What 135 BPM : Le 1er Campus du Sport does

135 BPM (Le 1er Campus du Sport) is a non-profit Campus des Métiers et des Qualifications d'Excellence (CMQe) initiative operating in Hauts-de-France, France. It functions as a free (100% gratuit) digital orientation platform that helps youth, job seekers, athletes in transition, and people distanced from employment navigate training and career pathways in the regional sports sector. The platform aggregates over 100 training programs from 69 partner organizations — including sports federations, educational institutions, regional clubs, and public institutions — and provides a directory of 50+ sports professions, federal training programs covering 80+ disciplines, and program-finder tools accessible via 135bpm.fr.

The underlying technology is a content-driven web platform rather than a software product: it offers a training catalog, a sports professions directory, regional project pages (OREI Sport, Coaching vers l'emploi, Du Stade Vers l'Emploi), and an international STARS project section. No mobile app, API, or SDK is offered, and the technology stack shows no proprietary AI/ML components. The 2025 website redesign adds the official CMQe logo and refreshed data.

The business model is fully publicly funded: 135 BPM generates no revenue from end users and is sustained by EU co-financing (notably the OREI Sport project), the French Ministry of Education and Regional Authority designation, and Hauts-de-France regional government support. Its go-to-market is community-led and institutionally driven, with user acquisition flowing through partner referrals and organic social channels (LinkedIn, Instagram, TikTok, Facebook, YouTube, X). The organization is led by Director Maude Caucheteux, with Marine Henne serving as project lead for OREI Sport.

Name

135 BPM : Le 1er Campus du Sport

Legal name

135 BPM

Website

https://135bpm.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

135 BPM is a non-profit Campus des Métiers et des Qualifications d'Excellence in Hauts-de-France, France, providing a free digital orientation platform that connects youth, job seekers, and athletes to 100+ sports training programs across 69 institutional partners, funded by EU, national, and regional public sources.

Ownership category

akta.pro rank

Product category

Sports Career Orientation Services

NAICS

Professional and Management Development Training (611430), Spectator Sports (71121)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

akta.pro secondary industries

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE)

Keywords

• Sports career orientation
• Vocational training platform
• Sports education programs
• Career guidance services
• Professional integration sport

Headquarters

HQ city

Boves

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Public funding and grants: 135 BPM is a free service (100% gratuit) funded through public funding including European Union grants (e.g., OREI Sport project co-financed by the European Union), regional government support, and institutional partnerships. No direct revenue is generated from end users.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

135 BPM operates a free 100% digital orientation and training-discovery platform that helps youth and job seekers navigate sports-sector careers in Hauts-de-France, surfacing more than 100 training programs delivered by 69 partner organizations. Beyond the platform, it delivers regional employment-support projects (OREI Sport, Coaching vers l'emploi, Du Stade Vers l'Emploi) and an international mobility project (STARS) that connects 17 European organizations around professional pathways in sport. All services are funded through public grants and institutional partnerships rather than direct user payments.

Product overview

135 BPM (Le 1er Campus du Sport) is a Campus of Excellence for the Sports Sector in Hauts-de-France, France. It operates as an educational orientation and training platform rather than a traditional technology product. The core offering is a free orientation tool that helps users navigate the sports job market by providing access to over 100 training programs from 69 partner organizations. The platform integrates regional projects (OREI Sport for youth training, Coaching vers l'emploi for job placement, Du Stade Vers l'Emploi for school-based employment), international mobility projects (STARS), a comprehensive sports professions directory covering 50+ job categories, and federal sports training programs from 80+ national federations. The organization acts as an aggregator and connector, bringing together educational institutions, sports federations, employers, and job seekers in the sports sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Orientation Platform / Formation Finder Free digital orientation tool for users in Hauts-de-France to discover sports-sector career pathways and search among more than 100 training programs offered by 69 partner organizations.
• OREI Sport (Orientation Réussite Éducative Insertion par le Sport) EU co-financed regional project helping young people find training that better prepares them for the workforce, integrating practical skills such as entrepreneurship and digital competencies, promoting work-study programs, and recognizing non-formal learning experiences.
• Coaching vers l'emploi Employment coaching program financed by the O2R initiative that mobilizes new socio-sports educator roles to support remobilization and professional integration of Hauts-de-France residents aged 16-67, deployed across 7 territories using sports as a pathway to employment.
• Du Stade Vers l'Emploi en Milieu Scolaire Job-dating program combining sports and recruitment to help young people aged 16-25 find work or training in Hauts-de-France, using sports as a lever for social cohesion, equal opportunities, and inclusion.
• STARS (STARS Shapingsport) International project bringing together 17 European organizations to strengthen recognition of vocational pathways in sport and enable mobility opportunities for sports professionals across Europe.
• Sports Professions Directory Online guide to sports professions covering over 12,000 anticipated 2024 recruitment projects in Hauts-de-France, including roles in animation, sports development, coaching, sports medicine, journalism, management, and more, with required skills and workplace settings.
• Federal Sports Training Programs Catalog of federation-led training programs in athletics, swimming, football, basketball, judo, tennis, and 80+ other sports disciplines, covering competencies for coaches, sports educators, referees, and other sports actors, including training techniques, team management, rules, and sports values.

Quantifiable outcome

• Over 100 training programs available through the platform
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Ligue Hauts-de-France d'athlétismecoreStrategic or Co-development PartnerPartnership with Ligue Hauts-de-France d'athlétisme for the 'Coaching vers l'emploi' project, mobilizing new socio-sports educator professions to support employment and professional reintegration of local residents.
• 69 Partner OrganizationscoreStrategic or Co-development Partner69 partners including sports federations, educational institutions, regional sports organizations, and public institutions supporting sports training and career development in Hauts-de-France.
• STARS Project Partners (17 European organizations)coreStrategic or Co-development Partner17 organizations across Europe united in the STARS project to strengthen recognition of professional pathways in sports at the European scale.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• CNOSF (Comité National Olympique et Sportif Français): French National Olympic Committee representing all federations and providing national-level coordination on sports careers and athlete pathways; a much larger incumbent counterpart to 135 BPM's regional federation-coordination role.
• INSEP (Institut National du Sport, de l'Expertise et de la Performance): France's national elite sport institute offering high-level training and athlete development pathways; comparable on the sport-training and athlete-transition dimensions but at a much larger scale and national scope.
• France Travail: French national public employment service that publishes the BMO recruitment projections and sports-sector job data (the same source 135 BPM cites), serving as a much broader incumbent in workforce orientation and job placement.

Direct peers

• Mission Locale: Network of French local youth (16-25) employment and orientation organizations; directly comparable target population, public-funding model, and career-guidance mandate to 135 BPM's youth segment.
• Sport dans la Ville: French non-profit that uses sports as a lever for social and professional integration of youth, mirroring 135 BPM's youth-targeted, sport-driven employment programs in regional France.
• Campus des Métiers et des Qualifications d'Excellence (other regions): Network of French government-designated CMQe campuses for other sectors and regions; structurally identical to 135 BPM and the most direct comparator for partner networks, funding model, and recognition status.

Regional players

• Sport England: UK national body funding sport and physical activity, including workforce and career development in the sport sector; a UK analogue in scope (national sport workforce development) but operating in a different geography.

Emerging players

• CIAMS (Centre d'Innovation et d'Analyse du Mouvement Sportif): Academic research center studying sports professions and athlete career transitions in France; overlaps with 135 BPM's orientation and career-pathway mission but from a research rather than service-delivery angle.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/135BPM_officiel
• YouTubeyoutube.com/@135BPMLecampusdusport
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/135-bpm-le-1er-campus-du-sport
• Instagraminstagram.com/135bpm_officiel
• TikToktiktok.com/@135.bpm

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 135 BPM : Le 1er Campus du Sport