What Pour de Bon does

Pour de Bon is a France-based online marketplace that connects individual consumers and professional buyers directly with approximately 700 local French producers and artisans, offering roughly 25,000 fresh and grocery products across eleven categories — meats, charcuterie, fish and seafood, fruits and vegetables, cheese and dairy, prepared dishes, sweet and savory grocery, beverages, and tableware. The platform is built on two proprietary technical components: a Delivery Grouping Algorithm that consolidates orders from multiple producers for a single customer-chosen delivery slot, and a Cold Chain Monitoring System that uses RFID chips and a dedicated supervision cell to track temperature from producer to consumer in partnership with Chronofresh. Distribution is operated domestically through the consumer-facing pourdebon.com and a dedicated B2B portal at pro.pourdebon.com, with logistics executed by Chronofresh (refrigerated) and Chronopost (standard) and a claimed 4.8/5 satisfaction across 476,115 certified reviews.

The business model is a transaction-based marketplace: Pour de Bon earns through marketplace transaction facilitation, a €6.90 per-order per-producer delivery participation fee (waived above €60 per producer, with intermediate tiers between €20 and €60), and the sale of gift cards. The company serves two segments — health-conscious individual consumers seeking traceable, artisanal French food, and a smaller B2B base of restaurants, caterers, and retailers using pro.pourdebon.com — with content marketing (blog, YouTube producer videos, newsletter, WhatsApp club) and curated quality selections (AOP, AB, IGP, Label Rouge, Concours Général Agricole medalists, Collège Culinaire de France members, Prix Epicures winners) used as the primary demand-generation engine. The company is registered as Pour De Bon Société par Actions Simplifiée in Paris (RCS 821 842 986) with €5,347,800 in share capital, has no disclosed external funding or parent company, and operates without disclosed revenue or profitability figures.

Name

Pour de Bon

Legal name

Pour De Bon Société par Actions Simplifiée

Website

https://pourdebon.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Pour de Bon is a France-based online marketplace connecting individual consumers and professional buyers with roughly 700 local French producers and artisans across approximately 25,000 fresh and grocery products, monetizing through transaction and delivery fees on a consolidated, cold-chain home delivery model.

Ownership category

akta.pro rank

Headquarters

HQ city

Levallois-perret

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Marketplace Transaction Revenue: Platform facilitates direct sales between producers and consumers. Producers ship products individually; Pourdebon earns through transaction facilitation and delivery fees
2. Delivery Fees: Participation fees of €6.90 per order per producer, with free delivery offered for orders above €60 per producer
3. Gift Cards: Sale of gift cards for gifting to friends and family

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Pour de Bon operates an online marketplace that connects French consumers directly with approximately 700 local producers and artisans, offering around 25,000 fresh and grocery products for home delivery across France. The platform groups orders from multiple producers for consolidated, scheduled delivery and maintains cold-chain integrity via temperature-controlled logistics with RFID monitoring.

Product overview

Pourdebon operates a multi-category digital marketplace connecting consumers with 700 French producers and artisans across 25,000 fresh and dry food products. The platform comprises the core B2C marketplace with 11 main product categories (Meats, Charcuterie, Fish & Seafood, Fruits & Vegetables, Cheese & Dairy, Prepared Dishes, Sweet Grocery, Savory Grocery, Beverages, and Tableware) plus a dedicated B2B professional portal (pro.pourdebon.com). Key differentiators include cold-chain delivery via Chronofresh with RFID temperature tracking, an algorithm for grouping multi-producer orders, and curated selections featuring quality certifications (AOP, AB, Label Rouge, IGP, HVE). The platform also offers gift cards and serves both individual consumers and professional buyers (restaurants, retailers).

Differentiator

Problem solved

Functional benefit

Products and services

• Pourdebon Consumer Marketplace (pourdebon.com) Consumer-facing e-commerce marketplace enabling individual buyers to order fresh meats, charcuterie, fish, fruits and vegetables, cheeses, prepared dishes, sweet and savory groceries, beverages, and tableware directly from 700+ French producers and artisans, with home delivery on a customer-selected day.
• Pourdebon Pro (pro.pourdebon.com) Dedicated B2B platform at pro.pourdebon.com for restaurants, caterers, and retailers to purchase in bulk directly from producers, with professional pricing and dedicated offerings.
• Cartes Cadeaux Pourdebon Gift cards that can be purchased and gifted to friends and family for use on the Pourdebon marketplace.

Quantifiable outcome

• 4.8/5 customer satisfaction rating based on 476,115 certified reviews
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ChronofreshcoreTechnology or IntegrationTemperature-controlled logistics partner ensuring cold chain integrity from producer to consumer. Products are transported in refrigerated vehicles and manually handled by Chronofresh with RFID temperature monitoring throughout the delivery process.
• ChronopostcoreTechnology or IntegrationDelivery carrier partner. Pourdebon optimizes filling of existing Chronopost delivery routes, and Chronopost is committed to carbon neutrality for emissions.
• ADEME (Agence de la transition écologique)minorOthersEnvironmental certification body. Pourdebon holds ADEME unique identifier FR321849_01UXUD for environmental reporting.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Cajoo: French quick-commerce (q-commerce) grocery delivery service, now backed by Carrefour. Comparable to Pourdebon in targeting French urban consumers for grocery delivery, though operating an express (<30 min) convenience model rather than scheduled multi-producer baskets.
• Picnic: Online-only grocery retailer with a distinctive low-cost, hub-and-spoke delivery model active in the Netherlands, Germany, and France. Comparable as a tech-enabled grocery delivery operator targeting price-sensitive mainstream consumers; serves as a benchmark for what a scaled, capital-efficient grocery model looks like.

Direct peers

• Frichti: French prepared-meal and grocery delivery brand focused on quality, fresh products with scheduled nationwide delivery. Comparable on quality positioning, urban French consumer base, and last-mile logistics model, though Frichti manufactures its own prepared dishes.
• La Ruche Qui Dit Oui: French direct-producer-to-consumer online food marketplace operating community-based 'ruches' (hives) for local pickup. The most direct comparable to Pourdebon's producer-to-consumer model in France; acquired by Carrefour in 2023, making it both a peer and a competitive threat.
• La Belle Vie: Paris-region online grocery retailer offering curated fresh and branded products with scheduled home delivery. Comparable to Pourdebon on the premium-grocery e-commerce and scheduled-delivery axes, though with a wider assortment that includes non-artisanal goods.
• Potager City: Paris-based online platform delivering fresh seasonal fruits and vegetables directly from French producers. Closely comparable to Pourdebon's fresh-produce category with similar traceability and local-producer positioning.
• Zeste: French ethical and responsible food cooperative marketplace selling curated artisanal and organic products online. Comparable to Pourdebon in producer curation, ethical positioning, and direct-to-consumer online model.

Others

• Le Bon Coin: France's leading general C2C/B2C classifieds platform, with a growing food and local-products vertical. Relevant as a French consumer-internet marketplace comparable in user-acquisition and trust mechanics, though operating a classifieds rather than curated-producer model.
• Too Good To Go: European marketplace connecting consumers with restaurants and food retailers to rescue surplus meals. A thematically adjacent food-waste marketplace rather than a direct competitor; useful as a comparable marketplace-economics benchmark in the French food ecosystem.

Broad incumbents

• Carrefour (online grocery): France's largest grocery retailer, operating extensive e-commerce, drive, and home-delivery services. Overlaps with Pourdebon on fresh and grocery delivery nationwide, and now owns La Ruche Qui Dit Oui, the closest direct peer — making it the dominant competitive incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pourdeboncom
• Instagraminstagram.com/pourdebon
• Pinterestpinterest.com/pourdebon
• Xx.com/pourdebon_com
• LinkedInlinkedin.com/company/pourdebon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pour de Bon