4WD Tours R Us

What 4WD Tours R Us does

4WD Tours R Us is a family-owned and operated adventure tourism business founded in February 2015 by Ian and Loryn Boicos and based at 80 Gan Gan Rd, Anna Bay, in the Port Stephens region of New South Wales, Australia. The company conducts guided 4WD transport and unlimited sandboarding on the Stockton Sand Dunes within the Worimi Conservation Lands, under a partnership with National Parks and the Worimi Local Aboriginal Land Council. Its physical asset base consists of custom-built, air-conditioned 4WD buses engineered for soft-sand terrain, handmade sandboards, on-site shade tents and facilities, and a secondary departure point at James Paterson St; tours run 364 days per year with shuttle buses departing every 30 minutes.

The core product is a two-hour sandboarding session priced from A$38 (child) to A$43 (adult), with a family pass at A$142.50 inclusive of the mandatory A$6.50 National Park fee. A second core offering, Tin City 4WD Tours, adds historical commentary on the dunes. Around these anchors, the company has built a bundled product set combining sandboarding with third-party operators: Oakvale Wildlife Park (Wildlife & Dune Adventure Pass, A$55-A$75), Port Stephens Surf School (Twin Thrill Adventure, ~A$105-A$109), Moonshadow-TQC Cruises for dolphin and whale watching (Sand & Sea Adventure Package; Port Stephens Wild Winter Adventure, A$66.30), and Squids Dive Co for snorkelling at Fly Point Marine Reserve (Reef & Dune Discovery, A$110-A$114.40). Gift vouchers are also sold.

The business operates direct-to-consumer, with online booking embedded via FareHarbor, plus phone, email, and walk-in reservations. All bookings are prepaid prior to departure. Customer segments span individual tourists, families, school groups, and corporate team building, served across both domestic Australian and international markets. The company holds no external funding, is privately held by the founding family, has been recognised with NSW Tourism Awards (Silver 2024 and 2025, Bronze 2025), Business NSW Regional Winner / State Finalist (2025), Sustainable Tourism certification (2025), and is a member of the Australian Tourism Export Council (ATEC) for 2026/27.

Name

4WD Tours R Us

Legal name

4WD Tours R U

Website

https://4wdtoursrus.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

4WD Tours R Us is a family-owned Anna Bay (Port Stephens, NSW) tourism operator running guided 4WD transport and sandboarding on the Stockton Sand Dunes, plus bundled packages with local wildlife, surf, dive, and cruise partners, serving domestic and international leisure tourists.

Ownership category

akta.pro rank

Product category

Adventure Tourism Services

NAICS

Scenic and Sightseeing Transportation, Other (487990)

akta.pro primary industry

Desert & Dune Adventure Tour Operators (Camel treks, sandboarding) (THAAADAG)

akta.pro secondary industries

Off-Road & Overland Adventure Tour Operators (4x4, ATV/UTV) (THAAADAF), Desert & Dune Nature Experiences (THAJAIAG), Safari & Overland Wildlife Adventures (4x4/Jeep) (THAJABAD)

Keywords

• Sandboarding tours
• 4WD dune tours
• Adventure tourism
• Outdoor recreation services
• Guided tour experiences

Headquarters

HQ city

Anna Bay

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Tour Bookings: Per-person fees for sandboarding tours, 4WD tours, and combination packages. Pricing varies by activity type, duration, and customer segment (adult, child, concession, family). All customers must be pre-paid prior to departure.
2. Gift Vouchers: Sale of gift vouchers for tours as presents for special occasions
3. Partner Packages: Revenue from bundled packages with partner operators including wildlife parks, dive companies, surf schools, and cruise operators where 4WD Tours R Us takes a portion

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

4WD Tours R Us provides guided sandboarding tours and 4WD excursions on the Stockton Sand Dunes in Anna Bay, NSW, transporting guests via custom-built 4WD buses to the largest moving coastal sand mass in the Southern Hemisphere, where they slide down dunes on handmade sandboards. The company also runs 4WD tours to the historic Tin City site and offers combined adventure packages that bundle sandboarding with partner-operated wildlife, surf, snorkelling, and marine cruise activities.

Product overview

4WD Tours R Us operates as a single-brand tourism company offering sandboarding and 4WD tour experiences primarily on the Stockton Sand Dunes in Anna Bay, NSW. The core product is the Sandboarding tour, supplemented by Tin City historical 4WD tours. The company extends its offering through partnership-based combined packages that pair its sandboarding experience with third-party activities including wildlife park visits (Wildlife & Dune Adventure Pass), surf lessons (The Twin Thrill Adventure), snorkelling (Reef & Dune Adventure Discovery Package), whale watching (Port Stephens Wild Winter Adventure), and dolphin cruises (Sand & Sea Adventure Package). Gift vouchers are also available. The company operates 364 days per year from its base at 80 Gan Gan Rd, Anna Bay.

Differentiator

Problem solved

Functional benefit

Products and services

• Sandboarding Anna Bay 2-hour guided sandboarding tour on the Stockton Sand Dunes, including transport via custom-built 4WD buses and unlimited sliding down dunes reaching 40–50 metres high. Priced from A$38 per child, A$43 per adult, with a family pass for 2 adults + 2 children at A$142.50. Designed for all ages and targeted at individual tourists and families visiting Port Stephens.
• Tin City Tours 2-hour 4WD tour to the historic Tin City site within the Stockton Sand Dunes, including historical commentary about shipwrecked sailors and the wartime bombing range, exploration of pippies on the shoreline, and a sandboarding hill up to 50 metres high. Requires a minimum of 4 passengers and is intended for individual tourists and small groups seeking historical and adventure experiences.
• Wildlife & Dune Adventure Pass Combined adventure pass offering entry to Oakvale Wildlife Park plus unlimited sandboarding with 4WD Tours R Us, valid flexibly across 2 days. Priced from A$55 per child, A$75 per adult, A$139 couples pass, and A$220 family pass. Designed for families and couples seeking wildlife and dune experiences in Port Stephens.
• The Twin Thrill Adventure 4-hour combined adventure package pairing 2 hours of sandboarding with 4WD Tours R Us and 2 hours of surf lessons at One Mile Beach through Port Stephens Surf School. Priced from A$105.40 for adults and A$109.40 for ages 15+, with infants under 2 free. Targeted at individuals, families, school groups, and corporate team-building groups.
• Reef & Dune Adventure Discovery Package 4-hour combined experience pairing guided shore-entry snorkelling at Fly Point Marine Reserve with Squids Dive Co and unlimited sandboarding on the Stockton Sand Dunes with 4WD Tours R Us. Priced at A$110 for under 14 and A$114.40 for ages 15+. Designed for adventure-seeking tourists wanting to combine reef and dune experiences.
• Port Stephens Wild Winter Adventure Winter-specific combined package featuring humpback whale watching cruise with Moonshadow-TQC Cruises and unlimited sandboarding on the Stockton Sand Dunes. Priced at A$66.30 for all ages. Targeted at tourists visiting Port Stephens during the whale migration season.
• Sand & Sea Adventure Package 3.5-hour combined package pairing 2 hours of sandboarding with 4WD Tours R Us and a 1.5-hour dolphin discovery cruise from Nelson Bay Marina with Moonshadow-TQC Cruises. Priced from A$56.50 (concession), A$67.50 (child ages 3–16), and A$76.50 (adult ages 16+). Designed for tourists and families wanting both dune and marine experiences in Port Stephens.
• Gift Vouchers Gift voucher product allowing customers to purchase sandboarding tours as presents for special occasions. Redeemable through the FareHarbor booking system. Targeted at individuals buying gifts for friends or family members.

Quantifiable outcome

• Tours operating 364 days a year
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Moonshadow-TQC CruisescoreStrategic or Co-development PartnerPartnership for combined whale watching and dolphin cruise packages with sandboarding tours. Customers experience humpback whale migration and bottlenose dolphin spotting combined with sandboarding at Stockton Sand Dunes.
• Squids Dive CocoreStrategic or Co-development PartnerPartnership for Reef & Dune Adventure Discovery Package combining snorkelling at Fly Point Marine Reserve with sandboarding tours. Includes guided shore-entry snorkelling experience with equipment provided.
• Port Stephens Surf SchoolcoreStrategic or Co-development PartnerPartnership for Twin Thrill Adventure combining sandboarding with surf lessons at One Mile Beach. Includes 2-hour surf lessons with all gear (boards, wetsuits) and qualified instructors.
• Oakvale Wildlife ParkcoreStrategic or Co-development PartnerPartnership for Wildlife & Dune Adventure Pass combining wildlife park entry with unlimited sandboarding. Includes bottle feeding baby animals, tractor rides, reptile and koala talks, and splash park access.
• National Parks and Worimi Local Aboriginal Land Council (WLALC)coreStrategic or Co-development PartnerClose working relationship for operating tours within the Worimi Conservation Lands. Partnership with Murrook Cultural Centre for indigenous cultural experiences and connection to country.
• Murrook Cultural CentreminorStrategic or Co-development PartnerCultural partnership for connecting visitors with Worimi people traditional custodianship of the land where tours operate.
• FareHarborcoreChannel Partner/ Reseller/ DistributorBooking platform provider for online reservations, payments, and tour scheduling. Embedded booking system on website for direct customer bookings.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wayoutback Australian Safaris: Small-group outback safari operator offering 4WD-based nature and adventure tours across Australia. Similar in operating model (4WD transport, small groups, nature-based attractions, DTC bookings) and target audience (international and domestic adventure travellers).
• Adventure Tours Australia: Australian small-group adventure tour operator offering multi-day and single-day experiences targeting both domestic and international backpackers and adventure travellers. Comparable in target customer (adventure-seeking tourists), DTC booking model, and bundled activity packaging to 4WD Tours R Us.
• Outback Spirit: Premium small-group outback tour operator using custom 4WD vehicles across remote Australian landscapes. Comparable to 4WD Tours R Us in its use of bespoke 4WD transport, focus on distinctive natural assets, and positioning as a higher-priced, experience-led adventure brand.
• Tag Along Tours 4WD Adventures: Australian 4WD tagalong adventure tour company running guided expeditions using convoy-based 4WD travel across remote and scenic regions. Comparable in core 4WD adventure proposition, small-group format, and customer demographic of adventure-seeking tourists.
• Spinifex Tours: Australian 4WD tagalong and accommodated tour operator running small-group outback expeditions. Directly comparable in its reliance on 4WD vehicles, small group sizes, and adventure-led itineraries targeting similar Australian and international visitors.
• Platinum Heritage: Dubai-based luxury desert safari operator offering dune-based experiences with custom vehicles, cultural programming, and premium pricing. Comparable to 4WD Tours R Us in its use of bespoke 4WD transport across sand dunes, cultural authenticity layer, and premium adventure positioning.
• Moreton Island Adventures: Queensland-based operator running 4WD tagalong tours and adventure activities across the sand landscapes of Moreton Island. Directly comparable in its combination of custom 4WD vehicles, sand-based terrain, and a similar mix of guided tours and adventure activities in a coastal Australian setting.
• Lancelin Sand Dunes Tours (WA): Western Australian sandboarding and 4WD dune tour operator at the Lancelin Sand Dunes. Directly comparable as an Australian sandboarding/4WD operator offering the same core activity (sandboarding on dunes) to a similar domestic and tourist market.

Broad incumbents

• Arabian Adventures: Large Dubai-based destination management company with a desert safari portfolio as one of many tourism products. Comparable as a broader incumbent offering dune-based experiences with bundled cultural and adventure components, but operating at significantly greater scale and scope.

Regional players

• Merzouga Desert Tours (Sahara): Morocco-based operators running camel treks, 4WD excursions, and sand-based adventure experiences on the Sahara dunes near Merzouga. Comparable in dune-based adventure offering, custom vehicle usage, and bundled cultural and adventure experiences, though operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCDTjwi0AtTwS7VosytFiEMw
• Facebookfacebook.com/4wdtoursrus
• Instagraminstagram.com/4wdtoursrus
• LinkedInlinkedin.com/company/4wd-tours-r-us

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 4WD Tours R Us