Alju Trading Establishment
Saudi Arabia-based e-commerce retailer founded in 2015, selling home décor, furniture, lighting, and vases to residential consumers via a WooCommerce storefront on the RT-Theme 19 WordPress theme. Disclosed address, contacts, and leadership names appear to be placeholder content rather than verifiable operations.
- Company typePrivate
- Founded2015
- HeadquartersNot specified (placeholder address in source), Saudi Arabia
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Alju Trading Establishment does
Alju Trading Establishment is a Saudi Arabia-domiciled trading entity that operates a direct-to-consumer e-commerce storefront focused on home décor and furniture. Founded in 2015 with approximately 6 employees, the company lists its assortment across four categories — Furniture, Home Decoration, Lighting, and Vases — and also advertises a professional services arm covering web development, graphic design, video production, and photography. Customer targeting is described as residential consumers seeking furnishings and decorative accessories for living spaces, with a horizontal segmentation approach (one consumer persona across all categories).
The technology stack is undifferentiated: a stock WordPress CMS running the RT-Theme 19 commercial theme with the WooCommerce e-commerce plugin, enabling a standard product catalog, cart, checkout, and order enquiry flow. Products on the storefront are presented through nine template variations (accordion, horizontal/vertical tabs, custom layout), and the displayed pricing example — a $90 list price discounted to $75 — is uniform across all SKUs, which is consistent with theme demo content rather than a real home décor catalog. Distribution is entirely through the owned WooCommerce storefront, with marketing conducted via on-site blog content, email/newsletter capture, and links to mainstream social platforms. The revenue model is one-time product sales at fixed unit prices with occasional promotions; leadership names (Frank Foe, Harry Hoe, John/Jane Doe), the published contact address ("63739 street lorem ipsum City, Country"), and the generic contact email ([email protected]) read as theme placeholder text rather than verifiable first-party business information, and the operating history (three blog posts from 2015 plus a default WordPress "Hello world!" entry from October 2025) does not evidence an active merchandising program. No revenue, funding, customers, or strategic transactions are disclosed.
Alju Trading Establishment firmographics
Firmographics- Name
- Alju Trading Establishment
- Legal name
- Alju Trading Establishment
- Website
- https://alju.com.sa
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Saudi Arabia-based e-commerce retailer founded in 2015, selling home décor, furniture, lighting, and vases to residential consumers via a WooCommerce storefront on the RT-Theme 19 WordPress theme. Disclosed address, contacts, and leadership names appear to be placeholder content rather than verifiable operations.
- Ownership category
- akta.pro rank
Alju Trading Establishment industry classification
Industry- Product category
- Home Décor & Furnishings E-commerce
- NAICS
- Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Tabletop, Dining Décor & Entertaining Accessories Retail (Centerpieces, Serveware Décor, Place Settings) (CRAIACAE)
- akta.pro secondary industry
- Online Gift & Novelty Specialty Retail (DTC) (CRALAJAO)
Keywords
Where Alju Trading Establishment is headquartered
LocationHeadquarters
- HQ city
- Not specified (placeholder address in source)
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices1 record
Markets served
Alju Trading Establishment business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Product Sales: Direct e-commerce sales of home décor products including furniture, lighting, vases, and home decoration items through the company's WooCommerce-powered online store. Products are sold at fixed retail prices with occasional promotional discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with occasional promotional discounts |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Alju Trading Establishment product offering
Product offeringCore offering
Alju Trading Establishment operates an online retail storefront selling home décor and lifestyle merchandise across four product categories: Furniture, Home Decoration, Lighting, and Vase. Items are displayed with promotional pricing (e.g., $90 listed, $75 sale). The company also offers ancillary creative services including Web Development, Graphic Design, Video Production, and Photography.
Product overview
Alju Trading Establishment operates as a trading company offering a customizable website platform (RT-Theme 19) with product catalog capabilities, featuring nine distinct product display variations including accordion layouts, horizontal tabs, vertical tabs, custom layouts, and comprehensive all-elements templates. The platform supports WooCommerce integration for online store functionality. The company also provides professional services including Web Development, Graphic Design, Video Production, and Photography. The product portfolio spans Furniture, Home Decoration, Lighting, and Vase categories, with various template-based product presentation styles.
Differentiator
Problem solved
Functional benefit
Products and services
- Furniture Product category on the Alju Trading Establishment storefront offering furniture items for residential interiors to Saudi-based online shoppers.
- Home Decoration Product category on the Alju Trading Establishment storefront offering home decoration items for residential interiors to Saudi-based online shoppers.
- Lighting Product category on the Alju Trading Establishment storefront offering lighting fixtures and lamps for residential interiors to Saudi-based online shoppers.
- Vase Product category on the Alju Trading Establishment storefront offering decorative vases for residential interiors to Saudi-based online shoppers.
- Web Development Service Service offering listed on the Alju Trading Establishment website for clients needing web development work.
- Graphic Design Service Service offering listed on the Alju Trading Establishment website for clients needing graphic design deliverables.
- Video Production Service Service offering listed on the Alju Trading Establishment website for clients needing video production.
- Photography Service Service offering listed on the Alju Trading Establishment website for clients needing photography.
Companies that use Alju Trading Establishment
Customer profileSegments1 record
Ideal customer profiles2 records
Alju Trading Establishment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Alju Trading Establishment partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Alju Trading Establishment competitors and assessment
Company assessmentBroad incumbents
- CB2: Modern home furnishings DTC retailer focused on décor, lighting, and accent furniture; comparable to Alju in online-only home décor merchandising and category mix.
- Crate & Barrel: Multi-category home furnishings retailer with a robust DTC e-commerce platform; comparable to Alju in selling furniture, lighting, and decorative accessories to residential consumers online.
- IKEA: Global home furnishings and furniture retailer with a strong Saudi Arabia presence; comparable to Alju as a multi-category home goods seller competing for the same residential furniture and décor spend.
- Zara Home: Global home décor and lifestyle brand operated by Inditex with strong DTC e-commerce presence including the Middle East; comparable to Alju in online DTC home decoration, lighting, and vases merchandising.
- Wayfair: Large online-only home goods marketplace covering furniture, lighting, and décor; comparable to Alju in e-commerce-led multi-category home assortment and WooCommerce-style mass catalog merchandising.
- West Elm: Specialty retailer of modern furniture, lighting, and home décor with strong DTC e-commerce; comparable to Alju in the online DTC home décor merchandising model and target residential customer.
- Pottery Barn: Specialty home furnishings and décor retailer with a long-running DTC website; comparable to Alju in selling curated furniture and home decoration products direct to residential consumers.
- H&M Home: Mass-market home décor brand with global DTC e-commerce including Saudi Arabia; comparable to Alju in online retail of home decoration, vases, and lighting to residential consumers.
Direct peers
- Danube Home: Saudi-headquartered home improvement and furnishings retailer with stores across the region; directly comparable to Alju as a multi-category home décor and furniture seller serving Saudi residential consumers.
- Home Centre: Middle East-based home furnishings and décor retailer operating across the GCC including Saudi Arabia; directly comparable to Alju in category mix (furniture, lighting, vases, décor) and regional target customer.
Market position
Strengths2 records
Weaknesses3 records
Competitive moat2 records
Key risks5 records
Key highlights3 records
Customer concentration
Alju Trading Establishment social profiles
Digital presenceAlju Trading Establishment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alju Trading Establishment leadership team
Management profileNumber of profiles
Profiles6 records
Alju Trading Establishment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alju Trading Establishment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alju Trading Establishment
What does Alju Trading Establishment do?
Alju Trading Establishment operates an online retail storefront selling home décor and lifestyle merchandise across four product categories: Furniture, Home Decoration, Lighting, and Vase. Items are displayed with promotional pricing (e.g., $90 listed, $75 sale). The company also offers ancillary creative services including Web Development, Graphic Design, Video Production, and Photography.
Is Alju Trading Establishment a public or private company?
Alju Trading Establishment is a private company. It is classified as unknown and is currently operating.
When was Alju Trading Establishment founded?
Alju Trading Establishment was founded in 2015. It employs 1 to 10 people.
Where is Alju Trading Establishment based?
Alju Trading Establishment is headquartered in Not specified (placeholder address in source), Saudi Arabia, in the Middle East region.
How does Alju Trading Establishment make money?
One revenue line is on record: product Sales.
Who are Alju Trading Establishment's main competitors?
Broad incumbents on record are CB2, Crate & Barrel, IKEA, Zara Home, Wayfair, West Elm, Pottery Barn and H&M Home. Direct peers are Danube Home and Home Centre.
Does Alju Trading Establishment have an API?
No public API is recorded for Alju Trading Establishment.
What industry is Alju Trading Establishment in?
Alju Trading Establishment's product category is Home Décor & Furnishings E-commerce. Its primary akta.pro industry code is CRAIACAE, Tabletop, Dining Décor & Entertaining Accessories Retail (Centerpieces, Serveware Décor, Place Settings), with a secondary code of CRALAJAO, Online Gift & Novelty Specialty Retail (DTC). Its NAICS code is 4491 and its SIC code is 5700.