Divine
Divine is a decentralized short-form video platform reviving the original Vine six-second format, built on the Nostr protocol with a restored archive of 500,000+ archived videos and explicit bans on AI-generated content.
- Company typePrivate
- Founded2025
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Divine does
Divine is a decentralized short-form video platform launched in April 2026 that revives the original Vine experience with six-second looping videos. The company rebuilt an archive of approximately 500,000 Vine videos from 2012-2017 — preserving original view counts, likes, comments, and follower graphs — and invited nearly 100,000 original Vine creators to reclaim their accounts, including notable personalities such as Logan Paul, Lele Pons, Nash Grier, and Zach King. The mobile app is available globally on Apple App Store and Google Play, with a companion web interface for content discovery.
The platform is built on the Nostr decentralized protocol, with planned interoperability testing across AT Protocol and ActivityPub, and operates as an open-source codebase. Its core technical differentiator is C2PA-based human content verification, powered in partnership with the Guardian Project nonprofit, which explicitly bans AI-generated uploads. Divine positions itself as a human-first, AI-free alternative to TikTok, Instagram Reels, and YouTube Shorts, and distributes via app stores using a community-led, product-led growth motion — beginning with invite-only access for OG creators before opening to the public.
Business model: Divine currently has no monetization mechanism and operates as a public benefit corporation under Jack Dorsey's nonprofit And Other Stuff, which provided a $10 million grant in November 2025. The company is pre-revenue; the team expects creators to earn independently through brand collaborations, with future platform-level revenue streams (creator monetization features, brand partnerships, or platform fees) undefined. Headcount is reported at 1-10 employees, led by founder/developer Evan Henshaw-Plath (Rabble), a former early Twitter engineer.
Divine firmographics
Firmographics- Name
- Divine
- Legal name
- Divine
- Website
- https://divine.video
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Divine is a decentralized short-form video platform reviving the original Vine six-second format, built on the Nostr protocol with a restored archive of 500,000+ archived videos and explicit bans on AI-generated content.
- Ownership category
- akta.pro rank
Divine industry classification
Industry- Product category
- Social Video Platform
- NAICS
- Software Publishers (5132), Web Search Portals, Libraries, Archives, and Other Information Services (5192)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Creator-Centric Short-Form Video Platforms (MPACAHAB)
- akta.pro secondary industry
- Video Creation, Editing & Publishing Tools (Creator Software) (MPACABAD)
Keywords
Divine business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Creator Brand Collaborations: Currently no direct monetization for the platform. Team expects creators to earn through brand collaborations and partnerships. Operating as a public benefit corporation without an immediate revenue model.
- Future Revenue Streams: No current monetization strategy disclosed. Platform operates as public benefit corporation. Future revenue models undefined but may include creator monetization features, brand partnerships, or platform fees.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Divine product offering
Product offeringCore offering
Divine is a decentralized short-form video app that revives the original Vine platform, hosting over 500,000 archived six-second looping videos from nearly 100,000 original creators and enabling new content creation. Built on the Nostr decentralized protocol with C2PA verification that explicitly bans AI-generated content. Available on Apple App Store, Google Play, and web.
Product overview
Divine is a single unified product — a decentralized short-form video platform that revives the original Vine experience with six-second looping videos. The platform consists of the main Divine mobile app and its companion web interface (Divine Web), both built on the decentralized Nostr protocol. Content authenticity is enforced through C2PA verification requirements and a human verification tool powered by the Guardian Project. Divine currently hosts over 500,000 archived Vine videos from the original platform (2012-2017) while enabling creators to post new six-second looping videos, explicitly positioning itself as an AI-free alternative to mainstream short-form video platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Divine App A decentralized short-form video app reviving the original Vine platform with six-second looping videos, hosting over 500,000 archived Vine videos and enabling new content creation with a focus on human-made content only.
- Divine Web Web-based interface for the Divine platform accessible at divine.video, providing discovery, search, and browsing of short-form looping videos on the Nostr network.
- Vine Video Archive Restored archive of approximately 500,000 original Vine videos from 2012-2017 with original view counts, likes, and comments intact, made available for streaming and discovery on the Divine platform.
Quantifiable outcome
- 500,000 archived Vine videos restored
- +2 more outcomes
Companies that use Divine
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Divine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Divine partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, supporting and exploratory.
- Evan Henshaw-Plath (Rabble)coreFormer Twitter engineer and early Twitter employee who led the development of Divine. Also known as Rabble, Henshaw-Plath reconstructed archived Vine content and built the platform on Nostr protocol. Serves as the primary developer and operator of the project.
- Guardian ProjectsupportingNonprofit organization providing human verification tools for the platform. Their technology powers the human verification feature that confirms content is human-created rather than AI-generated, supporting Divine's core differentiator of AI-free content.
- Nostr ProtocolcoreDecentralized social media protocol on which Divine is built. Also backed by Jack Dorsey. Provides the decentralized infrastructure enabling open-source, user-controlled social media without central authority. Divine uses Nostr for its core architecture.
- AT ProtocolexploratoryOpen social media protocol being tested for potential integration alongside Nostr. Part of Divine's strategy to support multiple decentralized protocols for maximum interoperability and user flexibility.
- ActivityPubexploratoryW3C standard protocol for decentralized social networking, particularly used by Mastodon. Being tested as additional protocol integration for Divine's multi-protocol decentralized approach.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Divine competitors and assessment
Company assessmentEmerging players
- Mastodon: Mastodon is a decentralized social network built on ActivityPub. Divine is testing ActivityPub integration, and both compete within the broader decentralized social media ecosystem for users seeking alternatives to Twitter/X.
- Bluesky: Bluesky is a decentralized social network built on the AT Protocol. Divine plans AT Protocol integration and both platforms target users seeking decentralized alternatives to Big Tech social media.
- Damus: Damus is a Nostr-based social media client built on the same decentralized protocol as Divine. Both platforms share underlying infrastructure and target the decentralized social media user base.
Direct peers
- Clapper: Clapper is a short-form video platform targeting mature audiences seeking alternatives to TikTok. Both platforms target users seeking differentiated short-form video experiences outside mainstream platforms.
- Triller: Triller is a short-form video platform positioned as an alternative to TikTok, particularly for music and creator-driven content. Both target creators seeking alternatives to mainstream short-form platforms.
Broad incumbents
- YouTube Shorts: YouTube Shorts is Google's short-form video offering with deep monetization infrastructure. It competes for both creators and viewers in the short-form video space.
- TikTok: TikTok is the dominant short-form video platform with billions of users globally. While Divine targets a narrower nostalgic/niche audience, both compete for short-form video creator mindshare and audience attention.
- Threads: Threads is Meta's text and media social platform launched as a Twitter alternative. While primarily text-focused, it competes with Divine for users seeking alternatives to mainstream social platforms, particularly those in the decentralized social ecosystem.
- Instagram Reels: Instagram Reels is Meta's short-form video product embedded in a massive existing social graph. It competes directly with Divine for short-form video creators seeking broad reach and brand monetization.
- Lemon8: Lemon8 is ByteDance's lifestyle-focused social platform with short-form video content. It represents the parent company of TikTok expanding into adjacent content verticals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Divine social profiles
Digital presenceDivine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Divine leadership team
Management profileNumber of profiles
Profiles2 records
Divine funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Divine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Divine
What does Divine do?
Divine is a decentralized short-form video app that revives the original Vine platform, hosting over 500,000 archived six-second looping videos from nearly 100,000 original creators and enabling new content creation. Built on the Nostr decentralized protocol with C2PA verification that explicitly bans AI-generated content. Available on Apple App Store, Google Play, and web.
Is Divine a public or private company?
Divine is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Divine founded?
Divine was founded in 2025. It employs 1 to 10 people.
How does Divine make money?
Two revenue lines are on record. Creator Brand Collaborations are the primary driver. The others are future Revenue Streams.
Who are Divine's main competitors?
Emerging players on record are Mastodon, Bluesky and Damus. Direct peers are Clapper and Triller. Broad incumbents are YouTube Shorts, TikTok, Threads, Instagram Reels and Lemon8.
Does Divine have an API?
No public API is recorded for Divine.
What industry is Divine in?
Divine's product category is Social Video Platform. Its primary akta.pro industry code is MPACAHAB, Creator-Centric Short-Form Video Platforms, with a secondary code of MPACABAD, Video Creation, Editing & Publishing Tools (Creator Software). Its NAICS code is 5132 and its SIC code is 7372.