Aura Business
Aura is a privately held Belgian real estate developer-investor with two divisions: Aura Business develops sustainable (semi-)industrial, retail and commercial properties across Belgium, while Aura Residential develops residential projects in Flanders and Brussels, generating revenue from rental income and unit sales.
- Company typePrivate
- Founded2009
- HeadquartersBrussels, Brussels Region, Belgium
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Aura Business does
Aura is a Belgian real estate developer-investor operating through two divisions: Aura Business, focused on (semi-)industrial, retail and commercial properties; and Aura Residential, established in 2009 and focused on residential development in Flanders and Brussels. Its core technology is sustainable building engineering rather than software, integrating features including rooftop solar panels, individual geothermal heat pumps with underfloor heating and cooling, rainwater recovery systems, EV charging infrastructure (including fast chargers at Afi Park), and EPB-compliant insulation across new builds and redevelopments.
The company generates revenue through two primary streams: recurring rental income from its commercial and retail portfolio (anchored by the multi-phase Afi Park retail park in Kobbegem, totalling approximately 9,850 m², and SME units and warehouses across Belgium), and one-time sales of residential units at projects such as Maleizen-Dorp (homes from €515,000–€625,000) and Den Dobbel Arend (13 apartments and 3 commercial spaces in Grimbergen, all apartments now sold). Go-to-market combines a direct sales approach managed by in-house property managers with channel partnerships (Clint, Era Leus & Toye) for residential distribution, supported by Dutch- and French-language digital marketing across website, LinkedIn, Facebook and Instagram.
The firm is privately held and founder-led by Dimitri (CEO) with Klara as Director and Nicolas as Managing Partner; it has no disclosed institutional investors, no funding rounds on record, and operates exclusively in Belgium from its headquarters at Romeinsesteenweg 566, Grimbergen. Headcount is stated at 1–10, with named functional roles spanning property management, accounting, HR, marketing and project development across both divisions.
Aura Business firmographics
Firmographics- Name
- Aura Business
- Legal name
- Aura
- Website
- https://aura.be
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Aura is a privately held Belgian real estate developer-investor with two divisions: Aura Business develops sustainable (semi-)industrial, retail and commercial properties across Belgium, while Aura Residential develops residential projects in Flanders and Brussels, generating revenue from rental income and unit sales.
- Ownership category
- akta.pro rank
Aura Business industry classification
Industry- Product category
- Commercial Real Estate Development
- SIC
- Operators Of Nonresidential Buildings (6512), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Mixed-Use Property Management (BPAJAGAE)
Keywords
Where Aura Business is headquartered
LocationHeadquarters
- HQ city
- Brussels, Brussels Region
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Aura Business business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Commercial Real Estate Rental: Rental income from commercial properties including retail parks, SME units, warehouses, and commercial spaces throughout Belgium
- Residential Property Sales: Development and sale of residential apartments and houses in new residential projects
- Retail Park Operations: Multi-phase retail park development with prominent retail tenants including Juntoo, Exterioo, Hubo, and fitness operators
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Instapklare woning (turnkey home) at Maleizen-Dorp |
| Unit Pricing | Multi-year contract | Casco woning (shell home) at Maleizen-Dorp |
| Unit Pricing | Multi-year contract | Commercial retail spaces at Den Dobbel Arend |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Aura Business product offering
Product offeringCore offering
Aura Business is a Belgian real estate developer-investor that develops, redevelops, and leases commercial, semi-industrial, and retail properties throughout Belgium, while its affiliated Aura Residential division develops and sells high-quality residential homes and apartments. Core projects include multi-phase retail parks (Afi Park), mixed-use developments with commercial ground floors (Den Dobbel Arend), village-style sustainable residential projects (Maleizen-Dorp), and small-scale apartment buildings (Hof Ten Anker). Properties are designed with sustainability features such as rooftop solar panels, geothermal heat pumps, rainwater recovery, EV charging, and EPB-compliant insulation.
Product overview
Aura operates as a Belgian real estate developer-investor with two distinct divisions: Aura Business (commercial real estate) and Aura Residential (residential real estate). Aura Business focuses on (semi-)industrial and retail properties across Belgium, developing new projects and redeveloping existing buildings with sustainability features. Aura Residential develops high-quality residential projects in Flanders and Brussels since 2009. The portfolio includes retail parks (Afi Park), mixed-use developments (Den Dobbel Arend with commercial ground floors), village-style residential projects (Maleizen-Dorp), and sustainable office/warehouse properties. Key sustainability offerings include solar panels, EV charging, rainwater recovery, and geothermal heating systems.
Differentiator
Problem solved
Functional benefit
Brands
- Aura Business: Commercial real estate division focusing on (semi-)industrial and retail properties, new project development and redevelopment of existing buildings.
- Aura Residential
Products and services
- Aura Business (commercial real estate division) Commercial real estate developer-investor service offering (semi-)industrial and retail properties for lease across Belgium. Develops new projects and redevelops existing buildings, with sustainability features including solar panels, geothermal heating, rainwater recovery, and EV charging. Customers are enterprise retail tenants, SME occupiers, and logistics operators seeking quality, energy-efficient commercial space in strategic locations.
- Aura Residential (residential development division) Residential real estate development service offering high-quality homes, apartments, and mixed-use residential developments for sale across Flanders and Brussels. Projects are strategically located and feature contemporary architecture with sustainability elements. Buyers are individual homeowners and Belgian residential property purchasers.
- Retailpark Afi Park Multi-phase retail park development in Kobbegem (Asse), Belgium, totaling approximately 9,850 m² of retail space with high-visibility units along N9 and direct connections to Ring R0 and E40. Leased to enterprise retail tenants including Juntoo, Exterioo, Bike Republic, Hubo, Runners' Lab, JIMS Fitness, and SME tenants Rent Event, TerUses, and Deixis. Features sustainability infrastructure: solar panels, rainwater recovery, EV charging stations (including two fast chargers), and EPB-compliant insulation.
- Den Dobbel Arend Mixed-use development in the historic heart of Grimbergen (Hogesteenweg 24) combining 13 residential apartments (79–123 m², all sold) with 3 ground-floor commercial spaces (51–180 m²) still available for lease. Preserves two protected 1789 facades alongside contemporary architecture, with a green courtyard garden and nearly-energy-neutral apartments. Eligible for 6% Belgian VAT on residential units.
- Maleizen-Dorp Sustainable village-style residential project in Overijse featuring homes, apartments, and shops around a new village square on approximately 2 hectares (only 25% built upon). Turnkey (instapklare) homes start from €625,000 (212 m² ground area, 207–221 m² living area) and shell (casco) homes from €515,000. Equipped with individual geothermal heat pumps, underfloor heating and cooling, water recovery, and renewable energy. Sales conducted via partner Clint (clintimmo.be).
- Hof Ten Anker Small-scale residential project in Merchtem featuring 19 apartments and 1 house with timeless architecture, contemporary energy efficiency, a communal courtyard garden, and proximity to the village center and train station. Targeted at individual residential buyers seeking a quality, well-located home in Flanders.
- Commercial Ground-Floor Spaces at Den Dobbel Arend Three versatile commercial spaces (51–180 m²) on the ground floor of the historic Den Dobbel Arend building along the Hogesteenweg in Grimbergen. Marketed to entrepreneurs seeking a high-visibility location for boutiques, retail, or services in a renovated historic setting.
Quantifiable outcome
- Energy-efficient buildings meeting EPB standards with optimal insulation
- +2 more outcomes
Companies that use Aura Business
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Aura Business technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Aura Business partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Humble ArchitectencoreArchitecture firm responsible for the design of Maleizen-Dorp sustainable residential project, creating integrated urban development with respect for context.
- Plant&HoutgoedcoreArchitecture and landscape firm collaborating on Maleizen-Dorp project, bringing integrated urban development vision combining green space and architecture.
- Clint (clintimmo.be)coreReal estate agency acting as sales partner for Maleizen-Dorp residential project, handling customer inquiries and viewings.
- Era Leus & ToyecoreReal estate agent handling sales inquiries for Den Dobbel Arend residential apartments in Grimbergen.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Aura Business competitors and assessment
Company assessmentBroad incumbents
- Montea: Belgian-listed logistics and semi-industrial real estate investor-developer with Belgian, French, Dutch, and German assets. Comparable to Aura Business on the semi-industrial/logistics side of the portfolio, though at much larger scale and listed.
- Cofinimmo: Large Belgian REIT operating healthcare, office, retail, and residential portfolios across Europe. Overlaps with Aura on the commercial real estate and Belgian residential exposure but at vastly greater scale and as a listed, institutional capital vehicle.
- Vastned Retail: European retail real estate investor (Belgian roots, now Dutch-listed) focused on high-street and urban retail. Comparable to Aura's Afi Park retail-park exposure, though Vastned is a pure retail-investor vehicle at much greater scale.
- WDP (Warehouses De Pauw): Belgian-listed logistics and semi-industrial real estate specialist. Comparable to Aura Business on the semi-industrial/warehouse side of its portfolio, though WDP operates a much larger pan-European logistics platform.
Direct peers
- Home Invest Belgium: Belgian residential REIT developing and letting residential properties in Brussels and other Belgian cities. Comparable to Aura Residential's residential development activity in the same Belgian geography.
- Nextensa: Belgian mixed real estate player combining property development (residential, mixed-use) with REIT-style asset management. Comparable to Aura's twin residential/commercial model in the Belgian market.
- Banimmo: Belgian real estate developer and investor focused on office, retail, and mixed-use redevelopment. Comparable to Aura in operating a developer-investor model with both new build and redevelopment of existing buildings, primarily in Belgium.
- Atenor: Belgian real estate developer of large mixed-use, office, and residential projects in Belgium and select European capitals. Comparable to Aura's project-developer model with sustainability credentials, though typically at larger project scale.
- Immobel: Listed Belgian real estate developer active in residential, office, and mixed-use developments across Belgium and select European cities. Comparable to Aura in combining residential development with commercial projects, though at materially larger scale and broader geographic footprint.
Regional players
- Xior Student Housing: Belgian-listed student housing developer and operator active in Belgium and a few other European markets. Comparable to Aura Residential as a Belgian developer building residential product, though specialising in student accommodation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Aura Business social profiles
Digital presenceAura Business compliance and trust
Trust signalCompliance2 records
Aura Business financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aura Business leadership team
Management profileNumber of profiles
Profiles12 records
Aura Business subsidiaries and ownership
Company hierarchySubsidiaries2 records
Aura Business funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aura Business M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aura Business
What does Aura Business do?
Aura Business is a Belgian real estate developer-investor that develops, redevelops, and leases commercial, semi-industrial, and retail properties throughout Belgium, while its affiliated Aura Residential division develops and sells high-quality residential homes and apartments. Core projects include multi-phase retail parks (Afi Park), mixed-use developments with commercial ground floors (Den Dobbel Arend), village-style sustainable residential projects (Maleizen-Dorp), and small-scale apartment buildings (Hof Ten Anker). Properties are designed with sustainability features such as rooftop solar panels, geothermal heat pumps, rainwater recovery, EV charging, and EPB-compliant insulation.
Is Aura Business a public or private company?
Aura Business is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aura Business founded?
Aura Business was founded in 2009. It employs 1 to 10 people.
Where is Aura Business based?
Aura Business is headquartered in Brussels, Brussels Region, Belgium, in the Europe region.
How does Aura Business make money?
Three revenue lines are on record. Commercial Real Estate Rental is the primary driver. The others are residential Property Sales and retail Park Operations.
Who are Aura Business's main competitors?
Broad incumbents on record are Montea, Cofinimmo, Vastned Retail and WDP (Warehouses De Pauw). Direct peers are Home Invest Belgium, Nextensa, Banimmo, Atenor and Immobel. Xior Student Housing is listed as a regional player.
Does Aura Business have an API?
No public API is recorded for Aura Business.
What industry is Aura Business in?
Aura Business's product category is Commercial Real Estate Development. Its primary akta.pro industry code is BPAJAGAE, Mixed-Use Property Management. Its SIC code is 6512.