Carl Marletti

What Carl Marletti does

Carl Marletti is a single-location artisanal pastry boutique in Paris, founded in 2007 by chef Carl Marletti as a sole proprietorship (Entreprise Individuelle). The boutique, located at 24 rue de la Roquette in the 5th arrondissement, sells individual French pastries, custom celebration cakes, travel cakes, and pièces montées, and is best known for the signature "Le Cinq-Cents Feuilles" mille-feuille variant created in 2005. The business serves individual retail customers at the boutique and takes bespoke orders for private events, restaurants, and hotels.

The commercial offering spans three revenue streams: in-boutique retail with an item price ladder from approximately €3.30 for individual pastries up to €98 for premium pieces; custom and celebration cakes for private clients and B2B accounts; and pastry masterclasses priced at €180–€230 per participant. Masterclasses are delivered both at the boutique and through a partnership with Le Général Hôtel in Paris, which extends the brand into a hospitality venue channel. The company has also extended into editorial IP via the 2016 cookbook "Les Tartes."

Carl Marletti operates with a small team of approximately 10 employees and trades on the founder-chef's reputation, including being named Best Pastry Chef of the Year in 2009. The model is intentionally artisanal and single-site; there is no disclosed multi-location rollout, wholesale distribution, or e-commerce scaling. Revenue mechanics are fundamentally constrained to one boutique's foot traffic plus event and masterclass volumes, with pricing power supported by brand recognition rather than scale.

Name

Carl Marletti

Legal name

Carl Marletti

Website

https://carlmarletti.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Carl Marletti is a Paris-based artisanal pastry boutique founded in 2007 by chef Carl Marletti, serving individual retail customers, private clients, and hotels with hand-made French pastries, custom cakes, and pastry masterclasses from a single storefront.

Ownership category

akta.pro rank

Product category

Artisanal French Pastry

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Bakery Products (2050)

akta.pro primary industry

Patisseries & Viennoiserie (French-Style) (THAFAFAB)

akta.pro secondary industries

Patisseries & Dessert Boutiques (CRAHAGAB), Cake Shops & Custom Celebration Cakes (THAFAFAC)

Keywords

• Artisanal French pastries
• Custom celebration cakes
• Pastry boutique
• Pastry masterclass
• Travel cakes

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Pastry Sales: Direct sales of individual pastries and cakes in boutique. Products include éclairs, tartes, entremets, choux, and gateaux de voyage. Available for immediate purchase or advance order.
2. Custom Cake and Event Orders: Made-to-order entremets, pièces montées, and celebratory cakes in various sizes for events. Sizes available from 2/3 persons to 20+ persons depending on product.
3. Masterclasses: Monthly pastry-making classes held at Le Général Hôtel Paris. Participants learn recipes, techniques and creativity. Individual classes at €180, special 4-hands classes at €230.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Carl Marletti operates a single artisanal pastry boutique in Paris (51 rue Censier, 5th arrondissement) producing and selling individual pastries, custom celebration cakes, travel cakes, and special occasion pièces montées made on premises daily. The business also runs monthly pastry masterclasses at Le Général Hôtel. Distribution is direct-to-consumer through the boutique and direct order channel, with a secondary wholesale channel supplying restaurants and hotels.

Product overview

Carl Marletti is a Paris-based artisan pastry boutique operated by Chef Carl Marletti, former head pastry chef of the Grand Hôtel Intercontinental (Café de la Paix). The business operates as a single-location boutique at 51 Rue Censier in the 5th arrondissement, offering a portfolio of products across six categories: individual pastries and éclairs (including signature éclairs, Religieuses, and tarts), custom entremets/cakes in various sizes, travel cakes and biscuits, wedding/special occasion pièce montée, lunch-size sampler trays, and monthly masterclass workshops held at Le Général Hôtel. All products are made on-site daily. The portfolio includes award-winning items such as La Tarte au Citron (voted Best Lemon Tart in Paris by Figaroscope in 2009), Le Fraisier (Best Fraisier of Paris), and Le Millefeuille à la Vanille (Best Millefeuille in Paris). The masterclass program is a supplementary offering that extends the brand experience beyond the retail boutique.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Pastries and Éclairs (Pâtisseries Individuelles) Range of individual artisanal French pastries and éclairs sold by the piece at the boutique, made on premises daily. Includes award-winning items such as the Éclair au Chocolat (ranked among the best chocolate éclairs in France by Infrarouge in April 2020) and a wide variety of tarts, religieuses, choux, entremets, flavored creations (Censier, Marie-Antoinette, Paris-Brest, Saint Georges, Lily Valley, Fes, Mango Mäe, Délice d'Emma, Chantilly Nougatine), and gluten-free options.
• Entremets (Custom Celebration Cakes) Custom-sized layered cakes and entremets ordered in advance for celebrations and events. Includes Le Fraisier (Figaroscope's Best Fraisier of Paris), Le Framboisier, Le Marie-Antoinette, Le Millefeuille à la Vanille (Best Millefeuille of Paris), Paris-Brest, Le Saint Georges, Le Flan à la Vanille, Le Flan Chocolat, and Le Désir. Available in formats from 2/3 to 20+ persons depending on the product.
• Gâteaux de Voyage (Travel Cakes and Confections) Individually packaged cakes and confections suitable for travel and gifting, sold at the boutique. Lineup includes Cakes (Chocolate, Lemon, Fruits, Chestnuts), Cookies, Brownies, Financier, Madeleines, Sablés, Macarons, Cannelés, Spritz, Diamants, Pâte de Fruit, Confitures, Pâte à Tartiner, and Biscuits.
• Pièces Montées (Croquembouche and Special Occasion Cakes) Custom-tiered croquembouche-style celebration cakes built from choux pastries in various flavors (coffee, caramel beurre salé, chocolate, pistachio, rose, vanilla), ordered for weddings and special events with a 15-person minimum.
• Tailles Lunch (Lunch-Size Sampler Plates) Ready-made or custom-assembled trays of half-sized pastries for catering or events, including the Plateau 9 Saveurs (9 pieces) and Plateau Dégustation (20 pieces). Customers can customize selections from 17 pastry varieties with a 9-piece minimum.
• Masterclass (Pastry Workshops) Monthly pastry-making workshops held at Le Général Hôtel Paris. Participants learn recipes, techniques, and creativity under Carl Marletti's guidance. Standard 3-hour sessions at €180 per person; specialty 4-hands sessions with guest chefs at €230.

Quantifiable outcome

• Best Pastry Chef of the Year 2009
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• Le Général HôtelcoreStrategic or Co-development PartnerVenue partner hosting Carl Marletti's monthly masterclasses in the modern, trendy setting of Le Général Hôtel near Place de la République, Paris. Classes run 3 hours (15h00-18h00) with participants making and tasting creations.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Lenôtre: Historic French patisserie house where Carl Marletti trained. Directly comparable product offering (artisan pastries, custom cakes, viennoiserie) with an additional catering and foodservice wholesale dimension that maps to Carl Marletti's B2B customer segment.
• Hugo & Victor: Paris-based artisan patisserie specializing in chocolates, macarons, and custom cakes. Closely comparable boutique retail model, premium French artisanal positioning, and custom-order business serving occasion-driven consumers in Paris.
• Pierre Hermé: Paris-based luxury French patisserie and macaron house. Most direct comparable: high-end French artisanal pastries, custom celebration cakes, retail boutique model in Paris, and international brand presence through both company-owned and licensed locations.
• Poilâne: Iconic Paris artisan bakery with global DTC shipping for breads and viennoiserie. Directly comparable on French artisanal craft, founder-led brand identity, and DTC gifting — but with a far more developed online ordering and international shipping infrastructure.
• La Maison du Chocolat: Premium Parisian chocolatier and patisserie with boutique retail, gift packaging, and custom celebration offerings. Comparable on luxury confectionery positioning, Paris flagship model, and DTC gifting revenue line that Carl Marletti's travel-cake category could expand into.
• Christophe Michalak: Paris-based celebrity pastry chef with boutique, custom cakes, and a masterclass/French Pastry School program. Closely comparable on founder-led brand, single flagship boutique, custom celebration cake offerings, and a parallel masterclass business line that mirrors Carl Marletti's experiential stream.
• Ladurée: Iconic Parisian patisserie famous for macarons and viennoiserie. Comparable on premium French pastry positioning, retail boutique model, custom celebration cake offerings, and global brand recognition in the same product category.
• Maison Kayser: Paris-founded artisanal French bakery and patisserie chain. Comparable on traditional French craft baking, viennoiserie, and retail boutique model; differentiated by a multi-location footprint and modern e-commerce ordering infrastructure that highlights Carl Marletti's digital gap.

Broad incumbents

• Fauchon: Established French luxury food house with patisserie, gourmet retail, and hospitality dimensions. Comparable product categories (macarons, pastries, confections, travel cakes) at the premium tier, with a much broader portfolio and international distribution capability.

Regional players

• Du Pain et des Idées: Single-location Paris artisanal bakery specializing in traditional breads and viennoiserie. Comparable on small-batch French artisanal craft and Paris boutique model, though focused on bread rather than the sweet-pastry and custom-cake category that anchors Carl Marletti.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/carl-marletti

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carl Marletti