What ABC Container Hire & Sales does

ABC Container Hire & Sales is a privately held Australian supplier of shipping containers, founded in the early 1990s in Toowoomba, Queensland, and headquartered in Glenvale (Toowoomba region). The company buys, sells, hires, and modifies standard ISO shipping containers ranging from 6ft to 40ft, in both standard height and high cube variants, and serves customers across Queensland and Northern NSW through a network of 25+ depot and service locations, including Brisbane, Toowoomba, Gold Coast, Sunshine Coast, Cairns, Townsville, Rockhampton, Bundaberg, Grafton, and Ballina, with a Western Australia foothold in Wattleup. Its product portfolio spans new and used containers in multiple grades (As Is, Wind and Watertight, Cargo-worthy), specialty containers (refrigerated, dangerous goods, side opening, open top, flat rack, half height, double door, pallet wide), pre-built container offices, and custom modifications such as windows, doors, HVAC, insulation, shelving, electrical fit-outs, and multi-container joins.

The company generates revenue through five streams: one-time container sales, recurring weekly hire (e.g., 20ft from $20/week, 40ft from $38/week), custom modification services, self-pack removal services, and e-commerce sales via shop.abcchs.com.au. Pricing is unit-based, varies materially by location due to transport costs (e.g., 20ft new is $3,300-$3,850 in Brisbane versus $5,995-$6,545 in Cairns), and is publicly disclosed. Go-to-market is direct-to-consumer via a 1300 phone number, online quote request forms, a content-rich SEO website with location-specific landing pages, and an e-commerce store, supported by an owned fleet of tilt tray, side loader, and crane delivery trucks for site placement. Customers are predominantly residential homeowners, small commercial businesses, and construction/trades buyers, with secondary segments in modified container users, events, and dangerous goods handlers.

The business is independently owned with no disclosed parent company, funding rounds, institutional investment, or M&A activity. It claims 20+ years of industry presence, 10,000+ customers served, and 200+ five-star Google reviews across its brands. Despite a small core team of 8 employees, the depot-and-delivery network and breadth of container types and modification services suggest a regionally dominant specialist operator with a logistics-driven moat.

Name

ABC Container Hire & Sales

Legal name

ABC Container Hire And Sales

Website

https://abcchs.com.au

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

ABC Container Hire & Sales is a privately held Australian supplier of new and used shipping containers, offering sales, weekly hire, custom modifications, and self-pack removals across Queensland and Northern NSW through 25+ depot locations.

Ownership category

akta.pro rank

Headquarters

HQ city

Glenvale

HQ country

Australia

HQ region

Oceania

Offices26 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Container Sales: One-time sale of new and used shipping containers in various sizes (6ft to 40ft) and conditions (single use, near new, used premium, used economy, refurbished/modified). Revenue is generated per unit with pricing varying by size, condition, and location.
2. Container Hire/Rental: Weekly rental of shipping containers for short-term and long-term use. Hire rates vary by container size (20ft from $20-$30 p/w, 40ft from $38-$45 p/w depending on location). Flexible terms with weekly or monthly billing.
3. Container Modifications: Custom modification services including office fit-outs, kitchen fit-outs, shelving, ventilation, electrical work, air conditioning, and unusual custom modifications. Adds significant margin to base container sales.
4. Self-Pack Removals: Self-pack container removal service where containers are delivered to customer location for self-packing, then transported to destination. Revenue based on container size and distance.
5. Online Store Sales: E-commerce sales through shop.abcchs.com.au for containers, accessories, and related products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

ABC Container Hire & Sales sells, hires, and modifies ISO shipping containers (6ft to 40ft, new and used) for residential, commercial, and construction customers across Queensland and Northern NSW. The company complements this with self-pack removal services, in-house container modifications (including pre-built offices and dangerous goods containers), and specialised delivery via tilt tray, side loader, and crane trucks.

Product overview

ABC Container Hire & Sales is a physical shipping container supplier offering a unified portfolio of container products and related services. The core product line includes standardized shipping containers in multiple sizes (6ft, 8ft, 10ft, 20ft, 40ft) available for both purchase and hire, along with specialty containers (high cube, side opening, dangerous goods, refrigerated, mini cube, half height, open top, flat rack, pallet wide, double door) and modified container solutions. Services encompass container modifications/customizations, self-pack container removals, and professional delivery. The company operates across Queensland and Northern NSW with 20+ years of industry experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Container Hire (Rental) Weekly rental of ISO shipping containers (6ft to 40ft, new and used) for residential, commercial, construction, and industrial customers. Includes option to redirect part of paid hire fees toward purchase of the unit. Delivered via own-fleet tilt tray, side loader, or crane trucks.
• Container Sales Outright purchase of new and used shipping containers in sizes ranging from 6ft to 40ft. Available directly via the company's online store and phone sales, with delivery arranged through the own-fleet delivery service.
• Container Modifications and Custom Fit-Outs In-house custom modification service building pre-built offices, dangerous goods containers, purpose-built containers, and bespoke fit-outs (windows, doors, shelving, electrical). For businesses and individuals needing tailored container solutions.
• Self-Pack Removals Self-pack moving solution where a container is delivered to the customer's premises, packed at their pace over days or weeks, then transported. Operated in regional centres across Queensland and Northern NSW.
• Container Delivery Service Specialised delivery service using tilt tray, side loader, and crane trucks to deliver and pick up containers across Queensland and Northern NSW, accommodating varied site access conditions.
• Pre-Built Container Offices Pre-modified shipping containers converted into site offices for commercial and construction use. Built in-house with windows, doors, electrical fit-outs, and other office requirements.
• Dangerous Goods Containers Compliant modified containers specifically built and certified for dangerous goods storage, addressing regulatory requirements for businesses handling hazardous materials.

Quantifiable outcome

• Containers last 25+ years with proper maintenance
• +3 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ContainerHire.com.au: ContainerHire is an Australian container hire specialist competing in the same hire market as ABC, offering short and long-term rentals with delivery. Similar business model focused on rental rather than sales, and competing for the same construction and residential customer segments.
• Container Traders: Container Traders is a direct Australian competitor selling and hiring new and used shipping containers online with national delivery. They offer similar product categories (10ft, 20ft, 40ft, high cube, specialty containers) and compete on price transparency and online self-service - the same digital model ABC employs.
• ContainerKing: ContainerKing is an Australian shipping container retailer offering new and used containers with delivery across the country. Similar online-direct-to-customer model with competitive pricing and similar product range as ABC's core sales business.

Broad incumbents

• Mobile Mini Solutions: Mobile Mini is an international portable storage container company with Australian operations providing container rentals and storage solutions. Overlaps with ABC's hire business and competes for construction, commercial, and residential storage customers with a national footprint.
• Ausco Modular: Ausco Modular is a major Australian provider of portable buildings and modular container-based offices. They overlap with ABC's modified container office business but operate at much larger scale with broader commercial and industrial focus. Comparable for ABC's modification services segment.
• Portakabin: Portakabin is a global modular building provider with Australian operations delivering portable offices and modular container-based buildings. Comparable to ABC's modified container office offering but at larger commercial scale with broader product range beyond containers.
• Royal Wolf Holdings: Royal Wolf is Australia's largest shipping container hire and sales company, ASX-listed until recent privatization. It offers container sales, hire, modifications, and storage across all Australian states with a fleet of tens of thousands of containers. Direct comparable for ABC's core hire/sales business but at national scale with greater modification capabilities.

Regional players

• Tasman Cargo Services: Tasman Cargo is an Australian freight and container services provider offering container sales, hire, and logistics. Comparable in container trading but with stronger freight forwarding and logistics focus than ABC's storage-focused positioning.
• East Coast Container Hire: East Coast Container is a regional Australian container supplier serving the eastern seaboard with sales, hire, and modifications. Direct comparable in product range and customer segments but operating in different geographic sub-markets than ABC's Queensland/Northern NSW focus.

Emerging players

• Cubic Modular: Cubic Modular is an Australian specialist in modified shipping containers for commercial applications including offices, cafes, and accommodation. They compete directly with ABC's modified container business with a more design-led and commercial focus on the higher-margin segment.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/abc-container-hire-and-sales

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABC Container Hire & Sales