Liebesbier
Liebesbier operates a 70-room Urban Art Hotel, a 300-seat restaurant and bar serving 100+ international beers, and event venues within the Maisel & Friends brewery complex in Bayreuth, Germany, serving cultural tourists, Wagner Festival visitors, and corporate event clients.
- Company typePrivate
- Founded2016
- HeadquartersBayreuth, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Liebesbier does
Liebesbier is a hospitality complex located on the Maisel & Friends brewery grounds at Andreas-Maisel-Weg 1, Bayreuth, Germany, operating since 2016. The company runs four integrated offerings: the Liebesbier Urban Art Hotel with approximately 70 rooms individually designed and painted by international street artists (curated by Jasmin Siddiqui, Hera of Herakut, with contributions from Herakut, Ben Eine, Okuda, Case Maclaim, Miss Van, and others); the Liebesbier Restaurant & Bar with 300 indoor seats and a glass wall view into the adjacent Maisel & Friends brewery workshop; multiple event venues — Brew Hall (220 sqm, up to 350 guests), Distillery & Filling Station, Callista conference room, Tasting Room, and The Lab — accommodating 12 to 350 guests; and beer-themed experience tours and tastings operated through the Maisel & Friends ecosystem. Its primary customer segments are cultural and festival travelers (notably Richard Wagner Festival visitors), leisure and experience seekers, corporate and private event organizers, and beer culture enthusiasts.
Liebesbier firmographics
Firmographics- Name
- Liebesbier
- Legal name
- Liebesbier Restaurant & Bar (WBM Gastro GmbH) / Liebesbier Urban Art Hotel (WM Hotel GmbH)
- Website
- https://liebesbier.de
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Liebesbier operates a 70-room Urban Art Hotel, a 300-seat restaurant and bar serving 100+ international beers, and event venues within the Maisel & Friends brewery complex in Bayreuth, Germany, serving cultural tourists, Wagner Festival visitors, and corporate event clients.
- Ownership category
- akta.pro rank
Liebesbier industry classification
Industry- Product category
- Boutique Hotel & Restaurant
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Resort Convention Hotels (THAGALAC)
- akta.pro secondary industries
- Hotel & Resort Restaurants (THAFACAH), Cocktail Bars & Speakeasies (THAFAEAE), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)
Keywords
Where Liebesbier is headquartered
LocationHeadquarters
- HQ city
- Bayreuth
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Liebesbier business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Hotel Accommodation: Urban Art Hotel offering single rooms, double rooms (standard, comfort, premium, special, barrier-free), with rates including direct booking discounts (Stay More Save More 15%, Early Bird 10%). Minibar included in room price. Spa/fitness services included for guests.
- Restaurant & Bar Food & Beverage: Full-service restaurant serving breakfast, lunch, and dinner with international cuisine using local/regional ingredients. Bar with 21 draft taps and 80+ bottled beers. Beer garden, terrace, and private dining available. Additional offerings include BBQ grill rentals.
- Meetings & Events Venues: Multiple event venues — Brew Hall (220 sqm, up to 350 people), Distillery & Filling Station (185+65 sqm), Conference room Callista (85 sqm), Tasting Room (35 sqm), The Lab (100+24+24 sqm) — for conferences, weddings, seminars, concerts, and private functions with catering.
- Beer Merchandise & Branded Products: Liebesbier-branded merchandise sold via Maisel & Friends webshop: Liebesbier Hoppy Gold Gin (€34.99), hoodies (€54.99), down vests (€79.99), T-shirts (€24.99), beer coasters.
- Beer Experiences & Tours: Beer tastings, ProBier tours, Bayreuth beer tours, catacomb tours, and beer adventure tours operated through Maisel & Friends. Liebesbier restaurant serves as the venue and experience hub.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Stay More, Save More — minimum 2-night stay |
| Subscription | Annual | Early Bird — book at least 10 days in advance |
| Subscription | Monthly | Daily Rate — flexible standard rate |
| Unit Pricing | Pay-as-you-go | Dinner Menu — starters, mains, sides, desserts |
| Unit Pricing | Pay-as-you-go | Breakfast Buffet |
| Unit Pricing | Pay-as-you-go | Beer Menu — over 100 international beers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Liebesbier product offering
Product offeringCore offering
Liebesbier operates a hospitality complex on the Maisel & Friends brewery grounds in Bayreuth, Germany, combining an Urban Art Hotel (70+ rooms individually designed by international street artists with smart-hotel mobile check-in) with a Restaurant & Bar offering over 100 international beers and regional cuisine, plus multiple event venues and beer experience tours. The offering integrates brewery tourism, street-art-themed lodging, food and beverage service, and corporate/private event hosting under one roof.
Product overview
Liebesbier is a hospitality complex combining an Urban Art Hotel with a Restaurant & Bar, both located on the Maisel & Friends brewery grounds in Bayreuth, Germany. The offering comprises four distinct products: the Liebesbier Urban Art Hotel (a smart hotel with 70+ rooms featuring original street art by international artists), the Liebesbier Restaurant & Bar (offering over 100 beers and international cuisine), Event Venues (multiple spaces for meetings and celebrations including the Brew Hall and conference rooms), and Beer Experience Tours (guided brewery experiences and tastings). The complex opened in 2016 and features the world's largest urban art hotel project, curated by Jasmin Siddiqui (Hera of Herakut), with rooms decorated by 70 artists from over 30 countries.
Differentiator
Problem solved
Functional benefit
Brands
- Urban Art Hotel: A smart hotel concept featuring rooms designed by international street artists, combining modern technology with urban art themes.
- Urban Lounge
Products and services
- Liebesbier Urban Art Hotel A smart hotel located on the Maisel & Friends brewery premises in Bayreuth, featuring over 70 rooms each uniquely designed by international street artists. Offers keyless mobile check-in, high-speed WiFi, smart TV streaming, fitness room, panoramic sauna, and is walking distance from Bayreuth city center and the Wagner Festival venues.
- Liebesbier Restaurant & Bar A full-service restaurant and bar featuring over 100 beers from around the world (21 on tap, 80+ bottled), international cuisine using locally sourced ingredients, a panoramic bar with 21 beer taps, beer garden, terrace, private dining, and tasting boards. Located adjacent to the Maisel & Friends brewery workshop with direct views of brewing kettles and wooden barrel aging, with 300 indoor seats.
- Event Venues at Liebesbier
Quantifiable outcome
- Over 100 international beers available — the largest selection in Bayreuth
- +2 more outcomes
Companies that use Liebesbier
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Liebesbier technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Liebesbier partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Maisel & Friends (Brauerei Gebr. Maisel KG)coreLiebesbier is located on the Maisel & Friends brewery grounds. The restaurant and beer garden are separated from the Maisel & Friends Brauwerkstatt by glass panes, allowing guests to watch brewing in real time. Over 100 Maisel & Friends beers are served. The hotel and restaurant are promoted within the Maisel & Friends ecosystem (website, webshop, beer tours, Bier-Erlebniswelt museum, beer shop). Liebesbier is operated by separate legal entities (WBM Gastro GmbH for restaurant, WM Hotel GmbH for the hotel) but functions as an integrated experience within the Maisel & Friends brand family.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Liebesbier competitors and assessment
Company assessmentBroad incumbents
- Lindner Hotels: German full-service hotel group with upscale city and resort properties, extensive F&B and event operations, and several brewery/heritage partnerships. Comparable to Liebesbier on integrated hotel + F&B + events revenue model.
- 25hours Hotels: European boutique hotel group known for individually designed, thematically curated properties (often partnering with artists and local culture). Directly comparable in concept — design-and-art-led boutique hotel — though at larger scale and broader geography.
- Romantik Hotels & Restaurants: Cooperative of independently owned character hotels across Germany and Europe, many with strong F&B and event components. Comparable to Liebesbier in scale (independent boutique) and F&B-centric guest proposition.
- Motel One: Largest German design-focused budget hotel chain, operating themed interiors and centralized booking. Comparable in German boutique-hotel DNA and design-led positioning, though at materially larger scale and lower price point.
Emerging players
- Ruby Hotels: Design-led urban boutique hotel brand active across Germany and Europe, focused on lean operations, modern interiors, and digitally enabled guest journeys. Comparable to Liebesbier's tech-forward, design-centric positioning.
- Amano Hotels: Berlin-based design hotel brand with urban, art-inspired interiors, rooftop bars, and strong F&B programs. Comparable to Liebesbier on design-and-F&B-driven boutique positioning in a German city context.
- BrewDog DogHouse Hotels: Craft brewery operator with attached 'DogHouse' boutique hotels that integrate brewery tours, taprooms, and beer-themed guest experiences. Closest international analogue to Liebesbier's brewery + hotel + craft-beer tourism model.
Direct peers
- Kuchlbauer Brauerei & Hotel: Abensberg brewery complex with integrated hotel, restaurant, and art-themed tour experience (Kuchlbauer's Hundertwasser Tower). Mirrors Liebesbier's brewery + art + hotel + F&B + tourism combination.
- Hotel & Brauerei Höss: Family-run brewery hotel and restaurant in Sonthofen, Allgäu (Bavaria). Closely comparable to Liebesbier as a Bavarian brewery-attached hotel with in-house restaurant, beer garden, and event hosting built around an operating brewery.
Regional players
- Hotel Bayerischer Hof Bayreuth: Established upscale full-service hotel in Bayreuth directly competing for Wagner Festival, corporate, and leisure demand in the same city. Different positioning (traditional luxury vs. themed boutique) but overlapping customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Liebesbier social profiles
Digital presenceLiebesbier compliance and trust
Trust signalCompliance3 records
Liebesbier financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liebesbier leadership team
Management profileNumber of profiles
Profiles4 records
Liebesbier funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liebesbier M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liebesbier
What does Liebesbier do?
Liebesbier operates a hospitality complex on the Maisel & Friends brewery grounds in Bayreuth, Germany, combining an Urban Art Hotel (70+ rooms individually designed by international street artists with smart-hotel mobile check-in) with a Restaurant & Bar offering over 100 international beers and regional cuisine, plus multiple event venues and beer experience tours. The offering integrates brewery tourism, street-art-themed lodging, food and beverage service, and corporate/private event hosting under one roof.
Is Liebesbier a public or private company?
Liebesbier is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Liebesbier founded?
Liebesbier was founded in 2016. It employs 1 to 10 people.
Where is Liebesbier based?
Liebesbier is headquartered in Bayreuth, Germany, in the Europe region.
How does Liebesbier make money?
Five revenue lines are on record. Hotel Accommodation is the primary driver. The others are restaurant & Bar Food & Beverage, meetings & Events Venues, beer Merchandise & Branded Products and beer Experiences & Tours.
Who are Liebesbier's main competitors?
Broad incumbents on record are Lindner Hotels, 25hours Hotels, Romantik Hotels & Restaurants and Motel One. Emerging players are Ruby Hotels, Amano Hotels and BrewDog DogHouse Hotels. Direct peers are Kuchlbauer Brauerei & Hotel and Hotel & Brauerei Höss. Hotel Bayerischer Hof Bayreuth is listed as a regional player.
Does Liebesbier have an API?
No public API is recorded for Liebesbier.
What industry is Liebesbier in?
Liebesbier's product category is Boutique Hotel & Restaurant. Its primary akta.pro industry code is THAGALAC, Resort Convention Hotels, with a secondary code of THAFACAH, Hotel & Resort Restaurants. Its NAICS code is 72111 and its SIC code is 7000.