13

What 13 does

13 STHLM, trading as 13 Creative Agency, is an independent Stockholm-based creative agency founded in 2016 by Mattias Bohlin and Nima Stillerud and registered as a Swedish aktiebolag (Org. nr. 969778-9270). The firm operates from Hornsgatan 82 in Stockholm with a small team of approximately eight people, of which roughly seven are named senior practitioners, several with 17–26+ years of industry experience across creative direction, design, art direction, copywriting, film, strategy, and production. The agency delivers project-based creative services — including brand identity, design systems, campaigns, film, and integrated communications — to a roster of well-known Swedish and Nordic brands spanning grocery retail (ICA Maxi), fuel and convenience (OKQ8), consumer electronics (Kjell & Company), cinema (Filmstaden), publishing (Bonnier), agriculture advisory (LRF Konsult), gardening retail (Plantagen, across Sweden, Norway, and Finland), political communications (Liberalerna, 2022 election cycle), and digital/gaming (ARCY, Highroller.com, Gammeldansk). The agency also operates a sub-brand, 13 Inhouse, offering embedded agency team services as a retainer-style extension of its core project work.

The business model is a traditional professional-services model: revenue is generated through project fees and retainers on a per-engagement basis, with pricing not publicly disclosed. Go-to-market is direct client engagement supported by a portfolio- and case-study-driven sales motion, with no public marketing automation, content engine, or digital demand-generation infrastructure visible. There is no underlying technology platform, SaaS product, proprietary software, or data asset underpinning the offering — value is delivered through human creative output. The firm has no parent company, no subsidiaries, no disclosed funding rounds, and no equity backers in the public record, indicating a bootstrapped, founder-controlled independent agency operating on organic growth and reinvested earnings.

The competitive position rests on the seniority of the practitioner team and the brand equity of the client portfolio, rather than on technology, scale, or distribution advantages. With ~8 team members and a senior-heavy cost base, the agency's economics are sensitive to utilization, key-account churn, and the ability to convert project work into longer-term retainers through the 13 Inhouse model. Geographic exposure is predominantly Swedish with emerging Nordic reach via Plantagen; there are no signals of broader European or international expansion.

Name

13

Legal name

13 STHLM

Website

https://13sthlm.se

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

13 STHLM is an independent Stockholm-based creative agency founded in 2016 that delivers branding, design, and integrated campaign work to Swedish and Nordic enterprise and consumer brands, with an embedded team sub-brand called 13 Inhouse.

Ownership category

akta.pro rank

Product category

Advertising and Creative Services

NAICS

Advertising Agencies (541810)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative Boutique Agencies (MPAAAAAB), Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG)

Keywords

• Creative agency services
• Brand communication strategy
• Advertising campaign production
• Visual identity design
• Embedded in-house teams

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Project-based creative services including long-term communication concepts, tactical communication across channels, visual design, and strategic advisory. Revenue generated through client engagements, campaign production, and retainer relationships with major Swedish brands.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

13 Creative Agency is an independent Swedish creative agency that develops long-term communication concepts, produces advertising films, designs brand identities and packaging, and executes tactical campaigns across TV, outdoor, digital, radio, cinema, social media and in-store environments. Through its '13 Inhouse' model, the agency supplies dedicated creative teams that replace or supplement a client's existing agency structure.

Product overview

13 Creative Agency is an independent creative agency offering a unified portfolio of services centered on long-term communication concepts, tactical communication across all channels, and visual design. The agency operates across two main service areas: (1) Creative services including advertising film production, brand campaigns, and multi-season advertising series like the OKQ8 'reklamsåpa'; and (2) 13 Inhouse, an embedded team model that integrates directly with clients. Design services encompass brand identity, graphic standards, and packaging design for products like the KUR energy drink. The agency was founded in 2016 and works with clients including ICA Maxi, OKQ8, Filmstaden, Kjell & Company, and Liberalerna.

Differentiator

Problem solved

Functional benefit

Brands

• 13 Inhouse: An in-house team augmentation service that replaces or complements existing agency structures, built and adapted to today's market and communication climate.

Products and services

• 13 Creative Agency Services Full-service creative agency offering strategic communication concepts, advertising films, visual design, brand identity programs, and tactical communication across all available channels including social media, retail environments, and internal communications. Delivered to enterprise clients such as ICA Maxi, OKQ8, Kjell & Company, Filmstaden, Liberalerna, and Bonnier.
• 13 Inhouse Embedded agency team service that replaces or supplements a client's existing agency structure, providing flexible team composition tailored to client needs with focus on efficient results and high quality. Targets enterprise clients seeking a dedicated creative team integrated into their operations.
• Design Services Comprehensive design services spanning brand design, graphic manuals, identity programs, and packaging design, working with clients to shape, refine, and renew both entire brands and individual products (e.g., the KUR energy drink design and packaging for OKQ8).

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Others

• TBWA Stockholm:

Direct peers

• Forsman & Bodenfors: Leading independent Swedish creative agency based in Stockholm and Gothenburg. Directly comparable as a senior-led, award-winning Swedish shop serving major enterprise brands with multi-channel campaigns.
• Garbergs: Stockholm-based independent creative agency with a long track record across Swedish enterprise clients. Comparable in size, market positioning, and integrated creative services.
• Nord DDB: Stockholm office of DDB Worldwide, a full-service creative agency network. Competes head-to-head with 13 for Swedish enterprise brand campaigns across channels.
• Åkestam Holst: Swedish creative agency (part of NoA) known for award-winning integrated work. Directly comparable as a Stockholm-based shop competing for the same Swedish enterprise creative briefs.
• Acne (acne.studio): Swedish-born creative company historically active in advertising and brand design. Comparable as a Stockholm-rooted creative shop with design and brand-building capabilities overlapping 13's design services.

Broad incumbents

• Anomaly: Global independent creative agency with a deliberately non-network model. Comparable as a larger, senior-talent-led independent alternative for brands seeking an alternative to holding-company agencies.
• Mother London: Independent global creative agency known for founder-driven, integrated work. A larger-scale analog of 13's independent, senior-talent positioning on the international stage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/13sthlm

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 13