KBTP

What KBTP does

KBTP (Kreiz Breizh Terre Paysanne) is a private producers' association (association de producteurs) headquartered in Rostrenen, Centre Brittany, France, that operates an online marketplace connecting approximately 15 local farms and artisans with individual consumers in the region. The platform lists 214 products across 17 categories including dairy (cow, goat, and sheep milk yogurts, cheeses, butter, and cream), meats and charcuterie, fresh vegetables and fruits, artisanal breads and crêpes, flours and grains, Breton pasta shapes, beverages (beers, ciders, juices, syrups), honey and jams, seeds, medicinal plants, and wicker crafts. The underlying technology is an OpenCart open-source e-commerce storefront customized by DevMad, featuring online product browsing, customer accounts, depot selection, and a news bulletin board for product announcements; there is no mobile app, no API, and no documented AI capabilities.

KBTP's distribution is exclusively local: customers order online by Wednesday 8 PM and collect their purchases on Friday afternoons at one of 14 designated farm depots across Centre Brittany (Plouguernevel, Rostrenen, St Servais, Locarn, Langonnet, Guiscriff, Trémargat, Gourin, Mellionnec, and others), with payment made by cheque on collection. The revenue model is a marketplace commission or cost-sharing arrangement among member farms, with individual unit prices displayed per product and no subscription or membership fee disclosed. Customer segments are entirely B2C — health- and locality-conscious individual consumers seeking farm-fresh, largely organic Breton products with direct producer traceability. Marketing relies on the website, a Facebook page, and an email newsletter rather than paid acquisition. The organization has roughly 9 employees at the association level, with labor at most member farms handled outside KBTP's headcount.

Name

KBTP

Legal name

Kreiz Breizh Terre Paysanne

Website

https://kbtp.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

KBTP (Kreiz Breizh Terre Paysanne) is a Brittany-based producers' association operating an online marketplace connecting approximately 15 local farms with consumers, offering 214 products across 17 categories for Friday depot pickup across 14 locations.

Ownership category

akta.pro rank

Headquarters

HQ city

Rostrenen

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product sales through member farms: KBTP aggregates products from local Breton farms and sells them through its online marketplace. Producers list their products on the KBTP.fr platform; customers order online and collect on Fridays at farm depots. Payment is made upon collection (cheque preferred). KBTP retains a share of transactions or operates as a cost-sharing association among member farms. The site lists 214 available products across 17 categories.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

KBTP (Kreiz Breizh Terre Paysanne) is a producers' association that operates an online marketplace connecting local Breton farmers and artisans with consumers in Centre Brittany. Customers register on kbtp.fr, browse 214 products across 17 categories (dairy, meats, produce, bakery, beverages, preserves, grains, pasta, seeds, medicinal plants, crafts), order by Wednesday 8 PM, and collect their purchases on Friday afternoons/evenings at one of 14 farm depots across the region. Payment is made in person upon pickup, with cheques preferred.

Product overview

KBTP (Kreiz Breizh Terre Paysanne) is an online ordering platform for local terroir products from farmers and artisans in Central Brittany, France. The platform connects consumers with approximately 15 local producers offering 214 products across categories including dairy (yogurts, cheeses, butter, cream from cow, sheep, and goat milk), meats and charcuterie, fresh vegetables and fruits, artisanal breads and crepes, beverages (beers, ciders, juices, syrups), preserves (honey, jams), grains and flours, pastas, seeds, and crafts. Products are ordered online and collected on Fridays at farm pickup points (dépôts) throughout the region. The platform operates on OpenCart e-commerce software and features producer profiles and product origin traceability.

Differentiator

Problem solved

Functional benefit

Products and services

• Local Breton Farm Products Marketplace Online marketplace offering 214 local Breton farm products across 17 categories (dairy, meats, fresh produce, bakery, beverages, preserves, grains, pasta, seeds, medicinal plants, and artisanal crafts), available for Friday depot pickup across 14 locations in Centre Brittany. Targeted at individual local consumers in the Kreiz Breizh region.
• Sablés aux cranberries (Cranberry Shortbread Cookies) Artisanal cranberry shortbread cookies (sablés cranberries) produced by Zazou Biscuits, a local Breton biscuit maker. Available through the KBTP online marketplace.
• Barquette de myrtilles (Fresh Blueberries) Fresh open-ground blueberries cultivated at Le Croisty in 500g containers, sold through the KBTP marketplace.
• Produits laitiers de Brebis (Sheep Dairy Products) Sheep milk dairy products including yogurts and other formats, produced by Ferme de Grell Wenn and available through the KBTP marketplace.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Member farms of KBTP (approximately 15+ farms)coreChannel Partner/ Reseller/ DistributorKBTP functions as a cooperative association of local Breton farms. Member farms (including Ferme de Kermoël, G.A.E.C. La Rainette, Ferme de Grell Wenn, La Ferme aux Chouettes, Ferme Ô Gallo, La Grobul' Factory, La Ferme de Kervern, Toazennoù Bro Fisel, Zazou Biscuits, Ferme Perennoù Sant-Jakez, Morvan Le Coz & Léa Pradier, and others) supply products to the KBTP marketplace. KBTP provides the online ordering platform and depot distribution network; farmers supply local, largely organic, farm products.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Biocoop: France's largest organic retail cooperative chain with hundreds of stores. Competes for the same health-conscious, organic-oriented consumer with broader assortment and physical retail convenience.
• La Vie Claire: Major French organic and natural-products retail chain. Competes for the same local-organic consumer with national footprint and physical stores.
• Naturalia: French organic retail chain owned by Casino Group with stores across France. A broader incumbent competing for the same organic and local-food consumer with greater scale and convenience.

Direct peers

• La Ruche Qui Dit Oui: France's largest online local-food marketplace connecting consumers with nearby farmers through weekly pickup points. Operates a directly analogous community-led, depot-based ordering model to KBTP.
• Bienvenue à la Ferme: National French network of farmers selling direct to consumers via farm shops, markets, and online ordering. Comparable in offering producer-direct local food via physical and digital channels.
• Pourdebon: French online marketplace aggregating local producers and artisans selling directly to consumers. Comparable product breadth and producer-profile-driven curation.
• Cagette: Open-source French platform used by hundreds of local food cooperatives and AMAP groups to run online ordering and pickup logistics. Direct comparable to KBTP's community-led cooperative model.
• Le Court Circuit: French platform facilitating short-circuit local producer-to-consumer sales in multiple regions. Closely comparable online aggregation model for terroir and farm-direct products.

Emerging players

• Fermes d'Avenir: French association supporting agroecological small farms and connecting them with consumers and institutions. Comparable mission and producer-network focus.

Regional players

• Producteurs Bretons: Regional Breton label and association promoting Breton-origin food products. Overlaps with KBTP's local Breton provenance positioning and member-producer ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KBTP-Kreiz-Breizh-Terre-Paysanne-produits-du-terroir-623528347670595
• LinkedInlinkedin.com/company/kbtp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KBTP