SAHAJA SAMRUDHA
Sahaja Samrudha Organic Producer Company Ltd, branded Sahaja Organics, is a Bangalore-based Farmer Producer Organisation that aggregates certified organic produce from ~2,000 farmers across 8 Indian states and sells it to individual consumers (via e-commerce and mobile app) and B2B bulk buyers.
- Company typePrivate
- Founded2010
- HeadquartersBangalore, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What SAHAJA SAMRUDHA does
Sahaja Samrudha Organic Producer Company Ltd (SSOPCL), operating under the brand Sahaja Organics, is a Farmer Producer Organisation (FPO) wholly owned by organic producer farmers, headquartered in Bangalore, Karnataka, India. Founded as a farmer knowledge-and-seed exchange network in 2005 and formally incorporated in 2010, the company aggregates certified organic produce from approximately 2,000 individual organic farmers and 20 producer groups spanning Karnataka, Tamil Nadu, Kerala, Andhra Pradesh, Odisha, Chhattisgarh, Maharashtra, and West Bengal. Its core operating technology is an organic certification and traceability system implemented through a Group Certification Programme launched in 2006 with IMO Control, under which Sahaja remains the second-largest certified group in Karnataka; all products carry IMO Control, EU Organic, and India Organic (Jaivik Bharat) certifications.
The company sells a broad portfolio of certified organic staples—12+ rice varieties, 8 millet varieties, 17+ pulses, 8 edible oils, flours, cereals, herbs, and fresh fruits and vegetables—through two distribution channels: a B2C e-commerce storefront at ecomm.sahajaorganics.com plus a Google Play mobile app for individual consumers, and a B2B bulk-order channel serving restaurants, retailers, and resellers. Pricing is unit-based for retail and quote-based for bulk orders, with farmer suppliers receiving premium procurement prices, immediate payments, and profit-sharing through annual 'withheld price' distributions to shareholder farmers. The team numbers 19 employees and is led by CEO Somesh B (who drove turnover from 18 Lakhs to 10.8 Crores INR over 8 years) alongside founder/president N.R. Shetty and a board that includes seed-conservation leaders G. Krishna Prasad and Anitha Reddy.
SAHAJA SAMRUDHA firmographics
Firmographics- Name
- SAHAJA SAMRUDHA
- Legal name
- Sahaja Samrudha Organic Producer Co. Ltd.
- Website
- https://sahajaorganics.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sahaja Samrudha Organic Producer Company Ltd, branded Sahaja Organics, is a Bangalore-based Farmer Producer Organisation that aggregates certified organic produce from ~2,000 farmers across 8 Indian states and sells it to individual consumers (via e-commerce and mobile app) and B2B bulk buyers.
- Ownership category
- akta.pro rank
SAHAJA SAMRUDHA industry classification
Industry- Product category
- Organic Food Products
- NAICS
- Fresh Fruit and Vegetable Merchant Wholesalers (42448), Fruit and Vegetable Retailers (44523)
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Organic & Natural Packaged Grocery Wholesale (AFAIAJAB)
- akta.pro secondary industries
- Farmer Cooperatives & Co-op Retail (AFABAJAB), Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK), Fresh Organic Produce Wholesale (AFAIAJAA)
Keywords
Where SAHAJA SAMRUDHA is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
SAHAJA SAMRUDHA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- B2C Retail Sales: Direct sales of certified organic products to individual consumers through e-commerce platform and retail purchase channels. Products include rice, millets, pulses, spices, oils, fruits, vegetables, and herbs.
- B2B Bulk Sales: Bulk organic product sales to businesses including restaurants, retailers, and other organizations. Premium pricing for bulk orders with dedicated B2B contact and support.
- Farmer Produce Procurement: The company buys organic produce from farmer shareholders at premium prices and markets it, sharing profits back to farmers as withheld prices. This creates a sustainable cycle benefiting both the company and farmer producers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | B2C Retail Pricing |
| Transaction based/ take rate | Pay-as-you-go | B2B Bulk Orders |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
SAHAJA SAMRUDHA product offering
Product offeringCore offering
Sahaja Samrudha Organic Producer Company Ltd, operating under the brand Sahaja Organics, is a Farmer Producer Organization that aggregates certified organic produce from approximately 2,000 farmers across 8 Indian states and sells it directly to consumers and businesses. Its core offerings include rice varieties, millets, pulses, edible oils, organic flour, cereals, spices, herbs, and fresh fruits and vegetables, marketed through its own e-commerce platform (retail) and bulk-order channels (B2B). The company is wholly owned by its farmer-shareholders and built around a Group Certification Programme operated in collaboration with IMO Control.
Product overview
Sahaja Samrudha Organic Producer Company Ltd (SSOPCL), operating under the brand Sahaja Organics, is an organic food producer and distributor structured as a Farmer Producer Organisation. The company operates a dual business model serving both B2B (bulk products) and B2C (retail through their ecommerce platform) segments. Their product portfolio consists of certified organic food products organized across multiple categories: Rice Varieties (12+ varieties including traditional varieties like Gandhasale and Diabetic rice), Organic Oils (8 varieties including Virgin coconut oil), Pulses and Lentils (17+ varieties), Millets (8 varieties including Quinoa), Organic Flour (3 varieties), Cereals (7 varieties), Spices (12+ varieties including Byadagi chillies), and Herbs (5 varieties). The company connects approximately 2000 individual organic farmers and 20 organic producer groups across Karnataka and several other Indian states with consumers, providing farm-to-plate organic produce at affordable prices.
Differentiator
Problem solved
Functional benefit
Products and services
- Organic Rice Varieties A line of certified organic rice including Dosa Rice, Black Rice, Boiled Rice, Diabetic Rice, Gandhasale rice, HMT rice, Navara rice, Rajmudi rice, Red Rice, Sona Masuri rice, Siddasannaup rice, and Sona Masuri unpolished rice, sold both in retail packs and bulk for individual consumers and business buyers.
- Organic Millets Certified organic millets including Barnyard Millet, Foxtail Millet, Kodo Millet, Finger Millet (Ragi), Pearl Millet, Proso Millet, Jowar, and Quinoa, supplied in retail packs and bulk for household and food-service customers.
- Organic Pulses and Lentils Certified organic pulses and dals including Black gram, Green gram, Roasted gram, Toor Dal, Urad Dal, Channa Dal, Soyabean, Rajma varieties, Kabuli Channa, Moong Dal, Masoor Dal, and Green Pea, supplied both in retail packs and B2B bulk.
- Organic Edible Oils Cold-pressed and certified organic edible oils including Castor oil, Sesame oil, Coconut oil, Groundnut oil, Sunflower oil, Safflower oil, Mustard oil, and Virgin coconut oil, sold in retail packs and bulk.
- Organic Spices Certified organic spices including Cinnamon, Turmeric powder, Cardamom (green and white), Clove, Cumin, Coriander powder and whole, Red Chilly (whole and powder including Byadagi variety), and Dry ginger powder, available in retail packs and bulk.
- Organic Flour and Cereals Certified organic flour (Jowar flour, Gram flour, and Raagi flour) and cereals (Red beaten rice in thick and thin variants, White beaten rice in thick and thin variants, Wheat Dalia, Wheat Suji, and Wheat), sold both retail and B2B.
- Organic Herbs Certified organic herbs including Fennel, Mustard (brown and black), Methi seeds, Ajwain, and Tamarind, supplied in retail packs and bulk.
- Organic Fruits and Vegetables Fresh, certified-organic fruits and vegetables sourced directly from the Sahaja farmer network and sold through the company's e-commerce platform.
- Bulk Organic Products (B2B) Quote-based bulk organic supply of grains, pulses, spices, and other staples to businesses including restaurants, retailers, and other organizations, sourced from the company's certified-farmer network across 8 Indian states.
Quantifiable outcome
- Revenue increased from 18 Lakhs to 10.8 Crores in 8 years
- +2 more outcomes
Companies that use SAHAJA SAMRUDHA
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
SAHAJA SAMRUDHA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SAHAJA SAMRUDHA partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- German Cooperation (GIZ)coreDevelopment partner supporting Sahaja Organics' mission to empower farmers and promote organic farming. GIZ provides technical assistance and support for sustainable development initiatives.
- SELCO FoundationminorSolar energy foundation supporting sustainable practices for farmers and rural communities associated with Sahaja Organics.
- IMO ControlcoreIMO Control is the certification partner for organic certification. Sahaja Organics was the first to launch Group Certification Programme in 2006 in collaboration with IMO as certification partner. This partnership enables small farmers to get certified organic status.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
SAHAJA SAMRUDHA competitors and assessment
Company assessmentDirect peers
- Akshayakalpa Organic: Bengaluru-based FPO-style organic dairy and grocery brand built on a farmer-shareholder model. Direct structural and geographic comparability to Sahaja, with similar Bengaluru HQ and organic grocery expansion.
- Natureland Organics: Certified organic staples, spices and oils brand selling through retail, modern trade and online channels. Overlapping product catalogue and multi-channel go-to-market with Sahaja Organics.
- 24 Mantra Organic (Sresta Natural Bioproducts): One of India's largest packaged organic food brands offering rice, millets, pulses, spices, oils and flours via B2B and B2C channels. Most directly comparable to Sahaja Organics in product mix and certification-backed positioning.
- Organic India: Tata Consumer Products-owned organic brand selling staples, spices, herbs and wellness products through D2C, modern trade and exports. Closely comparable in certified-organic portfolio and India+international certifications.
- Two Brothers Organic Farms: Pune-based organic brand using a farmer-network and D2C model to sell rice, millets, pulses, oils, ghee and honey. Highly comparable farm-to-consumer model and product overlap with Sahaja Organics.
- Conscious Food: Mumbai-based certified organic food brand with heritage grains, millets, rice, spices and condiments. Comparable in certified-organic staples portfolio and traditional/indigenous variety focus.
- Down to Earth Organic: Organic food brand and retail operator with staples, spices and fresh produce; comparable certified-organic portfolio and India-wide distribution ambition.
- Phalada Pure & Sure: Certified organic brand offering staples, spices, condiments and traditional grains with strong B2B and B2C presence. Directly comparable in product mix and certified-organic positioning.
Broad incumbents
- BigBasket (Supermarket Grocery Supplies): India's largest online grocery platform offering organic private-label and multi-brand organic products at national scale. Represents the broader incumbent that competes for urban organic grocery wallet share.
Emerging players
- iD Fresh Food: Bengaluru-based fresh and packaged food brand with strong D2C and modern-trade presence. Comparable as a regional D2C food brand operating out of the same metro and overlapping customer base, though product categories differ.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
SAHAJA SAMRUDHA social profiles
Digital presenceSAHAJA SAMRUDHA compliance and trust
Trust signalCompliance4 records
SAHAJA SAMRUDHA financial estimates
Financial estimateRevenue estimate
Valuation estimate
SAHAJA SAMRUDHA leadership team
Management profileNumber of profiles
Profiles8 records
SAHAJA SAMRUDHA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SAHAJA SAMRUDHA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SAHAJA SAMRUDHA
What does SAHAJA SAMRUDHA do?
Sahaja Samrudha Organic Producer Company Ltd, operating under the brand Sahaja Organics, is a Farmer Producer Organization that aggregates certified organic produce from approximately 2,000 farmers across 8 Indian states and sells it directly to consumers and businesses. Its core offerings include rice varieties, millets, pulses, edible oils, organic flour, cereals, spices, herbs, and fresh fruits and vegetables, marketed through its own e-commerce platform (retail) and bulk-order channels (B2B). The company is wholly owned by its farmer-shareholders and built around a Group Certification Programme operated in collaboration with IMO Control.
Is SAHAJA SAMRUDHA a public or private company?
SAHAJA SAMRUDHA is a private company. It is classified as management employee owned and is currently operating.
When was SAHAJA SAMRUDHA founded?
SAHAJA SAMRUDHA was founded in 2010. It employs 11 to 50 people.
Where is SAHAJA SAMRUDHA based?
SAHAJA SAMRUDHA is headquartered in Bangalore, India, in the Asia region.
How does SAHAJA SAMRUDHA make money?
Three revenue lines are on record. B2C Retail Sales are the primary driver. The others are B2B Bulk Sales and farmer Produce Procurement.
Who are SAHAJA SAMRUDHA's main competitors?
Direct peers on record are Akshayakalpa Organic, Natureland Organics, 24 Mantra Organic (Sresta Natural Bioproducts), Organic India, Two Brothers Organic Farms, Conscious Food, Down to Earth Organic and Phalada Pure & Sure. BigBasket (Supermarket Grocery Supplies) is listed as a broad incumbent. iD Fresh Food is listed as an emerging player.
Does SAHAJA SAMRUDHA have an API?
No public API is recorded for SAHAJA SAMRUDHA.
What industry is SAHAJA SAMRUDHA in?
SAHAJA SAMRUDHA's product category is Organic Food Products. Its primary akta.pro industry code is AFAIAJAB, Organic & Natural Packaged Grocery Wholesale, with a secondary code of AFABAJAB, Farmer Cooperatives & Co-op Retail. Its NAICS code is 42448 and its SIC code is 5140.