Pok Pok Noi

What Pok Pok Noi does

Pok Pok Noi is a single-location Thai restaurant operating at 1469 NE Prescott Street in Northeast Portland, Oregon, founded in 2011 by chef Andy Ricker as part of the broader Pok Pok restaurant group. The restaurant serves Thai drinking food (pub-style dishes) drawn from the North and Northeast regions of Thailand, prepared using traditional techniques including charcoal grilling and mortar-and-pestle (pok pok) preparation, with a no-MSG, no-fusion positioning. The core product is a full-service dine-in experience — full bar, indoor counter and table seating, plus an all-season heated tent patio — supplemented by advance-order takeout and a delivery partnership with Caviar. The menu features signature dishes such as Ike's Vietnamese Fish Sauce Wings and Kai Yaang (roasted chicken), with cocktails built around house Som drinking vinegars.

Revenue is generated through transaction-based dine-in sales, takeout, delivery (via Caviar and direct advance ordering), catering services, and an adjacent retail line comprising Som Drinking Vinegars, Thaan Charcoal (Thai-style grilling charcoal), and published cookbooks. The business also participates in the Pok Pok group's universal gift card program that spans Pok Pok Restaurants, Pok Pok Wing, and Whiskey Soda Lounge. Go-to-market is direct-to-consumer, supported by earned media coverage from Bon Appetit, The New York Times, Food Network, Splendid Table, and Portland Monthly, plus organic Instagram and an email newsletter. The underlying technology is craft-based rather than software-based, with no digital platform, mobile app, or AI/ML capabilities disclosed.

Name

Pok Pok Noi

Legal name

Pok Pok Noi

Website

https://pokpoknoi.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Pok Pok Noi is Andy Ricker's single-location Thai restaurant in Northeast Portland serving authentic drinking food from Thailand's North and Northeast regions, with full bar, dine-in, takeout, Caviar delivery, catering, and branded retail (Som vinegars, Thaan charcoal, cookbooks).

Ownership category

akta.pro rank

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Restaurant Dining and Bar Service: Revenue generated from dine-in restaurant service with full bar, counter seating, and patio seating in heated tent. Also generates revenue from takeout, delivery through Caviar partnership, and retail sales of cookbooks.
2. Takeout and Delivery: Menu items available for takeout and delivery orders placed through Caviar or direct advance ordering

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Pok Pok Noi is a full-service Thai restaurant in Northeast Portland, Oregon, serving an authentic menu of Thai drinking food and regional specialties from the North and Northeast of Thailand. The restaurant offers dine-in service with a full bar, counter and table seating, and an all-season heated tent patio, supplemented by advance takeout ordering, delivery through a Caviar partnership, and catering for events.

Product overview

Pok Pok Noi is a Northeast Portland Thai restaurant offering Southeast Asian drinking food and cuisine. The core offering is the restaurant dining experience featuring dishes like Kai Yaang (roasted chicken), Papaya Pok Pok (green papaya salad), Khao Soi, Ike's Vietnamese Fish Sauce Wings, and various cocktails and specialty drinks. The business also operates retail product lines including Som Drinking Vinegars (flavored drinking vinegars for mixing), Thaan Charcoal (Thai-style grilling charcoal), and published cookbooks. The parent company runs multiple restaurant brands including Pok Pok Restaurants, Pok Pok Wing, and Whiskey Soda Lounge, all accepting universal gift cards.

Differentiator

Problem solved

Functional benefit

Brands

• Som Drinking Vinegars: House-made drinking vinegars in various flavors including tamarind, pomegranate, honey, pineapple, ginger, Thai basil, turmeric, celery and apple.
• Thaan Charcoal

Products and services

• Pok Pok Noi Restaurant (Dine-In Service) Full-service Thai restaurant dining at 1469 NE Prescott Street, Portland, featuring a menu of authentic Thai drinking food and Southeast Asian regional specialties, a full bar, indoor counter seating, table seating, and an all-season heated tent patio. Open daily from 11:30am - 10pm. No reservations accepted. Family-friendly with high chairs available.
• Advance Takeout Ordering

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• CaviarminorChannel Partner/ Reseller/ DistributorCaviar is a delivery partner providing app and web-based ordering service for Pok Pok Noi customers who want food delivered. This partnership extends the restaurant's reach to customers who prefer delivery over dine-in or takeout.
• Stumptown CoffeeminorOthersStumptown Coffee is a local Portland supplier providing coffee for Vietnamese coffee and Thai iced coffee preparations. Used for drip-brewed coffee and pour-over preparations.
• Som Drinking VinegarsminorOEM/ Whitelabel/ Licensing PartnerPok Pok Som drinking vinegars (tamarind, pomegranate, honey, pineapple, ginger, Thai basil, turmeric, celery, apple) are featured as beverages and available for sale by the bottle. Related brand under the Pok Pok umbrella.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Long Chim: Andy Ricker's former noodle and Thai small-plates concept (Seattle/Portland locations); shares the same Ricker-led research-driven authenticity positioning and direct overlap on Thai menu categories.
• Pok Pok: Sister Pok Pok restaurant in Southeast Portland, also founded by Andy Ricker, serving the same Thai drinking-food concept with the same research-driven menu and brand umbrella; the closest direct peer and share-of-wallet competitor.
• Tuk Tuk Restaurant: Portland Thai restaurant with full bar and lunch/dinner service; competes in the same neighborhood and broader Portland Thai dining market as Pok Pok Noi.
• Hat Yai: Portland Thai street-food concept serving Southern Thai fried chicken, curries, and roti; competes with Pok Pok Noi on the same Portland diners seeking regional Thai cooking in a casual dine-in format.
• Whiskey Soda Lounge: Pok Pok group sister concept located adjacent to Pok Pok, focusing on Thai-inspired cocktails and drinking food; operates under the same gift-card system and shares Ricker-driven brand authority with Pok Pok Noi.
• Mee-Sen Thai Bistro: Portland Thai bistro offering regional Thai dishes and curries with dine-in service; comparable Portland Thai dining peer targeting overlapping local diners.
• Sen Yai Noodle: Portland Thai noodle and small-plates concept serving regional Thai dishes with counter and table seating; comparable Portland casual Thai dining peer with overlap on Pok Pok Noi's audience.
• Eem: Portland Thai-inspired barbecue and cocktail concept with notable Pok Pok alumni ties; serves a similar drinking-food, full-bar, Portland dining audience with regional Southeast Asian flavors.

Regional players

• Lotus of Siam: Iconic Las Vegas Thai restaurant known for Northern Thai cuisine and an award-winning wine list; comparable as a regional, single-operator Thai destination restaurant with national culinary reputation.
• SriPraPhai: Long-running Thai restaurant in Brooklyn/Queens, NY, famous for regional Thai cooking and Bangkok-style street food; comparable as a destination Thai restaurant with national media profile similar to Pok Pok Noi.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/pokpoknoi
• LinkedInlinkedin.com/company/pok-pok-noi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pok Pok Noi