ALFA Unternehmensgruppe GmbH

What ALFA Unternehmensgruppe GmbH does

ALFA Unternehmensgruppe GmbH is a German owner-managed facility services group founded in 2002 and headquartered in Borstel-Hohenraden, Schleswig-Holstein. The company provides three integrated service lines: professional building cleaning (Gebäudereinigung) — its original line — since 2002, temporary staffing (Zeitarbeit) since 2007, and facility management (Gebäudeservice) since 2020. It serves medium-sized and enterprise B2B customers across hospitality, healthcare, offices, retail, industrial, banking, logistics, and education, with named reference customers including Höffner, McFit, Burger King, Apleona, and SeeSchlösschen.

The company operates a labor-intensive, direct-sales distribution model with no proprietary technology platform. Services are sold via inbound inquiries (website contact forms, phone, email) and a field-sales team covering defined territories, primarily in Hamburg and Lower Saxony but extending nationwide. Pricing is quote-based and tailored per engagement; cleaning contracts are billed monthly on recurring terms, while staffing is billed on an hourly basis for deployed workers. The group employs 500+ people across Germany and emphasizes tariff-based employment and long-tenured staff as a quality differentiator.

The business is privately held (GmbH) with no external investors, no subsidiaries, and no funding rounds disclosed. Certifications such as ISO 9001 and ISO 14001 are listed as in preparation. Growth has been organic, driven by service-line additions and geographic expansion from the Hamburg metropolitan region to nationwide Germany, rather than through acquisitions or capital raises.

Name

ALFA Unternehmensgruppe GmbH

Legal name

ALFA Unternehmensgruppe GmbH

Website

https://alfagruppe.de

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

ALFA Unternehmensgruppe GmbH is a German owner-managed facility services group founded in 2002, providing building cleaning, temporary staffing, and facility management to medium-sized and enterprise B2B customers across Germany, with 500+ employees and reference clients including Höffner, McFit, and Burger King.

Ownership category

akta.pro rank

Product category

Commercial Cleaning and Facility Services

akta.pro primary industry

Disinfection, Sanitization & Infection Prevention Services (BPABABAE)

akta.pro secondary industry

Industrial Cleaning & Decontamination (Hydroblasting/Vacuum/Confined Space) (IMAIACAJ)

Keywords

• Commercial cleaning services
• Facility management
• Temporary staffing
• Building services
• Maintenance cleaning

Headquarters

HQ city

Borstel-Hohenraden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Gebäudereinigung (Building Cleaning Services): Professional building cleaning services including regular maintenance cleaning, specialized cleaning for healthcare facilities, hotels, offices, and industrial settings. Revenue is generated through service contracts with regular billing cycles for commercial clients across Germany.
2. Gebäudeservice (Facility Management): Comprehensive building services including facility management, renovation work, tiling, drywall construction, painting, demolition, paving, janitorial services, moving services, winter services, and green space maintenance. Services are provided as individual offerings or as part of complete packages.
3. Zeitarbeit (Temporary Staffing): Temporary labor placement services connecting qualified workers with companies across various industries including hospitality, gastronomy, security, trades, transport, and logistics. Revenue is generated through hourly billing for temporary workers placed with client companies.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

ALFA Unternehmensgruppe GmbH is a Germany-wide B2B service provider specializing in professional building cleaning (Gebäudereinigung), facility management (Gebäudeservice), and temporary staffing (Zeitarbeit). The company delivers integrated cleaning, building maintenance, and personnel solutions to commercial clients across multiple industries, with three service lines that can be purchased individually or as complete packages from a single provider.

Product overview

ALFA Unternehmensgruppe GmbH is a full-service provider of building cleaning, facility management, and temporary staffing solutions operating throughout Germany since 2002. The company offers three integrated core service lines: Reinigungsdienstleistungen (professional cleaning services including Unterhaltsreinigung, office cleaning, deep cleaning, facade and glass cleaning, and specialized cleaning for healthcare and hospitality), Gebäudeservice (building services including renovation, drywall, painting, tiling, demolition, paving, caretaker services, moving, winter services, and green space maintenance), and Zeitarbeit (temporary staffing providing qualified personnel for hospitality, gastronomy, security, trade, transport, and logistics sectors). The company operates as a unified service provider allowing clients to purchase flexible additional services from cleaning, building services, and staffing under one roof, with operations expanding nationwide from its Hamburg metropolitan region base.

Differentiator

Problem solved

Functional benefit

Products and services

• Reinigungsdienstleistungen (Professional Cleaning Services) Professional building cleaning services covering maintenance cleaning, office cleaning, deep cleaning, facade cleaning, glass cleaning, gastronomy cleaning, hospital cleaning, and specialized hygiene cleaning for healthcare facilities, schools, hotels, and event venues. Targeted at commercial and institutional clients across Germany.
• Gebäudeservice (Building and Facility Services) Comprehensive facility management and building services including tiling, drywall construction, painting, renovation, demolition, paving, caretaker services, moving services, winter services, and green space maintenance. Provided as individual offerings or as complete packages for commercial property clients.
• Zeitarbeit (Temporary Staffing) Temporary staffing and personnel solutions providing qualified workers for hospitality (reception, housekeeping, kitchen), gastronomy (cooks, kitchen helpers, service staff), security services, trade/handcraft, transport/logistics, and warehousing. Services available 24/7 with flexible deployment across Germany under tariff-based (iGZ/DGB) employment terms.
• Unterhaltsreinigung (Maintenance Cleaning) Regular recurring maintenance cleaning for commercial spaces including hotels, shopping centers, supermarkets, hospitals, care homes, restaurants, office buildings, and public facilities. Covers gentle floor cleaning, furniture cleaning, hygienic kitchen and sanitary cleaning, with optional intensive or deep cleaning add-ons.

Quantifiable outcome

• 500+ employees available for deployment across Germany
• +2 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Apleona Group: Leading European facility management provider with full-service offerings in cleaning, technical services, and property management — directly comparable to ALFA's service portfolio and notably named as an ALFA customer reference.
• Wisag: One of Germany's largest facility services providers, offering building cleaning, security, catering, technical and personnel services — direct overlap with ALFA's full-service model but at significantly greater scale and national footprint.
• Dussmann Group: Major German facility services group providing cleaning, security, catering, and technical building services across Germany and internationally — competes head-to-head with ALFA on commercial cleaning and integrated facility management contracts.
• Strabag Property and Facility Services: Subsidiary of Strabag SE providing integrated facility management including cleaning, technical services, and property operations across Germany — competes on the same enterprise facility management contracts as ALFA.

Direct peers

• Piepenbrock Group: Family-owned German facility services company offering building cleaning, maintenance, security, and personnel services — direct competitor with comparable scale, family-owned governance, and integrated service model.
• Gegenbauer Holding: Berlin-based integrated facility services group providing cleaning, security, and building services across Germany — closely comparable mid-to-large competitor with similar full-service positioning.
• Klüh Service Management: Düsseldorf-based multi-service provider with cleaning, security, personnel services, and facility management — closely comparable in scope and German mid-market positioning to ALFA.
• Allclean Reinigungsservice: Specialized German commercial cleaning services provider offering building, industrial, and specialized cleaning — directly comparable focus on Gebäudereinigung as ALFA's core line.
• HeiBa Facility Services: German facility services provider specializing in cleaning, caretaker services, and building maintenance — comparable mid-sized regional competitor with similar service mix.

Others

• Hectas Facility Services:

Market position

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/alfa-unternehmensgruppe-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALFA Unternehmensgruppe GmbH