An Phát Computer
An Phát Computer is a Vietnamese multi-channel computer retailer operating 9+ showrooms in Hanoi and Ho Chi Minh City, an e-commerce platform, and Shopee/TikTok Shop/Lazada storefronts. It sells laptops, PCs, components, peripherals, and enterprise IT solutions to consumers, gamers, students, SMBs, and B2B/government buyers.
- Company typePrivate
- Founded2019
- HeadquartersHanoi, Vietnam
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What An Phát Computer does
An Phát Computer (legal name: Công Ty Cổ Phần Thương Mại Máy Tính An Phát) is a Vietnamese multi-channel computer retailer and system integrator incorporated in Hanoi in 2019. The company sells laptops, desktop PCs, PC components, monitors, peripherals, networking equipment, office hardware, licensed software, and storage devices across 20+ product categories, serving consumers, gamers, students, SMBs, creative professionals, AI/ML users, and corporate and government buyers. It operates more than nine physical showrooms concentrated in Hanoi and Ho Chi Minh City, including an ASUS ROG Exclusive Store and an NVIDIA GeForce RTX Store designation at its Lý Thường Kiệt HCM location, alongside a proprietary e-commerce platform at anphatpc.com.vn and storefronts on Shopee, TikTok Shop, and Lazada.
The company's technology stack is centered on a custom PC builder tool that integrates real-time pricing across the product catalog and an AI PC product line built around NPU-equipped AMD Ryzen AI and Intel Core Ultra processors. Proprietary features include the configuration builder (categorized by ease-of-use implementation), the Enterprise Solutions division offering integration and interoperability across IT infrastructure categories, and AI PC sub-segments targeting specialized creative and engineering workloads. There are no in-house AI/ML models; AI capability is resold from OEM silicon partners.
An Phát operates a hybrid distribution model combining owned retail showrooms, direct-to-consumer e-commerce with nationwide delivery, third-party marketplace listings managed by an E-commerce Division, and a dedicated Project and Enterprise Sales Department serving B2B and government procurement. Revenue streams include one-time retail hardware sales (unit pricing with promotional and bundle discounting), B2B project-based contracts with quotation pricing, professional services (custom PC assembly, repair and maintenance, software licensing), and transaction fees from installment financing facilitation. Pricing ranges from budget peripherals under 500K VND to gaming and workstation builds above 100M VND.
An Phát Computer firmographics
Firmographics- Name
- An Phát Computer
- Legal name
- Công Ty Cổ Phần Thương Mại Máy Tính An Phát
- Website
- https://anphatpc.com.vn
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- An Phát Computer is a Vietnamese multi-channel computer retailer operating 9+ showrooms in Hanoi and Ho Chi Minh City, an e-commerce platform, and Shopee/TikTok Shop/Lazada storefronts. It sells laptops, PCs, components, peripherals, and enterprise IT solutions to consumers, gamers, students, SMBs, and B2B/government buyers.
- Ownership category
- akta.pro rank
An Phát Computer industry classification
Industry- Product category
- Computer & IT Hardware Retail
- NAICS
- Electronics and Appliance Retailers (44921), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Retail-Computer & Computer Software Stores (5734), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Business/Enterprise IT Hardware Retail (Workstations, Servers, POS) (CRACABAJ)
- akta.pro secondary industries
- Computer Accessories & Consumables Retail (Cables, Adapters, Ink/Toner) (CRACABAH), Business Desktops (Commercial PCs) (HDACAAAB), Consumer Desktops (Home & Family PCs) (HDACAAAA)
Keywords
Where An Phát Computer is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices9 records
Markets served
An Phát Computer business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Hardware Sales: The primary revenue stream is the retail sale of technology hardware including laptops, desktop PCs, PC components (CPUs, GPUs, RAM, storage, cases, power supplies), monitors, peripherals, and accessories through both physical showrooms and the e-commerce platform. Revenue is generated through one-time product sales at listed retail prices.
- Enterprise / Project Sales (B2B): Dedicated revenue stream through the Project and Enterprise Sales Department targeting corporate and government procurement for IT infrastructure including workstations, servers, networking equipment, conference solutions, and POS systems. Typically involves bulk orders, tender processes, and custom procurement contracts.
- Professional Services (Giá trị gia tăng): Revenue from repair and maintenance services (Dịch vụ sửa chữa, bảo trì), custom PC assembly (build PC), software licensing (Microsoft, Adobe, Kaspersky, Autodesk), and corporate IT project implementation services.
- Financing / Installment Sales: Facilitates installment payment options for customers through partnerships with credit card providers and installment financing programs, earning revenue through financing facilitation on consumer purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer hardware retail pricing with tiered discounts |
| One time/ perpetual license | Multi-year contract | Corporate / Enterprise procurement pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
An Phát Computer product offering
Product offeringCore offering
An Phát Computer is a Vietnamese computer retail company selling laptops, desktop PCs, PC components, monitors, peripherals, Apple products, networking equipment, office equipment, storage devices, cooling solutions, and licensed software through physical showrooms and an e-commerce platform. The company additionally offers custom PC configuration (Build PC), enterprise IT procurement solutions, repair and maintenance services, and software licensing for individual consumers, businesses, and government customers across Vietnam.
Product overview
An Phát Computer is a comprehensive Vietnamese computer retail company operating as both an e-commerce platform and physical showroom chain. The company offers a multi-category product portfolio organized around: (1) Laptop/Máy Tính Xách Tay covering gaming, business, student, and general use across brands like ASUS, Lenovo, HP, Dell, MSI, Acer; (2) Desktop PCs including Gaming, Học Tập (learning), Đồ Họa (graphics), and Văn Phòng (office) categories; (3) Linh Kiện Máy Tính (PC Components) for CPUs, RAM, GPUs, motherboards, storage, and power supplies; (4) Máy Tính Đồng Bộ (Pre-built Desktops) and servers; (5) Apple products; (6) Phần Mềm Bản Quyền (licensed software); (7) gaming peripherals and accessories; (8) monitors; (9) office equipment; (10) networking and security cameras; (11) storage devices; and (12) cooling solutions. Additional services include Build PC (custom PC configuration), enterprise solutions, and repair/maintenance services.
Differentiator
Problem solved
Functional benefit
Products and services
- Laptop / Máy Tính Xách Tay Retail sale of portable laptops covering gaming, office/business, student, and general productivity use cases, from brands including ASUS, Lenovo, HP, Dell, MSI, Acer, and Apple. Laptops are configured across CPU (Intel Core Ultra/i5/i7/i9, AMD Ryzen 5/7/9/Ryzen AI), GPU (RTX 30/40/50 series), RAM, storage, screen size, and resolution tiers.
- Pre-built Gaming, Learning, Graphics, and Office Desktop PCs Pre-built desktop computers configured for gaming, learning, graphics/design, office work, and AI applications. Assembled and sold through both showrooms and e-commerce with retail pricing and customer support.
- Pre-built Desktops, Servers, and Workstations (Máy Tính Đồng Bộ - Máy Chủ - Máy Trạm) Complete desktop systems, All-in-One PCs, mini PCs (e.g., ASUS NUC), workstations, and entry-level servers from HP, Dell, Lenovo, and ASUS for business and enterprise customers.
- PC Components (Linh Kiện Máy Tính) Individual PC components including CPUs, GPUs (including full NVIDIA RTX 30/40/50 series line-up), RAM, motherboards, SSDs/HDDs, power supplies, and cases sold for self-build and upgrade use cases.
- Gaming Gear (Keyboards, Mice, Headsets, Chairs) Retail sale of gaming peripherals and accessories including mechanical keyboards, gaming mice, headsets, controllers, gaming chairs, and streaming equipment for PC gaming enthusiasts.
- Computer Monitors (Màn Hình Máy Tính) Computer monitors from ASUS, LG, Dell, Samsung, ViewSonic, MSI, and other brands, covering gaming (high-refresh-rate), office, and graphics-design (color-accurate) use cases.
- Apple Products Apple-branded products including MacBook Air, MacBook Pro, iMac, Mac mini, iPad, iPhone, and compatible accessories sold through authorized retail channels.
- Licensed Software (Phần Mềm Bản Quyền) Retail sale of licensed software including Microsoft Office, Windows operating systems, Adobe creative suite, Autodesk products, and antivirus solutions such as Kaspersky.
- Networking and Surveillance Equipment (Thiết Bị Mạng, Camera) Networking equipment including routers, switches, Wi-Fi access points, network cables, and surveillance cameras sold to consumer, SMB, and enterprise buyers.
- Office Equipment (Thiết Bị Văn Phòng) Office automation equipment including printers, scanners, photocopiers, barcode scanners, POS systems, money counters, and document shredders for SMB and enterprise customers.
- Storage Devices (Storage, USB, Memory Cards) External storage devices, USB flash drives, memory cards, NAS devices, and portable SSDs from Western Digital, Kingston, Samsung, and Seagate.
- PC Cooling Solutions (Cooling, Tản Nhiệt) PC cooling products including liquid cooling systems, air coolers, case fans, and thermal paste for gaming PCs and workstations.
- Enterprise IT Solutions (Giải Pháp Doanh Nghiệp) Comprehensive IT procurement solutions for businesses and government including business laptops, desktops, servers, NAS storage, software, projectors, networking equipment, and conference room systems, delivered through a dedicated enterprise division with separate sales contact (Phòng Dự Án Và Doanh Nghiệp).
- Custom PC Configuration Service (Xây Dựng Cấu Hình PC / Build PC) Online tool and assembly service that allows customers to configure and order a fully customized desktop PC by selecting components (CPU, GPU, RAM, storage, cooling, case, power supply) with real-time integrated pricing across the catalog, followed by physical assembly and shipping.
- Repair and Maintenance Services (Dịch vụ sửa chữa, bảo trì) After-sales repair and maintenance services for purchased hardware, supported by dedicated technical support and warranty hotlines.
Quantifiable outcome
- 13+ showroom and office locations across Vietnam
- +2 more outcomes
Companies that use An Phát Computer
Customer profileSegments6 records
Ideal customer profiles4 records
An Phát Computer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
An Phát Computer partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ASUS ROG (Republic of Gamers)coreAn Phát Computer operates an ROG Exclusive Store at 158-160 Lý Thường Kiệt, HCM, serving as the authorized exclusive retail partner for ASUS ROG gaming products in Vietnam. The partnership also extends to the Hà Nội showroom at 49 Thái Hà, 151 Lê Thanh Nghị, and 63 Trần Thái Tông locations. The ROG store offers both in-store and online purchasing options.
- NVIDIA (GeForce RTX Store)coreAn Phát Computer holds GeForce RTX Store designation from NVIDIA, indicating an authorized partnership for NVIDIA GeForce graphics card retail. The company stocks the full range of RTX GPUs from RTX 30 series through RTX 50 series, including RTX 5090, RTX 5080, RTX 5070 Ti, RTX 5070, RTX 5060 Ti, and RTX 5060 across both desktop GPU cards and pre-built PC configurations.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
An Phát Computer competitors and assessment
Company assessmentDirect peers
- Phong Vu Computer: One of Vietnam's largest PC and component retailers with both online and offline presence. Directly comparable to An Phat in product breadth (laptops, desktops, components), target customer (gamers, professionals, businesses), and B2B enterprise sales.
- Hoang Ha Mobile: Multi-category Vietnamese electronics retailer covering laptops, smartphones, tablets, and accessories. Comparable in omnichannel retail approach and consumer electronics focus, though with broader consumer electronics rather than PC-specialization.
- GearVN: Vietnamese retailer specializing in gaming PCs, custom builds, gaming peripherals, and components. Comparable to An Phat's gaming-focused product lines and custom PC builder offering, with a similar enthusiast consumer base.
- ThinkPro: Vietnamese PC retailer focused on laptops, gaming PCs, and workstations with custom configuration tools. Closely comparable in product mix, target audience (gamers and creative professionals), and custom PC building service.
Broad incumbents
- Nguyen Kim: Vietnamese electronics and appliance retail chain with strong physical presence. Comparable as a multi-category electronics retailer serving both consumers and businesses, though with stronger appliance focus.
- CellphoneS: Major Vietnamese consumer electronics and IT retail chain with broad product coverage. Comparable in retail footprint and e-commerce presence, though CellphoneS is larger and more mobile-device-focused.
- Digiworld Corporation: Vietnamese IT distribution and retail company distributing major brands like Apple, Samsung, and HP. Comparable distribution scale and brand relationships, though Digiworld operates more as a wholesale distributor than retail chain.
- Pico Plaza: Vietnamese electronics and appliance retailer with physical showrooms and online sales. Overlaps with An Phat in computer/laptop retail but operates more broadly across consumer electronics categories.
- FPT Shop: Vietnam's largest nationwide electronics retail chain operated by FPT Corporation. Offers laptops, desktops, and enterprise IT with significantly larger scale, broader product portfolio, and stronger enterprise/government relationships than An Phat.
Emerging players
- Newegg: US-based online PC component and electronics retailer with custom PC builder and marketplace. Comparable in product mix (PC components, laptops, peripherals), custom configuration tool, and enthusiast gaming focus, though operating at much larger scale in a different market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
An Phát Computer social profiles
Digital presenceAn Phát Computer financial estimates
Financial estimateRevenue estimate
Valuation estimate
An Phát Computer leadership team
Management profileNumber of profiles
An Phát Computer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
An Phát Computer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about An Phát Computer
What does An Phát Computer do?
An Phát Computer is a Vietnamese computer retail company selling laptops, desktop PCs, PC components, monitors, peripherals, Apple products, networking equipment, office equipment, storage devices, cooling solutions, and licensed software through physical showrooms and an e-commerce platform. The company additionally offers custom PC configuration (Build PC), enterprise IT procurement solutions, repair and maintenance services, and software licensing for individual consumers, businesses, and government customers across Vietnam.
Is An Phát Computer a public or private company?
An Phát Computer is a private company. It is classified as unknown and is currently operating.
When was An Phát Computer founded?
An Phát Computer was founded in 2019. It employs 1 to 10 people.
Where is An Phát Computer based?
An Phát Computer is headquartered in Hanoi, Vietnam, in the Asia region.
How does An Phát Computer make money?
Four revenue lines are on record. Retail Hardware Sales are the primary driver. The others are enterprise / Project Sales (B2B), professional Services (Giá trị gia tăng) and financing / Installment Sales.
Who are An Phát Computer's main competitors?
Direct peers on record are Phong Vu Computer, Hoang Ha Mobile, GearVN and ThinkPro. Broad incumbents are Nguyen Kim, CellphoneS, Digiworld Corporation, Pico Plaza and FPT Shop. Newegg is listed as an emerging player.
Does An Phát Computer have an API?
No public API is recorded for An Phát Computer.
What industry is An Phát Computer in?
An Phát Computer's product category is Computer & IT Hardware Retail. Its primary akta.pro industry code is CRACABAJ, Business/Enterprise IT Hardware Retail (Workstations, Servers, POS), with a secondary code of CRACABAH, Computer Accessories & Consumables Retail (Cables, Adapters, Ink/Toner). Its NAICS code is 44921 and its SIC code is 5734.