Sonesta Hotel Bogota

What Sonesta Hotel Bogota does

Sonesta Hotel Bogota is a 126-room mid-to-upscale hotel located in northern Bogota, Colombia, directly opposite the Unicentro shopping mall and approximately 18 kilometers from El Dorado International Airport. Founded in 2012, the property is operated by Holding Hotelera GHL S.A.S (GHL Hoteles), a Colombian hospitality group, under the Sonesta brand. The hotel offers four room categories (Superior, Twin, Junior Suite, and Suite) plus two on-site restaurants, Cook's PorterHouse (a premium steakhouse) and Cook's (buffet breakfast), with 24-hour room service, a gym, wellness room, business center, 250-space indoor parking, and airport transfer services. It also operates 8 event halls and 3 VIP rooms for corporate, social, and hybrid events, alongside a pet-friendly policy.

Revenue is generated through four streams: accommodation services (per-night room rentals), food and beverage (restaurant and room service), event and meeting space rentals, and ancillary services (parking, transfers). Distribution is primarily direct via the official website (sonestabogota.com) with an integrated Wompi payment gateway, supplemented by online travel agency partnerships with Booking.com, Expedia, and Hotels.com, and a dedicated WhatsApp reservation line. The property participates in the Sonesta Travel Pass loyalty program and is connected to GHL Hoteles' GHL Plus program, enabling point accumulation and cross-property benefits.

The hotel targets three primary customer segments: business travelers needing workspaces and meeting facilities, leisure travelers seeking proximity to shopping and dining, and families requiring flexible accommodations. It maintains a 4.7/5.0 guest satisfaction rating across major OTA review platforms. Specific room rates, total revenue, ownership equity structure, and detailed growth metrics are not publicly disclosed in the source materials.

Name

Sonesta Hotel Bogota

Legal name

SONESTA BOGOTÁ

Website

https://sonestabogota.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Sonesta Hotel Bogota is a 126-room mid-to-upscale hotel in northern Bogota operated by GHL Hoteles, serving business travelers, leisure guests, and families with on-site dining, event facilities, and Sonesta Travel Pass loyalty integration.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Hotel accommodation services
• Hospitality and lodging
• Event venues and meetings
• Restaurant and dining
• Business travel lodging

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Accommodation Services: Room rentals across 126 guest rooms including Superior, Twin, Junior Suite, and Suite categories. Nightly rates charged per stay with check-in at 3:00 PM and check-out at 1:00 PM. Partial use incurs full nightly rate.
2. Food and Beverage: Two on-site restaurants: Cook's PorterHouse (premium steakhouse) and Cook's (buffet breakfast). Room service available 24 hours. Includes minibar services within rooms.
3. Event and Meeting Spaces: Rental of 8 event halls and 3 VIP rooms for corporate events, social gatherings, and meetings. Web inquiry form available for corporate and social event bookings.
4. Ancillary Services: Additional revenue from airport transfer services, parking (250 spaces), and other guest services. Parking available 24 hours.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sonesta Hotel Bogota operates a 126-room hotel in northern Bogota, Colombia, offering guest accommodations across multiple room categories (Superior, Twin, Junior Suite, and Suite). The property provides on-site dining through Cook's Restaurant and Cook's PorterHouse, event and meeting spaces, a gym, parking, and airport transfer service, and is operated by GHL Hoteles (Holding Hotelera GHL S.A.S) under the Sonesta brand.

Product overview

Sonesta Hotel Bogotá is a hotel offering 126 soundproofed rooms distributed across four categories (Superior, Twin, Junior Suite, and Suite) designed for business travelers, families, and urban getaways. The property features two restaurants (Cook's PorterHouse steakhouse and Cook's buffet restaurant), 24-hour room service, a gym, wellness room, business center, indoor parking (250 spaces), and airport transfer service. Event facilities include 8 event rooms and 3 VIP rooms. The hotel operates a pet-friendly policy and participates in the Sonesta Travel Pass loyalty program. Located in northern Bogotá opposite Unicentro shopping center, 18 km from El Dorado International Airport.

Differentiator

Problem solved

Functional benefit

Brands

• Cook's PorterHouse: Restaurant specializing in premium national and imported meat cuts, prepared with precise cooking techniques to enhance flavor and texture. Features an elegant and cozy atmosphere suitable for special dinners, business meetings, or social gatherings, accompanied by a curated selection of wines, cocktails, and beverages.
• Cook's Restaurant

Products and services

• Superior Room Standard guest room accommodation offered at the Sonesta Hotel Bogota for individual travelers and business guests requiring lodging in northern Bogota.

Quantifiable outcome

• 4.7/5.0 guest satisfaction rating
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered flagship/core, core and secondary.

• GHL Hotelesflagship/coreOthersHolding Hotelera GHL S.A.S operates Sonesta Hotel Bogotá as part of the GHL Hoteles portfolio. GHL provides operational infrastructure, booking technology, loyalty programs (GHL Plus and Sonesta Travel Pass), marketing support, and management systems. The property operates under GHL's quality standards and brand guidelines.
• Booking.comcoreChannel Partner/ Reseller/ DistributorMajor online travel agency providing global distribution channel for hotel reservations. Features guest reviews and ratings on the platform. One of the primary OTA partners driving direct bookings to the property.
• ExpediacoreChannel Partner/ Reseller/ DistributorOnline travel platform offering hotel booking services globally. Provides visibility among international travelers planning visits to Bogotá.
• Hotels.comsecondaryChannel Partner/ Reseller/ DistributorOnline accommodation booking service operating globally under the Expedia Group umbrella, complementing OTA distribution strategy.
• WompicoreTechnology or IntegrationColombian payment gateway provider enabling secure online payments for bookings through the hotel's website checkout system.
• Sonesta Travel Passflagship/coreStrategic or Co-development PartnerMulti-tiered loyalty program spanning Sonesta properties. Enables point accumulation, tier-based benefits, and exclusive member rates. Qualifies members by nights stayed or points earned annually.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NH Bogotá Urban 26: Mid-to-upscale urban hotel in Bogotá with modern rooms, business amenities, and F&B — comparable in scale and target segment to Sonesta Hotel Bogotá.
• Hotel Bogotá Plaza: Upscale full-service hotel in central Bogotá with similar room counts, F&B outlets, and event facilities serving business and leisure travelers in the same competitive set as Sonesta Bogotá.
• Hotel Tequendama Suites by GHL Hoteles: Sibling property under the GHL Hoteles portfolio, offering full-service accommodations with similar amenities — directly comparable for benchmarking and shared brand loyalty dynamics.
• Hotel Estelar La Fontana: Upscale Bogotá hotel in the northern zone with comparable room inventory, multiple restaurants, event space, and a business-leisure dual-segment focus.
• JW Marriott Hotel Bogotá: Premium international-branded hotel in northern Bogotá targeting business travelers with full-service amenities, F&B, and meetings — competing for the same corporate and upscale leisure demand.
• Casa Dann Carlton Hotel & Spa: Full-service Bogotá hotel with rooms, multiple restaurants, spa/wellness facilities, and event space, targeting upscale business and leisure guests in the same north-Bogotá corridor.
• Hilton Bogotá Corferias: Full-service hotel anchored to Bogotá's convention corridor with significant event capacity and global loyalty integration, comparable in positioning to Sonesta's business + events mix.

Broad incumbents

• Sonesta Hotel Cartagena: Another Sonesta-branded full-service hotel in Colombia, sharing loyalty program integration and operational benchmarks; illustrates the brand's regional play relevant to Sonesta Bogotá.

Others

• Booking.com: Critical distribution channel and review platform for Sonesta Bogotá; while not a hotel, it is a central ecosystem participant shaping visibility, pricing, and conversion for the property.

Regional players

• Holiday Inn Bogotá Airport: International-branded hotel near El Dorado airport capturing transit demand; adjacent competitor in the broader Bogotá hotel set, though differentiated by airport proximity versus Sonesta's urban-luxury positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sonestabogota

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sonesta Hotel Bogota