Absolutely Fabrics
Absolutely Fabrics is a Toronto-based, DTC multi-brand fashion retailer founded in 2023 that curates 50+ emerging and established designer labels alongside archival vintage, selling premium apparel and accessories globally via Shopify and a Toronto flagship.
- Company typePrivate
- Founded2023
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Absolutely Fabrics does
Absolutely Fabrics is a Toronto-based, direct-to-consumer fashion retailer founded in 2023 that operates as a curated multi-brand marketplace. The company sells premium apparel, footwear, bags, jewelry, and accessories from over 50 designer brands, spanning emerging names such as FFORME, Conner Ives, and Vaquera, alongside established houses like Proenza Schouler, Christopher John Rogers, and Simone Rocha, plus an archival vintage selection. Price points range from roughly $80 to over $2,400 per item, positioning the assortment in the contemporary-to-luxury segment of the market.
The business runs on a Shopify e-commerce storefront at absolutelyfabrics.com with a physical retail flagship in Toronto, and supports international orders via DHL with prepaid duties and taxes. Operational integrations include Sezzle for buy-now-pay-later, UPS for domestic Canadian shipping, and Mile1 for next-day GTA delivery. Marketing is driven primarily through organic Instagram and an email newsletter offering a 10% first-order incentive.
Revenue is generated through one-time retail transactions on premium designer merchandise, with a free-shipping threshold of $400 USD for US orders and a 7-day return policy on full-priced items. The company is privately held, founder-owned, has 9 employees, and has not disclosed any external funding rounds. Customer segments are individual fashion-conscious consumers seeking differentiated, non-mainstream designer pieces in a single discovery destination.
Absolutely Fabrics firmographics
Firmographics- Name
- Absolutely Fabrics
- Legal name
- Absolutely Fabrics
- Website
- https://absolutelyfabrics.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Absolutely Fabrics is a Toronto-based, DTC multi-brand fashion retailer founded in 2023 that curates 50+ emerging and established designer labels alongside archival vintage, selling premium apparel and accessories globally via Shopify and a Toronto flagship.
- Ownership category
- akta.pro rank
Where Absolutely Fabrics is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Absolutely Fabrics business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Retail Fashion Sales: Direct-to-consumer retail revenue through e-commerce transactions. The company curates and sells fashion items from emerging and established designers at premium price points ranging from approximately $80 to $2,400 per item.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Free shipping threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Absolutely Fabrics product offering
Product offeringCore offering
Absolutely Fabrics is a Toronto-based multi-brand fashion retailer that curates and sells designer apparel, shoes, bags, jewelry, accessories, vintage pieces, and lifestyle items from over 50 emerging and established brands. Products are priced roughly $80 to $2,400 and sold through a Shopify e-commerce site and a physical Toronto store, with worldwide shipping offered via DHL.
Product overview
Absolutely Fabrics is a fashion retail platform and concept store founded in Toronto in 2023, positioning itself as a discovery destination for emerging designers alongside established fashion houses and archival vintage pieces. The platform offers a curated selection of women's and menswear across multiple categories including tops, blouses, blazers, trousers, denim, dresses & jumpsuits, shorts, skirts, knitwear, outerwear, shoes, bags, jewelry, and accessories. The company features over 60 designer brands including FFORME, Christopher John Rogers, Proenza Schouler, B Sides, SLVRLAKE, Simone Rocha, Marrakshi Life, Meryll Rogge, Diotima, Conner Ives, Comme Si, Vaquera, and many others. The product portfolio ranges from everyday basics to high-end statement pieces, with price points spanning from approximately $80 to over $2,400 per item.
Differentiator
Problem solved
Functional benefit
Products and services
- Lumie Dress - Deep Bordeaux A Deep Bordeaux-colored dress named 'Lumie' available for purchase on Absolutely Fabrics' ecommerce site, aimed at individual shoppers seeking designer apparel.
- Signy Seamless Satin Tank Dress A seamless satin tank dress named 'Signy' sold on Absolutely Fabrics' storefront for individual designer-fashion buyers.
- Leonora Draped Column Jersey Dress A draped column jersey dress named 'Leonora' offered to retail customers on Absolutely Fabrics' ecommerce site.
- Garnet Sandal A sandal named 'Garnet' available for purchase on Absolutely Fabrics' site as part of its curated designer footwear assortment.
- Draped Crew Knit Sweater A draped crew knit sweater offered to retail customers on Absolutely Fabrics' storefront as part of its knitwear assortment.
- Slim Lasso Jean - Clair Rinse A slim-fit 'Lasso' jean in a Clair Rinse wash available on Absolutely Fabrics' ecommerce site for individual shoppers.
- Phoenix 1.0 Bag - Raffia & Dark Chocolate A 'Phoenix 1.0' bag in Raffia & Dark Chocolate offered on Absolutely Fabrics' storefront as part of its curated designer bag assortment.
- Curated Vintage Designer Fashion Collection A dedicated vintage collection of pre-owned designer apparel and accessories offered through Absolutely Fabrics' ecommerce storefront for individual shoppers.
- Curated Multi-Brand Designer Fashion Assortment (apparel, footwear, bags, jewelry, accessories, lifestyle) The core, curated multi-brand assortment of 50+ designer labels across clothing, shoes, bags, jewelry, accessories, and lifestyle items sold via Absolutely Fabrics' e-commerce site and physical Toronto store, targeting individual fashion shoppers.
Companies that use Absolutely Fabrics
Customer profileSegments1 record
Ideal customer profiles1 record
Absolutely Fabrics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Absolutely Fabrics partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Absolutely Fabrics competitors and assessment
Company assessmentDirect peers
- SSENSE: Montreal-based multi-brand luxury and emerging designer retailer with a curated marketplace model and global e-commerce. Most direct comparable given shared Canadian origin, curated multi-brand positioning, and similar target customer.
- Totokaelo: Seattle-based curated multi-brand retailer focused on emerging and established contemporary designers. Highly comparable assortment strategy and customer demographic to Absolutely Fabrics.
- The Frankie Shop: Multi-brand retailer curating emerging and contemporary designers with a similar discovery-focused positioning. Comparable assortment mix of emerging talent alongside established labels and similar price-point tier.
- Browns Fashion: London-based multi-brand luxury retailer with strong emerging designer curation and a discovery-led positioning. Comparable mix of established houses alongside emerging labels with premium price points.
- Luisa Via Roma: Italian multi-brand luxury e-commerce retailer offering curated designer fashion with global shipping. Comparable breadth of designer assortment and premium positioning, with similar international shipping model.
Broad incumbents
- Nordstrom: Large US department store carrying a broad multi-brand assortment including contemporary and luxury designers. Incumbent competitor with physical and digital presence serving similar customers, though with much broader category breadth.
- Net-a-Porter: Global luxury multi-brand e-commerce platform owned by Richemont, offering premium designer fashion across womenswear, menswear, and accessories at scale. Competes in the same curated multi-brand category with vastly larger scale and marketing budget.
- Mytheresa: Premium multi-brand luxury e-commerce platform publicly listed, offering curated designer fashion for men, women, and children. Direct competitor in the curated premium multi-brand category with established global reach.
- Farfetch: Global marketplace for luxury designer fashion connecting boutiques and brands with consumers. Overlaps in curated multi-brand positioning and premium price points, though operates at vastly larger scale with broader assortment.
- Saks Fifth Avenue: Luxury department store with curated multi-brand designer assortment including emerging and established designers. Comparable premium positioning and designer curation, though broader portfolio across categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Absolutely Fabrics social profiles
Digital presenceAbsolutely Fabrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Absolutely Fabrics leadership team
Management profileNumber of profiles
Profiles1 record
Absolutely Fabrics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Absolutely Fabrics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Absolutely Fabrics
What does Absolutely Fabrics do?
Absolutely Fabrics is a Toronto-based multi-brand fashion retailer that curates and sells designer apparel, shoes, bags, jewelry, accessories, vintage pieces, and lifestyle items from over 50 emerging and established brands. Products are priced roughly $80 to $2,400 and sold through a Shopify e-commerce site and a physical Toronto store, with worldwide shipping offered via DHL.
Is Absolutely Fabrics a public or private company?
Absolutely Fabrics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Absolutely Fabrics founded?
Absolutely Fabrics was founded in 2023. It employs 1 to 10 people.
Where is Absolutely Fabrics based?
Absolutely Fabrics is headquartered in Toronto, Canada, in the North America region.
How does Absolutely Fabrics make money?
One revenue line is on record: retail Fashion Sales.
Who are Absolutely Fabrics's main competitors?
Direct peers on record are SSENSE, Totokaelo, The Frankie Shop, Browns Fashion and Luisa Via Roma. Broad incumbents are Nordstrom, Net-a-Porter, Mytheresa, Farfetch and Saks Fifth Avenue.
Does Absolutely Fabrics have an API?
No public API is recorded for Absolutely Fabrics.