GREEN SHOP

What GREEN SHOP does

GREEN SHOP, operating as the legal entity PPHU GREEN, is a privately held Polish direct-to-consumer retailer of kitchenware, tableware, and household goods, headquartered at UL. LNIARSKA 8A, Krosno, Poland. The company serves individual Polish consumers through a hybrid distribution model: an e-commerce storefront at green.shop.pl and a physical showroom in Krosno where customers can examine products in person. Its catalog spans over 4,000 SKUs covering porcelain tableware, stainless steel cutlery, pots, pressure cookers, frying pans, kettles, glassware, kitchen knives, accessories (cutting boards, thermoses, scales, thermometers), and adjacent household categories such as textiles, cleaning supplies, and bathroom accessories. The assortment is multi-brand, aggregating roughly 100+ manufacturers and brand partners, including Polish names such as GERLACH, TESCOMA, AMBITION, LUBIANA, BOGUCICE, ĆMIELÓW, and Chodzież, alongside international brands including TEFAL, FISKARS, and BIALETTI.

The underlying technology stack is a standard e-commerce build on the PrestaShop CMS, with conventional features such as wishlist functionality, shopping cart, customer account management, order processing within 24–48 hours, and a 14-day return policy. Pricing is displayed in Polish zloty (PLN), with featured product price points ranging from approximately 3.50 PLN (kitchen funnels) to 219 PLN (premium frying pans), free delivery offered on orders above 149 PLN, and customer-acquisition mechanics including a 5% first-order registration discount, a loyalty card (Karta Stałego Klienta), and gift cards (Karta Podarunkowa).

The business model is direct-to-consumer one-time-purchase retail with no subscription, licensing, or B2B revenue streams disclosed. Marketing is executed organically through Facebook (@greenkrosno), Instagram (@green.shop.pl), TikTok (@green.shop.pl), and email newsletters. The company reports approximately 10 employees, no institutional investors, no parent company or subsidiaries, and no disclosed funding or revenue figures, operating as an independent, locally controlled retailer.

Name

GREEN SHOP

Legal name

PPHU GREEN

Website

https://green.shop.pl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

GREEN SHOP (PPHU GREEN) is a privately held Polish kitchenware and household goods retailer operating the green.shop.pl e-commerce store and a physical showroom in Krosno, serving individual Polish consumers with 4,000+ products from 100+ brands.

Ownership category

akta.pro rank

Product category

Household Goods Retail

NAICS

All Other Miscellaneous Retailers (45999)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Traditional Variety Stores (General Variety & Five-and-Dime) (CRAEAGAA)

Keywords

• Kitchenware retail
• Household goods store
• Cookware and tableware
• Online kitchen shop
• Polish home goods retailer

Headquarters

HQ city

Krosno

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct retail sales of kitchenware, household goods, and dining products to consumers through the online store and physical showroom. Products are sold as one-time purchases at listed prices in PLN.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

GREEN SHOP (PPHU GREEN) is a Polish e-commerce and showroom retailer selling over 4,000 kitchenware, tableware, and household products from 100+ brands such as GERLACH, TESCOMA, TEFAL, LUBIANA, AMBITION, and BOGUCICE. The company offers porcelain tableware, cutlery sets, cookware, kettles, frying pans, glassware, kitchen knives, accessories, and home textiles directly to individual consumers through its website green.shop.pl and a physical showroom in Krosno, Poland.

Product overview

GREEN SHOP (PPHU GREEN) is a Polish e-commerce kitchenware and household goods retailer offering over 4,000 products across multiple categories. The product portfolio centers on porcelain tableware (dinner sets, coffee sets, serving pieces), stainless steel cutlery (sets for 6 or 12 persons plus individual pieces), and cookware (pots, pressure cookers, roasting pans, cast iron). Supporting categories include kettles, frying pans, glassware, kitchen knives, kitchen accessories (cutting boards, thermoses, scales, thermometers, strainers, coffee makers, baking tools), and other household appliances (textiles, cleaning supplies, home organization). The store acts as a multi-brand marketplace selling products from approximately 100+ manufacturers including GERLACH, AMBITION, TESCOMA, NOIS, ALTOM, ZENKER, BROWIN, GALICIA, KLAUSBERG, HENDI, FACKELMANN, SMOLIK, NAVA, and many others.

Differentiator

Problem solved

Functional benefit

Products and services

• Porcelain Tableware (Porcelana) Porcelain tableware including dinner sets, coffee sets, and individual serving pieces such as plates, bowls, cups, mugs, pitchers, sauceboats, butter dishes, sugar bowls, and creamers, sold to individual consumers for home dining use.
• Cutlery (Sztućce) Stainless steel cutlery sets for 6 or 12 persons, individual cutlery pieces, tea/coffee spoons, cake forks, and children's cutlery sold to consumers.
• Cookware (Garnki) Pots and pot sets, pressure cookers, roasting pans, milk pots, steam pots, cast iron cookware, lids, and heat-resistant dishes sold to consumers for home cooking.
• Kettles (Czajniki) Stainless steel kettles, enamel kettles, and cast iron kettles for heating water, sold to individual consumers.
• Frying Pans (Patelnie) Coated frying pans, stainless steel frying pans, cast iron frying pans, and pancake pans sold to consumers.
• Glassware (Szkło) Glass salad bowls, goblets, tumblers, carafes, vases, candlesticks, ice cream cups, and pitchers sold to consumers for dining and home decoration.
• Kitchen Knives (Noże Kuchenne) Individual kitchen knives and knife sets for various cutting tasks, sold to consumers.
• Kitchen Accessories (Akcesoria Kuchenne) Bread bags, pitchers, spice containers, baking accessories, scales and stands, thermoses and freezer items, cutting boards, thermometers, strainers and colanders, trays and coasters, kitchen utensils, graters and slicers, coffee makers and bar accessories, baskets sold to consumers.
• Other Household Appliances (Inne AGD) Textiles (towels, bed linens, sheets, blankets, pillows, tablecloths, aprons and gloves), cleaning and organization supplies, wine and preserves accessories, home fragrances, gifts, and ironing accessories sold to consumers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and major.

• GERLACHcoreOthersPolish kitchenware manufacturer. GREEN SHOP stocks extensive GERLACH product lines including Granitex ceramic cookware, representing one of the major brands in their portfolio.
• TESCOMAcoreOthersItalian kitchenware brand available at GREEN SHOP featuring products like i-Premium Stone pans, Delicia decorators, GrandChef pepper mills, and thermoboxes.
• AMBITIONcoreOthersPolish tableware and kitchen accessories brand. GREEN SHOP offers AMBITION kitchen scales, thermal mugs, thermoses, and cutting boards.
• ALTOMmajorOthersPolish kitchenware brand specializing in cutting boards, kitchen tools, and accessories. Extensive ALTOM product range including bamboo boards, ice cube trays, and thermal mugs.
• TEFALmajorOthersInternational kitchenware brand available through GREEN SHOP featuring cookware and kitchen tools.
• BOGUCICEcoreOthersPolish pottery manufacturer from Bogucice. GREEN SHOP carries their tableware products as part of the porcelain and ceramic offerings.
• LUBIANAcoreOthersPolish porcelain manufacturer. GREEN SHOP includes LUBIANA among their major porcelain brand partners.
• POLSKIE FABRYKI PORCELANY ĆMIELÓW I CHODZIEŻ S.A.coreOthersMajor Polish porcelain factory (Čmielów and Chodzież). Listed among GREEN SHOP's key manufacturer partnerships.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Empik: Leading Polish multi-category retailer with online and physical presence. Sells home, kitchen, and lifestyle goods among broader categories including books, electronics, and toys—overlaps as broad home goods competitor.
• JYSK: Danish home goods retailer with extensive Polish store network. Offers kitchenware and household items alongside furniture and bedding—broader assortment than GREEN SHOP but overlapping customer base.
• Allegro: Poland's dominant e-commerce marketplace. Lists thousands of kitchenware and household goods sellers including many of GREEN SHOP's brand partners, creating competitive pressure on price and assortment visibility.
• IKEA: Global home furnishings giant with strong Polish retail footprint. Carries kitchenware, tableware, and household goods as part of a much broader portfolio—competes with GREEN SHOP across multiple categories.
• Amazon.pl: Amazon's Polish marketplace offering kitchenware, tableware, and household goods from multiple sellers. Represents significant competitive pressure on GREEN SHOP's online assortment and pricing.

Direct peers

• Westwing: Polish e-commerce platform specializing in home and living products. Competes with GREEN SHOP for online home and kitchen shoppers in Poland with similar curated brand assortments.
• Tchibo: German retail brand with strong Polish presence, rotating assortment of household goods, kitchen items, and lifestyle products. Comparable online + physical retail model targeting similar household shoppers.
• Bonami: Polish online home and interior design retailer. Sells curated kitchenware, tableware, and home accessories from designer brands—directly overlapping with GREEN SHOP's specialty home positioning.
• Home & You: Polish home goods and interior accessories retailer operating online and through showrooms. Overlaps with GREEN SHOP on home furnishings and household merchandise categories.
• DUKA: Polish kitchenware retailer with multiple physical stores and online presence. Sells cookware, tableware, and kitchen accessories from premium brands—directly comparable product mix and customer base to GREEN SHOP.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/greenkrosno
• Instagraminstagram.com/green.shop.pl
• TikToktiktok.com/@green.shop.pl
• LinkedInlinkedin.com/company/green-shop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GREEN SHOP