• Yalla Grooming

Products and services

• Daycare Safe, supervised dog daycare where dogs engage in physical activities such as fetch, tug, agility, walks, treadmill, and runs, plus social activities including group play, pack walks, and cuddle time. Available at the 50,000 sq ft WOOF - Al Quoz facility and at Petzania locations (DIP 2 for all dog sizes, Business Bay for mini and small dogs only). Pricing starts from 81.5 AED/day.
• Boarding Overnight dog boarding with comfortable indoor spaces and outdoor play zones, personalized care plans covering diet, play preferences, and special needs, and 24/7 trained staff supervision. Cozy sleeping rooms are provided instead of cages. Available at WOOF - Al Quoz and Petzania - DIP 2. Pricing starts from 115.5 AED/night (VAT included).
• Pet Training Positive, practical dog training delivered through three programs: Stay and Train, Daycare and Train, and At Home Training. Designed to help dogs learn good habits and build confidence using positive reinforcement methods.
• In-Shop Grooming Professional grooming services for dogs and cats offered at the WOOF - Al Quoz facility and Petzania locations. Services include fresh cuts, deshedding, teeth brushing, and gentle care.
• Mobile Grooming (Yalla Grooming) Mobile pet grooming service provided through the sister brand Yalla Grooming, delivering at-home professional grooming for dogs and cats across Dubai and Sharjah. Designed for pets who prefer not to travel and for owners with busy schedules.
• Puppy & Kitten Yoga Specialized yoga sessions for puppies and kittens, offered as a wellness and socialization activity at WOOF Dubai facilities.
• Board & Train Combined boarding and training program that pairs overnight stays with structured training activities. Pricing starts from 170 AED/night.

Quantifiable outcome

• 16 years of trusted pet care service
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• PetzaniacoreStrategic or Co-development PartnerSister brand providing additional daycare, boarding, grooming, and training facilities. Petzania operates two locations: DIP 2 (comprehensive services) and Business Bay (daycare and grooming for mini/small dogs only). Creates a connected pet care experience across Dubai.
• Yalla GroomingcoreStrategic or Co-development PartnerSister brand providing mobile grooming services across Dubai and Sharjah. Offers at-home grooming convenience for pets who prefer not to travel or for owners with busy schedules.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Petco: Major US pet retailer and services operator with in-store veterinary, grooming, training, and boarding offerings. Represents the broad-incumbent thesis of bundling pet care services under a national brand.
• Wag!: On-demand pet care platform offering dog walking, boarding, and sitting. Operates as a broader incumbent in pet care services with overlapping customer needs (travel, busy professionals) and digital-first booking that contrasts WOOF's WhatsApp-led flow.
• Rover: Global marketplace for pet sitting, boarding, and dog walking. While marketplace-based rather than facility-based, Rover competes for the same 'pet care while owner is away' use case and represents a digital-native threat to WOOF's manual booking model.
• PetSmart: Largest North American specialty pet retailer with in-store PetsHotel boarding and Doggie Day Camp. A broad incumbent that demonstrates how facility-based pet care can scale inside a wider retail/services platform.

Emerging players

• BarkBox / Bark: Subscription-driven pet products and services brand (BarkBox, BarkBus mobile grooming, Bark Care). Comparable as an emerging player using brand and digital distribution to enter pet services beyond retail — including mobile grooming, directly overlapping Yalla Grooming.
• Pets Deli: Specialty pet food retail and pet wellness concept. Comparable as a premium, experience-led pet brand in a non-UAE market, illustrating both the upside and competitive template for premium pet services in urban centers.

Direct peers

• Dogtopia: North American dog daycare, boarding, and spa franchise with hundreds of locations. Direct comparable on the core daycare/boarding service model and the multi-unit franchise expansion thesis that WOOF could pursue in the GCC.
• Hounds Town USA: Dog daycare, boarding, and grooming franchise with open-play, interactive environment. Comparable to WOOF on indoor/outdoor play zoning, group play by size/temperament, and bundled service offerings.
• Camp Bow Wow: Premier dog daycare and boarding franchise operator. Closely mirrors WOOF's overnight boarding, daycare playgroups, and web/phone booking flow, and represents a comparable franchise playbook for scaling pet care services.
• Petzania UAE: WOOF's own sister brand, but operates as a direct comparable Dubai pet daycare/boarding/grooming brand. Useful as the closest competitive proxy in the same operating geography and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/woof-pet-services

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woof Pet Services