The Apricot Tree Cafe
The Apricot Tree Cafe is an independent full-service restaurant in Mississauga, Ontario, serving breakfast, lunch, and dinner with house-made desserts to local consumers, supported by Toast Tab online ordering, table reservations, and a Birthday Club loyalty program.
- Company typePrivate
- Founded1993
- HeadquartersMississauga, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Apricot Tree Cafe does
The Apricot Tree Cafe is a privately held, independent full-service restaurant founded on December 3, 1993 and operating from a single location at 1900 Dundas Street West in the Sherwood Forrest Village plaza of Mississauga, Ontario. The venue offers breakfast, lunch, and dinner service alongside dedicated cocktail, wine and beer, kids, drinks, and dessert menus, with all desserts, cakes, pastries, and ice cream produced on premises. Supporting technology is limited to consumer-facing digital infrastructure: Toast Tab online ordering for takeout, an online table reservation system with 1-day notice, an SMS-based Birthday Club loyalty program offering a free annual birthday meal, and an E-Club email newsletter. A HEPA Clean Air Certification with live CO2 monitoring posted at the entrance is positioned as a health-and-safety differentiator.
The Apricot Tree Cafe firmographics
Firmographics- Name
- The Apricot Tree Cafe
- Legal name
- The Apricot Tree Cafe
- Website
- https://apricottreecafe.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Apricot Tree Cafe is an independent full-service restaurant in Mississauga, Ontario, serving breakfast, lunch, and dinner with house-made desserts to local consumers, supported by Toast Tab online ordering, table reservations, and a Birthday Club loyalty program.
- Ownership category
- akta.pro rank
The Apricot Tree Cafe industry classification
Industry- Product category
- Full-Service Restaurant
- NAICS
- Full-Service Restaurants (722511), Caterers (722320), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
- akta.pro secondary industries
- Casual Dining Restaurants (THAFACAB), Dessert Cafes & Dessert Bars (Sit-Down) (THAFAGAI)
Keywords
Where The Apricot Tree Cafe is headquartered
LocationHeadquarters
- HQ city
- Mississauga
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
The Apricot Tree Cafe business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Restaurant Dining: Full-service restaurant offering breakfast, lunch, and dinner with all desserts, cakes, pastries, and ice cream made on premises. Revenue generated from table service with dine-in customers.
- Online Ordering: Takeout and delivery orders placed through Toast Tab online platform, allowing customers to order ahead for pickup.
- Private Events & Catering: Private event bookings and catering services for large parties, with dedicated private event menu available.
- Birthday Club Loyalty: Free annual birthday meal program with email/text communications, generating customer loyalty and repeat visits.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
The Apricot Tree Cafe product offering
Product offeringCore offering
The Apricot Tree Cafe is a full-service, single-location restaurant offering dine-in breakfast, lunch, dinner, cocktails, wine and beer, and a kids menu, alongside house-made desserts, cakes, pastries, and ice cream produced on the premises. The restaurant supplements dine-in service with online takeout ordering through Toast Tab, online table reservations, and private event and catering bookings for groups of 10 or more. A free Birthday Club loyalty program provides an annual birthday meal to drive repeat visits.
Product overview
The Apricot Tree Cafe is a full-service restaurant offering a unified dining experience built around multiple interconnected menu services. The core offering consists of distinct meal period menus (Breakfast, Lunch, Dinner) along with specialized menus for Cocktails, Wine & Beer, Drinks, Kids, and Dessert. All desserts, cakes, pastries, and ice cream are made in-house. The restaurant also provides digital services including Online Ordering (via ToastTab) and Table Reservations, along with loyalty programs through the Birthday Club and E-Club newsletter. Private Event catering is available for larger parties. The restaurant is HEPA Clean Air Certified with live CO2 monitoring.
Differentiator
Problem solved
Functional benefit
Products and services
- Breakfast Menu Morning dining menu available as part of full-service restaurant experience, served during operating hours at the Mississauga location.
- Lunch Menu Midday dining menu featuring soups, salads, sandwiches, and light fare served Tuesday through Friday 10am-9pm and Saturday 9am-9pm.
- Dinner Menu Evening dining menu with full dinner service available Tuesday through Friday 10am-9pm and Saturday 9am-9pm.
- Cocktails
Companies that use The Apricot Tree Cafe
Customer profileSegments2 records
Ideal customer profiles2 records
The Apricot Tree Cafe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Apricot Tree Cafe partnerships and signals
Strategic signalScale indicators2 records
Recent moves8 records
Expansion highlights2 records
The Apricot Tree Cafe competitors and assessment
Company assessmentDirect peers
- The Keg Steakhouse & Bar: Long-established Canadian full-service casual dining chain operating in Mississauga and across Ontario with full bar service and table-service model, directly comparable on service format.
- Sunset Grill: Canadian breakfast and brunch-focused full-service restaurant chain with multiple Ontario locations; directly comparable on the breakfast/brunch daypart that anchors The Apricot Tree's day.
- Jack Astor's Bar and Grill: Large Canadian casual dining chain with broad menus (breakfast through dinner), cocktails, and family-friendly positioning; a direct competitor for the same Mississauga casual-dining occasions.
- Milestones Restaurants: Canadian casual full-service restaurant chain serving all-day menus with cocktails and dessert menus, operating comparable table-service experiences in Ontario markets.
- Earls Kitchen + Bar: Canadian casual upscale restaurant chain offering breakfast, lunch, dinner, cocktails, and a strong dessert/brunch program — a direct full-service comparable for Mississauga diners.
- Cactus Club Cafe: Premium Canadian casual full-service restaurant chain with locations across Ontario, comparable in offering all-day menus, cocktails, and full table-service dining experiences.
- Cora's Breakfast and Lunch: Canadian breakfast/brunch chain specializing in fresh, made-to-order morning meals — a directly comparable peer for the cafe's signature breakfast daypart and fresh-ingredient positioning.
- Symposium Cafe Restaurant: Canadian casual full-service restaurant chain with multiple locations offering all-day dining, desserts, and a broad menu — the closest multi-unit analogue to The Apricot Tree Cafe's positioning.
- Boston Pizza: Canada's largest casual dining chain with full table service, broad menus including desserts, and sports/leisure crossover appeal — a clear competitor for family casual-dining occasions.
Broad incumbents
- Starbucks: Global foodservice incumbent operating cafes across Mississauga with coffee, specialty beverages, and light food — an indirect comparator for the cafe's beverage/coffee/snack occasions rather than its full-service meals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Apricot Tree Cafe social profiles
Digital presenceThe Apricot Tree Cafe compliance and trust
Trust signalCompliance2 records
The Apricot Tree Cafe financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Apricot Tree Cafe leadership team
Management profileNumber of profiles
The Apricot Tree Cafe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Apricot Tree Cafe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Apricot Tree Cafe
What does The Apricot Tree Cafe do?
The Apricot Tree Cafe is a full-service, single-location restaurant offering dine-in breakfast, lunch, dinner, cocktails, wine and beer, and a kids menu, alongside house-made desserts, cakes, pastries, and ice cream produced on the premises. The restaurant supplements dine-in service with online takeout ordering through Toast Tab, online table reservations, and private event and catering bookings for groups of 10 or more. A free Birthday Club loyalty program provides an annual birthday meal to drive repeat visits.
Is The Apricot Tree Cafe a public or private company?
The Apricot Tree Cafe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Apricot Tree Cafe founded?
The Apricot Tree Cafe was founded in 1993. It employs 1 to 10 people.
Where is The Apricot Tree Cafe based?
The Apricot Tree Cafe is headquartered in Mississauga, Canada, in the North America region.
How does The Apricot Tree Cafe make money?
Four revenue lines are on record. Restaurant Dining is the primary driver. The others are online Ordering, private Events & Catering and birthday Club Loyalty.
Who are The Apricot Tree Cafe's main competitors?
Direct peers on record are The Keg Steakhouse & Bar, Sunset Grill, Jack Astor's Bar and Grill, Milestones Restaurants, Earls Kitchen + Bar, Cactus Club Cafe, Cora's Breakfast and Lunch, Symposium Cafe Restaurant and Boston Pizza. Starbucks is listed as a broad incumbent.
Does The Apricot Tree Cafe have an API?
No public API is recorded for The Apricot Tree Cafe.
What industry is The Apricot Tree Cafe in?
The Apricot Tree Cafe's product category is Full-Service Restaurant. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants, with a secondary code of THAFACAB, Casual Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.