Slowtide
Slowtide is a privately-held, direct-to-consumer premium textile brand that designs and sells art-inspired towels, blankets, changing ponchos, bath goods, and outdoor textiles to general consumers through five regional Shopify storefronts in the US, Canada, Europe, Australia, and the UK.
- Company typePrivate
- Founded2015
- HeadquartersCosta Mesa, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Slowtide does
Slowtide is a privately-held, direct-to-consumer premium textile brand headquartered at 336 E 17th St., #203, Costa Mesa, California. The company designs and sells art-inspired towels, blankets, changing ponchos, bath textiles, outdoor blankets, an all-weather parka, and accessories through its own ecommerce storefronts rather than third-party retail. The product portfolio is built around an art-driven design process in which every print begins as original artwork created by in-house designers or paid external artists who are credited on the product; this pipeline underpins the Artist Series and Music Series limited-edition lines as well as named collaborations with figures such as Jack Soren, Brent Bielmann, Sig Zane, Steph Surf Shop, and Realtree. Core product technologies include quick-dry and sand-resistant performance fabrics, heavyweight cotton terry (including 600 GSM bath towels), and selectively recycled polyester blends, with sustainability positioned as a central sourcing principle.
The business operates an exclusively DTC ecommerce model powered by Shopify, with five regional storefronts (USA, Canada, Europe, Australia, and the United Kingdom) each configured in local currency and a catalog of roughly 41+ active SKUs spanning kitchen, beach, bath, outdoor, kids, and apparel-adjacent categories. Pricing is unit-based and public, ranging from approximately $20 for kitchen towels to $122 for premium bath bundles, with free ground shipping on US orders over $100 and an optional $2 returns/exchanges add-on at checkout; there is no subscription or recurring revenue stream. Customers are segmented horizontally across beach and outdoor enthusiasts, home and bath consumers, parents and families, home chefs, and art and music enthusiasts, with no single enterprise customer concentration. The company is rooted in the coastal cultures of Hawai'i and Vancouver Island, where co-founders are based, and operates social-led discovery through Instagram, TikTok, Facebook, and YouTube, supplemented by an email program, a blog, an ambassador/influencer program, and earned media in lifestyle publications. Two giving programs (a 1% Initiative donating 1% of each online purchase to a customer-chosen nonprofit, and a 5% donation from the Hawai'i Collection to Sustainable Coastlines Hawai'i) function as brand-building and ESG signals rather than monetization mechanisms.
Slowtide firmographics
Firmographics- Name
- Slowtide
- Legal name
- Slowtide
- Website
- https://slowtide.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Slowtide is a privately-held, direct-to-consumer premium textile brand that designs and sells art-inspired towels, blankets, changing ponchos, bath goods, and outdoor textiles to general consumers through five regional Shopify storefronts in the US, Canada, Europe, Australia, and the UK.
- Ownership category
- akta.pro rank
Slowtide industry classification
Industry- Product category
- Premium Home & Beach Textiles
- NAICS
- Curtain and Linen Mills (31412), Sewing, Needlework, and Piece Goods Retailers (45913), Textile Bag and Canvas Mills (314910)
- SIC
- Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Broadwoven Fabric Mills, Cotton (2211)
- akta.pro primary industry
- Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels) (IMAOAKAB)
- akta.pro secondary industries
- Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
Keywords
Where Slowtide is headquartered
LocationHeadquarters
- HQ city
- Costa Mesa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Slowtide business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Direct E-commerce Product Sales: One-time purchase model for premium textiles including beach towels, bath towels, ponchos, blankets, and accessories. No subscription or recurring revenue. Customers purchase directly through the company's e-commerce platform with regional variants for different markets (US, Canada, Europe, Australia, UK).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual products - towels, ponchos, blankets, accessories |
| Other | Pay-as-you-go | Free shipping threshold |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
Slowtide product offering
Product offeringCore offering
Slowtide designs, manufactures, and sells art-inspired premium textiles — including beach towels, quick-dry towels, Turkish/woven towels, changing ponchos, all-weather parkas, outdoor blankets, bath towels, bath robes, hand towels, bath mats, blankets, kitchen towels, and accessories — directly to consumers through its own Shopify-powered e-commerce storefronts. The brand differentiates through artist collaborations (The Artist Series, The Music Series, and named partnerships) and sustainability commitments using thoughtfully sourced cotton and recycled polyester fibers.
Product overview
Slowtide is a premium textile brand creating art-inspired towels, blankets, and changing ponchos for beach, bath, outdoor, and home use. The product portfolio centers on several core categories: Outdoor Towels (including beach towels, quick-dry towels, and Turkish/woven towels), Towel Ponchos (extra-warm and quick-dry options), All-Weather Parkas, Outdoor Blankets, Bath products (towels, bundles, mats, robes), Blankets, Kitchen Towels, and Accessories. The brand differentiates through artist collaborations including The Artist Series (limited-run artist-led designs), The Music Series (music-themed textiles), and specific partnerships with Steph Surf Shop, Jack Soren, Sig Zane, Brent Bielmann, Kelsie Dayna, Claymore Minds Co., and others. They emphasize sustainability with thoughtfully sourced cotton and recycled polyester fibers. The company is rooted in the coastal cultures of Hawai'i and Vancouver Island.
Differentiator
Problem solved
Functional benefit
Products and services
- Outdoor Towels Beach, pool, and outdoor towels featuring art-inspired designs, available in quick-dry, woven, and Turkish towel styles, for active outdoor and beach consumers.
- Towel Ponchos Extra-warm and quick-dry changing ponchos with hood and pocket features for outdoor changing in privacy, designed for beach and water-activity consumers.
- All-Weather Parka Insulated parkas designed for various weather conditions, from drizzle to downpour, for outdoor lifestyle consumers.
- Outdoor Blankets Water-resistant outdoor blankets with foldable carrying bags, designed for elevated comfort during outdoor activities.
- Accessories Bags and organizational accessories including tote bags and terry pouches, designed for daily essentials and beach outings.
- Bath Bundles Curated bundles of bath essentials including towels and related items, priced at $122, for home and bath consumers seeking premium coordinated sets.
- Bath Towels Spa-like bath towels with soft textures, typically 600 GSM cotton terry construction, for everyday home use.
- Hand Towels Compact hand towels for everyday bathroom and kitchen use.
- Bath Mats Absorbent bath mats for stepping onto after showering.
- Bath Robes Luxury bath robes for wrap-around comfort after bathing.
- Blankets Cozy throws and blankets for home use, including plush knit options, for everyday home décor and comfort.
- Kitchen Towels Quick-dry kitchen towels priced $20-$22, designed for everyday kitchen use.
- Fleece Ponchos Warm fleece ponchos for wearing around the home or outdoors.
- Kids Ponchos Towel ponchos designed for children, sized and styled for younger users.
- The Artist Series Limited-run artist-led textile designs featuring collaborations with artists from Hawai'i and creative partners, including Jack Soren, Brent Bielmann, Bailey Elder, Schuyler Beecroft, Photo Keoki, Sig Zane, Kelsie Dayna, and Claymore Minds Co.
- The Music Series Music-themed textile collaborations where music, art, and textiles meet, including throws and other products.
- Steph Surf Shop x Slowtide Collaboration Surf-inspired collection rooted in surf culture and shaped for daily use, featuring woven towels and Turkish towels with dolphin and coastal graphics.
- Realtree x Slowtide Collaboration Camo print collection featuring iconic Realtree camouflage patterns reworked for daily routines, including packable picnic blankets.
- Florence Marine X Collaboration Packable performance quick-dry towel built for long days around the water, in collaboration with Florence Marine X.
- Slowtide for Business (Custom Bulk Ordering) Corporate custom bulk ordering program for businesses seeking branded textiles, operating as a separate B2B channel distinct from the consumer storefront.
Quantifiable outcome
- 1% of each online purchase donated to nonprofit of customer's choice
- +1 more outcomes
Companies that use Slowtide
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Slowtide technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Slowtide partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and minor.
- ShopifycoreE-commerce platform provider powering the company's online storefront. Handles payment processing, order management, fulfillment integration, and customer data management. Shopify Audiences is used for personalized advertising on third-party websites.
- Jack SorenmajorHawai'i-based artist with multiple collaborative products including the Duke Beach Towel, Duke Performance Quick-Dry Towel, Lei Performance Quick-Dry Towel, Lei Quick-Dry Poncho, and Palaka Hi Performance Quick-Dry Towel. Artist creates original artwork for limited-edition product releases.
- Brent BielmannmajorHawai'i-based artist and photographer contributing to the Ke Nui 2 Performance Quick-Dry Towel collaboration. Original artwork inspired by island life and coastlines.
- Kelsie DaynaminorHawai'i-based creative contributing to the Mahalo Performance Quick-Dry Towel collaboration.
- Claymore Minds Co.minorCreative studio contributing to the Ala Wai Swim Team Performance Quick-Dry Changing Poncho collaboration.
- Sustainable Coastlines Hawai'imajorNonprofit organization dedicated to inspiring communities to care for coastlines. 5% of every purchase from the Hawai'i Collection supports this organization, protecting the coastlines where customers make memories.
- Steph Surf ShopmajorSurf-inspired brand collaboration featuring the Bottle Nose Woven Towel and Steph Surf Shop Driftweave Turkish Towel. 'Rooted in surf, shaped for daily use.'
- RealtreeminorLicensed Realtree camouflage pattern collaboration featuring the Realtree Packable Picnic Blanket and Realtree X Slowtide collection. 'Iconic camo, reworked for daily routines.'
- Sig Zane DesignsminorHawai'i-based design studio contributing to the Calathea Performance Quick-Dry Towel collaboration. Known for aloha-inspired artistic designs.
- Bailey ElderminorArtist contributing to the Bailey Woven Towel collaboration, part of the Artist Series limited editions.
- Schuyler BeecroftminorArtist contributing to the Hideout Woven Towel collaboration.
- Photo KeokiminorHawai'i-based photographer/artist contributing to the Keoki Performance Quick-Dry Towel collaboration.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Slowtide competitors and assessment
Company assessmentDirect peers
- Sand Cloud: DTC beach towel and lifestyle textile brand selling artist-designed, sand-resistant towels with a sustainability/charity mission — directly overlapping Slowtide's beach-towel wedge, target consumer, and product-led growth model.
- Nomadix: Travel- and outdoor-focused towel brand with a similar DTC playbook, sustainability positioning, and quick-dry product tech — a like-for-like peer in the performance-beach-towel category Slowtide competes in.
- Manta: Specialist in changing robes/ponchos for water sports — the most direct peer to Slowtide's towel poncho and changing-poncho category, serving the same surf and outdoor consumer.
- Dock & Bay: Premium quick-dry, sand-resistant towel brand sold primarily DTC — competes head-to-head with Slowtide's quick-dry and Turkish towel lines across the same beach and travel consumer use case.
- Rumpl: Outdoor and technical-blanket brand using artist prints and recycled materials — directly comparable on Slowtide's blanket and outdoor-blanket lines, with the same art-driven, DTC-led premium positioning.
Broad incumbents
- Brooklinen: Premium DTC home-textile brand (sheets, towels, robes) with broader category breadth than Slowtide — comparable in DTC channel, premium positioning, and bath-towel competition, but at much larger scale.
- Pendleton Woolen Mills: Established heritage textile manufacturer known for wool blankets and lifestyle home goods with licensed patterns and a strong brand — competes with Slowtide's blanket and decorative textiles on premium home positioning.
- Yeti: Premium outdoor-lifestyle brand with broad product portfolio across coolers, drinkware, and outdoor gear — adjacent rather than directly competitive, but benchmarks the premium outdoor-lifestyle pricing and brand strategy Slowtide is pursuing.
- Parachute Home: Premium home-textile brand spanning bedding, bath, and robes with both DTC and physical retail — competes with Slowtide in bath towels and robes while operating at greater scale and category breadth.
Emerging players
- SOL Coastal: Emerging coastal-lifestyle apparel and accessories brand with surf-rooted design language — adjacent peer in surf/outdoor consumer aesthetic and the same Hawai'i-influenced cultural positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Slowtide social profiles
Digital presenceSlowtide financial estimates
Financial estimateRevenue estimate
Valuation estimate
Slowtide leadership team
Management profileNumber of profiles
Slowtide funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Slowtide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Slowtide
What does Slowtide do?
Slowtide designs, manufactures, and sells art-inspired premium textiles — including beach towels, quick-dry towels, Turkish/woven towels, changing ponchos, all-weather parkas, outdoor blankets, bath towels, bath robes, hand towels, bath mats, blankets, kitchen towels, and accessories — directly to consumers through its own Shopify-powered e-commerce storefronts. The brand differentiates through artist collaborations (The Artist Series, The Music Series, and named partnerships) and sustainability commitments using thoughtfully sourced cotton and recycled polyester fibers.
Is Slowtide a public or private company?
Slowtide is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Slowtide founded?
Slowtide was founded in 2015. It employs 11 to 50 people.
Where is Slowtide based?
Slowtide is headquartered in Costa Mesa, United States, in the North America region.
How does Slowtide make money?
One revenue line is on record: direct E-commerce Product Sales.
Who are Slowtide's main competitors?
Direct peers on record are Sand Cloud, Nomadix, Manta, Dock & Bay and Rumpl. Broad incumbents are Brooklinen, Pendleton Woolen Mills, Yeti and Parachute Home. SOL Coastal is listed as an emerging player.
Does Slowtide have an API?
No public API is recorded for Slowtide.
What industry is Slowtide in?
Slowtide's product category is Premium Home & Beach Textiles. Its primary akta.pro industry code is IMAOAKAB, Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels), with a secondary code of IMAOAKAG, Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts). Its NAICS code is 31412 and its SIC code is 5600.