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Divine

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uuid003qryf

Namestring
Divine
Legal namestring
Divine
Websiteurl
divine.video
Company typeenum
Private
Founded yearint
2025
Descriptiontext

Divine is a decentralized short-form video platform launched in April 2026 that revives the original Vine experience with six-second looping videos. The company rebuilt an archive of approximately 500,000 Vine videos from 2012-2017 — preserving original view counts, likes, comments, and follower graphs — and invited nearly 100,000 original Vine creators to reclaim their accounts, including notable personalities such as Logan Paul, Lele Pons, Nash Grier, and Zach King. The mobile app is available globally on Apple App Store and Google Play, with a companion web interface for content discovery.

The platform is built on the Nostr decentralized protocol, with planned interoperability testing across AT Protocol and ActivityPub, and operates as an open-source codebase. Its core technical differentiator is C2PA-based human content verification, powered in partnership with the Guardian Project nonprofit, which explicitly bans AI-generated uploads. Divine positions itself as a human-first, AI-free alternative to TikTok, Instagram Reels, and YouTube Shorts, and distributes via app stores using a community-led, product-led growth motion — beginning with invite-only access for OG creators before opening to the public.

Business model: Divine currently has no monetization mechanism and operates as a public benefit corporation under Jack Dorsey's nonprofit And Other Stuff, which provided a $10 million grant in November 2025. The company is pre-revenue; the team expects creators to earn independently through brand collaborations, with future platform-level revenue streams (creator monetization features, brand partnerships, or platform fees) undefined. Headcount is reported at 1-10 employees, led by founder/developer Evan Henshaw-Plath (Rabble), a former early Twitter engineer.

Short descriptiontext

Divine is a decentralized short-form video platform reviving the original Vine six-second format, built on the Nostr protocol with a restored archive of 500,000+ archived videos and explicit bans on AI-generated content.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
Markets served

Serves global market

Keyword5 values
short-form video platform, decentralized social media, video content archive, human content verification, six-second looping video
Industry2 codes
1Creator-Centric Short-Form Video Platforms
CodeMPACAHABPrimaryYes
2Video Creation, Editing & Publishing Tools (Creator Software)
CodeMPACABADPrimaryNo
NAICS code2 codes
  • Software Publishers5132
  • Web Search Portals, Libraries, Archives, and Other Information Services5192
SIC code1 code
  • Services-Prepackaged Software7372
Product category
Social Video Platform
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model2 records
1Creator Brand Collaborations
TypeAffiliate Referral
Description

Currently no direct monetization for the platform. Team expects creators to earn through brand collaborations and partnerships. Operating as a public benefit corporation without an immediate revenue model.

gadgets360.com
2Future Revenue Streams
TypeOthers
Description

No current monetization strategy disclosed. Platform operates as public benefit corporation. Future revenue models undefined but may include creator monetization features, brand partnerships, or platform fees.

digitaltrends.com
Marketing channels9 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
GTM typeB2C
B2C
Offering typeSoftware
Software
Core offering1 text field

Divine is a decentralized short-form video app that revives the original Vine platform, hosting over 500,000 archived six-second looping videos from nearly 100,000 original creators and enabling new content creation. Built on the Nostr decentralized protocol with C2PA verification that explicitly bans AI-generated content. Available on Apple App Store, Google Play, and web.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • 500,000 archived Vine videos restored
+2 more records
Product overview1 text field

Divine is a single unified product — a decentralized short-form video platform that revives the original Vine experience with six-second looping videos. The platform consists of the main Divine mobile app and its companion web interface (Divine Web), both built on the decentralized Nostr protocol. Content authenticity is enforced through C2PA verification requirements and a human verification tool powered by the Guardian Project. Divine currently hosts over 500,000 archived Vine videos from the original platform (2012-2017) while enabling creators to post new six-second looping videos, explicitly positioning itself as an AI-free alternative to mainstream short-form video platforms.

Product and service3 records
1Divine App
CategorySocial Video Platform
Description

A decentralized short-form video app reviving the original Vine platform with six-second looping videos, hosting over 500,000 archived Vine videos and enabling new content creation with a focus on human-made content only.

2Divine Web
CategorySocial Video Platform
Description

Web-based interface for the Divine platform accessible at divine.video, providing discovery, search, and browsing of short-form looping videos on the Nostr network.

3Vine Video Archive
CategoryContent Archive
Description

Restored archive of approximately 500,000 original Vine videos from 2012-2017 with original view counts, likes, and comments intact, made available for streaming and discovery on the Divine platform.

Scale indicator6 records

Each record includes

Type, Value, Description, Source

Partnership5 partners
1Evan Henshaw-Plath (Rabble)
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-04-29
Description

Former Twitter engineer and early Twitter employee who led the development of Divine. Also known as Rabble, Henshaw-Plath reconstructed archived Vine content and built the platform on Nostr protocol. Serves as the primary developer and operator of the project.

webpronews.com
Strategic tierSupportingTypeTechnology or IntegrationAnnounced on2026-04-29
Description

Nonprofit organization providing human verification tools for the platform. Their technology powers the human verification feature that confirms content is human-created rather than AI-generated, supporting Divine's core differentiator of AI-free content.

Strategic tierCoreTypeTechnology or Integration
Description

Decentralized social media protocol on which Divine is built. Also backed by Jack Dorsey. Provides the decentralized infrastructure enabling open-source, user-controlled social media without central authority. Divine uses Nostr for its core architecture.

4AT Protocol
Strategic tierExploratoryTypeTechnology or Integration
Description

Open social media protocol being tested for potential integration alongside Nostr. Part of Divine's strategy to support multiple decentralized protocols for maximum interoperability and user flexibility.

9to5mac.com
5ActivityPub
Strategic tierExploratoryTypeTechnology or Integration
Description

W3C standard protocol for decentralized social networking, particularly used by Mastodon. Being tested as additional protocol integration for Divine's multi-protocol decentralized approach.

9to5mac.com
Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeEmerging player
Description

Mastodon is a decentralized social network built on ActivityPub. Divine is testing ActivityPub integration, and both compete within the broader decentralized social media ecosystem for users seeking alternatives to Twitter/X.

TypeDirect peer
Description

Clapper is a short-form video platform targeting mature audiences seeking alternatives to TikTok. Both platforms target users seeking differentiated short-form video experiences outside mainstream platforms.

TypeBroad incumbent
Description

YouTube Shorts is Google's short-form video offering with deep monetization infrastructure. It competes for both creators and viewers in the short-form video space.

TypeEmerging player
Description

Bluesky is a decentralized social network built on the AT Protocol. Divine plans AT Protocol integration and both platforms target users seeking decentralized alternatives to Big Tech social media.

TypeBroad incumbent
Description

TikTok is the dominant short-form video platform with billions of users globally. While Divine targets a narrower nostalgic/niche audience, both compete for short-form video creator mindshare and audience attention.

TypeDirect peer
Description

Triller is a short-form video platform positioned as an alternative to TikTok, particularly for music and creator-driven content. Both target creators seeking alternatives to mainstream short-form platforms.

TypeBroad incumbent
Description

Threads is Meta's text and media social platform launched as a Twitter alternative. While primarily text-focused, it competes with Divine for users seeking alternatives to mainstream social platforms, particularly those in the decentralized social ecosystem.

TypeEmerging player
Description

Damus is a Nostr-based social media client built on the same decentralized protocol as Divine. Both platforms share underlying infrastructure and target the decentralized social media user base.

TypeBroad incumbent
Description

Instagram Reels is Meta's short-form video product embedded in a massive existing social graph. It competes directly with Divine for short-form video creators seeking broad reach and brand monetization.

TypeBroad incumbent
Description

Lemon8 is ByteDance's lifestyle-focused social platform with short-form video content. It represents the parent company of TikTok expanding into adjacent content verticals.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers9 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Divine

Social Video Platformdivine.video

Divine is a decentralized short-form video platform reviving the original Vine six-second format, built on the Nostr protocol with a restored archive of 500,000+ archived videos and explicit bans on AI-generated content.

What Divine does

Divine is a decentralized short-form video platform launched in April 2026 that revives the original Vine experience with six-second looping videos. The company rebuilt an archive of approximately 500,000 Vine videos from 2012-2017 — preserving original view counts, likes, comments, and follower graphs — and invited nearly 100,000 original Vine creators to reclaim their accounts, including notable personalities such as Logan Paul, Lele Pons, Nash Grier, and Zach King. The mobile app is available globally on Apple App Store and Google Play, with a companion web interface for content discovery.

The platform is built on the Nostr decentralized protocol, with planned interoperability testing across AT Protocol and ActivityPub, and operates as an open-source codebase. Its core technical differentiator is C2PA-based human content verification, powered in partnership with the Guardian Project nonprofit, which explicitly bans AI-generated uploads. Divine positions itself as a human-first, AI-free alternative to TikTok, Instagram Reels, and YouTube Shorts, and distributes via app stores using a community-led, product-led growth motion — beginning with invite-only access for OG creators before opening to the public.

Business model: Divine currently has no monetization mechanism and operates as a public benefit corporation under Jack Dorsey's nonprofit And Other Stuff, which provided a $10 million grant in November 2025. The company is pre-revenue; the team expects creators to earn independently through brand collaborations, with future platform-level revenue streams (creator monetization features, brand partnerships, or platform fees) undefined. Headcount is reported at 1-10 employees, led by founder/developer Evan Henshaw-Plath (Rabble), a former early Twitter engineer.

Divine firmographics

Firmographics
Name
Divine
Legal name
Divine
Website
https://divine.video
Company type
Private
Founded year
2025
Operating status
Operating
Headcount range
1–10 employees
Short description
Divine is a decentralized short-form video platform reviving the original Vine six-second format, built on the Nostr protocol with a restored archive of 500,000+ archived videos and explicit bans on AI-generated content.
Ownership category
akta.pro rank

Divine industry classification

Industry
Product category
Social Video Platform
NAICS
Software Publishers (5132), Web Search Portals, Libraries, Archives, and Other Information Services (5192)
SIC
Services-Prepackaged Software (7372)
akta.pro primary industry
Creator-Centric Short-Form Video Platforms (MPACAHAB)
akta.pro secondary industry
Video Creation, Editing & Publishing Tools (Creator Software) (MPACABAD)

Keywords

  • Short-form video platform
  • Decentralized social media
  • Video content archive
  • Human content verification
  • Six-second looping video

Divine business model

Business model
GTM type
B2C
Offering type
Software
Cost components
Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

  1. Creator Brand Collaborations: Currently no direct monetization for the platform. Team expects creators to earn through brand collaborations and partnerships. Operating as a public benefit corporation without an immediate revenue model.
  2. Future Revenue Streams: No current monetization strategy disclosed. Platform operates as public benefit corporation. Future revenue models undefined but may include creator monetization features, brand partnerships, or platform fees.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Divine product offering

Product offering

Core offering

Divine is a decentralized short-form video app that revives the original Vine platform, hosting over 500,000 archived six-second looping videos from nearly 100,000 original creators and enabling new content creation. Built on the Nostr decentralized protocol with C2PA verification that explicitly bans AI-generated content. Available on Apple App Store, Google Play, and web.

Product overview

Divine is a single unified product — a decentralized short-form video platform that revives the original Vine experience with six-second looping videos. The platform consists of the main Divine mobile app and its companion web interface (Divine Web), both built on the decentralized Nostr protocol. Content authenticity is enforced through C2PA verification requirements and a human verification tool powered by the Guardian Project. Divine currently hosts over 500,000 archived Vine videos from the original platform (2012-2017) while enabling creators to post new six-second looping videos, explicitly positioning itself as an AI-free alternative to mainstream short-form video platforms.

Differentiator

Problem solved

Functional benefit

Products and services

  • Divine App A decentralized short-form video app reviving the original Vine platform with six-second looping videos, hosting over 500,000 archived Vine videos and enabling new content creation with a focus on human-made content only.
  • Divine Web Web-based interface for the Divine platform accessible at divine.video, providing discovery, search, and browsing of short-form looping videos on the Nostr network.
  • Vine Video Archive Restored archive of approximately 500,000 original Vine videos from 2012-2017 with original view counts, likes, and comments intact, made available for streaming and discovery on the Divine platform.

Quantifiable outcome

  • 500,000 archived Vine videos restored
  • +2 more outcomes

Companies that use Divine

Customer profile

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Divine technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Divine partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core, supporting and exploratory.

  • Evan Henshaw-Plath (Rabble)coreStrategic or Co-development Partner · 29 April 2026Former Twitter engineer and early Twitter employee who led the development of Divine. Also known as Rabble, Henshaw-Plath reconstructed archived Vine content and built the platform on Nostr protocol. Serves as the primary developer and operator of the project.
  • Guardian ProjectsupportingTechnology or Integration · 29 April 2026Nonprofit organization providing human verification tools for the platform. Their technology powers the human verification feature that confirms content is human-created rather than AI-generated, supporting Divine's core differentiator of AI-free content.
  • Nostr ProtocolcoreTechnology or IntegrationDecentralized social media protocol on which Divine is built. Also backed by Jack Dorsey. Provides the decentralized infrastructure enabling open-source, user-controlled social media without central authority. Divine uses Nostr for its core architecture.
  • AT ProtocolexploratoryTechnology or IntegrationOpen social media protocol being tested for potential integration alongside Nostr. Part of Divine's strategy to support multiple decentralized protocols for maximum interoperability and user flexibility.
  • ActivityPubexploratoryTechnology or IntegrationW3C standard protocol for decentralized social networking, particularly used by Mastodon. Being tested as additional protocol integration for Divine's multi-protocol decentralized approach.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Divine competitors and assessment

Company assessment

Emerging players

  • Mastodon: Mastodon is a decentralized social network built on ActivityPub. Divine is testing ActivityPub integration, and both compete within the broader decentralized social media ecosystem for users seeking alternatives to Twitter/X.
  • Bluesky: Bluesky is a decentralized social network built on the AT Protocol. Divine plans AT Protocol integration and both platforms target users seeking decentralized alternatives to Big Tech social media.
  • Damus: Damus is a Nostr-based social media client built on the same decentralized protocol as Divine. Both platforms share underlying infrastructure and target the decentralized social media user base.

Direct peers

  • Clapper: Clapper is a short-form video platform targeting mature audiences seeking alternatives to TikTok. Both platforms target users seeking differentiated short-form video experiences outside mainstream platforms.
  • Triller: Triller is a short-form video platform positioned as an alternative to TikTok, particularly for music and creator-driven content. Both target creators seeking alternatives to mainstream short-form platforms.

Broad incumbents

  • YouTube Shorts: YouTube Shorts is Google's short-form video offering with deep monetization infrastructure. It competes for both creators and viewers in the short-form video space.
  • TikTok: TikTok is the dominant short-form video platform with billions of users globally. While Divine targets a narrower nostalgic/niche audience, both compete for short-form video creator mindshare and audience attention.
  • Threads: Threads is Meta's text and media social platform launched as a Twitter alternative. While primarily text-focused, it competes with Divine for users seeking alternatives to mainstream social platforms, particularly those in the decentralized social ecosystem.
  • Instagram Reels: Instagram Reels is Meta's short-form video product embedded in a massive existing social graph. It competes directly with Divine for short-form video creators seeking broad reach and brand monetization.
  • Lemon8: Lemon8 is ByteDance's lifestyle-focused social platform with short-form video content. It represents the parent company of TikTok expanding into adjacent content verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Divine social profiles

Digital presence

Divine financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Divine leadership team

Management profile

Number of profiles

Profiles2 records

Divine funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Divine M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Divine

What does Divine do?

Divine is a decentralized short-form video app that revives the original Vine platform, hosting over 500,000 archived six-second looping videos from nearly 100,000 original creators and enabling new content creation. Built on the Nostr decentralized protocol with C2PA verification that explicitly bans AI-generated content. Available on Apple App Store, Google Play, and web.

Is Divine a public or private company?

Divine is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Divine founded?

Divine was founded in 2025. It employs 1 to 10 people.

How does Divine make money?

Two revenue lines are on record. Creator Brand Collaborations are the primary driver. The others are future Revenue Streams.

Who are Divine's main competitors?

Emerging players on record are Mastodon, Bluesky and Damus. Direct peers are Clapper and Triller. Broad incumbents are YouTube Shorts, TikTok, Threads, Instagram Reels and Lemon8.

Does Divine have an API?

No public API is recorded for Divine.

What industry is Divine in?

Divine's product category is Social Video Platform. Its primary akta.pro industry code is MPACAHAB, Creator-Centric Short-Form Video Platforms, with a secondary code of MPACABAD, Video Creation, Editing & Publishing Tools (Creator Software). Its NAICS code is 5132 and its SIC code is 7372.

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Live signals
The BladeA new app is bringing Vine back, with a very 2026 twistDivine, a new app inspired by Vine, launched two weeks ago after nine months of development. It has about 100,000 users and bans AI-generated content, with a first brand partnership with Taco Bell. The app is built on decentralized infrastructure, allowing users to move content to other platforms.AOL.comBeloved video app Vine to make return via new websiteA new social media platform named Divine has launched, aiming to revive the six-second looping video format popularized by the defunct app Vine. Developed by former Twitter employee Rabble with support from Jack Dorsey, the decentralized platform features archived Vine content and prohibits AI-generated uploads. The company recently announced its first brand collaboration with Taco Bell.Tech TimesDivine App Goes Public; Its Cryptographic AI Ban Cannot Catch Screen-Recorded AI VideoDivine, a six-second video app, opened to the public today with Taco Bell as its first brand partner. Its AI ban uses ProofMode and C2PA to sign videos at capture, but the standard's metadata can be stripped by re-encoding. The platform's Nostr-based identity and creator tools are also highlighted.TubefilterAs Vine’s successor opens its doors to the public, chalupas may make all the differenceDivine, a new video sharing platform founded by former Twitter executives and backed by Jack Dorsey, has officially launched to the public with Taco Bell as its first brand partner. The app distinguishes itself from competitors through a strict no-AI policy and a decentralized open protocol designed to give users greater control over their content. This partnership serves as an initial monetization strategy for Divine, leveraging nostalgia to promote Taco Bell's Decades menu while establishing a model for organic brand-creator collaborations.WsjVine-Inspired Divine Revives Six-Second Loops—and Bans AIDivine, a new social media application backed by Jack Dorsey, is set to launch on Thursday, reviving the six-second video format popularized by the defunct Vine app. The platform explicitly bans AI-generated content and algorithmic advertising placement while enforcing strict age restrictions for users under 13.Inc.This New Jack Dorsey-Backed Social Media Platform Is Bringing Back The Magic of Vine. Founders Should Jump In EarlyDiVine, a new ultra short-form social media platform backed by Jack Dorsey, is transitioning from an invite-only phase to a public launch. The article highlights the strategic advantage for founders and brands to establish early presence on emerging platforms to leverage algorithmic distribution and build audiences.Android HeadlinesDivine No Longer Requires an Invite Code — Here's What the Vine Successor Is All AboutDivine, a reboot of the short-form video app Vine, has transitioned from an invite-only format to open access for all users, allowing the creation of six-second videos. The platform has restored over 2 million original Vine clips and aims to provide monetization options for creators in the future. This shift occurs three months after its initial launch, with a focus on supporting human-made content.DigidayDivine, Vine’s spiritual successor, won’t rule out adsDivine, a new social network positioned as a spiritual successor to Vine, is launching on Thursday with support from Twitter co-founder Jack Dorsey and active partnerships with brands like Taco Bell. The platform utilizes the decentralized Nostr protocol to ban AI-generated content and aims for sustainability through native advertising rather than algorithmic engagement models. While currently avoiding broad brand integration, the company plans to generate revenue through services and ads in the coming months.AijournDivine App Opens to Public and Announces First Brand Collaboration With Taco BellDivine, a new social media application focused on 6-second looping videos, officially launched to the public on August 20, 2026, removing invite restrictions and announcing its first brand partnership with Taco Bell. The platform, developed by Rabble and built on the open Nostr protocol, positions itself as an AI-free alternative to algorithm-driven social networks. This launch marks a significant step in Divine's commercialization strategy while establishing initial creator tools and community features.PR NewswireDivine App Opens to Public and Announces First Brand Collaboration With Taco BellDivine, a 6-second looping video application developed by Rabble, officially launched to the public on August 20, 2026, removing invite restrictions and announcing its first brand partnership with Taco Bell. The platform differentiates itself by banning AI-generated content and operating on the open Nostr protocol to ensure creator ownership of their identity and data. This launch marks a strategic move toward commercialization while aiming to reshape social media dynamics through human-centric creative tools.