AUTO ECOLE CFR

What AUTO ECOLE CFR does

AUTO ECOLE CFR is a private driving school operating four physical agency locations across the Côtes-d'Armor department in Brittany, France (Pordic, Trégueux, Binic-Etables-sur-mer, and Saint-Brieuc). The school delivers a comprehensive range of driving license courses spanning car licenses (Permis B manual, BEA automatic, AAC conduite accompagnée from age 15, conduite supervisée for adults), motorcycle and scooter licenses (AM, A1, A2, full A bridge course, 125cc formation), and trailer licenses (B96, BE). It also offers Code de la route theory preparation with instructor-led sessions and a 3-month online subscription, plus point recovery courses (stages récupération de points) for drivers who have lost license points. The school employs 9 people, including 7 certified driving instructors (moniteurs), and operates a fleet of vehicles including a Kawasaki Z900RS motorcycle and a driving simulator used as an introductory pedagogical tool before on-road instruction begins.

The business model is primarily transactional one-time fees per course, with a small recurring component from the €100 code de la route 3-month internet subscription. Pricing varies by license type: €300 for Permis AM, €330 for Permis B96 and Passerelle A2>A, €300 for 125cc training, and €870-€960 for Permis A1/A2 with or without code access. The school holds the 'Ecole de conduite labellisée' quality label from the French government's Sécurité Routière, is registered on Datadock for OPCO training fund compliance, and is listed on Pôle Emploi's financial aid portal and the 'Permis à 1 euro par jour' scheme. Content partnerships with Codes Rousseau (theory platform) and ENPC Ediser (road safety education) provide official training materials. The director of publication is Nadine FEUVRIER.

Name

AUTO ECOLE CFR

Legal name

AUTO-ECOLE CFR

Website

https://autoecole-cfr.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AUTO ECOLE CFR is a private driving school operating four physical locations across the Côtes-d'Armor department in Brittany, France, delivering car, motorcycle, scooter, trailer, and point recovery courses to individual first-time and licensed drivers.

Ownership category

akta.pro rank

Product category

Driving School Services

NAICS

Automobile Driving Schools (611692)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Automotive (EDABALAB)

Keywords

• Driving school services
• Driving license training
• Motorcycle license courses
• Trailer license training
• Traffic code preparation

Headquarters

HQ city

Pordic

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Driving License Training Courses: One-time fee training courses for various driving license categories (car B, BEA, AAC, BSUP; motorcycle AM, A1, A2, A; trailer B96, BE). Each course is priced as a flat one-time fee covering a set number of training hours, materials, and exam fees where applicable. Revenue is transaction-based per student per course.
2. Code de la Route (Theory) Subscription: Code de la route (driving theory) training offered as a 3-month internet access subscription for €100, allowing students to practice theory questions online with tracking at the auto school.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

AUTO ECOLE CFR is a French driving school operating four physical agencies in Côtes-d'Armor (Pordic, Trégueux, Binic, Saint-Brieuc) that delivers car, motorcycle, scooter, and trailer license training, along with theory (code de la route) preparation and point recovery courses. The school employs 7 instructors and uses a driving simulator for initial pedagogical training before on-road lessons.

Product overview

AUTO ECOLE CFR operates 4 driving school locations (Pordic, Trégueux, Binic, and Saint-Brieuc) offering a comprehensive range of driving licenses and training services. The core offering consists of car licenses (Permis B with manual and automatic BEA options), supervised driving programs (AAC starting age 15, Conduite supervisée for 18+), motorcycle licenses (AM, A1, A2, and A bridge course), trailer licenses (B96 and BE), and Code de la route theory preparation. The school utilizes a driving simulator for initial training and operates a fleet of motorcycles including Kawasaki Z900RS models. Additional services include point recovery courses for drivers who have lost points on their license.

Differentiator

Problem solved

Functional benefit

Products and services

• Permis B (Manual Car License) Standard car driving license course with manual transmission for first-time drivers, including the driving simulator 'Le 1er assistant pédagogique' and 20 hours minimum practical training with 7 instructors.
• Permis BEA (Automatic Car License) Automatic car driving license for drivers who prefer or need automatic transmission vehicles.
• Permis AAC (Conduite accompagnée) Supervised driving program starting at age 15, including 20 hours of mandatory practical training, minimum 1 year with 3000km, and 2 pedagogical sessions with a designated supervisor.
• Conduite supervisée (BSUP) Supervised driving option for drivers 18+, allowing them to gain driving experience at lower cost, with 74% first-time pass rate versus 55% for traditional learning.
• Permis AM (Scooter/Moped License) Scooter/moped license with 8-hour training including mandatory 1-hour risk awareness session for minor students, plus scooter rental. Priced at €300 TTC.
• Permis A1 / A2 (Motorcycle License) Motorcycle license for A1 (up to 125cc and 11kW) or A2 (up to 35kW). Includes 6-month internet code access, 20 hours of training, evaluation, and exam preparation. Priced at €960 TTC with code or €870 TTC without code.
• Passerelle A2 vers A 7-hour bridge course from A2 to full A motorcycle license, taken 3 months before the 2-year anniversary of A2 license. Includes motorcycle rental. Priced at €330 TTC.
• Formation 125cm3 Training to ride a 125cc motorcycle, available after 2 years of holding a B (car) license. Priced at €300 TTC.
• Permis B96 (Trailer License) Trailer license for combinations where PTAC of vehicle plus trailer is 4250kg or less. 7-hour training course priced at €330 TTC.
• Permis BE (Trailer License) Trailer license for combinations where PTAC of vehicle plus trailer exceeds 4250kg.
• Code de la route (Theory Training) Theory exam preparation with sessions Tuesday-Friday 10h-12h and 13h-19h, Saturday 10h-12h and 13h-16h. Includes box devices for practice, instructor-led sessions, and a 3-month internet access package for €100.
• Stage récupération de points (Point Recovery Course) Point recovery course allowing drivers to regain up to 4 points on their license through a road safety awareness program.

Quantifiable outcome

• 74% first-attempt pass rate for students using supervised driving (conduite supervisée) compared to 55% via traditional learning

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Sécurité Routière (French Road Safety Authority)coreOthersThe French government's road safety authority (Sécurité Routière) oversees driving school certification, the permis de conduire examination system, and official driving license results. AUTO ECOLE CFR is registered as a labeled 'Ecole de conduite labellisée' driving school and is listed on official government portals including the permis results portal, the Permis à 1 euro par jour financing scheme, and point recovery course listings.
• Pôle EmploiminorGTM or Marketing PartnerPôle Emploi, France's public employment service, offers financial aid for obtaining a driving license to eligible job seekers. AUTO ECOLE CFR is listed on the Pôle Emploi website as a participating driving school that accepts this financial aid for students.
• DatadockminorOthersDatadock is the French data warehouse platform used to track and validate training organization compliance for financing by OPCO (skill development funds). AUTO ECOLE CFR's presence on Datadock indicates the school meets quality standards required for professional training funding.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ornikar: France-based online driving school offering Code de la route training and Permis B packages at lower price points than traditional schools. Directly competes for the same first-time car driver segment in France, including via a network of partnered local instructors.
• En Voiture Simone: French driving school targeting women and anxious learners, combining online Code preparation with in-car lessons via local instructors. Competes head-on with traditional auto-écoles like CFR for adult learner and first-time driver customers.

Others

• Driving School Alliance: International driving school operator with French presence providing traditional in-car instruction services. Tangentially comparable as a multi-region driving instruction provider, though not a direct domestic French competitor.
• Rousseau (Codes Rousseau / Editions Rousseau): French publisher of official driving theory training materials and testing platforms, currently integrated by CFR as a content partner. Adjacent rather than competitive; relevant as the supplier of the Code training ecosystem many driving schools depend on.
• ENPC Ediser: Provider of road safety education content and tools for French driving schools, listed as a content/integration partner by CFR. Adjacent enabler rather than competitor, but shapes the standard pedagogical materials across the industry.

Broad incumbents

• ECF (École de Conduite Française): Major French driving school network offering Permis B, motorcycle, and professional driver training across many agencies. Provides the same broad license category coverage as CFR but at significantly greater scale and geographic reach.
• Auto-école CER: One of the largest national driving school networks in France, with hundreds of affiliated agencies. Competes with CFR across Permis B, motorcycle, and trailer categories, but as a much larger incumbent with national brand recognition.

Emerging players

• PermisAPas: Online driving school platform in France aggregating Code training and instructor booking. Competes indirectly with traditional schools like CFR by lowering friction for self-directed learners preparing for the French driving license.
• Le Permis Libre: Online French driving school that bundles Code training with remote theory exam booking and partner-instructor networks. Directly disrupts traditional schools' Code revenue stream and competes for self-directed learner segments.
• WebPermis: Online Code de la route training platform in France offering subscription-based theory preparation. Competes directly with CFR's €100 three-month Code internet package by delivering similar learning content entirely online.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/auto-ecole-cfr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUTO ECOLE CFR