American Tourister Suitcases and Luggage.

Name

American Tourister Suitcases and Luggage.

Legal name

Samsonite IP Holdings S.à r.l.

Website

https://americantourister.eu

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Consumer Luggage & Travel Bags

NAICS

Luggage and Leather Goods Retailers (45832)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Backpacks & Travel Bags (CRAAAJAB)

Keywords

• Suitcases and luggage
• Travel bags
• Carry-on spinners
• Hardside suitcases
• Travel accessories

Headquarters

HQ city

Providence

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Hardside and Softside Luggage Sales: American Tourister generates revenue through the sale of physical luggage products including suitcases, bags, and travel accessories. Revenue is primarily one-time transactional sales of physical goods to consumers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

American Tourister designs, manufactures, and sells affordable suitcases, travel bags, and luggage accessories for individual travelers. Its product portfolio spans hardside polypropylene collections (SoundBox), ultra-lightweight hardside spinners (Airconic), sustainable recycled-PET luggage (Recyclex™), classic lightweight cases (HI-Taper), and licensed character lines (Disney & MARVEL). Products are sold directly to consumers via country-specific e-commerce sites and a global network of certified dealers, stockists, and distributors.

Product overview

American Tourister is a leading global luggage brand with presence in more than 120 countries, known for affordable, high-quality suitcases and travel bags with vibrant, eye-catching designs. The product portfolio includes the SoundBox (polypropylene collection with concentric circle design), Airconic (lightweight hardside at 3.2 kg), Recyclex™ (sustainable recycled PET material), HI-Taper (lightweight classic), and Disney & MARVEL character collaborations. Founded in 1933 by Sol Koffler in Providence, Rhode Island, the company was acquired by Samsonite in 2014.

Differentiator

Problem solved

Functional benefit

Products and services

• SoundBox Collection Iconic polypropylene hardside suitcase collection featuring a distinctive concentric circle design. Targeted at general travelers seeking durable, eye-catching luggage. Won the Red Dot Design Award; the 1,000,000th unit was sold in Europe in 2023.
• Airconic Collection Lightweight hardside suitcase line introduced in 2019, with the large Spinner weighing only 3.2 kg — the company's lightest hardside at launch. Aimed at travelers prioritizing easy handling and weight savings for air travel.
• Recyclex™ Collection Sustainable luggage line made from Recyclex™ material (recycled PET bottles) used in both inner lining and outer suitcase/bag fabric. Targeted at eco-conscious travelers; introduced in 2020.
• HI-Taper Luggage Lightweight luggage line first introduced in 1945 for air travelers, with extra convenience features. A classic American Tourister product targeted at general travelers.
• Disney & MARVEL Collection Licensed character luggage line featuring Disney and MARVEL designs on suitcases and travel bags, launched in 2017. Targeted at families, children, and fans of the franchises.

Quantifiable outcome

• 1 million SoundBox units sold in Europe by 2023

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered major, core and minor.

• Cristiano RonaldomajorGTM or Marketing Partner · 1 January 2018World-famous football player Cristiano Ronaldo served as global brand ambassador for American Tourister's 2018 media campaign. This high-profile partnership leveraged his global athletic fame for brand marketing.
• DisneycoreStrategic or Co-development Partner · 1 January 2017In 2017, American Tourister teamed up with Disney to create suitcases featuring fan favourite Disney & MARVEL characters. This collaboration brought popular entertainment franchises to the luggage product line.
• SamsonitecoreStrategic or Co-development Partner · 1 January 2014Two of the world's greatest luggage brands came together when American Tourister was acquired by Samsonite in 2014. This union took both brands to new levels, combining American Tourister's accessible brand positioning with Samsonite's premium expertise.
• LipaultminorOthersPartner brand under Samsonite IP Holdings offering fashionable bags and luggage. Listed as a partner brand on American Tourister's website alongside Samsonite and Gregory.
• GregoryminorOthersPartner brand under Samsonite IP Holdings specializing in outdoor, trekking and daypacks. Listed as a partner brand on American Tourister's website.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Samsonite: Direct parent company and the world's largest luggage brand. Samsonite operates in the same hardside/softside luggage categories across overlapping global retail channels and serves many of the same customers, with American Tourister positioned as Samsonite's value-tier sibling.
• Victorinox: Swiss heritage brand extending from cutlery into travel gear and luggage. Competes with American Tourister in mid-to-upper tier hardside cases targeted at frequent travelers across European and global markets.
• Tumi: Premium business-travel luggage and bags brand under Samsonite's competitor group. Competes for the same travelers (especially frequent flyers) at the upper end, with overlapping product categories such as spinners, carry-ons, and business cases.
• Briggs & Riley: US premium luggage brand known for lifetime-guaranteed cases. Comparable as a category peer in hardside and softside travel cases targeted at business and frequent-leisure travelers.
• Rimowa: Premium German luggage maker owned by LVMH. Competes with American Tourister at the high end of the same luggage category; included because brand portfolio overlap and shared distribution channels make Rimowa a relevant competitive anchor within the broader category.

Emerging players

• Cabin Zero: Direct-to-consumer budget carry-on brand popular with younger and budget-leisure travelers. Comparable in the value-tier, lightweight cabin-bag category that overlaps with AT's Airconic and HI-Taper lines.
• Herschel Supply Co. Lifestyle-focused backpack and travel-bag brand. Comparable in the travel-bag and backpack category, particularly in capturing younger and lifestyle-oriented consumers who are a growing segment for AT.
• Dakine: Outdoor and travel bags and backpacks brand. Comparable in travel backpacks and duffels — adjacent to but lighter-overlapping with American Tourister's packs and outdoor-style SKUs.

Direct peers

• Travelpro: US-based mid-tier luggage brand with strong airline-crew and frequent-flyer positioning, directly competing with American Tourister in the affordable-durable hardside and softside roller category.
• Delsey: French heritage luggage brand competing head-to-head with American Tourister in hardside and softside suitcases, mid-tier price range, and global retail channels including travel-goods specialists and e-commerce.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/AMtouristereu
• YouTubeyoutube.com/channel/UCWESTy8061-VwQpVRLlJbsA
• Facebookfacebook.com/americantourister.eu
• Instagraminstagram.com/americantourister_eu
• Pinterestpinterest.com/ATouristerEU
• LinkedInlinkedin.com/company/american-tourister-suitcases-and-luggage.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Tourister Suitcases and Luggage.