Sport dans la Ville

What Sport dans la Ville does

Sport dans la Ville is a French non-profit association (loi 1901), recognized as an organization of general interest, founded in 1998 in Lyon by Nicolas Eschermann and Philippe Oddou during their studies at emlyon business school. Its mission is the professional and social integration of young people aged 6 to 25 from disadvantaged French neighborhoods (quartiers prioritaires de la Politique de la Ville) through sports and accompanying programs. The organization operates a network of more than 60 sports centers across 6 French regions (Auvergne-Rhône-Alpes, Île-de-France, Hauts-de-France, Sud, Pays de la Loire, and Savoie), serving approximately 15,000 youth beneficiaries annually at no cost to participants.

The service portfolio is organized into six interconnected programs: Sport et découverte (flagship sports practice, covering football, basketball, dance, boxing, tennis, fitness, and multisports), Réussite dans la Ville (academic support), L dans la Ville (girls' leadership and sports access, sponsored by L'Oréal Fonds pour les Femmes), Job dans la Ville (employment integration with a 93% training/employment placement rate), Entrepreneurs dans la Ville (entrepreneurship training and mentorship that has supported 500+ business creations since 2007), and Séjours et expériences internationales (discovery trips, supported by UEFA Foundation). Beneficiaries are reached through an 'Aller vers eux' direct outreach model, with sports infrastructure placed inside the neighborhoods where youth live.

The business model is a hybrid non-profit funding structure: corporate partnerships (50+ partners including Nike, Sanofi, L'Oréal, Société Générale, Crédit Agricole, JPMorgan, BNP, Carrefour, Accor, EDF, Bpifrance, and Habert Dassault Finance), public grants and subsidies (Agence Nationale du Sport, Banque des Territoires, regional and municipal authorities, FSE+), individual donations and philanthropy (including a Fonds de Dotation), and revenue from sports field rentals and event hosting at the two flagship campuses (Campus AURA in Lyon Vaise and Campus Île-de-France in Pantin) and the La Chabotte vacation/training camp in Drôme provençale. All programs are delivered free of charge to beneficiaries. The organization holds the status of official legacy partner of the Paris 2024 Olympic and Paralympic Games and was laureate of the first #Impact 2024 promotion. No proprietary technology platform, API, or AI/ML capability is referenced in disclosed materials.

Name

Sport dans la Ville

Legal name

Sport dans la Ville

Website

https://sportdanslaville.com

Company type

Private

Founded year

1998

Operating status

Operating

Short description

Sport dans la Ville is a French non-profit association founded in 1998 that uses sports and accompanying programs to support the professional and social integration of approximately 15,000 youth aged 6 to 25 from disadvantaged neighborhoods across six French regions.

Ownership category

akta.pro rank

Product category

Youth Social Integration Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Organizations (8600), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Sports Community Relations & Grassroots Program Management (MPAKAKAJ), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Youth sports programs
• Social integration services
• Professional training programs
• Community development nonprofit
• Youth employment support

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Corporate Partnerships and Sponsorship: Sport dans la Ville generates revenue through partnerships with corporations who sponsor the organization's programs. Companies engage with the association through mobilization programs, event participation, philanthropy, and legacy giving. Major partners include companies across sectors such as finance, retail, sports, and telecommunications.
2. Individual Donations: The organization accepts donations from individuals who wish to support the mission of helping young people from disadvantaged neighborhoods achieve success through sports.
3. Public Grants and Subsidies: Sport dans la Ville receives funding from government sources including national agencies (Agence Nationale du Sport, Banque des Territoires), regional councils, prefectures, municipalities, and European funds (FSE+).
4. Campus Facilities Revenue: The organization's campuses in Lyon and Pantin generate revenue through sports field rentals and event hosting services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Sport dans la Ville is a non-profit association (loi 1901) that delivers free sports-based youth integration programs for young people aged 6 to 25 from priority neighborhoods (quartiers prioritaires) in France. The core offering consists of six interconnected programs: Sport et découverte (regular sports practice), Job dans la Ville (professional integration with 93% employment/training success), Entrepreneurs dans la Ville (entrepreneurship support, 500+ businesses created since 2007), L dans la Ville (girls' leadership), Réussite dans la Ville (academic support), and Séjours et expériences internationales (international experiences). Programs are delivered through a network of over 60 sports centers across 6 regions and two multi-functional campuses in Lyon and Pantin.

Product overview

Sport dans la Ville is a non-profit organization (association loi 1901) that operates a portfolio of sports-based youth integration programs across France. The core offering consists of six interconnected programs: Sport et découverte (sports practice), Réussite dans la Ville (academic support), L dans la Ville (female leadership), Job dans la Ville (employment integration), Entrepreneurs dans la Ville (entrepreneurship support), and Séjours et expériences internationales (international experiences). These programs are delivered through a network of over 60 sports centers in 6 regions, with support facilities including campuses in Lyon and Pantin that also offer venue rentals and event services.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 93% of Job dans la Ville participants access training or employment
• +4 more outcomes

Named customers4 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• BridgestoneminorGTM or Marketing Partner · 30 June 2021Bridgestone partnered with Sport dans la Ville by creating a capsule collection with dancer Fauve Hautot, with proceeds benefiting the association. This marketing partnership supports visibility and fundraising.
• Accor (Heartlist Solidarity)coreGTM or Marketing PartnerAccor, through its Heartlist Solidarity endowment fund, supports Sport dans la Ville's mission to help young people from priority neighborhoods achieve success through sports and professional integration.
• Paris 2024coreStrategic or Co-development PartnerOfficial legacy partner of the Paris 2024 Olympic and Paralympic Games. Sport dans la Ville participates in the impact and legacy project of Paris 2024, including Festival 24, Festival 26, 'La Ville en Jeu', and 'United by Sports Forum'.
• Nike France (Made to Play)coreGTM or Marketing PartnerNike, through its 'Made to Play' initiative, supports Sport dans la Ville's sports programs for youth in disadvantaged neighborhoods, providing equipment, expertise, and visibility.
• SanoficoreGTM or Marketing PartnerSanofi supports Sport dans la Ville's programs as a major corporate partner, contributing to youth development and professional integration initiatives.
• Décathlon (Fondation Décathlon)coreGTM or Marketing PartnerDécathlon, through its foundation, supports Sport dans la Ville's sports and pedagogy programs, providing sports equipment and financial support for youth in priority neighborhoods.
• UEFA FoundationcoreGTM or Marketing PartnerUEFA Foundation supports Sport dans la Ville's international experiences and summer camps programs, enabling youth to participate in cross-cultural sports experiences.
• CarrefourcoreGTM or Marketing PartnerCarrefour partners with Sport dans la Ville to support youth integration and professional development, engaging employees in the association's mission.
• GroupeCrédit AgricolecoreGTM or Marketing PartnerGroupe Crédit Agricole supports Sport dans la Ville through multiple entities including Crédit Agricole SA, Crédit Agricole Alpes Provence, Crédit Agricole Loire Haute-Loire, Crédit Agricole Sud Rhône-Alpes, and Crédit Agricole Centre Est, contributing to regional sports and integration programs.
• Olympique Lyonnais (OL Fondation)coreStrategic or Co-development PartnerOL Fondation partners with Sport dans la Ville on the L dans la Ville program, bringing professional football expertise and visibility to girls' sports participation initiatives.

Scale indicators8 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Sport Sans Frontières: French non-profit organization using sports as a tool for social integration and education of vulnerable children and youth in France and internationally. Directly comparable mission, model, and target population to Sport dans la Ville.
• Apprentis d'Auteuil: French non-profit foundation supporting young people in difficulty through education, social integration, and professional training, including sports activities. Highly comparable as a major French nonprofit serving disadvantaged youth across multiple programs.
• AFEV: Major French non-profit addressing educational inequality in priority neighborhoods (quartiers prioritaires) through mentoring, tutoring, and youth support programs. Comparable as a French nonprofit focused on priority-neighborhood youth, though without the sports-first methodology.
• Article 1 (ex-Chemins d'avenirs / Passeport Avenir): French non-profit supporting equal opportunity and professional integration of young people from disadvantaged backgrounds through mentoring and corporate partnerships. Comparable methodology of using corporate volunteer mentors to drive youth professional outcomes.
• Télémaque: French non-profit supporting youth from priority neighborhoods through long-term mentoring with corporate volunteers, particularly focused on professional integration and academic success. Comparable mission of priority-neighborhood youth professional integration via partner engagement.

Broad incumbents

• Laureus Sport for Good Foundation: Global foundation using sport as a tool to drive social change, supporting community sports programs worldwide. Comparable mission and sports-based methodology, with international scope and significant corporate partnership model.
• Right To Play: International non-profit protecting, educating, and empowering children through the power of sport, operating in more than 15 countries. Comparable as a globally scaled sports-for-development organization, though operating at significantly broader geographic scope than Sport dans la Ville.

Others

• Fondation d'Auteuil (part of Apprentis d'Auteuil group): Connected entity of the Apprentis d'Auteuil group operating in France for youth in vulnerable situations. Adjacent as part of the broader French youth-development nonprofit ecosystem that competes for the same donor and grant pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SDLV_Officiel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport dans la Ville