Hotel 101 Park House Suites & Spa

What Hotel 101 Park House Suites & Spa does

Hotel 101 Park House Suites & Spa is a privately held boutique hotel operating as SUITES 101 PARK HOUSE S.A.S (NIT: 830.052004-3), founded in 1996 and headquartered at Cra 21 #101-10 in the Usaquén district of Bogotá, Colombia. The property offers 8 suite categories ranging from 48 m² to 93 m², accommodating 2 to 6 guests, with in-suite kitchens, fireplaces, terraces, and jacuzzi options. The offering is anchored on a 67-employee operation that combines accommodation with three integrated on-site amenities: Cassis Restaurante & Cava (Mediterranean dining), Blau Bar Tapas & Vinos (wine and cocktail bar), and OneoOne Day Spa (massages, lap pool with hydrotherapy, sauna, Turkish bath with three temperature-controlled cabins), plus four event halls accommodating up to 160 guests.

The company runs on a Paratytech-powered booking engine accessed via its bilingual website, supplemented by WhatsApp and phone reservations. Revenue is generated primarily through accommodation (suite and room rentals), packaged promotional plans (romantic, spa, anniversary, birthday, wedding night, and 3-night stays priced from $450,000 to $750,000 COP plus 19% VAT), subscription-style long-stay programs, and ancillary F&B, spa, and event services. Customer segments are diversified across leisure travelers, couples, families, business travelers, and corporate event clients, with marketing executed principally through direct channels and on-property experience.

The business is a single-asset, single-jurisdiction operation with no disclosed parent company, no funding history, no M&A activity, and no publicly stated revenue. Service differentiation rests on suite size relative to typical hotel competitors, integrated F&B and wellness facilities, private parking, and 24-hour medical service via a partnership with Emy Group.

Name

Hotel 101 Park House Suites & Spa

Legal name

SUITES 101 PARK HOUSE S.A.S

Website

https://101parkhouse.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Hotel 101 Park House Suites & Spa is a privately held boutique hotel in Bogotá's Usaquén district offering 48-93 m² suites with kitchens and fireplaces, integrated Mediterranean restaurant, wine bar, spa, and event halls for leisure, business, family, and couple travelers.

Ownership category

akta.pro rank

Product category

Boutique Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Resort Convention Hotels (THAGALAC), Resort-Style Extended-Stay Properties (THAGAEAL)

Keywords

• Boutique hotel suites
• Hotel spa services
• Event conference venues
• Romantic celebration packages
• Long stay apartments

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Accommodation: Room and suite rentals across 9 suite types ranging from 48m² to 93m², accommodating 2-6 guests. Pricing varies by suite type and package.
2. Restaurant (Cassis Restaurante & Cava): Mediterranean-influenced gourmet restaurant offering à la carte dining, Chef's Table (7-person private dining), romantic dinners, and terrace brunches. Hours: Mon-Sat 6am-10pm, Sun/holidays 8am-4pm.
3. Blau Bar (Tapas & Vinos): Wine bar with snacks and cocktails. Hours: Mon-Sat 10am-10pm, Sun/holidays 10am-9:30pm.
4. Spa Services (OneoOne Day Spa): Massage services, body treatments, lap pool with hydrotherapy, sauna, Turkish bath with 3 cabins (20°C, 35°C, 46°C). Advanced reservations required.
5. Events and Conferences: Four event halls (Parque I, II, III, and Gran Parque) with capacities up to 160 people in auditorium configuration. Includes corporate events, weddings, social events with full logistical support.
6. Long Stay Packages: Extended stay packages for one month or more with included benefits: breakfast, gym access, weekly spa access, parking, WiFi, business center, pet-friendly accommodations, and restaurant discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hotel 101 Park House Suites & Spa operates as a boutique suite-style hotel offering 8 suite categories (48–93 m²) with fully equipped kitchens, fireplaces, terraces, and jacuzzis. The property bundles accommodation with on-site Mediterranean dining (Cassis Restaurante & Cava), a tapas and wine bar (Blau Bar), a day spa with hydrotherapy/sauna/Turkish bath (OneoOne Day Spa), four event halls for up to 160 guests, and themed promotional packages for romantic, anniversary, birthday, wedding, and long-stay occasions.

Product overview

Hotel 101 Park House is a boutique hotel offering 8 distinct suite types as its core accommodation products, ranging from 48 m² to 93 m² with capacities from 2 to 6 guests. The suites include amenities such as fully equipped kitchens, fireplaces, terraces, and jacuzzis. The property features three integrated service outlets: Cassis Restaurante & Cava (Mediterranean dining), Blau Bar Tapas & Vinos (wine and cocktail bar), and OneoOne Day Spa (hydrotherapy, sauna, Turkish bath). Event and conference services with four venues accommodate up to 160 guests. The hotel also offers promotional packages including romantic plans, spa packages, anniversary and birthday celebrations, and long-stay programs. The product portfolio operates as a unified hotel experience combining accommodation, dining, wellness, and event services.

Differentiator

Problem solved

Functional benefit

Brands

• Suites: Hotel suites including Business Suite, Business Suite Terrace, Executive Suite, Grand Suite, Grand Suite Familiar, Grand Suite Jacuzzi, Grand Suite Terrace, and Imperial Suite.
• OneoOne Day Spa

Products and services

• Business Suite 57 m² suite for up to 2 guests featuring King Size or 2 single beds, fully equipped kitchen, balcony, fireplace, dining room for two, living room, two LCD TVs (one 50"), bathtub with shower, and standard amenities.
• Business Suite Terraza 57 m² suite for up to 2 guests with King Size or 2 single beds, fully equipped kitchen, 28m² terrace, fireplace, dining room for two, living room, two LCD TVs (one 50"), bathtub with shower, and standard amenities.
• Executive Suite 48 m² suite for 2 guests featuring King Size or 2 single beds, fully equipped kitchen, cozy fireplace, dining room for two, living room, 50" LCD TV, bathtub with shower, and standard amenities.
• Grand Suite

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Emy GroupminorOthersExternal medical service provider supplying 24-hour medical and ambulance services to hotel guests. Partnered for in-room medical services for long stay guests.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Casa Dann Carlton Hotel & Spa: Bogotá full-service hotel with dedicated spa, F&B outlets, and event venues. Closely matches Hotel 101 Park House's combination of suite accommodation, on-site spa (hydrotherapy/wellness), and multi-venue event hosting in the Colombian capital.
• Hotel de la Opera: Independent boutique hotel in central Bogotá offering full-service accommodation with restaurant and event spaces. Comparable as a long-established Colombian boutique operator with a similar mix of leisure, corporate, and event clientele.
• Click Clack Hotel Bogotá: Boutique design-led hotel in Bogotá targeting leisure and business travelers with on-site F&B and event capabilities. Comparable to Hotel 101 Park House in suite-style accommodation, integrated amenities, and mid-to-upper price positioning within the Bogotá market.
• Hotel Cosmos 100: Bogotá hotel located in the same northern/101st Street corridor as Hotel 101 Park House. Comparable in geographic micro-market, suite-style rooms, and orientation to business travelers and corporate events.

Broad incumbents

• Hotel Estelar Parque de la 93: Established Colombian chain hotel in the northern Bogotá/Parque de la 93 area. Comparable in geographic catchment, full-service amenities, and target clientele (business and leisure).
• Sonesta Hotel Bogotá: Mid-to-upper tier chain hotel in Bogotá with meeting facilities and full-service amenities. Overlaps with Hotel 101 Park House in corporate and event business, though at larger scale and standardized service levels.
• JW Marriott Hotel Bogotá: Major international luxury hotel in Bogotá with full-service amenities including spa, multiple restaurants, and large event/conference facilities. Competes with Hotel 101 Park House for corporate and premium leisure demand but operates at significantly larger scale.
• Sofitel Bogotá Victoria Regia: Luxury international chain in northern Bogotá with full-service amenities including spa and F&B. Competes at the higher end of the leisure and corporate market in the same northern Bogotá micro-market.
• Hilton Bogotá Corferias: Global chain hotel in Bogotá with extensive meeting and event infrastructure. Competes for the same corporate/conference segment that drives 101 Park House's Gran Parque event revenue.

Emerging players

• Hotel Bioxury: Modern boutique hotel in Bogotá's northern district with design-forward positioning. Competes for the same upscale leisure and design-conscious travelers that 101 Park House targets with its suite-based concept.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-101-park-house-suites&spa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel 101 Park House Suites & Spa