What Aarolac AG does

Aarolac AG is a Swiss family-owned paint and coatings manufacturer headquartered in Oberentfelden, Canton of Aargau, founded around 1854. The company operates from a single Swiss site and positions itself around the tagline 'Beste Schweizer Qualitätsfarben aus dem Aargau', emphasizing domestic production, longevity, and value creation in Switzerland. Its product portfolio spans architectural wall and facade paints, water-dilutable and solvent-based primers and lacquers for wood and metal substrates, industrial floor coatings, high-performance corrosion protection systems rated C2 through C5 very high per DIN EN ISO 12944-5, complete factory-applied window coating systems under the AAROWOOD WIN PROTECT® sub-brand, and the AAROSTRADA-LINE range of road, parking, sports field, and tactile orientation markings.

The underlying technology combines conventional coating chemistry (epoxy, polyurethane, silicone resin, zinc-rich primers, acrylic dispersions) with environmental formulation choices that yield Minergie-Eco and ecoBKP certification on water-based products, alongside Umweltetikette ratings and compliance with Swiss and Basel chemical industry standards (BN 108/109). The company does not describe any AI/ML, software, or data platform components; its digital footprint is limited to a website with downloadable technical data sheets, RAL/NCS S color tone references, and an online System Finder tool for product selection.

The business model is sales-led and direct: Aarolac sells through Technical Consultants (Technische Fachberater) and a curated network of selected paint specialists (Farbenfachhändler) within Switzerland, serving use cases across building and construction, industrial corrosion protection, window manufacturing, road and traffic marking, and professional specifiers (architects, engineers, steel constructors). Revenue is generated from one-time product sales with no disclosed pricing or subscription model, and the company is privately held with no parent, no institutional investors, no subsidiaries, and no disclosed funding history. No revenue figure is publicly available, and the only headcount reference is 5 employees, which is inconsistent with the breadth of the catalog and may indicate outsourced or automated manufacturing.

Name

Aarolac AG

Legal name

Aarolac AG

Website

https://aarolac.ch

Company type

Private

Founded year

1854

Operating status

Operating

Headcount range

1–10 employees

Short description

Aarolac AG is a Swiss family-owned paint and coatings manufacturer founded around 1854 in Oberentfelden, Aargau, producing architectural paints, industrial corrosion protection systems, wood window coatings, and road marking products for the Swiss construction, industrial, and infrastructure markets.

Ownership category

akta.pro rank

Product category

Paint and Coatings Manufacturing

NAICS

Paint and Coating Manufacturing (325510), Paint, Coating, and Adhesive Manufacturing (3255)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Industrial & Protective Coatings (IMAEAGAB)

akta.pro secondary industries

Industrial Protective Coatings (IMADAKAB), Industrial Protective Coatings (Steel/Concrete/Equipment) (IMAIAKAB), Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM)

Keywords

• Industrial paint manufacturing
• Corrosion protection coatings
• Architectural paints
• Road marking systems
• Wood coating systems

Headquarters

HQ city

Oberentfelden

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Paint and Coating Product Sales: Direct sales of premium paint and coating products to end consumers through technical consultants and selected paint specialists. Includes building paints, industrial lacquers, corrosion protection products, and road marking materials.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Aarolac AG manufactures and sells a complete portfolio of premium Swiss paint and coating systems for building, industrial, window manufacturing, and road marking applications. The product range includes water-based (Minergie Eco certified) and solvent-based paints, epoxy (EP) and polyurethane (PU/PUR) coatings, corrosion protection systems rated up to C5 very high per DIN EN ISO 12944-5, facade and wood finishes, and cold plastic road marking products. The company is positioned as a single-source supplier of complete coating systems including primers, intermediate coats, topcoats, sealers, thinners, and cleaners, sold through technical consultants and a network of selected paint specialists across Switzerland.

Product overview

Aarolac AG is an independent Swiss family-owned paint and coating manufacturer with 170 years of history, producing a comprehensive portfolio of architectural paints, industrial coatings, wood finishes, corrosion protection systems, and road marking products. The company offers water-dilutable (Minergie Eco certified) and solvent-based coating solutions across multiple product lines: Baufarben (building paints including wall/ceiling paints, dispersion paints, primers, and special wall coatings); Wasserverdünnbare/Lösemittelhaltige Grundierungen, Streich- und Spritzlacke (water-dilutable and solvent-based primers, brushing and spray lacquers for wood and metal substrates); Bodenbeschichtungen (floor coatings for interior and exterior); Fassadenfarben (facade paints for mineral, metal, and wood facades); Industrielacke (industrial coatings with high-performance systems); Korrosionsschutz (corrosion protection systems for steel construction C2-C5 per DIN EN ISO 12944-5); AAROWOOD WIN PROTECT® (complete coating systems for wood windows including impregnation, intermediate, and topcoat products); AAROSTRADA-LINE (road marking products including tactile systems, cold plastics, parking markings, and sports field markings); and Verdünner und Reiniger (thinners and cleaners). Products include primers, basecoats, intermediate coatings, topcoats, sealers, and specialized formulations such as rust protection, high-temperature resistant, UV-protective, and magnetic paints, serving construction, renovation, industrial manufacturing, and infrastructure sectors.

Differentiator

Problem solved

Functional benefit

Brands

• AAROSTRADA-LINE: Swiss product line for high-quality road and surface markings for traffic safety
• AAROWOOD WIN PROTECT
• AAROPLANT ECO
• AAROTEX ULTRA
• AAROSIL PREMIO

Products and services

• AAROSTRADA-LINE Road Marking System Swiss product line of road and surface marking products including cold plastic 2K (AAROGUARD 615, 616, AAROPLAST DECO 617), cold spray plastic 2K (AAROGUARD NV 618), spray and roll markings (AAROGUARD PU-LINE 613), parking lot markings (AAROSTRADA AQUA 605, AAROSTRADA 601, AARODUR 2K-EPOXI ROAD 619), sports field markings (AAROSPORT 620, SFV approved), tactile orientation systems (AAROGUARD TAKT 610), primers (AAROGUARD BE ACTIVPRIMER 609), and accessories (AAROXYD 616B, AAROPERL S762 glass beads, AAROSAND quartz sand). Designed for traffic safety infrastructure in Switzerland.
• AAROWOOD WIN PROTECT Window Coating System Complete factory-applied coating system (registered trademark AAROWOOD WIN PROTECT®) for wood windows and doors including impregnation products (AAROWOOD 410, 411, 412, 413, 416), intermediate coatings (AAROWOOD PLUS 421, AAROWOOD ISOLA W456), topcoats (AAROWOOD MONOWIN 441, AAROWOOD LAS 445, AAROWOOD SIEGEL 419), and UV protection variants (AAROWOOD 411 UV-Schutz, AAROWOOD UV-PROTECT 447). Available in Mono, Duo, Isola, and Design UV system variants. Designed for window manufacturers requiring durable factory-applied coatings.
• Aarolac Building Paints (Baufarben) Architectural paint products for residential and commercial interior applications including residential paints (AAROPLANT ECO 544 plant-mineral natural resin, AAROTEX ULTRA 545 professional residential paint, AAROSIL PREMIO 548 silicone resin paint), interior dispersions (AAROTOP KERAMIC 533 semi-matt, AAROTOP S534 silk-matt, AAROTOP SATIN 535 silk-gloss, AAROTON INTERNO 547 universal dispersion), primers and problem solvers (AAROFIX AQUA 255 substrate consolidator, AAROFOX AQUA 256 leveling pre-coat, AAROISOLA AQUA 506 white isolating primer, AARODOR ISOLA 570 white isolating spray primer), and special wall coatings (AAROLAN AQUA 507 plaster primer, AAROMATT 524 solvent-based matt paint, AAROMAG AQUA 559 magnetic paint). Many products carry Minergie Eco certification.
• Aarolac Wood and Metal Lacquers (Grundierungen, Streich- und Spritzlacke) Comprehensive range of water-dilutable and solvent-based primers, brushing and spray lacquers for wood and metal substrates including impregnations (AAROWOOD 412, AAROL 400, AAROL 404, AARIT 260), wood primers (AAROWOOD ISOBLOC OF 417, AAROWOOD ISOBLOC MF 418, AAROWOOD RENO 568, AAROL V560), spray fillers (AAROFILL AQUA 423, AAROPUR MONOFILL 129), 1K brushing and spray lacquers (AAROSATIN FERRO AQUA 184, AAROSATIN AQUA 442, AAROPUR AQUASPEED 593, AAROLIN RAPID 365, AAROSATIN 587), 2K brushing and spray lacquers (AAROPUR AQUACOAT HYDRO 377, AAROPUR AQUACLEAR HYDRO 378, AAROPUR Hydro-Härter 596B, AAROPUR MONOSPEED 203, AAROPUR DUPLEX 206, AAROPUR MONOSPEED KLARLACK 209), interior glazes (AAROSATIN AQUA TRANSPARENT 552), metal primers (AAROPRIME RAPID 104, AAROTHANE CLEAR 140, AAROCHEm FER DS 160, AARODUR PHOSPHAT 124, AAROFOND ACTIV 125, AAROPUR ULTRA 128A), and metal topcoats (AAROPLEX ACR 161, AAROFLEX P164, AAROMONO 364, AAROPUR FINISH 204, AAROPUR FERRO 211, AAROPAT 212). For professional painters and industrial wood and metal coating applications.
• Aarolac Floor Coatings (Bodenbeschichtungen) Floor and wall coating systems for interior and exterior applications including water-dilutable 2K base coats (AAROPUR AQUASIEGEL 288 colorless base coat, Minergie Eco), water-dilutable 2K topcoats (AAROPUR AQUAFLOOR 287 floor and wall coating, Minergie Eco), solvent-based 2K base coats (AAROLAC Epoxy-Imprägnierung 264 moisture barrier), solvent-based 2K topcoats (AAROPUR DS 207 thick-layer floor coating), and parking/road marking products (AAROSTRADA AQUA 605, AAROSTRADA 601, AARODUR 2K-EPOXI ROAD 619, AAROGUARD EP-INLINE 612, AAROSPORT 620). Designed for industrial, commercial, and infrastructure flooring applications.
• Aarolac Facade Paints (Fassadenfarben) Facade paint systems for mineral, plastic-reinforced, and metal facades including AAROBAT AQUA 259 facade deep primer and AAROSILICO F 532 silicone facade paint (available with or without film protection, Minergie Eco certified). Plus AAROSTAR AQUA 306 adhesion and rust protection primer for metal facades. Designed for exterior building applications requiring weather resistance and environmental certification.
• Aarolac Industrial Coatings (Industrielacke) High-performance industrial coating systems for steel and industrial applications including AAROPUR STEELCOAT HYDRO 223 thick-layer 2K PU coating (Minergie Eco certified) and AAROSTRUCT AQUA 380 2K structural lacquer. Designed for industrial manufacturing and steel coating applications.
• Aarolac Corrosion Protection Systems (Korrosionsschutz) High-performance corrosion protection coating systems for steel construction, chemical industry, and plant engineering rated C2 to C5 very high per DIN EN ISO 12944-5. Products include 1K primers (AAROCHEM ZINC 100, AAROCHEM ZINC 101V, AAROCHEM AQUA ZINKGRUNDIERUNG 116), 2K primers (AAROCORR ZINC 126 EP zinc dust 92%, AAROCORR ZINC V127, AAROSTEEL AQUA 136, AAROTEC RAPID HS 134), 2K intermediate coats (AAROCOLOR DS 194, AAROPOX Typ B 192), 2K topcoats (AAROPOX Typ A 193, AAROPUR SPEEDCOLOR 205, AAROPUR SPEEDCOLOR ST 213, AAROPUR EG 210, AAROSTEEL RAPID DS 219), and 1K topcoats (AAROPLEX FERRO 162, AAROPON 165, AAROCURE 168 high-temp aluminum up to 600°C, AAROSYSNT 367 black matt up to 200°C). BN 108/109 Type A, B, R, Z, W compliance. BKW approval for AAROPLEX FERRO 162.
• Aarolac Thinners and Cleaners (Verdünner und Reiniger) Complementary thinners and cleaners for the Aarolac paint range including cleaners (AAROCLEAN 687 acetone cleaner, AAROCLEAN 689 solvent-based equipment cleaner, AAROCLEAN 691 water-based equipment rinse cleaner, AAROCLEAN ZINC-CLEANER 692 for hot-dip galvanized surfaces) and a comprehensive range of thinners (AAROPHAN 650 nitro universal, AAROPHAN 651 synthetic resin, AAROPHAN 652 turpentine substitute, AAROPHAN 653 low-odor turpentine, AAROPHAN 654 odorless turpentine, AAROPHAN 655 spray thinner for PU lacquers, AAROPHAN 656 brushing thinner for PU lacquers, AAROPHAN 660 thinner for 1K road marking, AAROPHAN 663 brushing/flood thinner for epoxy, AAROPHAN 664 very fast spray thinner for PU lacquers, AAROPHAN 666 reactive thinner, AAROPHAN 667 dipping thinner, AAROPHAN 757 brushing thinner for PU, AAROPHAN RAPID S 786 summer reactive, AAROPHAN RAPID U 787 universal reactive, AAROPHAN RAPID R 788 fast reactive).

Quantifiable outcome

• Corrosion protection ratings up to C5 very high per DIN EN ISO 12944-5

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Farbenfachhändler (Paint Specialists)coreChannel Partner/ Reseller/ DistributorNetwork of selected paint specialists across Switzerland who sell Aarolac products and provide local customer access. These partners offer system-related consultation and service competence as part of the company's go-to-market approach.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• PPG Industries: Global industrial and architectural coatings major. Direct overlap in corrosion-protection coatings, industrial finishes, and architectural paints relevant to Aarolac's portfolio.
• DAW SE (Caparol): Large German paint and coatings group (Caparol, Alpina brands). Competes in architectural paints and façade systems across DACH, overlapping with Aarolac's building-paint and facade-coatings segments.
• Hempel A/S: Danish global supplier of industrial and marine protective coatings. Overlaps with Aarolac's Korrosionsschutz (C2-C5) range and industrial lacquers for steel construction.
• Jotun A/S: Norwegian global coatings supplier with strong protective and marine coatings franchises. Directly comparable in the industrial protective coatings (corrosion, steel construction) category Aarolac serves.
• AkzoNobel N.V. Global paint and coatings leader (Sikkens, International, Dulux). Overlaps with Aarolac's industrial coatings, corrosion protection, and architectural paint categories at a much larger scale.

Direct peers

• Knuchel Farben AG: Swiss-based manufacturer of paints, lacquers, and coatings for construction, industry, and wood. Closely comparable to Aarolac in geography, product mix (architectural + industrial), and customer base of Swiss Fachhändler.
• Rhenocoll AG: Swiss manufacturer of lacquers, industrial coatings, and wood finishes. Comparable business model as a mid-sized Swiss coatings producer serving joiners, window manufacturers, and industrial customers.
• Mankiewicz Gebr. & Co. German industrial coatings specialist serving aerospace, automotive, and industrial OEM customers. Comparable to Aarolac's industrial lacquers, 2K PU systems, and corrosion-protection product lines.
• Bosshard-Farben AG: Swiss painting contractor and paint retail/brand operator based in Zurich area, distributing architectural and industrial coatings comparable to Aarolac's Swiss Fachhändler channel.

Regional players

• Sika AG: Swiss specialty chemicals company with strong construction-coatings and sealing adjacencies. Comparable Swiss manufacturing heritage and industrial/construction customer base, though at vastly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aarolac-ag

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aarolac AG