Lubiana
Lubiana Tratores is a single-location agricultural equipment dealership in Linhares, Espírito Santo, Brazil, selling new and used tractors, implements from multiple manufacturers, parts, and accessories to local farmers and agricultural producers in the Espírito Santo region.
- Company typePrivate
- Founded-
- HeadquartersLinhares, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lubiana does
Lubiana Tratores is a single-location agricultural equipment dealership headquartered in Linhares, Espírito Santo, Brazil, employing 33 people. The company operates a direct-to-consumer go-to-market model, selling new and used tractors, agricultural implements, replacement parts, and accessories to local farmers and agricultural producers in the Espírito Santo region from its physical dealership at Av. Samuel Batista Cruz, 3862 — José Rodrigues Maciel.
The product portfolio spans both resale and proprietary/oem-aligned offerings. Resale lines include new tractors, used tractors, new and used implements from a broad set of third-party manufacturers (Cemag, Vencedora Maqtron, Jumil, JZ, Montana, Piccin, Triton, Vicon, Tatu Marchesan, Roçadeiras Mac Rul, Yamaho, and Baldan), and replacement parts and accessories. Proprietary or branded lines include Pulverizadores Lubiana (in-house agricultural sprayers/pulverizers) and the TRATOR 4420 ECO BRASIL model from Eco Brasil. Pricing is not publicly disclosed; customers are directed to contact the company via email ([email protected]) for quotes.
The business model is hardware sales (new and used tractors, implements, parts, and accessories) through a physical dealership with a supporting product-catalog website (lubiana.com.br) developed by Inovar Softwares. No public listing, parent company, subsidiaries, funding rounds, management team disclosures, certifications, patents, or AI/technology capabilities are documented in the available source data. The company appears to operate as an independent, privately held local dealer serving a single Brazilian state.
Lubiana firmographics
Firmographics- Name
- Lubiana
- Legal name
- Lubiana Tratores
- Website
- https://lubiana.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lubiana Tratores is a single-location agricultural equipment dealership in Linhares, Espírito Santo, Brazil, selling new and used tractors, implements from multiple manufacturers, parts, and accessories to local farmers and agricultural producers in the Espírito Santo region.
- Ownership category
- akta.pro rank
Lubiana industry classification
Industry- Product category
- Agricultural Equipment Dealership
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Implements, Attachments & Quick-Hitch Systems (3-Point Implements, Couplers, Tool Carriers) (AFAAAAAG)
Keywords
Where Lubiana is headquartered
LocationHeadquarters
- HQ city
- Linhares
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Lubiana business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Tractor Sales: Sales of new and used agricultural tractors, both with cabin and with coffee protection variants, as a primary revenue stream.
- Agricultural Implements Sales: Sales of new and used agricultural implements from multiple branded manufacturers including Cemag, Vencedora Maqtron, Jumil, JZ, Montana, Piccin, Triton, Vicon, Tatu Marchesan, Roçadeiras Mac Rul, Yamaho, and Baldan.
- Parts and Accessories: Sales of replacement parts and accessories for tractors and agricultural implements.
- Pulverizadores Lubiana: Sales of proprietary Lubiana brand agricultural sprayers/pulverizers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Lubiana product offering
Product offeringCore offering
Lubiana Tratores is a physical agricultural equipment dealership that sells new and used tractors, new and used agricultural implements from multiple branded manufacturers, replacement parts, accessories, and its own proprietary Pulverizadores Lubiana agricultural sprayers. The company operates from a single location in Linhares, ES, Brazil, serving local farmers with a one-stop assortment of farming machinery, implements, and replacement components.
Product overview
Lubiana Tratores is an agricultural equipment dealer operating as a single-location business in Linhares, ES, Brazil. The company offers a portfolio of new and used tractors, proprietary implements (Pulverizadores Lubiana), and a branded tractor model (TRATOR 4420 ECO BRASIL), alongside new implements from multiple third-party partner brands including Cemag, Vencedora Maqtron, Jumil, JZ, Montana, Piccin, Triton, Vicon, Tatu Marchesan, Roçadeiras Mac Rul, Yamaho, and Baldan. The product range is complemented by a parts and accessories category covering both individual components and attachments. The company serves customers through direct sales with options for purchasing new, used, and presumably financing arrangements.
Differentiator
Problem solved
Functional benefit
Brands
- Pulverizadores Lubiana: A product category for Lubiana brand sprayers/pulverizers as part of the implement offerings
Products and services
- New Tractors (Tratores Novos)
- Used Tractors (Tratores Usados)
- TRATOR 4420 ECO BRASIL
- New Agricultural Implements (Implementos Novos)
- Used Agricultural Implements (Implementos Usados)
Companies that use Lubiana
Customer profileSegments1 record
Ideal customer profiles1 record
Lubiana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lubiana partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor.
- CemagminorCemag is one of the agricultural implement brands sold by Lubiana Tratores, offering implements through the dealership's new implements category.
- Vencedora MaqtronminorVencedora Maqtron is an agricultural implement brand available through Lubiana Tratores.
- JumilminorJumil is an agricultural implement brand sold by Lubiana Tratores.
- JZminorJZ is an agricultural implement brand available through Lubiana Tratores.
- MontanaminorMontana is an agricultural implement brand sold by Lubiana Tratores.
- PiccinminorPiccin is an agricultural implement brand available through Lubiana Tratores.
- TritonminorTriton is an agricultural implement brand sold by Lubiana Tratores.
- ViconminorVicon is an agricultural implement brand available through Lubiana Tratores.
- Tatu MarchesanminorTatu Marchesan is an agricultural implement brand sold by Lubiana Tratores.
- Roçadeiras Mac RulminorRoçadeiras Mac Rul is an agricultural brush cutter/rotary mower brand available through Lubiana Tratores.
- YamahominorYamaho is an agricultural implement brand sold by Lubiana Tratores.
- BaldanminorBaldan is an agricultural implement brand available through Lubiana Tratores.
- Eco Brasil (TRATOR 4420)minorEco Brasil is the manufacturer of the TRATOR 4420 model sold by Lubiana Tratores.
Recent moves3 records
Expansion highlights2 records
Lubiana competitors and assessment
Company assessmentBroad incumbents
- John Deere Brasil: John Deere is a leading global agricultural equipment manufacturer with authorized dealer networks across Brazil. Comparable as a broad incumbent whose equipment is sold through regional dealers serving the same farmer customer base.
- CNH Industrial (New Holland / Case IH): CNH Industrial manufactures New Holland and Case IH tractors and agricultural machinery globally and maintains an extensive Brazilian dealer network. Comparable as a large incumbent tractor and implement brand distributed through dealers.
- AGCO (Massey Ferguson / Valtra): AGCO is one of the world's largest tractor and agricultural equipment manufacturers and operates a broad dealer network in Brazil through Massey Ferguson and Valtra. Comparable as a broad incumbent whose products flow through dealer channels like Lubiana.
Others
- Stara: Stara is a Brazilian agricultural implement manufacturer (planters, sprayers, harvesters). It is comparable as a supplier brand that Lubiana could carry and as an adjacent player in the same regional ag equipment ecosystem.
- Jacto: Jacto is a major Brazilian manufacturer of agricultural sprayers and implements. It is comparable as a supplier of branded equipment that flows through dealers like Lubiana, and as a potential competing channel should it expand direct sales.
- Baldan: Baldan is a Brazilian agricultural implement manufacturer whose products are distributed through dealers. Listed as a partner brand carried by Lubiana; comparable as a supplier in the same implements value chain.
- Tatu Marchesan: Tatu Marchesan is a leading Brazilian manufacturer of tillage and agricultural implements, and is listed as one of Lubiana's partner brands. Comparable as a key supplier whose product line Lubiana resells to farmers in Espírito Santo.
Emerging players
- LS Tractor: LS Tractor is a growing tractor brand in Brazil with a developing dealer network. Comparable as a tractor brand competing for shelf space and dealer relationships in the same regional market that Lubiana serves.
- Mahindra Brasil: Mahindra operates in the Brazilian tractor market with a smaller but expanding dealer footprint. Comparable as a tractor manufacturer building channel presence in regional Brazilian markets where Lubiana competes.
Direct peers
- Tracbel: Tracbel is a major Brazilian agricultural and construction equipment dealer. Like Lubiana, it operates a multi-brand dealership model selling tractors, implements, and parts to Brazilian farmers, making it the closest direct peer in terms of business model and customer base.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Lubiana social profiles
Digital presenceLubiana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lubiana leadership team
Management profileNumber of profiles
Profiles1 record
Lubiana funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lubiana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lubiana
What does Lubiana do?
Lubiana Tratores is a physical agricultural equipment dealership that sells new and used tractors, new and used agricultural implements from multiple branded manufacturers, replacement parts, accessories, and its own proprietary Pulverizadores Lubiana agricultural sprayers. The company operates from a single location in Linhares, ES, Brazil, serving local farmers with a one-stop assortment of farming machinery, implements, and replacement components.
When was Lubiana founded?
Lubiana was founded in -1. It employs 11 to 50 people.
Where is Lubiana based?
Lubiana is headquartered in Linhares, Brazil, in the Latin America region.
How does Lubiana make money?
Four revenue lines are on record. Tractor Sales are the primary driver. The others are agricultural Implements Sales, parts and Accessories and pulverizadores Lubiana.
Who are Lubiana's main competitors?
Broad incumbents on record are John Deere Brasil, CNH Industrial (New Holland / Case IH) and AGCO (Massey Ferguson / Valtra). Others are Stara, Jacto, Baldan and Tatu Marchesan. Emerging players are LS Tractor and Mahindra Brasil. Tracbel is listed as a direct peer.
Does Lubiana have an API?
No public API is recorded for Lubiana.
What industry is Lubiana in?
Lubiana's product category is Agricultural Equipment Dealership. Its primary akta.pro industry code is AFAAAAAG, Implements, Attachments & Quick-Hitch Systems (3-Point Implements, Couplers, Tool Carriers). Its NAICS code is 42382 and its SIC code is 3523.