Mareiro Hotel

What Mareiro Hotel does

Mareiro Hotel is a 4-star beachfront hotel located on Avenida Beira Mar in Fortaleza, Ceará, Brazil, operated under the legal entity MAGNA HOTEIS E TURISMO LTDA (CNPJ 11.689.908/0001-70). The property offers 200 apartments across four categories, supported by three integrated pools, a fitness center, a sauna, and two restaurants — Terraço Iracema (breakfast service) and Varanda do Mar (lunch and dinner). Seven event spaces with capacity for up to 780 people extend the property's addressable use cases beyond overnight leisure stays into corporate and social events.

The commercial operation is anchored by a direct distribution model. Reservations are accepted through the hotel's own website (powered by the Omnibees booking engine), WhatsApp, and telephone, with ZooxPass providing pre check-in functionality. The property is LGPD-compliant for handling guest personal data. Reported operational headcount of 11–50 employees likely reflects corporate/office staff rather than total operational personnel given the 200-room scale.

Revenue mechanics combine per-night accommodation charges with ancillary streams: parking, pet fees, food and beverage, and event hosting. The business serves two primary customer segments — leisure travelers booking individual nights and corporate/event clients booking the function spaces. No OTA partnerships, third-party management contracts, or franchise affiliations are disclosed in the input, and no funding rounds, M&A activity, or external investor backing are indicated. The company operates as a single-asset, owner-operated hospitality business.

Name

Mareiro Hotel

Legal name

MAGNA HOTEIS E TURISMO LTDA

Website

https://mareiro.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mareiro Hotel is a 4-star beachfront hotel in Fortaleza, Brazil, operating 200 apartments, two restaurants, leisure facilities, and seven event venues for up to 780 guests. It serves leisure travelers and corporate event clients through a direct-booking distribution model powered by Omnibees and ZooxPass.

Ownership category

akta.pro rank

Product category

Hotel Accommodation Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro industry

PRIMARYTHAGAAAD

Resort-Area Full-Service Hotels (Non–All-Inclusive)

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAGAAAL

Integrated Full-Service Hotel Complexes (Mixed-Use)

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

Keywords

• Beachfront hotel services
• Hospitality accommodation
• Hotel event venues
• Leisure travel lodging
• Hotel restaurant dining

Headquarters

HQ city

Fortaleza, Ceará

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Accommodation Services: Hotel rooms and suites rented to guests on nightly basis. Includes Standard rooms, Pool View rooms, Oceanfront Rooms, and Oceanfront Suites. Revenue generated through room nightly rates with check-in at 14:00 and check-out at 12:00.
2. Event Spaces and Corporate Events: Seven event spaces available for corporate meetings, conferences, weddings, and celebrations. Spaces include Salão Buriti (up to 500 people), Salões Brisa (up to 230 people), and Salão Mar (up to 25 people). Revenue from venue rental and event services.
3. Food and Beverage: Two restaurants on property: Terraço Iracema (breakfast service) and Varanda do Mar (lunch and dinner with regional cuisine). Includes bar/molhado (wet bar) by the pool.
4. Ancillary Services: Additional revenue streams including parking (R$70/day for cars, R$35/day for motorcycles), pet fees (R$70/day), and optional tourism tax (R$3/day).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mareiro Hotel (commercially branded as Afago Hotel / Afago Mareiro Hotel) is a 4-star beachfront hotel in Fortaleza's Meireles neighborhood on Av. Beira Mar. It offers 200 apartments across four room categories, two on-site restaurants (Terraço Iracema for breakfast, Varanda do Mar for regional lunch/dinner), three integrated pools with leisure amenities, and seven event spaces accommodating up to 780 people.

Product overview

Mareiro Hotel (operated as Afago Hotel) is a 4-star beachfront hotel in Fortaleza, Brazil. The property offers a unified hospitality experience comprising 200 accommodation apartments across 4 categories, 2 restaurants (Terraço Iracema for breakfast and Varanda do Mar for lunch/dinner), comprehensive leisure facilities including 3 pools and fitness center, and 7 event spaces for up to 780 attendees. Digital services include online booking via Omnibees and pre check-in via Zooxpass platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospedagem (Accommodation) Beachfront hotel accommodation offering 200 apartments across four categories — Standard (27m²), Pool View (28m²), Oceanfront Room (32m² with balcony), and Oceanfront Suite (47m²). All rooms include air conditioning, minibar, cable TV, Wi-Fi, safe, and work desk; higher tiers add ocean views, larger Smart TVs, coffee makers, L'Occitane bath products, and steamer. Targets leisure and business travelers visiting Fortaleza.
• Restaurante Terraço Iracema On-site restaurant serving complete breakfast service with views of the Beira-Mar promenade. Open Mon–Fri 6:30–10:00 and weekends/holidays 6:30–10:30. Breakfast is included in accommodation rates.
• Restaurante Varanda do Mar On-site sophisticated restaurant offering Brazilian cuisine with regional gastronomy for lunch and dinner. Designed for fine dining in an elegant setting.
• Área de Lazer (Leisure Facilities) Leisure facilities for hotel guests including three integrated pools (with a 25-meter lap lane and children's pool area), a wet bar serving snacks and drinks, a fitness center, steam sauna, and bicycles.
• Espaços para Eventos (Event Spaces) Event venue offering seven event spaces with total capacity up to 780 people simultaneously. Salão Buriti (350m², up to 500 people), Salões Brisa (184m², up to 230 people), and Salão Mar (100m², up to 25 people) with varied configurations for corporate meetings, conferences, conventions, and celebrations (including weddings).

Quantifiable outcome

• Up to 780 people can be accommodated simultaneously in event spaces
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

One partnership is on record.

• OmnibeescoreTechnology or IntegrationOmnibees is the booking engine software used by Afago Mareiro Hotel to enable digital, efficient, and secure online reservations and check-ins for accommodations. Omnibees functions as a Data Operator processing guest personal information for booking facilitation.

Scale indicators5 records

Recent moves4 records

Expansion highlights2 records

Regional players

• Jangadeiro Hotel & Convenções: Jangadeiro is a Ceará-based beachfront hotel and convention venue that overlaps with Afago on the MICE segment. Comparable in scale, regional footprint, and focus on corporate events in the Fortaleza metro.

Direct peers

• Beach Park Resort: Beach Park is a major resort complex in Aquiraz, Ceará, targeting family leisure tourism on the Fortaleza metropolitan coast. It competes for the same Brazilian leisure traveler segment and offers comparable integrated pools and entertainment amenities.
• Gran Mareiro Hotel: Gran Mareiro Hotel is a four-star beachfront hotel in the same Meireles neighborhood on Av. Beira Mar in Fortaleza. It is the most direct competitor, sharing customer base, location characteristics, and full-service amenities.
• Hotel Vila Galé Fortaleza: Vila Galé Fortaleza is a beachfront four-star hotel on Av. Beira Mar in the Meireles neighborhood. It directly competes for the same leisure and corporate segments with comparable room counts and event facilities.
• Hotel Luzeiros Fortaleza: Luzeiros Fortaleza is a beachfront hotel on Av. Beira Mar with four-star service and event facilities. It targets the same leisure and corporate guests in Meireles and competes on location and amenities.
• Ponta Mar Hotel: Ponta Mar is a beachfront hotel at the end of Av. Beira Mar in Fortaleza with leisure amenities and event spaces. It competes directly for Fortaleza leisure and convention demand.
• Hotel Gran Marquise: Gran Marquise is a beachfront hotel in Fortaleza's Mucuripe area targeting business and leisure travelers. It overlaps with Afago on event space capacity and four-star positioning in the same metro area.

Broad incumbents

• Bourbon Hotels & Resorts: Bourbon is a Brazilian hotel chain operating multiple full-service properties including convention-oriented assets. It represents a broader incumbent competitor with chain-level distribution, loyalty, and group/event sales capabilities.
• Accor (Brazil portfolio): Accor operates multiple branded hotels in Fortaleza (ibis, Mercure, Novotel, etc.) across price tiers. As a global incumbent, it competes on distribution, loyalty, and operational scale in the same market.
• Holiday Inn Fortaleza: Holiday Inn Fortaleza is part of the IHG global chain operating a beachfront hotel on Av. Beira Mar. It competes on similar amenities while offering IHG loyalty, global distribution, and brand standards that the unbranded Afago property cannot match.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mareirobeiramar
• LinkedInlinkedin.com/company/mareiro-hotel
• Instagraminstagram.com/afagomareirohotel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mareiro Hotel