What Atc | Artecetera does

Artecetera (legal name: TAL PROPAGANDA E COMUNICAÇÃO LTDA, CNPJ 08.448.300/0001-40) is a privately held, integrated 360° communication agency headquartered in Maceió, Alagoas, Brazil, founded in 1981 and led by partners Patricia Lavenère (President) and Luciano Quirino (Planning Director). The agency operates without proprietary technology platforms and instead delivers creative services through human-led production across digital (social media, digital ads, email marketing, content) and traditional (TV, radio, outdoor/OOH, busdoor, print) channels, augmented by live marketing activations in partnership with experiential agencies such as Promma.

The company serves a diversified client base primarily within the state of Alagoas, including the Government of Alagoas (public awareness, anti-harassment, Black Consciousness Day, tax education campaigns), Cooperativa Pindorama (40+ year dairy cooperative client), Chilli Beans, Uniodonto Maceió, SESI/SENAI Alagoas, Telesil Engenharia, Super Pizza (40-year client), Hospital Memorial Arthur Ramos, Sapato's, Sileal, and Lar Batista Marcolina Magalhães. The business model is professional services: revenue is generated through project-based fees for campaign creation, brand strategy, and content production, supplemented by ongoing client retainers, with pricing negotiated per project and no public price list disclosed. Distribution is sales-led and B2B, relying on the agency's website, WhatsApp, and direct email outreach.

The agency's commercial differentiators are 45 years of continuous regional presence, an award-winning creative portfolio (including the 2024 Best Retail VT award for the Grand Palazzo campaign), long-tenured client relationships, ABAP and Cenp industry association memberships, and full LGPD data protection compliance. Strategic positioning emphasizes integrated messaging across online and offline touchpoints and active thought leadership via the 'ATC & Tal' blog and Instagram presence, including commentary on global trends such as Cannes Lions 2026.

Name

Atc | Artecetera

Legal name

TAL PROPAGANDA E COMUNICAÇÃO LTDA

Website

https://artecetera.com.br

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Artecetera is a 45-year-old, privately held integrated 360° communication agency based in Maceió, Alagoas, Brazil, delivering creative advertising, digital, offline, and live marketing services to government and corporate clients across multiple sectors.

Ownership category

akta.pro rank

Product category

Advertising and Integrated Communication Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Integrated advertising agency
• 360 communication services
• Brand campaign creation
• Media placement services
• Creative content production

Headquarters

HQ city

Maceió

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative and Advertising Services: Full-service advertising agency providing integrated communication services including campaign creation, brand strategy, content production, and media placement. Revenue is generated through project-based fees and ongoing client retainers for creative services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Artecetera is an integrated 360° communication agency that delivers end-to-end advertising and marketing services, including campaign strategy and creation, content production (video, audio, text), and multi-channel media placement across TV, radio, outdoor, digital, social, and live marketing. The agency primarily serves government and corporate clients in Alagoas, Brazil, generating revenue through project-based fees and ongoing creative-services retainers.

Product overview

Artecetera (TAL PROPAGANDA E COMUNICAÇÃO LTDA) is an integrated communication agency with 45 years of history operating in Alagoas, Brazil. The agency's core offering is its 360° Communication service, which provides integrated brand presence across all digital and physical touchpoints. The company delivers a comprehensive suite of marketing and communication services including digital marketing campaigns (social media, ads, email marketing), offline campaigns (TV, radio, outdoor), institutional campaigns, government public awareness campaigns, social responsibility initiatives, and live marketing activations. Rather than a software product company, Artecetera operates as a creative services agency that connects brand messaging across platforms from Instagram to physical retail environments, from events to QR codes. The agency's portfolio demonstrates expertise across diverse sectors including government, education (SESI/SENAI), healthcare (Uniodonto, HMAR), retail (Chilli Beans, Super Pizza), cooperatives (Pindorama), and real estate (Telesil).

Differentiator

Problem solved

Functional benefit

Products and services

• 360° Communication (Comunicação 360°) An integrated strategic communication service that creates a complete, coherent, and unified brand presence across all consumer touchpoints — online and offline — with continuous narrative across channels.
• Digital Marketing Campaigns (Campanhas de Marketing Digital) Digital marketing campaign services covering social media management, Instagram Ads, email marketing, and content creation for digital platforms.
• Offline Marketing Campaigns (Campanhas de Marketing Offline) Traditional marketing campaign services including TV spots (VT), radio spots, outdoor advertising, busdoor placements, newspaper ads, and printed materials.
• Government Communication Campaigns (Campanhas Governamentais) Government communication services including public-awareness campaigns for the Government of Alagoas covering anti-harassment, Black Consciousness Day, education enrollment, and tax-awareness initiatives.
• Institutional Communication Campaigns (Campanhas de Comunicação Institucional) Institutional communication services for brand-building and corporate identity, including video production and visual identity development.
• Retail and Product-Launch Campaigns (Campanhas de Varejo e Lançamentos) Retail campaign services for product launches and commercial campaigns, including clients such as Chilli Beans, Super Pizza, and Pindorama.
• Live Marketing and On-Site Activations (Live Marketing / Ativações Presenciais) On-site marketing activations and experiential marketing services including events, brand activations, and interactive experiences such as CRB stadium and shopping-mall activations.

Quantifiable outcome

• Chilli Beans campaign achieved +30% growth and hundreds of new customers
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Partnerships

Four partnerships are on record, tiered minor.

• PrommaminorGTM or Marketing PartnerLive marketing agency partner for events and experiential marketing activations. Collaborative relationship for integrated marketing campaigns, such as CRB sports marketing activations with Telesil.
• Caran to MediaminorOthersDigitized and preserved 45 years of agency archives and campaign records, recovering historical materials that document the agency's history and client work.
• ABAP (Associação Brasileira de Agências de Publicidade)minorOthersAssociate member of Brazilian Advertising Agencies Association, indicating professional industry standing and compliance with industry standards.
• Cenp (Conselho Executivo das Normas-Padrão)minorOthersAssociated with Cenp, demonstrating adherence to industry standards and best practices in Brazilian advertising.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DPZ&T: One of Brazil's largest independent advertising agencies, headquartered in São Paulo. Operates broadly across integrated advertising and brand communications, serving as a multi-tier incumbent that competes for accounts Artecetera might otherwise win.
• AlmapBBDO: Brazilian arm of the BBDO network and one of the country's most awarded agencies. Provides full-service advertising at a national scale, representing the kind of incumbent Artecetera would face when pitching for larger national-brand work.

Regional players

• Moringa Comunicação: Brand and communication agency based in Maceió, Alagoas. Comparable full-service regional agency operating in the same Northeast Brazil market, targeting similar SMB and enterprise clients.
• Morya: Integrated advertising agency based in Salvador, Bahia. Comparable Northeast Brazilian regional agency with cross-sector client portfolio and integrated 360° service model, sharing the same regional dynamics as Artecetera.
• Núcleo de Comunicação: Other advertising agency operating in Alagoas, Brazil. Direct regional competitor within the same Maceió market, competing for the same government and private regional accounts Artecetera serves.
• Giovanoni Comunicação: Long-established advertising agency based in Bahia, Northeast Brazil. Regional peer with comparable integrated service model and similar mid-market and government client base anchored in the Northeast region.
• Calia Y2 Propaganda: Brazilian advertising agency with strong Northeast footprint. Provides comparable integrated communications and government campaign work, making it a regional peer for Northeast Brazilian accounts.

Direct peers

• W3haus: Brazilian integrated agency with a strong digital and social media focus. Offers comparable digital marketing, social media management, and content services that overlap with Artecetera's digital campaigns offering.
• Artplan: Major Brazilian integrated advertising agency with offices in multiple states. Offers broadly the same 360° communications services as Artecetera but at significantly greater scale, representing a tier-one competitor for tenders spanning multiple regions.
• Propeg: Brazilian integrated advertising agency with strong presence across the country including the Northeast. Competes for the same type of integrated communications mandates and offers a similar full-service creative + media model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/artecetera
• LinkedInlinkedin.com/company/artecetera-comunica%C3%A7%C3%A3o-integrada
• Instagraminstagram.com/atccomunicacao

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atc | Artecetera