Lotus of Siam
Lotus of Siam is a privately held, family-owned Northern Thai restaurant group operating two Las Vegas locations, offering 150-plus menu items, a 300-selection wine program, catering, online ordering, and branded merchandise. It was founded in 1999 by James Beard Award-winning Chef Saipin Chutima.
- Company typePrivate
- Founded1999
- HeadquartersLas Vegas, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Lotus of Siam does
Lotus of Siam is a privately held, family-owned Northern Thai restaurant group operating two full-service locations in Las Vegas, Nevada — the original at 620 E Flamingo Rd and a second at 953 E Sahara Ave — founded by Chef Saipin Chutima and her husband Bill in November 1999 after taking over a small Commercial Center storefront. The core product is a 150-plus item Northern Thai menu featuring coconut-free curries, Khao Soi, Crispy Duck Panang, Issan Sausage, and Nam Prik specialties built on Chutima family recipes spanning more than 100 years, complemented by a craft cocktail program using Thai-inflected spirits (Nikka Coffey Gin, mezcal, tequila) and a wine list of over 300 selections. Supporting offerings include online pickup ordering (via Order Online and ChowNow), large-party catering managed through TripleSeat, and a branded merchandise line (Tiki mugs, trucker hats, hoodies, masks) sold through an online shop at $12 to $70 per item.
The business makes money primarily through dine-in restaurant transactions across two Las Vegas locations, with secondary revenue from pickup orders, private-event catering, and merchandise. Its technology stack is built entirely on third-party SaaS integrations — OpenTable and Resy for reservations, ChowNow and Order Online for direct ordering, TripleSeat for catering and large-party requests, and BambooHR for HR and hiring — with no proprietary technology or in-house AI systems disclosed. Customer acquisition relies on digital presence (Twitter, Instagram, Facebook), reservation platforms, and sustained earned media coverage including a 2011 James Beard Award (Best Chef in the Southwest) for Chef Saipin Chutima, plus features on Anthony Bourdain's Parts Unknown, Saveur, Gourmet Magazine, Food Network, and Travel Channel. The customer base is a horizontal mix of tourists and locals seeking authentic Northern Thai cuisine, with no enterprise anchor accounts or concentration in any single segment.
Lotus of Siam firmographics
Firmographics- Name
- Lotus of Siam
- Legal name
- Lotus of Siam
- Website
- https://lotusofsiamlv.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lotus of Siam is a privately held, family-owned Northern Thai restaurant group operating two Las Vegas locations, offering 150-plus menu items, a 300-selection wine program, catering, online ordering, and branded merchandise. It was founded in 1999 by James Beard Award-winning Chef Saipin Chutima.
- Ownership category
- akta.pro rank
Lotus of Siam industry classification
Industry- Product category
- Restaurant / Northern Thai Cuisine
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Ethnic & Regional Cuisine Restaurants (THAFACAD)
- akta.pro secondary industries
- Fine Dining Restaurants (THAFACAA), Chef’s Table & Tasting Menu Restaurants (THAFACAG)
Keywords
Where Lotus of Siam is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Lotus of Siam business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Restaurant: Revenue from customers dining at two Las Vegas locations (Flamingo and Sahara). Includes full food menu, cocktails, and wine selections (300+ wine options).
- Merchandise Sales: Sale of branded merchandise including Tiki mugs, trucker hats, hoodies, and masks through the online shop.
- Catering Services: Large party catering and event services offered through TripleSeat platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | Red Tiki Mug - $60 |
| Unit Pricing | — | Blue Tiki Mug - $60 |
| Unit Pricing | — | Trucker Hat - $40 |
| Unit Pricing | — | Hoodie - $70 |
| Unit Pricing | — | Mask - $12 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Lotus of Siam product offering
Product offeringCore offering
Lotus of Siam operates two Northern Thai cuisine restaurants in Las Vegas (Flamingo and Sahara locations), serving a 150+ item menu of traditional Northern Thai dishes using Chutima family recipes passed down over 100 years. The restaurants offer dine-in service, pickup/to-go ordering through online platforms, a craft cocktail program, a 300+ wine selection list, private event catering, and an online shop for branded merchandise.
Product overview
Lotus of Siam operates as a single-brand Northern Thai cuisine restaurant with two Las Vegas locations. The core product is its food menu offering over 150 Northern Thai dishes prepared using traditional recipes passed down through generations. Supporting offerings include a cocktail program with Thai-inspired drinks, a wine program with over 300 selections, and branded merchandise. Additional services include catering for private events, online ordering for pickup, and reservation management through third-party platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Northern Thai Food Menu 150+ item Northern Thai cuisine menu including signature dishes such as Khao Soi, Crispy Duck Panang, Issan Sausage, and Nam Prik specialties, plus shared plates, soups, salads, curries, noodles, fried rice, and grilled items. Available for dine-in at both Las Vegas locations.
- Cocktail Program Thai-inspired craft cocktail menu featuring drinks such as Earl Grey Martini, Tom Yum-MI, Lychee Blossom, Three Friends, and Royal Ramakien, built with spirits like Nikka Coffey Gin, Tequila, and Mezcal infused with Thai flavors. Available alongside food menu at both locations.
- Wine Program Wine program offering over 300 wine selections by the glass or bottle to complement Northern Thai cuisine.
- Catering and Private Events Private event and catering services for large parties, managed through the TripleSeat platform, offering customizable menus for events at or through Lotus of Siam.
- Online Pickup Ordering Direct online food ordering service for pickup at either Flamingo or Sahara locations, integrated with Order Online and ChowNow platforms.
- Dine-in Reservations Table reservation services for dine-in guests at the two Las Vegas locations, available through OpenTable and Resy platforms.
- Branded Merchandise Shop Online shop selling Lotus of Siam branded merchandise including Red Tiki Mug ($60), Blue Tiki Mug ($60), Lotus of Siam Trucker Hat ($40), Lotus OG Hoodie ($70), and Lotus of Siam Mask ($12).
Companies that use Lotus of Siam
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
Lotus of Siam technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Lotus of Siam partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Lotus of Siam competitors and assessment
Company assessmentDirect peers
- Jitlada: Celebrated Southern Thai restaurant in Los Angeles, also a James Beard Award recipient. Comparable as a Thai restaurant with deep regional specialization, James Beard recognition, and a destination diner following.
- SriPraPhai: Long-running, highly regarded Thai restaurant in Queens, NYC, known for authentic regional Thai cooking. Comparable to Lotus of Siam as a destination Thai restaurant with strong authenticity positioning and a regional-cuisine focus.
- Night + Market: Chef Kris Yenbamroong's Thai restaurant group in Los Angeles built around regional Thai street food. Comparable to Lotus of Siam as a Thai concept leveraging a chef-driven narrative around regional Thai cuisine.
- Fish Cheeks: Thai restaurant in New York City focused on regional Thai cooking with strong media visibility and a modern brand presence. Comparable as a Thai concept with an emphasis on regional authenticity and a younger, social-media-savvy customer base.
- Pok Pok (Andy Ricker): Andy Ricker's Thai restaurant concept originally founded in Portland, built around Northern Thai street food traditions. Highly comparable to Lotus of Siam as a Northern Thai specialty restaurant and the closest conceptual analog in terms of cuisine region.
Broad incumbents
- Carbone (Las Vegas): Major Food Group's upscale Italian restaurant operating in the Aria in Las Vegas. Comparable as a Las Vegas upscale dining destination with strong brand recognition, reservation-driven demand, and tourist foot traffic.
- Esther's Kitchen: Chef-driven Italian restaurant in the Las Vegas Arts District that has become a culinary destination. Comparable to Lotus of Siam as an independently owned, chef-led Las Vegas restaurant building a national reputation.
- é by José Andrés: José Andrés's tasting-menu restaurant concept, with a Las Vegas location at Resorts World. Comparable as a high-end, award-winning Las Vegas dining destination with a chef-driven, experiential proposition.
- Sparrow + Wolf: Modern Las Vegas restaurant focused on contemporary American cuisine with strong bar and chef-driven identity. Comparable as a Las Vegas upscale, chef-driven concept competing for destination diners and press coverage.
- Herbs & Rye: Long-standing Las Vegas restaurant known for its craft cocktail program and steakhouse menu. Comparable as a Las Vegas hospitality institution with strong destination dining reputation and a serious beverage program.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Lotus of Siam social profiles
Digital presenceLotus of Siam compliance and trust
Trust signalCompliance2 records
Lotus of Siam financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lotus of Siam leadership team
Management profileNumber of profiles
Profiles2 records
Lotus of Siam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lotus of Siam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lotus of Siam
What does Lotus of Siam do?
Lotus of Siam operates two Northern Thai cuisine restaurants in Las Vegas (Flamingo and Sahara locations), serving a 150+ item menu of traditional Northern Thai dishes using Chutima family recipes passed down over 100 years. The restaurants offer dine-in service, pickup/to-go ordering through online platforms, a craft cocktail program, a 300+ wine selection list, private event catering, and an online shop for branded merchandise.
Is Lotus of Siam a public or private company?
Lotus of Siam is a private company. It is classified as family owned and is currently operating.
When was Lotus of Siam founded?
Lotus of Siam was founded in 1999. It employs 51 to 100 people.
Where is Lotus of Siam based?
Lotus of Siam is headquartered in Las Vegas, United States, in the North America region.
How does Lotus of Siam make money?
Three revenue lines are on record. Dine-in Restaurant is the primary driver. The others are merchandise Sales and catering Services.
Who are Lotus of Siam's main competitors?
Direct peers on record are Jitlada, SriPraPhai, Night + Market, Fish Cheeks and Pok Pok (Andy Ricker). Broad incumbents are Carbone (Las Vegas), Esther's Kitchen, é by José Andrés, Sparrow + Wolf and Herbs & Rye.
Does Lotus of Siam have an API?
No public API is recorded for Lotus of Siam.
What industry is Lotus of Siam in?
Lotus of Siam's product category is Restaurant / Northern Thai Cuisine. Its primary akta.pro industry code is THAFACAD, Ethnic & Regional Cuisine Restaurants, with a secondary code of THAFACAA, Fine Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.