ALFANI CERAMICHE S.R.L.

What ALFANI CERAMICHE S.R.L. does

ALFANI CERAMICHE S.R.L. is a private Italian limited company (S.R.L.) operating as a regional brick-and-mortar retailer of building materials and home improvement products, headquartered in Cerveteri in the Lazio region. Founded in 1974 as a ceramics and thermohydraulic retailer with family roots in construction-materials commerce dating to 1951, the company is now in its third generation of family ownership and is a member of Gruppo Delfino. It distributes products from 70+ national and international brands across five physical showroom locations in Cerveteri, Bracciano, Civitavecchia, Ladispoli, and Vetralla, supported by a 9-person headcount.

The company's core offering spans five product categories: flooring (porcelain stoneware in marble/wood/cement/cotto effects, natural stone, parquet, laminate, SPC, PVC, floating floors); wall coverings (tiles, natural stone, wallpaper, mosaics, laminate panels); bathroom furniture (shower enclosures, bathtubs, heated towel rails, sanitary ware, faucets, wellness/SPA); thermohydraulic systems (boilers, heat pumps, air conditioners, photovoltaic, solar thermal, pellet stoves, thermofireplaces, underfloor heating); and outdoor cooking products (built-in barbecues, gas and wood-fired ovens). The technical proposition is a curated, multi-brand one-stop-shop rather than proprietary technology. Pricing is predominantly quote-based per square meter or per unit, with periodic promotions (e.g., SPC effect wood at €21.55/mq until 31/03; European Oak parquet at €75/mq).

The business model is retail product sales (one-time transactions) supplemented by professional services — installation planning, thermohydraulic technical assistance, home delivery, and pellet supply. The go-to-market is enterprise field sales executed through assisted in-showroom consultation, complemented by digital channels (social media on Facebook, Instagram, TikTok, YouTube; blog/news; Google Reviews at 4.6/5 across 405+ reviews) and events/roadshows. Customer segments are horizontal: residential homeowners (primary), contractors and builders, and design professionals. Sales are assisted and consultative, with no e-commerce capabilities disclosed, and operations are entirely regional within Lazio.

Name

ALFANI CERAMICHE S.R.L.

Legal name

ALFANI CERAMICHE S.R.L.

Website

https://alfaniceramiche.it

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

ALFANI CERAMICHE S.R.L. is a Cerveteri-based, family-owned Italian retailer (founded 1974) operating five showrooms across the Lazio region that distribute ceramics, flooring, bathroom furnishings, and thermohydraulic systems from 70+ partner brands to homeowners, contractors, and design professionals.

Ownership category

akta.pro rank

Product category

Building Materials Retail

akta.pro primary industry

Tile & Stone Specialty Retail (CRAIAGAA)

akta.pro secondary industry

Kitchen & Bath Surfaces (Backsplash, Wall Panels, Specialty Tile) Showrooms (CRAIAFAJ)

Keywords

• Ceramic tile retail
• Bathroom furniture
• Building materials
• Thermohydraulic systems
• Flooring products

Headquarters

HQ city

CERVETERI, Rm

HQ country

Italy

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Product Sales: One-time sales of building materials including ceramic tiles, porcelain stoneware, parquet, SPC/PVC flooring, bathroom furniture, sanitary ware, taps, boilers, heat pumps, air conditioners, and outdoor cooking equipment. Revenue generated through physical showrooms and assisted sales.
2. Professional Services: Additional revenue from installation planning, thermohydraulic assistance, delivery services, and pellet supply. Services complement product sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ALFANI CERAMICHE S.R.L. is a multi-brand building-materials retailer operating five physical showrooms across the Lazio region of Italy. It sells ceramics, porcelain stoneware, natural stone, parquet, laminate, SPC, PVC and floating flooring, wall coverings, bathroom furniture and sanitary ware, thermohydraulic systems (boilers, heat pumps, air conditioning, photovoltaic, solar thermal, pellet stoves, underfloor heating), and outdoor cooking equipment, complemented by assisted sales, system design, delivery, pellet supply, and post-sale thermohydraulic assistance.

Product overview

ALFANI CERAMICHE S.R.L. is a brick-and-mortar retail company established in 1974, offering an extensive portfolio of building materials and home improvement products through multiple showrooms in the Lazio region of Italy. The core offering consists of flooring products (Pavimenti) including porcelain stoneware (Gres Porcellanato) in various effects (wood, marble, cement, cotto), natural stone, parquet, laminate, SPC (Stone Plastic Composite), PVC, and floating floors; wall coverings (Rivestimenti) including tiles, gres porcelain stoneware, natural stone, wallpaper, brick, mosaic, and laminate panels; bathroom furniture (Arredo Bagno) encompassing shower enclosures, bathtubs, heated towel rails, sanitary ware, bathroom furniture, faucets, accessories, and wellness/SPA products; thermo-hydraulic systems (Termoidraulica) including boilers, heat pumps, air conditioners, photovoltaic systems, solar thermal, pellet stoves, thermofireplaces, water treatment, and underfloor heating; and outdoor cooking products (Barbecue e Forni) including built-in barbecues, gas and wood-fired ovens, and gas grills. The company also provides complementary services including technical assistance, material delivery, pellet supply, system design, and assisted sales. As a multi-brand retailer, the company distributes products from numerous partner brands including Marazzi, Ideal Standard, Atlas Concorde, and many others.

Differentiator

Problem solved

Functional benefit

Products and services

• Gres Porcellanato (Porcelain Stoneware Flooring) Porcelain stoneware tiles with high resistance, durability, and low porosity, available in wood, marble, cement, and cotto effect finishes, sold to homeowners and contractors through Alfani showrooms.
• Vera Pietra Naturale (Natural Stone Flooring) Natural stone flooring (marble, granite, travertine, slate) for interior and exterior applications, sold to residential and commercial buyers through Alfani showrooms.
• Parquet (Wooden Flooring) Wooden parquet flooring in European Oak, Chestnut, and Walnut with brushed, hand-planed, and varnished finishes, distributed through Alfani showrooms.
• Laminato (Laminate Flooring) Laminate flooring with wood aesthetic, enhanced resistance and easy maintenance for residential and commercial spaces.
• SPC (Stone Plastic Composite Flooring) Rigid core SPC flooring combining stone and vinyl/plastic composite for high wear and moisture resistance, available in wood, stone, and marble effects.
• PVC Flooring Versatile, waterproof PVC flooring solutions with modern aesthetics and easy maintenance.
• Flottanti (Floating Floor Systems) Floating floor systems that install without adhesives or nails for quick, non-invasive setup across various material options.
• Rivestimenti (Wall Coverings) Wall coverings and tiles including ceramic tiles, porcelain stoneware, natural stone, wallpaper, brick, mosaic, and laminate panels for interior and exterior applications.
• Arredo Bagno (Bathroom Furniture & Fixtures) Complete bathroom furniture category including shower enclosures, bathtubs, heated towel rails, sanitary ware, bathroom furniture, faucets, accessories, and wellness/SPA products from leading brands such as Ideal Standard and Geberit.
• Termoidraulica (Thermo-Hydraulic Systems) Thermo-hydraulic systems including boilers, heat pumps, air conditioners, photovoltaic systems, solar thermal, pellet stoves, thermofireplaces, water treatment systems, and underfloor heating from brands such as Baxi and Mitsubishi Heavy Industries.
• Barbecue e Forni (Outdoor Cooking) Outdoor cooking products including built-in masonry barbecues, gas ovens, wood-fired ovens, and gas grills for residential outdoor installations.
• Assistenza Termoidraulica (Post-Sale Technical Assistance) Post-sale technical assistance and support for thermohydraulic systems purchased from Alfani.
• Consegna Materiali (Home Delivery Service) Home delivery of purchased building materials and thermohydraulic products to customer locations.
• Fornitura Pellet (Pellet Supply Service) Pellet supply service for owners of pellet stoves purchased from Alfani.
• Progettazione Impianti (System Design) System design and planning services for thermohydraulic installations, including heating and air conditioning layouts.
• Vendita Assistita (Assisted Sales Consulting) Personalized in-showroom consultancy helping customers choose suitable products and solutions from Alfani's multi-brand portfolio.

Quantifiable outcome

• 4.6/5 average rating on Google based on 405+ reviews

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Gruppo DelfinocoreStrategic or Co-development PartnerAlfani Ceramiche is a member of the Delfino Group, providing additional business synergies and support within the building materials sector in Italy.
• BaximinorOthersPartner brand for heating systems and boilers.
• Ceramica CatalanominorOthersPartner brand for ceramic sanitary ware.
• CP ParquetminorOthersPartner brand for wooden parquet flooring.
• GeberitminorOthersPartner brand for bathroom installations and systems.
• GEL spaminorOthersPartner brand for wellness and spa products.
• Mitsubishi Heavy Industries (Gruppo Thermal)minorOthersPartner brand for air conditioning and climate control systems.
• CadelminorOthersPartner brand for pellet stoves and fireplaces.
• CarinciminorOthersPartner brand for boilers and heating systems.
• NewformminorOthersPartner brand for bathroom taps and fixtures.
• Atlas ConcordeminorOthersPartner brand for premium porcelain stoneware tiles.
• MarazziminorOthersLeading ceramic tile brand mentioned in FAQ as a key brand partner.
• Ideal StandardminorOthersLeading bathroom fixtures brand mentioned as a key partner.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Others

• Mapei: Leading Italian manufacturer of adhesives, sealants, and chemical products for the building materials industry. An ecosystem supplier adjacent to Alfani's ceramic/flooring installation category rather than a direct competitor, but comparable as a major Italian building-materials brand with strong domestic market presence.
• Marazzi Group: Italian ceramic tile manufacturer and one of Alfani's named brand partners, producing porcelain stoneware and wall tiles. Comparable through deep category overlap with Alfani's ceramic-tile assortment, though operating as a manufacturer/supplier rather than a retail competitor.
• Iris Ceramica: Italian manufacturer of porcelain stoneware and ceramic surfaces for floors and walls, part of the Iris Ceramica Group. Comparable product category to Alfani's ceramic offerings, but operates upstream as a manufacturer brand rather than as a retail distributor.

Broad incumbents

• OBI Italia: German-headquartered home improvement chain with a significant Italian footprint, offering tiles, flooring, and bathroom products alongside DIY categories. Comparable to Alfani in the building-materials portion of its assortment, but operates at greater scale with national reach.
• Leroy Merlin Italia: Italy's leading home improvement and DIY retail chain, part of the Adeo Group, offering tiles, flooring, bathroom fixtures, and thermohydraulic products alongside a much broader assortment. Operates at significantly greater scale than Alfani, with national coverage and growing e-commerce capabilities that represent both an expansion template and a competitive threat.
• Mr.Bricolage Italia: Italian franchise-based DIY and home improvement chain selling building materials, flooring, and bathroom products to consumers and small contractors. Comparable to Alfani in serving the homeowner/contractor overlap, with broader assortment and franchise-based scaling model.
• Brico Io: Italian DIY and home-improvement chain offering building materials, flooring, bathroom products and basic thermohydraulics across dozens of stores. Comparable to Alfani as a multi-category building-materials retailer, though operating with broader DIY breadth rather than Alfani's specialist ceramics/thermo focus.

Direct peers

• Made Italia: Italian home-improvement and tile/flooring retailer offering ceramics, bathroom furniture, and renovation materials through a network of showrooms. Comparable to Alfani in product breadth and target customer (residential renovators and contractors), with a similar multi-brand distributor model.
• Iperceramica: Italy's largest specialty tile and bathroom-furnishing retail chain, offering porcelain stoneware, parquet, bathroom furniture and sanitary ware through dozens of showrooms. Directly comparable to Alfani in core product mix and showroom-based assisted-sales model, but operating at vastly greater scale and geography.

Regional players

• Gruppo Delfino peer retailers: Other building-materials retailers that are members of Gruppo Delfino alongside Alfani Ceramiche, operating regional showrooms with similar product portfolios (tiles, bathroom, thermohydraulics). Comparable as direct peer-group members with shared procurement, branding and regional Italian coverage rather than as direct competitors in Alfani's specific Lazio micro-markets.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Alfaniceramiche
• Facebookfacebook.com/profile.php?id=61558055997873
• Instagraminstagram.com/alfaniceramiche
• TikToktiktok.com/@alfaniceramiche
• LinkedInlinkedin.com/company/alfani-ceramiche-s.r.l.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALFANI CERAMICHE S.R.L.