ARABIC LANGUAGE INSTITUTE

What ARABIC LANGUAGE INSTITUTE does

Arabic Language Institute is a privately held, founder-operated Arabic language education and cultural content business established in 2010 in Newark, New Jersey, by Yusuf Jaaber. The institute offers Arabic language courses, proprietary publications including "The Buried Treasure," an online Arabic Dictionary workshop, and modest fashion merchandise under the Salam Wear sub-brand. It also publishes culturally-oriented books and printed materials, positioning itself as both an educational provider and a cultural content publisher serving English-speaking learners of Arabic.

The business is delivered through a self-serve online storefront built on WordPress and WooCommerce, with a product-led go-to-market model. Revenue mechanics are transactional retail: course fees priced around $50, books around $25, and Salam Wear apparel priced between $15 and $30. There is no disclosed B2B or institutional channel, no external funding, and the operation runs on a bootstrapped, single-founder basis, with Jaaber concurrently serving as Executive Director, Lead Instructor, and content creator.

As of 2025, Jaaber also serves as Director at Universal Academy of Florida in Tampa, suggesting a possible geographic and institutional pivot. The institute's value is tightly coupled to the founder's ACTFL Arabic proficiency credential (obtained 2011) and his instructional experience, including a prior Arabic Instructional Coordinator role (2014). There are no disclosed AI capabilities, no data assets, and no technology stack beyond standard e-commerce tooling, making this a content-and-instructor-led micro-business rather than a technology platform.

Name

ARABIC LANGUAGE INSTITUTE

Legal name

Arabic Language Institute

Website

https://arabicinstitute.us

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Arabic Language Institute is a founder-operated Arabic language education and cultural content business in Newark, NJ (founded 2010), offering courses, publications, and modest apparel via a self-serve WordPress storefront to English-speaking learners of Arabic.

Ownership category

akta.pro rank

Product category

Language Education

NAICS

Language Schools (611630), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAIAEAK

Online-to-Offline Hybrid Language Immersion Programs

Education/International Education & Study Abroad/Overseas Language Schools & Immersion Programs

Keywords

• Arabic language education
• Quranic Arabic instruction
• Online language courses
• Modern Standard Arabic
• Arabic learning publications

Headquarters

HQ city

Elizabeth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Online Course Sales: Revenue from online Arabic language courses and workshops sold through the e-commerce platform. The Arabic Dictionary Online Workshop is priced at $50 per enrollment.
2. Publication Sales: Sale of educational publications including 'The Buried Treasure' book at $25 per unit. A step-by-step guide for non-Arabic speakers to read the Quran.
3. Fashion Merchandise: Sale of branded apparel including Salam Wear Hoodies ($20-$30) and Salam Wear T-Shirts ($15) featuring Arabic-themed designs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Arabic Language Institute provides online Arabic language education through its flagship Arabic Dictionary Online Workshop (a $50 self-paced online course teaching intermediate students how to use the Hans-Wehr Dictionary), supplemented by published books such as The Buried Treasure ($25) for non-Arabic speakers seeking to read the Quran in its original language. The company also sells branded fashion merchandise (Salam Wear hoodies and t-shirts) through the same e-commerce platform. All offerings are delivered directly to consumers via the institute's WooCommerce-powered website.

Product overview

Arabic Language Institute offers a focused portfolio of Arabic language education products and merchandise. The core educational offerings include the Arabic Dictionary Online Workshop (an online course teaching dictionary usage for intermediate students) and The Buried Treasure (a published guide for learning to read the Quran in Arabic). The company also operates a fashion merchandise line under the 'Salam Wear' brand, featuring graffiti-style t-shirts and hoodies. All products are sold through the company's WooCommerce-powered online store with student account registration capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Salam Wear: Fashion line featuring Arabic-themed apparel including hoodies and t-shirts with graffiti-style designs
• The Buried Treasure

Products and services

• Arabic Dictionary Online Workshop Online workshop teaching intermediate Arabic students how to use the Hans-Wehr Dictionary ('A Dictionary of Modern Standard Arabic'). Covers word etymology, root words, verb patterns, and noun derivatives. Delivered via the password-protected student portal and priced at $50 per enrollment.
• The Buried Treasure Published step-by-step guide for non-Arabic speakers seeking to read the Quran in the language in which it was revealed. Sold through the institute's e-commerce storefront at $25 per unit. ISBN: 979-8-9853323-0-8.
• Salam Wear T-Shirts (Graffiti) Laviva Sports Premium Crewneck T-shirts featuring Arabic graffiti design, made of 50% airlume combed and ringspun cotton and 50% polyester, with unisex sizing and multiple color options. Priced at $15 per unit.
• Salam Wear Hoodies (Graffiti) Gildan Hooded Sweatshirts featuring Arabic graffiti design, made of 8 oz. cotton/polyester blend with double-lined hood, available in youth and adult sizes with multiple color options. Priced at $20-$30 depending on size and color.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Bayyinah Institute: Founded by Nouman Ali Khan, Bayyinah Institute specializes in Quranic Arabic and Modern Standard Arabic instruction for English speakers through online courses, seminars, and institutes — the closest direct peer in terms of audience, mission, and product format.
• Qutor: Online Quran and Arabic school offering live and recorded instruction for English-speaking adults; highly comparable in audience (Quranic Arabic learners) and product format (online courses and tutors), and a relevant direct competitor in the same niche.

Broad incumbents

• italki: Online marketplace connecting language learners with human tutors, including Arabic tutors; competes for the same adult learner seeking conversational and structured Arabic instruction, but via a 1:1 tutor model.
• Pimsleur: Audio-based language learning program with an Arabic course; overlaps with Arabic Language Institute's audio/self-study learners, but offers a multi-language catalog and a more polished commercial product.
• Rosetta Stone: Long-established immersive language-learning product with an Arabic track; competes for the same self-directed adult Arabic learner, but as part of a multi-language portfolio rather than a niche specialist.
• Duolingo: Public language-learning platform offering gamified Arabic courses to global consumers. Serves the same end-user intent (learning Arabic) but with a vastly broader language catalog and freemium model that competes for the same top-of-funnel learner.
• Babbel: Subscription-based language learning platform including Arabic, targeting adult self-learners globally — same buyer persona, similar self-serve digital delivery, but at much larger scale across many languages.
• Memrise: Vocabulary-driven language learning platform with community content covering Arabic; targets the same self-directed adult learner segment with a freemium/subscription model.
• Mango Languages: Language-learning platform used by libraries and consumers with an Arabic track; competes for self-directed learners and also serves institutional/library channels that overlap with Arabic Language Institute's potential school/curriculum buyers.
• Busuu: Subscription language-learning platform offering Arabic courses with community feedback; serves a similar self-directed learner demographic across multiple languages.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/arablanginst
• YouTubeyoutube.com/user/arablanginst/featured
• Facebookfacebook.com/ArabLangInst
• LinkedInlinkedin.com/company/arabic-language-institute
• Instagraminstagram.com/ArabLangInst

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARABIC LANGUAGE INSTITUTE