Aurora New Dawn Ltd

What Aurora New Dawn Ltd does

Aurora New Dawn Ltd is a UK-registered charity (Charity number: 1153154), founded in 2011 in direct response to public sector funding cuts in the violence and abuse sector. Headquartered in Portsmouth with 14 employees, the organisation delivers specialist trauma-informed advocacy and support services for survivors of domestic abuse, sexual violence, and stalking aged 16 and over, across the United Kingdom and overseas. Its service portfolio includes one-to-one advocacy, group recovery programmes, helplines (including a 2025 Armed Forces Helpline and WhatsApp service), risk assessment and safety planning, and the Athena programme for women in the criminal justice system. A specialist armed forces service supports serving Royal Navy, British Army, and Royal Air Force personnel, veterans, reservists, and their families.

Revenue is generated through three streams: charitable donations (primarily via JustGiving), CPD-accredited professional training programmes sold to organisations and employers on topics including stalking awareness, coercive control, sexual violence, non-fatal strangulation, and IPV in the workplace (pricing not publicly disclosed), and merchandise sales through an online shop (£9.00-£15.00 mugs). There are no equity investors, no parent company, and no disclosed funding rounds; the organisation is governed by a Board of Trustees and operated as a private, independent nonprofit. Strategic positioning is anchored by deep relationships with the UK Ministry of Defence (via DDASCAN), inclusion in the UK Government's Violence Against Women and Girls Strategy (2025), and ISAC-accredited staff trained in the Stalking Risk Profile model. A planned leadership transition will see Deputy CEO Zoë Jackson succeed founder Dr Shonagh Dillon as CEO at the end of July 2026.

Name

Aurora New Dawn Ltd

Legal name

Aurora New Dawn

Website

https://aurorand.org.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Aurora New Dawn is a Portsmouth-based UK registered charity providing specialist trauma-informed advocacy, helpline, and recovery programme services for survivors of domestic abuse, sexual violence, and stalking, with dedicated armed forces, stalking, and criminal justice programme lines and CPD-accredited professional training.

Ownership category

akta.pro rank

Product category

Violence Against Women and Girls (VAWG) Support Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Domestic Violence & Abuse Support Services (BPAGAEAD)

akta.pro secondary industries

Mental Health & Crisis Support Services (BPAGACAD), Family & Parenting Support Services (BPAGAEAC)

Keywords

• Domestic abuse support
• Sexual violence advocacy
• Stalking victim services
• Armed forces advocacy
• VAWG professional training

Headquarters

HQ city

Portsmouth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Fundraising: Aurora receives charitable donations through JustGiving platform and other fundraising activities. The organization was created in direct response to public sector cuts reducing funding to the violence and abuse sector.
2. Training Programmes: CPD-accredited professional training programmes for organizations on topics including stalking awareness, coercive and controlling behaviour, responding to sexual violence, non-fatal strangulation, and IPV in the workplace. Contact for pricing - not publicly disclosed.
3. Merchandise Sales: Online shop selling Aurora-branded merchandise including mugs at various price points ranging from £9.00 to £15.00.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Aurora New Dawn is a registered charity providing specialist one-to-one advocacy, group support programmes, helplines, and CPD-accredited professional training for survivors of domestic abuse, sexual violence, and stalking. Core services include Armed Forces advocacy, sexual violence support, stalking advocacy, the Athena programme for women in the criminal justice system, and a merchandise shop for fundraising.

Product overview

Aurora New Dawn is a feminist-led registered charity offering a portfolio of specialist support services for survivors of domestic abuse, sexual violence, and stalking. The organization operates as a unified service provider rather than a software platform, delivering services through one-to-one advocacy, group support programmes, helplines, and professional training courses. Key services include general domestic abuse, sexual violence, and stalking support; specialist Armed Forces advocacy for military personnel and families; the Athena programme for women in the Criminal Justice System; and CPD-accredited training for professionals. The organization also operates a small merchandise shop and publishes research reports such as the Invisible Battles Report.

Differentiator

Problem solved

Functional benefit

Products and services

• Armed Forces Advocacy Services Specialist support service for serving members of the Royal Navy, British Army, or Royal Air Force and their family members experiencing domestic abuse, sexual violence, or stalking. Includes one-to-one support, group work recovery programmes, and a dedicated helpline.
• Stalking Services (Thames Valley) Specialist stalking advocacy for victims aged 16+ in the Thames Valley area (Berkshire, Buckinghamshire, Oxfordshire). Services include risk assessment using the Stalking Risk Profile model and Independent Stalking Advocacy Casework (ISAC) accreditation.
• Sexual Violence Support Services Support services for victims and survivors of sexual violence, including rape, sexual harassment, sexual abuse, childhood sexual abuse, sexual assault, and sexual exploitation. Services are confidential and available regardless of when the incident occurred.
• Domestic Violence & Abuse Services Support services addressing domestic abuse including physical, sexual, economic, psychological/emotional abuse, coercive control, and stalking. Services include one-to-one advocacy, risk assessment, and safety planning for adults over 16.
• Athena Programme Specialist programme for women in the Criminal Justice System who have experienced domestic abuse. Helps survivors explore the subject of domestic abuse in a supportive, facilitated setting to increase awareness, confidence, and self-esteem.
• Training Programmes CPD-accredited training programmes for professionals including courses on Stalking Awareness, Coercive & Controlling Behaviour, Responding to Sexual Violence, Non-Fatal Strangulation, and IPV in the Workplace. Available virtually or in-person with custom packages.
• Aurora Merchandise Shop Online shop selling Aurora New Dawn branded merchandise including #TeamAurora Mugs and I'm Strong Coffee Mugs, with proceeds supporting the charity's work.

Quantifiable outcome

• 83% of clients feel safer after working with Aurora
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Defence Domestic Abuse Survivor Community and Awareness Network (DDASCAN)coreStrategic or Co-development PartnerDDASCAN is an initiative within the UK Ministry of Defence providing a safe space and voice for survivors of domestic abuse within the armed forces community. Aurora works with DDASCAN to support all victim-survivors of domestic abuse in Defence, including male survivors through the Men's Survivor Community.
• UK Ministry of DefencecoreStrategic or Co-development PartnerAurora is named in the UK Government's Violence Against Women and Girls Strategy (2025). Works within Defence structures to support victims and survivors. Coordinates with welfare services and chain of command appropriately.
• British ArmycoreStrategic or Co-development PartnerAurora has built strong relationships with the British Army. Delivers training to forces personnel on a regular basis and provides individual case consultancy and guidance on request.
• Royal NavycoreStrategic or Co-development PartnerAurora has built strong relationships with the Royal Navy. Works closely with them to ensure that victims and survivors receive the support they need.
• Suzy Lamplugh TrustminorStrategic or Co-development PartnerNational stalking helpline referral partner. Suzy Lamplugh Trust defines stalking and provides the national definition used by Aurora.
• Paladin National Stalking Advocacy ServiceminorStrategic or Co-development PartnerNational referral partner for stalking support services. Contact provided for those outside Thames Valley area.
• Rape Crisis England & WalesminorStrategic or Co-development PartnerReferral partner for sexual violence support services. Their 24/7 Rape & Sexual Abuse Support Line (0808 500 2222) is recommended for immediate support.
• Surviving Economic AbuseminorStrategic or Co-development PartnerReferral partner for economic abuse resources and support, referenced on domestic violence pages as authoritative source on economic abuse as a form of coercive control.
• Women's Aid Federation EnglandminorStrategic or Co-development PartnerReferenced as organizational partner in the domestic abuse support ecosystem. Logo appears on website footer.
• JustGivingminorChannel Partner/ Reseller/ DistributorThird-party donation platform used for online fundraising. Handles donation transactions on behalf of Aurora.
• Respect PhonelineminorStrategic or Co-development PartnerReferral partner for perpetrator services. Aurora provides information about the Respect Phoneline on their domestic violence pages for those seeking help to change abusive behaviour.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• SafeLives: SafeLives is a UK charity focused on domestic abuse data, training, and innovation, including the SafeLives Pioneer service for armed forces personnel and families. It is highly comparable to Aurora given its dedicated Armed Forces domestic abuse specialism and professional training portfolio.
• Galop: Galop is the UK's specialist LGBT+ anti-violence charity providing domestic abuse and sexual violence support and helplines. It is comparable to Aurora as a specialist survivor advocacy provider with a niche identity and national footprint, though focused on a different demographic.

Direct peers

• Paladin National Stalking Advocacy Service: Paladin pioneered the Independent Stalking Advocacy Caseworker (ISAC) model and provides specialist stalking advocacy nationally. It is a direct peer on stalking service delivery and shares the same ISAC accreditation framework that Aurora's staff hold.
• Hestia: Hestia provides domestic abuse refuge and advocacy services across London and the South East alongside the Aurora New Dawn Sexual Violence Support Service. It is comparable as a regional survivor support provider operating similar one-to-one advocacy and helpline services.
• Respect: Respect runs the UK's national perpetrator helpline and provides accredited training for professionals working with domestic abuse perpetrators. It is comparable to Aurora as a VAWG-sector training and helpline provider and is referenced as an Aurora referral partner for perpetrators.
• Suzy Lamplugh Trust: Suzy Lamplugh Trust is the UK's leading authority on stalking and provides the national definition of stalking used by Aurora, alongside helpline referral and training. It is directly comparable as a specialist stalking advocacy and training provider and is named as an Aurora referral partner.
• Rape Crisis England & Wales: Rape Crisis is the national federation for specialist sexual violence support and operates a 24/7 helpline. It is directly comparable to Aurora's sexual violence services and is named as an Aurora referral partner for survivors needing specialist sexual violence support.

Broad incumbents

• Women's Aid Federation England: Women's Aid is the national federation member for the domestic abuse sector in England, coordinating member organisations and providing training, policy advocacy, and resources. It is directly comparable to Aurora in mission and ecosystem role, and is referenced as an organisational partner on Aurora's own website.
• Refuge: Refuge is the UK's largest domestic abuse charity, operating the National Domestic Abuse Helpline and providing refuge accommodation, advocacy, and training. It is a direct comparison point for Aurora as both deliver core DA support services and employer training, but Refuge operates at materially greater scale and national reach.
• Victim Support: Victim Support is the largest independent charity for victims and witnesses of crime in England and Wales. It overlaps with Aurora on domestic abuse and sexual violence casework and is comparable on victim advocacy training delivery, but at materially greater scale and geographic spread.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/auroranewdawn
• Instagraminstagram.com/auroranewdawn
• LinkedInlinkedin.com/company/aurora-new-dawn-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aurora New Dawn Ltd