Iford

What Iford does

Iford is a local community information microportal serving residents and visitors of the Bradford-on-Avon area in Wiltshire, UK (BA15 postcodes). It is one of a network of community microportals operated on the 2day Microportals platform, a privately-held UK platform headquartered in Milton Abbot, Devon, established in 2004 by 2day Microportals. The portal aggregates categorised local content covering live news, events, weather, accommodation, eating out, shopping, sports, schools, health services, faith, travel, broadband and mobile tools, historic photo archives, and a local services-and-trades directory, presenting them in a directory-style web layout with no native mobile app, no public API, and no documented AI components.

The underlying 2day Microportals platform is web-based and reportedly delivers "3-click access" to local and global information across the network; the platform has accumulated in excess of one billion total system hits, against which Iford's own per-portal traffic is modest (44,390 cumulative, ~555 monthly). Revenue mechanics are exclusively advertising-led: the platform offers local, regional, and national ad placements through a self-service tool with a coverage and pricing calculator, with the entry tier advertised from £37.50/year. No enterprise customers, no listed logos, and no managed-account relationship were disclosed; the customers are long-tail SMB advertisers in the catchment.

The go-to-market is fully self-serve / product-led: users access the site directly via the web, customise by postcode, and advertisers create their own adverts at the published price points. There is no evidence of paid acquisition, sales team, institutional capital, or M&A activity; the platform's only documented distribution channel beyond direct web access is an invitation for third parties to take ownership of additional microportal sites — effectively a partner-led, capital-light geographic expansion model. Overall, the business is a niche, vertically-curated local directory with negligible scale at the Iford level, monetised solely through low-cost self-serve advertising on a 20+ year-old platform.

Name

Iford

Legal name

2day Microportals

Website

https://iford.2day.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Iford is a local community information microportal for the Bradford-on-Avon area in Wiltshire, UK, aggregating categorized local news, events, services, and directories on the 2day Microportals platform and monetizing via low-cost self-serve local advertising starting at £37.50 per year.

Ownership category

akta.pro rank

Product category

Local Community Information Portal

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (5192), Web Search Portals and All Other Information Services (51929)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)

Keywords

• Local community portal
• Local advertising
• Community information directory
• Local news and events
• Microportal website

Headquarters

HQ city

Milton Abbot

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales

Pricing tiers

Distribution channels1 record

Core offering

Iford is a local community information microportal providing centralized access to news, events, weather, accommodation, dining, shopping, sports, faith, travel, schools, services, and reviews for the Bradford-on-Avon area (BA15 postcodes) in Wiltshire, UK. The portal aggregates and curates hyper-local content and is monetized via self-serve annual advertising packages starting at £37.50 for local, regional, or national advertisers.

Product overview

Iford is a local community information portal for the Bradford-on-Avon area in Wiltshire, UK. It operates as a microportal built on the 2day Microportals platform, providing aggregated local content across categories including news, events, weather, accommodation, dining, shopping, sports, faith, travel, and local services. The portal serves as a directory and information hub for the local community rather than a software product with AI capabilities or API integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Iford Community Information Portal A web-based local community information portal for the Bradford-on-Avon area (BA15 postcodes), providing categorized access to local news, events, weather, accommodation, eating out, shopping, services, schools, crime, transport, and reviews. It is targeted at local residents and visitors of the Bradford-on-Avon area.
• Local Advertising on Iford A self-serve annual advertising service on the Iford portal enabling local, regional, and national advertisers to place targeted adverts visible to users in the Bradford-on-Avon area, with a coverage and pricing calculator and packages starting at £37.50 per year.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• FreeIndex: UK local business directory and review site. Comparable to Iford as a low-cost local directory serving UK towns with category-based navigation and SMB advertising.
• Tipped: UK local directory and review site listing trades, services, and shops by town. Comparable to Iford in serving the same local-directory-for-SMBs use case in UK geographies.
• Thomson Local: UK local directory site covering towns and postcodes with local business listings. Direct functional peer to Iford's local directory and advertising model, though at significantly larger national scope.
• Scoot: UK local business directory listing SMBs by town and category. Comparable to Iford as a geographically segmented local directory monetised through local advertiser listings.
• Brown Book: Global local business directory with postcode-based UK listings. Comparable to Iford as a basic local directory monetised through SMB listings and advertising.
• Cylex: European local business directory with UK presence. Comparable to Iford as a town-level local directory providing business listings, reviews, and advertising.
• Hotfrog: Local business directory operating across multiple geographies including the UK. Comparable to Iford in offering town-level local listings and display advertising to SMBs.

Broad incumbents

• Yelp: Global local business directory and review platform with UK presence. Comparable to Iford in aggregating local services, restaurants, and shops with reviews, but at massive scale and with a mobile-first product.
• Yell (Yell.com): UK's largest local business directory and advertising platform, originally a printed Yellow Pages. Comparable to Iford as a UK local directory monetised through SMB advertising, but at vastly larger national scale.
• Nextdoor: Hyperlocal social network organised by neighbourhood. Comparable to Iford as a community information hub for residents of a specific geography, but mobile-first with much broader scale and engagement.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/iford

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iford