Edda Kino

What Edda Kino does

Edda Kino is a municipal cinema enterprise headquartered at Sørhauggata 183 in Haugesund, Norway, operating as a kommunalt foretak owned by Haugesund kommune. Founded in 1978, it is the largest cinema in the Haugalandet region, with seven cinema halls totaling 896 seats, of which five offer comfort or premium formats including daybeds, motorized recliners, Dolby Atmos sound (notably a 44-channel installation in Edda 6 and a Dolby Atmos retrofit in Edda 1 in 2016), 4K projectors with high frame rate, and a teleslynge hearing loop system using Roger technology. Its core product is the standard Kinoprogram (cinema program) of current releases across standard, comfort, and premium seating tiers, priced at 155 NOK base with supplements of 15-45 NOK for premium seating and events.

The business is built around direct-to-consumer cinema operations. Tickets are sold through the website, native iOS and Android applications built on the Filmgrail cinema-management platform, on-site kiosk, and phone reservations. Complementary revenue streams include concessions (popcorn, snacks, drinks), private hall rental (for example, Edda 3 at 4,140 NOK for full-hall bookings), corporate events and bedriftsvisning, gift cards with a two-year validity, special event packages (afterwork at 399 NOK, classics and favorites series at 455 NOK), advertising managed exclusively by CAPA Kinoreklame AS, and rent-supported usage of halls by voluntary organizations. Customer segments span individual cinema-goers across age groups, school and kindergarten groups (70 NOK per student), corporate clients, families hosting children's birthdays (270-315 NOK per child depending on hall tier), and community organizations receiving municipal subsidies. Special programming covers babykino, formiddagskino, strikkekino (in partnership with Garnkroa), the Edda Bar program, and a free summer cinema (weeks 28-31) for children and youth funded by Haugesund kommune.

Edda Kino is the host venue of Den Norske Filmfestivalen annually since 1987 (with earlier hosting in 1979, 1981, 1984, and 1985), making it a regional cultural anchor. The cinema is open 362 days per year with daily operations of 8-15 screenings, and was certified as Miljøfyrtårn (Eco-Lighthouse) in 2017 and as Grønn Konferanse in January 2024, following 2024 upgrades including a new kitchen facility and the addition of solar panels on the roof. The company is led by Kinosjef Marit Sætre Færevåg and operates with a lean headcount of 5 employees.

Name

Edda Kino

Legal name

Edda Kino AS

Website

https://edda-kino.no

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Edda Kino is a municipal cinema enterprise in Haugesund, Norway, operating seven halls with 896 seats as Haugalandet's largest cinema. It serves individual consumers, schools, and corporate clients with mainstream films, premium formats, and event programming.

Ownership category

akta.pro rank

Product category

Cinema Operations / Movie Theater Services

NAICS

Motion Picture Theaters (except Drive-Ins) (512131), Motion Picture and Video Exhibition (51213)

SIC

Services-Motion Picture Theaters (7830), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cinema & Movie Ticketing (HSACALAD)

akta.pro secondary industries

Private Screenings & Venue Rentals (Corporate, Parties) (MPADAKAJ), Cinema Concessions & On-site F&B Operations (MPADAKAN), Programming, Booking & Repertory Exhibition Services (MPADAKAL)

Keywords

• Cinema operations
• Movie exhibition
• Cinema ticketing
• Private screenings
• Concession services

Headquarters

HQ city

Haugesund

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Cinema Ticket Sales: Primary revenue stream from movie ticket sales across 7 cinema halls. Standard pricing with supplements for premium seating. Revenue varies by film, time, and seat category.
2. Kiosk Sales (Concessions): On-site food and beverage sales including popcorn, snacks, drinks, and cinema candy. Operates own kiosk serving cinema-goers before and during screenings.
3. Cinema Hall Rental: Private cinema hall rental for events, corporate screenings, birthday parties, and conferences. Includes Edda 3 at 4140 kr for private screenings.
4. Corporate Events: Business services including corporate screenings, conference facilities, team building events, and company presentations in cinema halls.
5. Gift Cards: Gift cards sold at kiosk and online with variable value, valid for tickets and kiosk items. Valid for 2 years.
6. Special Event Packages: Premium event packages combining cinema attendance with food and beverage service, such as afterwork (399 kr) and classic film dinners (455 kr).
7. Cinema Advertising: Advertising displayed in cinema halls and foyer, managed by CAPA Kinoreklame AS as the exclusive advertising partner.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Edda Kino operates a 7-hall cinema complex with 896 seats in Haugesund, Norway, offering movie screenings across standard, comfort, and premium seating categories. The core offering includes the regular film program (Kinoprogram), on-site concession kiosk, and digital ticketing through website and mobile app. Beyond standard screenings, the cinema provides private hall rentals, birthday party packages, school/kindergarten cinema, corporate events, gift cards, and special event series including Afterwork, Classics & Favorites, Babykino, Knitting Cinema, and a free summer cinema program for children and youth.

Product overview

Edda Kino is a cinema chain operated as a municipal enterprise in Haugesund, Norway, with 7 cinema halls totaling 896 seats. The core offering is the Kinoprogram (cinema program) showing current film releases across standard, comfort, and premium seat categories. Additional services include private hall rentals, cinema birthday packages, school cinema programs, and special event series such as Babykino, Morning Cinema, Knitting Cinema, Cinema Bar, and the Classics & Favorites series. The cinema also offers conference and course facilities, gift cards, and corporate screening services. Digital access is provided through native iPhone and Android applications developed by Filmgrail.

Differentiator

Problem solved

Functional benefit

Products and services

• Kinoprogram (Cinema Program) Standard cinema screenings showing current film releases across 7 cinema halls with various seat categories including standard (155 kr), comfort (170 kr), premium (190 kr), and premium plus/daybed (200 kr). Available for individual ticket purchase.
• Private Cinema Hall Rental Private cinema screenings for families, friends, and groups in a chosen cinema hall, with options for cinema bar, snacks, and food service. Edda 3 with 18 comfort seats is the most popular for private viewings. Edda 3 rents at 4,140 kr for the entire hall.
• Kinobursdag (Cinema Birthday) Birthday party packages for children including use of a birthday room, hot dog meal, popcorn, candy, and cinema ticket. Standard package at 270 kr per child, Edda 6 package at 315 kr per child, Edda 7 package at 305 kr per child.
• Skole- og barnehagekino (School and Kindergarten Cinema) School cinema screenings Monday-Friday during school hours with film start between 08:00 and 13:00, priced at 70 NOK per student with teachers free. Designed for school field trips and educational cinema outings.
• Klassikere & Favoritter (Classics & Favorites Series) Film series showing timeless classics with food service in the cinema bar before screenings, priced at 455 NOK including burger/tapas/pizza and film in premium hall Edda 6.
• Afterwork Afterwork events combining food service from 16:00-16:45 and film screening at 17:00 in premium hall Edda 6, priced at 399 NOK including ticket, food, popcorn, and bar access.
• Gratis Sommerkino (Free Summer Cinema) Free summer cinema program for children and youth running weeks 28-31 (4 days per week), with separate screenings for children in Edda 5 and youth in Edda 2. Funded by Haugesund municipality.
• Babykino Baby-friendly screenings every Tuesday and Friday at 12:00 with reduced sound, some lights on, and stroller access permitted. Designed for parents with infants.
• Formiddagskino (Morning Cinema) Morning screenings every Tuesday and Friday at 12:00 showing current films from the regular program, catering to senior audiences and daytime cinema-goers.
• Strikkekino (Knitting Cinema) Knitting cinema held every third Monday at 19:30 in a premium hall, with free coffee/tea, slightly lit room, and partnership discount at Garnkroa (yarn shop).
• Kinobar (Cinema Bar) Cinema bar open Thursday-Sunday 17:30-21:30 serving drinks and food, with 18+ age restriction when bar is open. New kitchen added in 2024 enables food service for daytime conferences and events.
• Gavekort (Gift Cards) Gift cards available for purchase in cinema kiosk or online, valid for cinema tickets and kiosk items, valid for 2 years.
• Bedriftsvisning (Corporate Screening) Private cinema screenings for companies for team building, customer events, or special occasions, with options for custom presentations and catering.
• Firmabilletter (Corporate Tickets) Gift cards or cinema tickets for businesses, with custom gift bags including cards and cinema candy available upon request.
• Husleiestøtte (Rent Support) Rent subsidy program for voluntary organizations in Haugesund municipality for seminars and conferences at Edda Kino complexes.

Quantifiable outcome

• Free summer cinema provided for 4 weeks in July for children and youth, funded by Haugesund municipality

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Filmgrail AScoreTechnology or IntegrationTechnology partner providing the cinema management platform, website, and mobile app infrastructure. Handles ticket sales, movie scheduling, user accounts, and digital ticketing system.
• CAPA Kinoreklame AScoreChannel Partner/ Reseller/ DistributorExclusive partner for all cinema advertising displayed in Edda Kino's auditoriums and lobby areas. Manages all advertising sales and inventory.
• Syno / Ipsos / CAPAminorStrategic or Co-development PartnerPost-visit survey partners conducting customer experience research through optional post-visit questionnaires with prize draw incentives.
• GarnkroaminorStrategic or Co-development PartnerCollaboration partner for Strikkekino (knitting cinema) events. Provides 10% discount on yarn purchases for knitting cinema attendees.
• Haugesund SparebankminorGTM or Marketing PartnerBanking partner offering 2-for-1 Tuesday ticket promotion for bank customers. Valid on all Tuesday screenings except holidays and special events.
• Haugesund KommunecoreStrategic or Co-development PartnerMunicipal owner providing operating subsidies for community programs including free summer cinema for children and youth, and rent support for community organizations.
• KinoklubbenminorGTM or Marketing PartnerNational cinema club offering half-price tickets on selected quality films through annual membership.
• Den Norske FilmfestivalencoreStrategic or Co-development PartnerAnnual film festival hosted at Edda Kino since 1987. Major regional cultural event drawing national and international attention to the cinema.

Scale indicators7 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Verdensteatret: Independent cinema in Tromsø with comparable specialty programming and event-driven approach. Comparable size and target audience for alternative content and community-focused screening.
• Bergen Kino: Regional multi-screen cinema serving the Bergen area. Comparable in scale (mid-sized city, multi-hall venue), public access programming, and mix of mainstream plus specialty screenings.
• ODEON Kino: Norwegian cinema chain with multi-screen locations, similar ticketing and concession model, comparable premium seating and event programming. Closely comparable regional exhibition operator.
• Trondheim Kino: Regional cinema operator in Trondheim with multiple screens and similar programming mix. Directly comparable in venue sizing, premium offerings, and municipal-style community engagement.
• Drammen Kino: Regional cinema operator in Drammen with comparable hall count and programming. Similar in scale to Edda Kino and directly comparable in target customer and event offerings.
• Kristiansand Kino: Regional cinema serving the Kristiansand/Sørlandet area. Comparable mid-sized city multi-screen operator with similar ticketing, concession, and event rental model.

Others

• Filmgrail AS: Technology partner that powers Edda Kino's ticketing, scheduling, and mobile apps. Indirectly comparable as a cinema management platform vendor serving regional cinema operators across Norway.
• CAPA Kinoreklame: Exclusive cinema advertising partner for Edda Kino and many Norwegian cinema venues. Indirectly comparable as a major enabler of cinema exhibition revenue.

Broad incumbents

• SF Kino (Nordisk Film Kino): Norway's largest cinema chain operating multiplex sites across major cities. Direct competitor in exhibition business and comparable in offering mainstream plus premium ticket tiers, but operates at national scale with broader portfolio and corporate ownership.

Regional players

• Tromsø Kino: Regional cinema operator in northern Norway with multi-screen venue and similar programming mix. Comparable exhibition model but in a different geographic catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/eddakino
• Instagraminstagram.com/eddakino
• LinkedInlinkedin.com/company/edda-kino

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edda Kino