Anhumas

Name

Anhumas

Legal name

Abismo Anhumas

Website

https://abismoanhumas.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Abismo Anhumas is a privately-held Brazilian adventure tourism operator that runs a guided 72-meter electric rappelling and underwater cave experience in Bonito, Mato Grosso do Sul, capping visitors at 24 per day across four tiered experiences.

Ownership category

akta.pro rank

Product category

Adventure Ecotourism

NAICS

Tour Operators (561520), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAAADAH

Caving & Speleology Tour Operators

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Outdoor Adventure Tour Operators (Hiking, Rafting, Climbing, Safari)

SECONDARYTHAJABAG

Canyoning, Caving & Technical Exploration

Travel & Hospitality/Tours, Attractions & Experiences/Adventure & Outdoor Experiences (Hiking, Rafting, Zipline, Safaris)

SECONDARYTHAAAKAD

Scuba Diving & Freediving Centers (Training, Guided Dives)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Adventure Sports & Activity Centers (Paragliding, Skydiving, Surf Schools)

SECONDARYTHAJAIAI

Cave, Geology & Volcanic Experiences

Travel & Hospitality/Tours, Attractions & Experiences/Nature & Wildlife Experiences (National Parks, Wildlife Encounters, Eco-tours)

Keywords

• Adventure tourism
• Cave rappelling
• Ecotourism experiences
• Scuba diving tours
• Underwater cave attraction

Headquarters

HQ city

Bonito

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Adventure Tourism Tickets: The company generates revenue through ticket sales for various adventure tourism experiences including electric rappelling, boat tours, snorkeling/floating, baptism scuba diving, and certified open water diving. All experiences are one-time adventure activities with pricing varying by season (high season vs low season) and activity type.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Abismo Anhumas operates a single adventure tourism attraction: a partially submerged limestone cave near Bonito-MS, Brazil. Visitors descend 72 meters via electric rappelling into a cave containing an 80-meter deep crystal-clear lake with submerged limestone cone formations, and choose among four experience tiers — Contemplação (rappelling + boat tour), Flutuação (adds snorkeling with neoprene suit), Mergulho Batismo (first scuba dive to 8m), and Mergulho Certificado (certified dive to 18–20m). Each experience is delivered in groups of up to 8 visitors with 6 monitors, limited to only 2 groups per day.

Product overview

Abismo Anhumas is an underwater cave adventure tourism attraction offering a unified core experience centered around a 72-meter rappelling descent into a partially submerged cave with a crystal-clear underground lake. The product portfolio consists of four tour tiers: Contemplação (basic rappelling and boat ride), Flutuação (adds floating/snorkeling), Mergulho Batismo (first scuba diving to 8m), and Mergulho Open Water/Certificado (certified diving to 18-20m). All visitors descend via electric rappelling, explore via inflatable boat, and optionally enter the water depending on their chosen package.

Differentiator

Problem solved

Functional benefit

Brands

• Contemplação: Electric rappel descent + boat ride experience without entering the water
• Flutuação
• Mergulho de Batismo
• Mergulho Certificado

Products and services

• Contemplação The basic Abismo Anhumas experience featuring a 72-meter electric rappelling descent and an inflatable boat ride through the cave's crystal-clear lake, with no water entry. Visitors observe the limestone cone formations from the floating platform and take photos.
• Flutuação Adventure tour combining the 72-meter electric rappelling descent, inflatable boat ride, and a floating/snorkeling experience with mask and snorkel over the submerged limestone cones. A neoprene suit is provided.
• Mergulho Batismo (Baptism Dive) First scuba diving experience in the flooded cave, reaching up to 8 meters depth without prior certification. Includes the rappelling descent, boat ride, and cylinder diving with an instructor.
• Mergulho Open Water – até 20m Certified scuba diving experience for Open Water certified divers, reaching 18 to 20 meters depth to explore the submerged limestone cone formations and the underground lake.
• Mergulho Certificado Advanced certified diving experience allowing certified divers to explore up to 20 meters depth, including the 'City of Submerged Cones' formation and archaeological finds such as an anteater skeleton.

Quantifiable outcome

• Over 25 years of visitation with ZERO serious accidents
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SOS PantanalcoreStrategic or Co-development Partner · 1 October 2019Expedição Pantanal 2019 partnership to showcase conservation projects in Mato Grosso do Sul. Abismo Anhumas was included in the expedition's itinerary as a highlight of regional ecotourism, helping to promote sustainable tourism in the Pantanal and Bonito region.
• BTS NatureminorStrategic or Co-development Partner · 1 October 2019Conservation-focused organization of photographers and filmmakers that participated in the Expedição Pantanal 2019. Included diving activities at Abismo Anhumas as part of environmental conservation content creation.
• ABETA - Associação Brasileira das Empresas de Ecoturismo e Turismo de AventuracoreStrategic or Co-development Partner · 1 August 2019Industry association membership providing Aventura Segura certification, safety standards, networking, and advocacy for ecotourism and adventure tourism businesses. Company co-owner Marcos Dias Soares serves as Director of Institutional Relations for the association.
• Pousada Olho D'ÁguaminorGTM or Marketing Partner · 12 June 2019Partnership formed through a cultural contest where the winning couple received two nights of accommodation at Pousada Olho D'Água as part of their prize for revisiting the Abismo Anhumas. The partnership demonstrates cross-promotion with local hospitality providers.
• Natural Experiences Viagens LtdacoreOthersOnline sales partner (CNPJ: 38.820.408/0001-82) responsible for the e-commerce platform and online ticket sales for Abismo Anhumas experiences.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Sistema Sac Actun (Cenotes Adventure): Underwater cave and cenote system with guided rappelling/swim experiences in the Yucatán. Comparable as a globally rare underwater-cave tourism experience with similar guided adventure mechanics.
• Projeto Ariranha: Pantanal conservation and ecotourism operator in Mato Grosso do Sul. Comparable as a mission-driven nature tourism operator in the same region, appealing to overlapping conscious-traveler segments.

Direct peers

• Gruta do Lago Azul: A neighboring geological cave attraction in Bonito-MS, located just 2km from the Anhumas turnoff. Both are rappelling-assisted cave experiences in the same destination cluster, competing for the same adventure-tourist wallet share.
• Rio Sucuri (Boca da Onça): Snorkeling/floating experience in Bonito-MS using crystal-clear river water and neoprene suits. Direct competitor for the Flutuação-tier customer and the same travel-agency distribution channel.

Others

• ABETA (Brazilian Association of Ecotourism and Adventure Tourism Companies): Industry association that Anhumas co-ownership leadership participates in. Comparable as an ecosystem participant that defines safety standards and partners for the broader adventure tourism sector in Brazil.

Regional players

• Complexo Cultural e Ambiental Estância Mimosa: Ecotourism and adventure activity operator in Mato Grosso do Sul offering freshwater activities. Comparable as a Brazilian state-level adventure/nature tourism operator with guided water-based experiences.
• Refúgio Ecológico Caiman: Pantanal-based ecotourism lodge operating in Mato Grosso do Sul. Comparable as a high-end nature-based experience operator in the same Brazilian state, sharing the Pantanal/Bonito regional tourism corridor.
• Bonito Aventuras: A Bonito-based tour operator and travel agency that resells local attractions and packages. Directly comparable because it sits in the same destination ecosystem and is one of the channels through which Anhumas tickets are sold.
• Brotas Tourism Cooperatives (e.g., Correntes do Pólo): Adventure tourism cluster in Brotas, São Paulo, offering rafting, canyoning, and rappelling. Comparable as a Brazilian adventure-tourism operator with a multi-operator destination model similar to Bonito.

Broad incumbents

• Waitomo Adventures: Established globally scaled cave tourism operator in New Zealand. Comparable as a multi-decade caving tourism brand with strong safety credentials and a multi-format product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/maioraventuradobrasil
• Instagraminstagram.com/abismoanhumas
• LinkedInlinkedin.com/company/anhumas

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anhumas