CAPA Kinoreklame AS
CAPA Kinoreklame AS is an Oslo-based cinema advertising and events firm that sells pre-film advertising, corporate cinema events, and film-partnership integrations to enterprise, agency, and government clients across Norway through a network of 70 cinemas representing about half the national cinema market.
- Company typePrivate
- Founded2004
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2B
- OfferingServices
What CAPA Kinoreklame AS does
CAPA Kinoreklame AS is a Norwegian cinema advertising and events company headquartered at Wergelandsveien 21, Oslo, with a secondary sales office in Trondheim. The company was founded in 2004 (the company references over twenty years of operating history) and connects brands with cinema audiences through three service pillars: Kinoreklame (pre-feature cinema advertising), Arrangementer (cinema-based corporate events), and Filmpartnerskap (brand integrations within film universes). CAPA operates a national network of 70 cinemas representing approximately 50% of the Norwegian cinema advertising market and claims a high-attention value proposition — cinema audiences follow content for 29 of 30 seconds, versus 9 seconds for TV and 2 seconds for mobile video.
The company runs four proprietary content delivery platforms — CAPA Lerretsreklame, CAPA Web, CAPA Web Distributor, and CAPA On Screen Eng (an English-language platform for international campaigns) — which are used to manage and distribute advertising content across its cinema network. Revenue is generated through three streams: advertising (pre-feature cinema spots), professional services (corporate and member events at cinemas, with 120+ events organized annually and 1000+ attendees per event series), and advertising-based film partnerships (brand integrations tied to specific films). The company employs 21 staff following a late-2025 reorganization, operates a sales-led direct distribution model targeting advertising agencies, direct advertisers, corporate clients, and government organizations across Norway, and organizes the Cannes Lions Young Lions Norway competitions as both an industry marketing channel and ecosystem-building initiative.
CAPA Kinoreklame AS firmographics
Firmographics- Name
- CAPA Kinoreklame AS
- Legal name
- CAPA Kinoreklame AS
- Website
- https://capa.no
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CAPA Kinoreklame AS is an Oslo-based cinema advertising and events firm that sells pre-film advertising, corporate cinema events, and film-partnership integrations to enterprise, agency, and government clients across Norway through a network of 70 cinemas representing about half the national cinema market.
- Ownership category
- akta.pro rank
CAPA Kinoreklame AS industry classification
Industry- Product category
- Cinema Advertising Services
- NAICS
- Media Buying Agencies (541830), Media Buying Agencies (54183), Advertising Agencies (54181)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Cinema Advertising & On-screen Media Networks (MPADAKAO)
- akta.pro secondary industries
- Cinema Media Planning & Buying (MPAAABAJ), Cinema Media Buying (BPAFABAG)
Keywords
Where CAPA Kinoreklame AS is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
CAPA Kinoreklame AS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Cinema Advertising (Kinoreklame): Display of advertising films before feature films in cinemas across Norway, reaching audiences with high attention rates due to the focused cinema environment.
- Events (Arrangementer): Corporate event services including private screenings, kickoffs, conferences, and product launches held at cinemas across Norway.
- Film Partnerships (Filmpartnerskap): Brand integration and partnership opportunities within film universes, creating ongoing campaigns tied to specific films.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
CAPA Kinoreklame AS product offering
Product offeringCore offering
CAPA Kinoreklame AS sells cinema advertising (Kinoreklame) — pre-film advertising films played across a national network of 70 Norwegian cinemas — alongside cinema-based corporate event services (Arrangementer) and brand-integration film partnerships (Filmpartnerskap). The company aggregates cinema advertising inventory across roughly 50% of the Norwegian cinema market and runs 120+ corporate events annually, also operating the proprietary CAPA Lerretsreklame, CAPA Web, CAPA Web Distributor, and CAPA On Screen Eng platforms to manage, distribute, and deliver advertising content.
Product overview
CAPA Kinoreklame AS operates as a cinema advertising and events company with three core service pillars: Kinoreklame (cinema advertising), Arrangementer (cinema events), and Filmpartnerskap (film partnerships). The company connects brands with audiences through Norway's national cinema network of 70 cinemas representing 50% of the cinema market. Services include pre-movie advertising, private cinema events, and branded film integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Kinoreklame (Cinema Advertising) Cinema advertising service that displays advertising films before the main feature film, offering brands unique audience attention and recall rates unmatched by other channels. Delivered across CAPA's national network of 70 cinemas representing 50% of the Norwegian cinema market, reaching audiences who follow content for 29 of 30 seconds versus 9 for TV and 2 for mobile video.
- Arrangementer (Cinema Events) Cinema-based event services including corporate events, conferences, product launches, kickoffs, member experiences, and private screenings held at cinemas across Norway. CAPA organizes 120+ such events annually, drawing 1,000+ participants per event series, leveraging cinema's unique atmosphere and production infrastructure.
- Filmpartnerskap (Film Partnerships) Film partnership program enabling brands to become part of film universes through brand integrations, co-created concepts, and long-running campaigns tied to specific films (e.g. Shakeup x Dune: Part Two). Provides advertisers with authentic cultural connections to major film releases and audiences.
Quantifiable outcome
- Cinema audiences follow content 29 of 30 seconds (vs. 9 seconds for TV, 2 seconds for mobile video)
- +2 more outcomes
Companies that use CAPA Kinoreklame AS
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles3 records
CAPA Kinoreklame AS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
CAPA Kinoreklame AS partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- MediebyråforeningencoreMedia Agency Association partnership for Young Lions competitions, organizing national selection for Media and Digital categories.
- Kreativt ForumcorePartnership for Young Lions Film category national selection, supporting Norwegian creative talent in international competition.
- AbeliacorePartnership for Young Lions PR category national selection, enabling Norwegian PR professionals to compete internationally.
- ANFOminorPartnership for Young Lions Marketers category national selection.
- INMAminorPartnership for Young Lions Digital category national selection.
- AmediaminorPartnership for Young Lions Print category national selection.
- ODEON KinocoreMajor cinema chain partner for events and screenings, hosting OBOS member events, Bad Boys premiere, and other corporate events.
- Aurora Kino FokusminorPartnership for Cannes Lions Roadshow event in Tromsø.
- Chinese EmbassyminorPartnership for Chinese Film Festival at ODEON Oslo, celebrating 70 years of diplomatic relations between Norway and China.
- Bergen KinominorCinema partner for Ladies Night events and other corporate occasions in Bergen.
- Coop OBSminorSponsorship partnership for Barnas Superkino family events at multiple cinema locations.
- SF StudiosminorFilm studio partnership for Bad Boys: Ride or Die exclusive premiere event.
- MicrosoftminorMicrosoft Fabric conference (Fabric February) hosted at ODEON Oslo with 650+ participants from 23 countries.
- Norsk Filminstitutt (NFI)coreNational film institute as brief holder for Young Lions competition, providing task to get youth to choose cinema over smartphone.
- SAWA (Global Cinema Advertising Association)minorGlobal cinema advertising association, with CEO Julian Pinn quoted as praising CAPA's industry leadership.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
CAPA Kinoreklame AS competitors and assessment
Company assessmentBroad incumbents
- PHD Media: Global media agency network within Omnicom. Comparable as a multi-channel media buyer that occasionally recommends cinema to clients, making it both a partner and indirect competitor for cinema budgets.
- WPP Media: Global media investment arm of WPP and one of the largest media-buying groups worldwide. Competes indirectly by bundling cinema into broader cross-channel media plans for the same B2B advertiser base CAPA targets.
- GroupM: WPP-owned global media investment group encompassing agencies such as Mindshare, MediaCom and Wavemaker. Adjacent competitor for advertiser budgets, including cinema, with much greater scale and cross-channel capabilities.
- Carat: Global media agency within Dentsu that buys across offline and digital channels. Notably, CAPA's acting CEO Gareth Williams previously worked at Carat, highlighting the flow of talent and the overlap in target B2B advertisers.
- OMD Worldwide: Omnicom-owned global media agency that plans and buys advertising across channels including cinema. Competes for the same advertiser budgets and, when cinema is in scope, may sit between CAPA and the brand.
Direct peers
- National CineMedia: The leading cinema advertising sales company in the United States, operating an in-theater advertising network across major exhibitors. Closely comparable to CAPA in business model (selling pre-show advertising to national B2B advertisers across a cinema network), albeit at much larger scale.
- Screenvision Media: US cinema advertising and in-theater media network operator offering on-screen advertising, lobby promotions and cinema events. Directly comparable to CAPA's three-pillar offering of screen ads, events and film partnerships in the US market.
- Val Morgan: Australia and Asia-Pacific cinema advertising market leader, selling pre-show advertising and running cinema-based events and partnerships. Same niche, similar business model, comparable role as national cinema advertising specialist.
- Digital Cinema Media (DCM): UK cinema advertising sales house (formerly part of Carlton Screen Advertising) representing the major UK cinema chains. Directly comparable as a national cinema advertising intermediary connecting cinemas with B2B advertisers.
Others
- Mediebyråforeningen: Norwegian Media Agency Association and a GTM/marketing partner of CAPA for the Cannes Lions Young Lions Media competition. Comparable as part of the same Norwegian media ecosystem in which CAPA competes for advertiser mindshare.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CAPA Kinoreklame AS social profiles
Digital presenceCAPA Kinoreklame AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
CAPA Kinoreklame AS leadership team
Management profileNumber of profiles
Profiles10 records
CAPA Kinoreklame AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CAPA Kinoreklame AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CAPA Kinoreklame AS
What does CAPA Kinoreklame AS do?
CAPA Kinoreklame AS sells cinema advertising (Kinoreklame) — pre-film advertising films played across a national network of 70 Norwegian cinemas — alongside cinema-based corporate event services (Arrangementer) and brand-integration film partnerships (Filmpartnerskap). The company aggregates cinema advertising inventory across roughly 50% of the Norwegian cinema market and runs 120+ corporate events annually, also operating the proprietary CAPA Lerretsreklame, CAPA Web, CAPA Web Distributor, and CAPA On Screen Eng platforms to manage, distribute, and deliver advertising content.
Is CAPA Kinoreklame AS a public or private company?
CAPA Kinoreklame AS is a private company. It is classified as unknown and is currently operating.
When was CAPA Kinoreklame AS founded?
CAPA Kinoreklame AS was founded in 2004. It employs 11 to 50 people.
Where is CAPA Kinoreklame AS based?
CAPA Kinoreklame AS is headquartered in Oslo, Norway, in the Europe region.
How does CAPA Kinoreklame AS make money?
Three revenue lines are on record. Cinema Advertising (Kinoreklame) is the primary driver. The others are events (Arrangementer) and film Partnerships (Filmpartnerskap).
Who are CAPA Kinoreklame AS's main competitors?
Broad incumbents on record are PHD Media, WPP Media, GroupM, Carat and OMD Worldwide. Direct peers are National CineMedia, Screenvision Media, Val Morgan and Digital Cinema Media (DCM). Mediebyråforeningen is listed as an others.
Does CAPA Kinoreklame AS have an API?
No public API is recorded for CAPA Kinoreklame AS.
What industry is CAPA Kinoreklame AS in?
CAPA Kinoreklame AS's product category is Cinema Advertising Services. Its primary akta.pro industry code is MPADAKAO, Cinema Advertising & On-screen Media Networks, with a secondary code of MPAAABAJ, Cinema Media Planning & Buying. Its NAICS code is 541830 and its SIC code is 7310.