Bonito Travel

What Bonito Travel does

Bonito Travel (legal entity B2C - Companhia Digital, CNPJ 41.706.943/0001-11) is a privately held Brazilian B2C digital travel agency founded in 2014 by CEO Inaian Monteiro and headquartered at Rua 29 de Maio, 879, Bonito, Mato Grosso do Sul. The company operates as a CADASTUR-licensed authorized intermediary for the Municipal Government of Bonito, reselling access to 40+ regulated ecotourism attractions across the Bonito, Bodoquena, and Jardim municipalities, as well as curated Pantanal experiences. Its product catalogue spans flotation/snorkeling tours, waterfall hikes, cave contemplation, balneários (river recreation areas), adventure activities (rapel, boia cross, kayaking), urban tours, multi-day packages (honeymoon, Instagram, 3-day, 5-day itineraries), and bundled transportation and accommodation referrals.

The technology stack is built on a Wix.com-hosted marketing site and the passeiosonline.bonitotravel.com booking platform, which integrates Binamik's real-time availability, pricing, and digital voucher system. Customers receive electronic vouchers through the Binamik Ally mobile app, which provides GPS navigation, weather forecasts, what-to-bring lists, and attraction infrastructure information. Tour pricing is government-regulated and standardized across all licensed agencies; Bonito Travel earns on transaction/intermediary fees on attractions and commissions on transportation (Vanzella shared transfers, Localiza car rental referrals) and accommodation referrals. The go-to-market is a hybrid self-serve plus assisted model: customers can book online, consult via WhatsApp (+55 67 9 9340 2002), or visit the downtown Bonito office, supported by content marketing through an extensive blog and Instagram/Facebook/TikTok channels. The primary customer segment is domestic Brazilian tourists, with secondary segments for couples/honeymooners, friend groups, and families.

Name

Bonito Travel

Legal name

B2C - Companhia Digital

Website

https://bonitotravel.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Bonito Travel is a privately held, CADASTUR-licensed B2C digital travel agency in Bonito, Mato Grosso do Sul, Brazil, that acts as an authorized intermediary reselling 40+ regulated ecotourism attractions plus Pantanal tours, transportation, and accommodation to domestic Brazilian tourists via the passeiosonline.bonitotravel.com platform and Binamik Ally app.

Ownership category

akta.pro rank

Product category

Ecotourism Tour Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation (487), Scenic and Sightseeing Transportation, Water (48721)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAAAEAE

River & Wetland Ecotours (Canoe/Kayak, Mangrove/Swamp Tours)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Ecotourism Operators & Nature-Based Tours

Keywords

• Ecotourism tours
• Brazilian travel packages
• Tour booking agency
• Adventure tourism services
• Pantanal wildlife tours

Headquarters

HQ city

Bonito

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Tour Package Sales: Bonito Travel acts as an authorized intermediary for Bonito's attractions, selling tour packages that include guided activities, equipment, and sometimes meals. Prices are government-regulated and standardized across all agencies.
2. Transportation Services: Arrangement of shared and private transportation between Campo Grande Airport and Bonito, including car rental coordination with Localiza.
3. Accommodation Referrals: Referral services for hotels and pousadas in Bonito, providing commission or booking coordination fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Bonito Travel is a Brazilian B2C digital tourism agency that sells ecotourism tour packages in Bonito MS and the Pantanal region, acting as an authorized intermediary for over 40 regulated attractions. It bundles guided activities, equipment, transportation, accommodation, and gastronomy referrals into bookable tours and multi-day itineraries purchasable through its online platform and mobile app.

Product overview

Bonito Travel is a B2C digital travel agency specializing in ecotourism in Bonito MS and the Pantanal region of Brazil. The company operates through its main website (bonitotravel.com) and a dedicated booking platform (passeiosonline.bonitotravel.com) that provides real-time tour availability, secure payment processing, and digital vouchers accessible via the Binamik Ally mobile app. The product portfolio includes flotation/snorkeling tours (Flutuações) in crystal-clear rivers like Rio Sucuri and Nascente Azul, waterfall hiking tours (Cachoeiras), cave contemplation tours (Contemplação) at sites like Gruta do Lago Azul and Gruta Catedral, adventure activities (Aventuras) including boat descents and rappelling, beach/recreation areas (Balneários), Pantanal region wildlife tours, pre-planned travel packages (Pacotes) for honeymoons and multi-day itineraries, transportation coordination, accommodation booking assistance, and gastronomy recommendations. The company has been operating for over 10 years and serves tourists visiting what has been named Brazil's best ecotourism destination 16 times.

Differentiator

Problem solved

Functional benefit

Products and services

• Flutuações (Snorkeling/Flotation Tours)

Quantifiable outcome

• Eliminates need for physical ticket collection - vouchers accessible via mobile app
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Vanzella TransportescoreChannel Partner/ Reseller/ DistributorTransportation partner operating shared transfer services between Campo Grande Airport and Bonito. Vanzella provides regular bus/van service on routes including Campo Grande-Bonito and Bonito-Airport, with schedules at 10:00, 12:00, 15:00, 17:30, and 22:30. Bonito Travel incorporates these transfers into customer travel packages.
• BinamikcoreTechnology or IntegrationTechnology platform provider powering the passeiosonline.bonitotravel.com booking system. Binamik provides real-time availability, pricing management, voucher generation, and the Binamik Ally mobile app for itinerary management. The platform also powers the online booking engine with Xpert integration.
• LocalizaminorChannel Partner/ Reseller/ DistributorCar rental partnership offering vehicles with pickup in Campo Grande or Bonito. Localiza provides unlimited mileage, vehicle protection, and third-party protection. Bonito Travel refers customers for car rental services as part of transportation solutions.
• Municipal Government of BonitocoreStrategic or Co-development PartnerAs a licensed intermediary registered with CADASTUR (41.706.943/0001-11), Bonito Travel operates under municipal tourism authority regulations. Attraction vouchers are government-administered and standardized, ensuring consistent pricing across all agencies.
• 40+ Local Attractions and FarmscoreStrategic or Co-development PartnerPartnerships with over 40 private attractions including Rio Sucuri, Nascente Azul, Boca da Onça, Gruta do Lago Azul, Abismo Anhumas, Eco Park Porto da Ilha, and numerous farms offering ecotourism activities throughout Bonito, Bodoquena, and Jardim municipalities.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Decolar.com: Major Latin American online travel agency (part of Despegar) selling flights, hotels, and packaged experiences across the region, including nature destinations. Comparable as a digital-first B2C travel intermediary in the same customer market.
• CVC Brasil: Brazil's largest travel agency and tour operator, offering packages nationwide including ecotourism destinations like Bonito. Comparable in core tour-operator function and B2C digital booking but vastly larger in scale, geography, and capital base.

Emerging players

• Viator: Tripadvisor-owned global marketplace for tours, activities, and attractions. Comparable in experience-aggregation model and digital booking layer; relevant as a potential distribution channel or competitor for inbound Bonito demand.
• GetYourGuide: Global experiences and activities booking platform. Comparable in product category (bookable nature/experience tours) and digital-first booking infrastructure, though serving a global rather than purely Brazilian customer base.
• Klook: Asia-origin global experiences and activities booking platform with growing Latin American presence. Comparable in experience-aggregation category and mobile-first voucher infrastructure (analogous to Bonito Travel's Binamik Ally integration).

Others

• Tripadvisor: Global travel review and discovery platform that drives significant top-of-funnel demand for nature destinations including Bonito. Comparable as a discovery/content marketing ecosystem that influences Bonito Travel's customer acquisition funnel rather than as a direct booking competitor.

Regional players

• Refúgio Ecológico Caiman: Pantanal-based ecotourism lodge and operator offering wildlife safaris, horseback riding, and boat trips. Comparable as a Brazilian nature-tourism operator in a complementary destination (Pantanal vs. Bonito) that Bonito Travel already cross-sells.

Direct peers

• H2O Ecoturismo: Bonito-based licensed ecotourism intermediary selling the same regulated river floating, waterfall, and cave tours as Bonito Travel. Directly comparable in product category, customer base (Brazilian ecotourists), and government-regulated intermediary model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bonitotraveloficial
• Instagraminstagram.com/bonitotraveloficial
• TikToktiktok.com/@bonitotraveloficial
• LinkedInlinkedin.com/company/bonitotravel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonito Travel