Hawaiian Style

What Hawaiian Style does

Hawaiian Style is a men's surf wear sub-brand operated by Local Motion Hawaii, a privately held apparel company founded in 1977 and headquartered in Honolulu, Hawaii. The brand sits within Local Motion Hawaii's broader portfolio alongside the flagship Local Motion label and sells Hawaiian-inspired casual apparel including tees, tank tops, hoodies, and button-up shirts, complemented by accessories such as trucker hats, towels, bags, license frames, stickers, and drinkware. Local Motion Hawaii also runs dedicated product lines for women and kids, plus multiple brand collaborations with Hawaiian Airlines, Slowtide, and Tag Aloha Co., and curates themed collections such as the 50th Anniversary, Heritage, Re-Issue, and Actions of Aloha series. The company hosts the annual Surf Into Summer amateur surfing competition, which achieved World Surf League (WSL) QS Event status in 2024.

The business operates a multi-channel distribution model combining direct-to-consumer e-commerce (with free shipping on orders over $99 and pricing shown in USD), a single flagship retail store in Honolulu, and a dealer/wholesale network accessible via a Dealer Zone. Products are priced individually in a pay-as-you-go model, with examples including trucker hats at $24-$30, crewneck sweatshirts at $60, and limited-edition anniversary tees at $33-$48. Marketing is primarily organic, executed through social channels (Facebook, Instagram, YouTube, Vimeo), email newsletters, and the community-driven Surf Into Summer event. The company does not operate a mobile app, does not disclose a public API, and has no technology, AI/ML, or data product in its offering; the e-commerce front end appears to run on a standard Shopify storefront.

The company has been continuously operating for nearly 50 years with a small team of 16 employees and no disclosed funding, M&A, or parent-company relationships. Its primary customer segment is surf enthusiasts and beach lifestyle consumers seeking authentic Hawaiian apparel, served through a horizontal segmentation approach across men, women, and kids. The operating footprint is concentrated in Hawaii, although the e-commerce channel targets a global audience. No financial metrics such as revenue, ARR, or growth rate have been disclosed.

Name

Hawaiian Style

Legal name

Local Motion Hawaii

Website

https://hawaiianstyle.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Hawaiian Style is a men's surf wear sub-brand of Local Motion Hawaii, a privately held Honolulu-based apparel company founded in 1977. It sells Hawaiian-inspired tees, hats, and accessories direct-to-consumer via e-commerce, a flagship Honolulu store, and a wholesale dealer network.

Ownership category

akta.pro rank

Product category

Surf Wear Apparel

NAICS

Clothing and Clothing Accessories Retailers (4581), Sporting Goods Retailers (45911)

SIC

Retail-Family Clothing Stores (5651)

akta.pro primary industry

Swim & Surf Performance Wear (CRAAAEAG)

akta.pro secondary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

Keywords

• Surf wear apparel
• Hawaiian lifestyle clothing
• Beach accessories
• Branded t-shirts hats
• Surf lifestyle merchandise

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Apparel and Accessories Sales: Direct product sales of surf wear, t-shirts, hats, accessories, and collaborations through e-commerce and retail channels. One-time purchase model for individual products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Hawaiian Style is a men's surf wear and casual apparel sub-brand operated under Local Motion Hawaii, a premium surf wear company established in 1977. The brand sells Hawaiian-inspired t-shirts, tank tops, hoodies, button-up shirts, fleece, hats, towels, bags, drinkware, license frames, and sticker decals through an e-commerce website, a Honolulu flagship store, and a wholesale dealer network. Co-branded apparel and accessory collections are produced in partnership with Hawaiian Airlines, Slowtide (towels), and Tag Aloha Co. (pareos), with limited edition releases tied to the brand's 50th anniversary and heritage archive.

Product overview

Hawaiian Style is a surf wear sub-brand under Local Motion Hawaii, a premium surf wear company established in 1977. The brand offers a diverse product portfolio including men's and women's apparel (tees, tank tops, hoodies, button-up shirts, fleece), kids' clothing, and accessories (trucker hats, towels, bags, drinkware, license frames, stickers). The Hawaiian Style brand focuses on men's casual wear with Hawaiian-inspired aesthetics. Local Motion Hawaii also operates multiple brand collaborations including Hawaiian Airlines, Slowtide (towels), and Tag Aloha Co. (pareos), plus limited edition collections like the 50th Anniversary series and Heritage Collection. The company hosts the annual Surf Into Summer amateur surfing competition events. Products are sold through the company's e-commerce platform with free shipping on orders over $99.

Differentiator

Problem solved

Functional benefit

Brands

• Hawaiian Style: A brand of surf wear and apparel sold through Local Motion Hawaii, including t-shirts, tank tops, and apparel for men.

Products and services

• Hawaiian Style Brand Men's surf wear and casual apparel sub-brand under Local Motion Hawaii, offering Hawaiian-inspired tees, tank tops, hoodies, and casual wear.
• Local Motion Brand Premium surf wear brand established in 1977, offering men's, women's, and kids' clothing and accessories with Hawaiian aesthetics.
• 50th Anniversary Collection Special commemorative collection celebrating Local Motion Hawaii's 50th anniversary featuring limited edition surf wear designs.
• Heritage Collection Classic surf wear designs reflecting the brand's historical roots and Hawaiian heritage aesthetic.
• Hawaiian Airlines x Local Motion Collaboration Collaborative collection inspired by Hawaiian Airlines' iconic branding, featuring apparel and accessories celebrating Hawaiian aviation heritage.
• Slowtide Towel Collaborations Collaborative towel products combining Local Motion Hawaii's surf aesthetics with Slowtide's premium beach towel designs.
• Tag Aloha Co. Pareos Collection Collaborative pareo (wrap skirt) collection with Tag Aloha Co. featuring Hawaiian-inspired prints and designs.
• Menswear Collection Men's surf wear including short sleeve tees, premium fit tees, standard fit tees, tank tops, long sleeve tees, hoodies, and fleece.
• Womenswear Collection Women's surf wear including tees, tank tops, hoodies, fleece, and accessories.
• Kids Collection Children's surf wear including t-shirts and casual apparel.
• Accessories Collection Accessories including license frames, sticker decals, hats, dry bags, drinkware, and towels.
• Actions of Aloha Collection Collection celebrating Hawaiian culture and activities through surf-inspired apparel designs.
• Re-Issue Collection Reissued classic surf wear designs from the brand's archives.
• Aloha Collection Bags Bags and accessories collection featuring Hawaiian Aloha spirit designs.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Hawaiian AirlinescoreStrategic or Co-development PartnerBrand collaboration featuring Hawaiian Airlines-inspired designs. The 'Hawaiian Airlines x Local Motion' collection is inspired by history and designed for today, featuring the iconic wings of Hawaii. This is an ongoing product collaboration.
• SlowtideminorStrategic or Co-development PartnerBeach towel collaboration featuring co-branded products. The 'Original Logo' Slowtide x LM Towel is part of the towel collaborations collection, combining both brands' aesthetics.
• Tag Aloha Co.minorStrategic or Co-development PartnerPareo collaboration featuring Tag Aloha Co. products in the Tag Aloha Co. collection, offering Hawaiian-style pareos alongside Local Motion apparel.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• O'Neill: Heritage surf and wetsuit brand founded in California with global multi-channel retail. Comparable to Local Motion Hawaii in long-standing surf heritage, men's/women's/kids apparel, and accessory categories.
• Hurley: Surf-inspired apparel and accessories brand (Nike-owned) with men's, women's, and youth categories. Comparable to Local Motion Hawaii in surf heritage positioning, multi-channel retail, and lifestyle-led product mix.
• Billabong: Global heritage surf apparel brand offering men's, women's, and youth surf wear and accessories. Comparable to Local Motion Hawaii in surf-rooted heritage and DTC-plus-wholesale distribution, though operating at vastly greater scale.
• Salt Life: Coastal and surf lifestyle apparel brand with strong wholesale and DTC channels, focused on fishing, diving, and beach lifestyle. Comparable to Local Motion Hawaii in beach-lifestyle positioning, graphic-led apparel, and accessory mix.
• Rip Curl: Australian surf brand with global DTC and wholesale distribution, strong in wetsuits, boardshorts, and surf lifestyle apparel. Comparable to Local Motion Hawaii in heritage surf positioning and multi-channel retail model.
• RVCA: Surf-adjacent lifestyle apparel brand blending action sports aesthetics with casual wear. Comparable to Local Motion Hawaii in lifestyle surf positioning, men's-and-women's apparel focus, and DTC-plus-wholesale distribution.
• Quiksilver: Iconic surf and boardshort brand with global retail and wholesale reach. Directly comparable to Local Motion Hawaii as a long-standing surf apparel brand with multi-channel distribution and lifestyle positioning.

Regional players

• Hawaiian Island Creations (HIC): Hawaii-based surf retailer and brand operating multiple store locations across the islands. Comparable to Local Motion Hawaii as a regional Hawaii surf wear retailer with overlapping customer base and direct competition for local surf-enthusiast spend.

Broad incumbents

• Vans: Surf- and skate-rooted lifestyle brand (VF Corporation) with global footwear, apparel, and accessories. Comparable to Local Motion Hawaii in surf-culture heritage and lifestyle apparel but at dramatically larger scale and with broader category coverage.
• Patagonia: Outdoor and surf-adjacent apparel brand with strong environmental brand positioning and global DTC/wholesale. Comparable to Local Motion Hawaii in surf heritage and premium apparel, but operating at much broader scale and product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCYlYod2-a_M94lyglcQq3hQ
• Facebookfacebook.com/localmotionhawaii
• Instagraminstagram.com/localmotionhawaii
• LinkedInlinkedin.com/company/hawaiian-style

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hawaiian Style